PoolTables.com
- Company typePrivate
- Founded2004
- HeadquartersDraper, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
PoolTables.com firmographics
Firmographics- Name
- PoolTables.com
- Website
- https://pooltables.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
PoolTables.com industry classification
Industry- Product category
- Billiards Equipment Retail
- NAICS
- Hobby, Toy, and Game Retailers (45912), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)
Keywords
Where PoolTables.com is headquartered
LocationHeadquarters
- HQ city
- Draper
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
PoolTables.com business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Pool Table Sales: Primary revenue stream from selling pool tables across multiple styles (classic, contemporary, rustic, modern), sizes (7ft, 8ft, 9ft), and configurations (standard, dining compatible, outdoor). Factory direct pricing model with pricing ranging from approximately $3,600 to $18,250.
- Accessories and Game Room Products: Sales of complementary products including cue racks, table accessories, cues and cases, ball sets, lighting, furniture, outdoor gaming, and other game room accessories. These include both proprietary (Spencer Marston) and branded products (Aramith, Brunswick, McDermott, Vector).
- Services: Installation services for pool tables, with dedicated service request form available on website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-Level to Mid-Range Pool Tables ($3,500-$5,000) |
| Unit Pricing | Pay-as-you-go | Premium Pool Tables ($5,000-$8,000) |
| Unit Pricing | Pay-as-you-go | Luxury/Designer Pool Tables ($8,000+) |
| Unit Pricing | Pay-as-you-go | Accessories and Add-ons |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
PoolTables.com product offering
Product offeringCore offering
PoolTables.com is the largest independent retailer of pool tables in America, selling premium pool tables and complementary game room products directly to consumers. The company retails its proprietary Spencer Marston line (handcrafted with solid hardwood frames, 3-piece 1" Brazilian slate play beds, and K-66 gum rubber cushions) along with tables from Brunswick, Olhausen, American Heritage, Plank & Hide, and C.L. Bailey, plus cues, ball sets, lighting, furniture, and accessories. Sales occur through an e-commerce website and two physical showrooms (Atlanta, GA and Portland, OR), supported by factory-direct pricing, professional installation services, and expert phone-based ordering assistance.
Product overview
PoolTables.com is the largest independent retailer of pool tables in America, offering a diverse portfolio of billiards and game room products. The core offering centers on premium pool tables from multiple brands including Spencer Marston (their primary manufactured brand, handcrafted with solid hardwood and slate), Brunswick, American Heritage, Olhausen, Plank & Hide, and C.L. Bailey. Tables are categorized by type: Standard (indoor tournament-quality), Dining Compatible (convertible with dining tops), Outdoor (weather-resistant), and style variants (Classic, Modern, Rustic, Contemporary). Beyond tables, the portfolio includes complementary game room products—lighting fixtures, furniture (benches, chairs, pub sets), cues and cases, ball sets, accessories (racks, covers, maintenance tools), and table tennis conversion tops. The company operates as a multi-brand e-commerce platform with showrooms in Atlanta, Georgia and Portland, Oregon.
Differentiator
Problem solved
Functional benefit
Products and services
- Spencer Marston Pool Tables
Quantifiable outcome
- Over 40,000 pool tables sold and installed, demonstrating customer satisfaction and market leadership
Companies that use PoolTables.com
Customer profileSegments1 record
Ideal customer profiles1 record
PoolTables.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
PoolTables.com partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major, standard and minor.
- Spencer Marston Billiards CompanycorePrimary manufacturing partner handcrafting PoolTables.com's proprietary pool table line. Tables are built by expert craftsmen at Spencer Marston to meet the company's exacting quality standards. This is a core partnership enabling PoolTables.com's factory direct pricing model and quality differentiation. The company describes these as 'one of the most highly rated manufacturers in the world.'
