National Alopecia Areata Foundation

Name

National Alopecia Areata Foundation

Legal name

National Alopecia Areata Foundation

Website

https://naaf.org

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

San Rafael

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Contributions: NAAF relies primarily on charitable donations from individuals, corporations, and foundations to fund its mission of supporting those affected by alopecia areata, funding research, and providing educational resources.
2. Swag Store Sales: NAAF operates a Swag Store selling branded merchandise including tees, polos, pullovers, hats, and accessories. Proceeds from sales go directly to supporting the NAAF mission.

Distribution channels5 records

Marketing channels8 records

Core offering

NAAF is a 501(c)(3) patient advocacy foundation that supports individuals and families affected by alopecia areata through a comprehensive ecosystem of programs and resources, including peer support groups, a youth mentor program, one-on-one phone support, an annual patient conference, the Walk For Alopecia® fundraising event, educational webinars and publications, a doctor finder directory, a treatment and insurance navigation toolkit, and a Swag Store of branded merchandise. The foundation also funds alopecia areata research and advocates for policies such as Medicare coverage of medical wigs.

Product overview

The National Alopecia Areata Foundation (NAAF) operates as a non-profit organization offering a comprehensive ecosystem of support services, educational resources, and community programs for individuals and families affected by alopecia areata. Rather than a traditional software product, NAAF's offerings consist of programs and services including the Walk For Alopecia® fundraising event, annual NAAF Conference, Doctor Finder directory tool, Treatment & Insurance Navigation Toolkit, Youth Mentor Program, Support Groups network, Confidence Guide resource publication, Brave Barbie & Brave Ken dolls, the You Are Not Alone Webinar Series, One-on-One Phone Support, Clinical Trials information, Mental Health Resources, Alopecia Areata School Guide, and Swag Store. These programs work together to provide community support, education, advocacy, and resources for the nearly 7 million Americans affected by alopecia areata.

Differentiator

Problem solved

Functional benefit

Products and services

• Walk For Alopecia® A nationwide annual fundraising and awareness event with flagship sites in major cities and community-led walk sites across the country, designed to raise funds and support for people with alopecia areata.
• NAAF Annual Conference An annual patient conference bringing together individuals with alopecia areata, families, researchers, and medical experts to share treatment updates, coping strategies, and research progress, featuring sessions, support groups, and youth camp activities.
• Doctor Finder A searchable online directory of board-certified dermatologists and dermatology nurse practitioners with experience in diagnosing and treating alopecia areata, searchable by state, specialty, and insurance acceptance.
• Treatment & Insurance Navigation Toolkit A comprehensive online toolkit providing current information, practical strategies, and resources about treatments, commercial insurance navigation, and managing treatment access for alopecia areata patients.
• NAAF Youth Mentor Program A free peer mentor program connecting children and teens (ages 5-18) living with alopecia areata with trained young adult mentors (ages 17-30) for one-on-one guidance and emotional support.
• Support Groups A nationwide network of in-person and virtual support groups, led by trained volunteers, for individuals with alopecia areata and their families to share experiences and find community support.
• One-on-One Phone Support A telephone-based peer support service connecting individuals with alopecia areata to trained volunteers who understand their journey and can provide one-on-one emotional support and guidance.
• You Are Not Alone Webinar Series Free educational webinars presented by medical professionals and experts covering topics specific to alopecia areata, available on-demand in multiple languages, hosted through NAAF's Watch & Learn portal and YouTube channel.
• Clinical Trials & Research Studies Information Information and recruitment resources for individuals interested in participating in clinical trials and research studies for alopecia areata treatments, plus NAAF-funded research grants and research summits.
• Confidence Guide: Wigs, Brows and Other Tools for Managing Alopecia Areata A practical resource created by and for the alopecia areata community covering wigs, makeup, brows, lashes, and everyday tools to help individuals manage their hair loss.
• Brave Barbie & Brave Ken Dolls Hairless dolls distributed by NAAF through events such as Walk For Alopecia and the Annual Conference to bring joy and representation to children with alopecia areata.
• Mental Health Resources Curated mental health resources including crisis hotlines, therapist finders, and support services for individuals affected by alopecia areata dealing with emotional and psychological challenges.
• Alopecia Areata School Guide A comprehensive PDF guide for K-12 school staff providing lesson plans, classroom strategies, tips for parents and teachers, facts about bullying, and awareness project ideas.
• NAAF Swag Store An online e-commerce store selling NAAF-branded merchandise including tees, polos, pullovers, hats, and accessories, with all proceeds supporting NAAF's mission.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor, core and flagship.

• EPGDminorGTM or Marketing Partner · 1 January 2026EPGD is a National Silver Sponsor for the Walk For Alopecia.
• Goldman SachsminorGTM or Marketing Partner · 1 January 2026Goldman Sachs is a National Silver Sponsor for the Walk For Alopecia.
• The Alexander GroupcoreOthers · 1 January 2026NAAF has retained The Alexander Group to recruit its President and Chief Executive Officer, indicating a leadership transition following Nicole Friedland's farewell message.
• PfizerflagshipGTM or Marketing Partner · 1 January 2025Pfizer serves as the National Presenting Sponsor for the Walk For AlopeciaTM event. This is the 4th Annual Walk For Alopecia Presented by Pfizer, taking place on Saturday, September 26, 2026 at locations nationwide.
• Sun PharmacoreGTM or Marketing Partner · 1 January 2025Sun Pharma is the Shining Bright National Sponsor for the Walk For Alopecia. Sun Pharma also makes Leqselvi (deuruxolitinib), an FDA-approved JAK inhibitor for severe alopecia areata in adults 18 and older.
• AbbViecoreGTM or Marketing Partner · 1 January 2025AbbVie serves as the National Platinum Sponsor for the Walk For Alopecia.
• Eli Lilly (Lilly)coreGTM or Marketing Partner · 1 January 2025Lilly is the National Gold Sponsor for the Walk For Alopecia. Lilly makes Olumiant (baricitinib), an FDA-approved JAK inhibitor for severe alopecia areata in adults 18 and older. Lilly also provides patient assistance programs for Olumiant.
• Candid (GuideStar)minorOthersNAAF displays the Candid Seal, indicating the organization is registered and transparent with GuideStar/ Candid.
• Better Business Bureau (BBB)minorOthersNAAF is accredited by the Better Business Bureau, demonstrating commitment to ethical standards and transparency.
• National Health Council (NHC)minorOthersNAAF is a member of the National Health Council, demonstrating commitment to serving people with chronic conditions.
• Charity NavigatorminorOthersNAAF has earned a Four-Star Rating from Charity Navigator, indicating strong financial health and accountability.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NAAF_Org
• YouTubeyoutube.com/user/naaforg/videos
• Facebookfacebook.com/NAAFUSA
• Instagraminstagram.com/naaf_alopecia
• LinkedInlinkedin.com/company/national-alopecia-areata-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Alopecia Areata Foundation