What Impact Guns does

Impact Guns is a privately held online firearms retailer founded in 1992 and headquartered in the US, operating one of the longer-established digital gun retail platforms in the country. The company runs a BigCommerce-powered e-commerce storefront that ships firearms to licensed Federal Firearms Licensed (FFL) dealers across all 50 states for background check and transfer, while ammunition and accessories can ship directly to customer homes. Product coverage spans handguns, rifles, shotguns, suppressors, NFA/Class 3 items, and black powder firearms, supported by a full ammunition catalog and a broad accessories ecosystem including gun parts, magazines, holsters, optics, safes, reloading supplies, knives, hunting, archery, air guns, and camping/survival gear.

The business is hybrid: in addition to its online channel, Impact Guns owns and operates two retail showrooms with indoor shooting ranges in Ogden, UT and Boise, ID, open Monday through Saturday. Customer support is delivered through phone (800-917-7137), email, and live chat, with marketing reach via the storefront, email newsletter, social media, and an affiliate program. Distribution relies on a nationwide FFL dealer network as the compliant handoff layer for firearms purchases, with transfer fees of $25-$50 paid by customers directly to the receiving FFL.

Revenue mechanics are predominantly transactional: one-time purchases of firearms, ammunition, and accessories across a wide catalog of brands (Glock, Sig Sauer, Smith & Wesson, Springfield Armory, Ruger, Colt, Federal, Hornady, Winchester, Trijicon, Leupold, and others). Pricing is unit-based with a formal price match guarantee against authorized dealers, and installment financing is offered through a Credova partnership. The company is independently owned with no disclosed parent, institutional investor, or M&A activity, and operates with stated geographic restrictions covering California, Maryland, Massachusetts, New Jersey, New York, and Virginia.

Name

Impact Guns

Legal name

Impact Guns

Website

https://impactguns.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Impact Guns is a privately held US online firearms retailer, founded in 1992, selling handguns, rifles, shotguns, NFA items, ammunition, and accessories nationwide via FFL dealer transfer and two retail showroom/range locations in Ogden, UT and Boise, ID.

Ownership category

akta.pro rank

Product category

Online Firearms Retail

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industries

Firearm Storage & Safety Retail (Safes, Cases, Locks) (CRAMAKAI), Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG), Reloading & Gunsmithing Supplies Retail (CRAMAKAF), Hunting, Shooting Sports & Archery Retail (CRAMABAK)

Keywords

• Online firearms retail
• Ammunition sales
• Shooting accessories
• NFA firearms dealer
• Tactical equipment

Headquarters

HQ city

Ogden

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Firearms Sales: Direct retail sales of firearms including handguns, rifles, shotguns, suppressors, and NFA/Class 3 weapons. One-time transaction-based revenue from physical goods sold to consumers through e-commerce and retail stores.
2. Ammunition Sales: Retail sales of ammunition across all major calibers including handgun, rifle, shotgun, and rimfire ammunition. One-time transaction purchases.
3. Accessories and Parts Sales: Sales of gun parts, magazines, holsters, optics, lights, cleaning supplies, gun safes, and other shooting accessories. Also includes gear such as knives, hunting equipment, camping gear, and tactical equipment.
4. Financing Services: Partnered with Credova to offer installment financing options for customers, allowing purchase of higher-value firearms with monthly payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Impact Guns is an online firearms retailer that sells handguns, rifles, shotguns, suppressors, NFA/Class 3 firearms, and black powder guns through a BigCommerce-powered e-commerce storefront, backed by two physical retail stores with indoor shooting ranges in Ogden, UT and Boise, ID. The company also sells ammunition across all major calibers and a broad catalog of accessories (gun parts, magazines, holsters, optics, safes, reloading supplies, hunting gear, knives, archery, air guns, and range gear). Firearms ship to licensed FFL dealers nationwide for background check and transfer; ammunition and accessories may ship directly to customers. Supporting services include FFL transfer coordination, a price match guarantee against authorized dealers, and installment financing through Credova.

Product overview

Impact Guns is an online firearms retailer operating since 1992, offering a comprehensive e-commerce platform for purchasing firearms, ammunition, and accessories. The business operates as a multi-category e-commerce store using BigCommerce platform with both online sales and two retail store/range locations in Ogden, UT and Boise, ID. The product portfolio centers on firearms sales (handguns, rifles, shotguns, suppressors, NFA/Class 3 items, and black powder guns), supported by ammunition sales across all major calibers, and a broad accessories ecosystem including gun parts, magazines, holsters, optics, gun safes, and reloading supplies. Additional offerings include lifestyle gear (knives, hunting equipment, camping/survival gear, archery, and air guns), plus services such as FFL transfer coordination, price match guarantee, and Credova financing for installment payments. All firearms are shipped to licensed FFL dealers for background check transfer, with ammunition and accessories able to ship directly to customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Handguns Semi-automatic pistols, revolvers, and single-shot pistols across every major caliber including 9mm, .45 ACP, .380 ACP, .38 Special, .357 Magnum, .44 Magnum, and 5.7x28mm. Includes best-selling models like Glock 19, Sig P365, and S&W M&P Shield Plus.
• Rifles AR-15 platform rifles, AK-47 pattern rifles, bolt-action hunting rifles, lever-action classics, semi-automatic rifles, and bullpup rifles in calibers including 5.56, .308, 6.5 Creedmoor, 7.62x39, and .22 LR.
• Shotguns Pump-action, semi-automatic, over/under, side-by-side, tactical, and single-shot shotguns for home defense, hunting, and clay target sports from brands including Mossberg, Benelli, Browning, and Remington.
• Black Powder Guns Black powder pistols and rifles including FFL-required options and non-FFL options for enthusiasts and collectors.
• Suppressors Firearm suppressors (silencers) for rimfire, pistol, and rifle calibers. NFA items requiring Class III SOT dealer transfer.
• Class 3 Firearms Specialty NFA firearms including Short Barrel Rifles (SBR), Short Barrel Shotguns (SBS), Any Other Weapon (AOW), Dealer Samples, and Machine Guns requiring Class III SOT transfer.
• Ammunition Complete ammunition selection including handgun ammo (9mm, .45 ACP, .380 ACP, .38 Special, .357 Magnum, .40 S&W), rifle ammo (5.56, .308, 6.5 Creedmoor, .300 Blackout, .224 Valkyrie, .270 Winchester, 6mm ARC, 50 BMG), shotgun ammo, rimfire ammo, and muzzleloading ammo from Federal, Hornady, Winchester, and Speer.
• Gun Parts Replacement and upgrade parts including AR-15 parts (triggers, receivers, barrels, grips, stocks, handguards), AK-47, AR-10, Ruger 10/22, 1911, Glock, and S&W M&P parts, plus barrels, muzzle devices, and triggers.
• Magazines Handgun magazines, rifle magazines, high-capacity magazines, drum magazines, shotgun magazines, magazine loaders/speedloaders, and magazine pouches.
• Holsters Holsters for concealed carry and duty use including IWB, OWB, Kydex, leather, duty, pocket, shoulder, ankle, and left-handed options.
• Optics and Sights Scopes, red dot sights, night sights, iron sights, night vision, thermal optics, rangefinders, binoculars, rings, bases, and trail cameras.
• Gun Safes and Storage Handgun safes, biometric safes, gun locks, gun racks, in-wall gun safes, large gun safes, and safe accessories.
• Reloading Equipment Bullets, brass, reloading dies and presses, reloading supplies, primers and powder, and accessories for handloaders.
• Gun Cleaning and Maintenance Cleaning kits, solvents and lubricants, boresnakes, patches and mops, rods, jags, bore guides, brushes, snap caps, and other cleaning supplies.
• Hunting Gear Camo gear and blinds, game calls, decoys, scent attractants and elimination products, and game processing and mounting supplies.
• Knives Automatic knives, axes and hatchets, throwing axes, throwing knives, fixed blade knives, folding knives, knife sharpeners, machetes, multi-tools, and skinning knives.
• Air Guns and BB Guns Air rifles, air pistols, and airsoft guns for target practice and recreational shooting.
• Archery Equipment Crossbows, bows, arrows and bolts, and archery accessories.
• Range Gear Passive and active ear protection, safety glasses, shooting rests, and targets.
• Camping and Survival Gear Backpacks, camping and outdoors gear, survival kits and go bags, fire starters, first aid, survival food and storage, and tactical clothing including plate carriers.
• Credova Financing Financing option allowing customers to pay for firearms and accessories over time through installment plans offered at checkout via Credova.
• FFL Transfer Service Core service of shipping firearms to licensed Federal Firearms Licensed dealers nationwide for background check (ATF Form 4473) and transfer, as required by federal law.
• Price Match Guarantee Price matching service guaranteeing that if a customer finds the same item from an authorized dealer at a lower price, Impact Guns will match it before checkout.
• Gift Certificates Digital gift certificates redeemable online with various themes available for purchase as gifts.

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• FFL Dealer NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of Federal Firearms Licensed dealers across all 50 states who receive firearm shipments from Impact Guns and conduct background checks (ATF Form 4473) with customers. Transfer fees ($25-$50) paid by customer to FFL dealer.
• US LawShieldminorGTM or Marketing PartnerMarketing partnership promoting legal protection services for firearms owners. Impact Guns promotes US LawShield services to customers through advertising banners on their website.
• Major Firearms ManufacturerscoreOthersCarries products from hundreds of major manufacturers including Glock, Sig Sauer, Smith & Wesson, Springfield Armory, Ruger, Colt, Savage, Henry, Mossberg, Benelli, Browning, Federal, Hornady, Winchester, Speer, Trijicon, Leupold, and many more.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bass Pro Shops / Cabela's: Massive outdoor sporting goods retailer (private, parent of Cabela's) with ~200 large-format stores across the US and Canada selling firearms, hunting, fishing, and outdoor gear. Broad incumbent peer — overlapping significantly on firearms, ammunition, and hunting categories, but operating at materially larger scale and with broader outdoor lifestyle positioning than Impact Guns.

Direct peers

• Midway USA: Long-established (since 1977) online retailer of firearms, ammunition, reloading supplies, and shooting accessories based in Columbia, MO. Highly comparable to Impact Guns as a similarly tenured, privately-held online-first firearms and accessories retailer with deep reloading and consumables categories.
• Bud's Gun Shop: Large online firearms retailer based in Lexington, KY, offering handguns, rifles, shotguns, and ammunition with nationwide FFL shipping and competitive pricing focus. Directly comparable to Impact Guns on online-direct firearms sales, pricing strategy, and broad caliber coverage.
• Palmetto State Armory: Online-first firearms retailer with extensive catalog of rifles, handguns, ammunition, parts, and accessories, plus a South Carolina retail showroom. Most direct comparable to Impact Guns given its digital-first GTM, nationwide FFL shipping, and broad multi-category product mix including AR-platform parts and ammo.
• Brownells: Iconic online retailer specializing in firearms parts, accessories, reloading supplies, gunsmithing tools, and ammunition, founded in 1939. Directly comparable to Impact Guns' parts, accessories, and reloading categories, with a similar online-direct GTM and long-tenured independent ownership.
• Cheaper Than Dirt: Long-running online retailer of firearms, ammunition, and shooting accessories, headquartered in Texas. Comparable to Impact Guns as a digital-first firearms/ammo retailer with nationwide shipping and a long-tenured independent brand.
• Guns.com: Online firearms marketplace and retailer connecting buyers with sellers nationwide, plus buy-direct inventory. Direct comparable to Impact Guns on online firearms discovery, e-commerce-led GTM, and nationwide FFL transfer model.
• Sportsman's Warehouse: Public retailer (NASDAQ: SPWH) operating ~130 stores across the US selling firearms, ammunition, hunting, fishing, and outdoor gear. Direct competitor in firearms and accessories, with comparable multi-store physical presence and broad hunting/outdoor product mix, though with significantly larger brick-and-mortar footprint than Impact Guns' two locations.
• KYgunco: Online firearms, ammunition, and accessories retailer known for aggressive pricing, based in Kentucky. Directly comparable to Impact Guns on online-direct firearms sales, value-pricing positioning, and broad product catalog.

Emerging players

• OpticsPlanet: Online retailer specializing in optics, tactical, hunting, and shooting accessories including scopes, red dots, night vision, and firearms accessories. Adjacent peer to Impact Guns given meaningful overlap in optics, holsters, and shooting accessories categories, though OpticsPlanet does not focus on firearms themselves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/impactguns
• Facebookfacebook.com/impactgun
• LinkedInlinkedin.com/company/impact-guns

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impact Guns