- Brunswick BilliardsmajorMajor branded pool table vendor sold through PoolTables.com. Includes popular models like Black Wolf, Santini, Allenton, Oakland II, Canton, Sanibel, Parsons, Birmingham, Centennial, and Dameron. Brunswick is described as a renowned leader in billiards.
- Olhausen BilliardsmajorPremier American-made pool table manufacturer sold through PoolTables.com. Described as 'the premier American-made pool table manufacturer and one of the most trusted names in the global billiards industry.' Products include Montrachet, South Beach Outdoor, and Horizon Outdoor models.
- American Heritage BilliardsmajorBrand sold through PoolTables.com offering products including Lanai indoor/outdoor pool tables, Vancouver tables, and various outdoor gaming products. Featured in multiple product categories.
- Aramith (Billiard Industries)majorPremium ball set vendor. Aramith is described as the industry leader, with products including Super Pro, Premium, Premier, Crown Standard, Training Cue Balls, and specialty balls. Described as making 'the best in the world' balls.
- Plank & HidemajorPremium pool table and game room furniture vendor sold through PoolTables.com. Products include Vox, Otis, Beaumont, Isaac, Modesto, Teton, and various metal/industrial series tables plus matching furniture and cue racks.
- McDermott CuestandardPool cue vendor offering Stinger NG08 jump/break cue, Sledgehammer break cues, and Galaxy ball sets. Also exclusive distributor of Lucky Cues brand.
- Vector CuesstandardPool cue brand sold through PoolTables.com including various Caliber series cues (C1, C3, C8, C10, C15, C20, C50), Junior cues, Jump Break cues, Thunder Sport Wrap Break, and cue cases.
- SimonisstandardPremium billiard cloth/felt vendor offered as part of PoolTables.com's accessory offerings.
- Predator (Billiards)standardPremium ball set vendor partnered with Aramith to produce the Arcos II ball set described as 'one of the most anticipated ball sets on the market.'
- PayPalstandardPayment processing integration offering PayPal and Pay Later financing options at checkout for customer convenience.
- Billiard Congress of America (BCA)minorIndustry standards organization whose specifications PoolTables.com's tables are designed to meet, ensuring regulation-quality gameplay.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
PoolTables.com competitors and assessment
Company assessmentBroad incumbents
- Olhausen Billiards: Premier American-made pool table manufacturer and a key PoolTables.com partner; runs its own DTC site that overlaps with PoolTables.com's premium and outdoor table categories.
- Wayfair: Mass-market online home goods retailer carrying pool tables and game room furniture; competes on selection, pricing and delivery speed against PoolTables.com's specialist positioning.
- Brunswick Billiards: Long-established billiards manufacturer and brand sold through PoolTables.com; operates its own DTC site, competing both as supplier and rival retailer with the deepest product catalog and brand equity in the category.
- American Heritage Billiards: Pool table manufacturer (including the popular Lanai indoor/outdoor line) sold through PoolTables.com; its own DTC channel competes for the same outdoor and convertible-table shopper.
- Plank & Hide: Premium pool table and game room furniture brand carried on PoolTables.com; sells direct online and through dealers, competing for the high-end, design-oriented buyer.
Direct peers
- Billiards.com: Online retailer of pool tables and billiards accessories operated by the same founder (Davis Smith) and cross-linked from PoolTables.com's site — direct sister brand serving the same customer with comparable product breadth and pricing model.
- Legacy Billiards: Specialty retailer of pool tables and game room furnishings with both online sales and physical showrooms — analogous competitor targeting the same mid- to high-end residential segment.
- Game Room Guys: Specialty e-commerce retailer of pool tables, game room furniture and accessories — closest direct competitor in product mix, channel strategy and target customer.
- Billiard Factory: Multi-store pool table retailer with both brick-and-mortar locations and online sales; competes with PoolTables.com for in-person, high-consideration buyers in overlapping metros.
Emerging players
- C.L. Bailey: Rustic/luxury pool table brand featured on PoolTables.com and a smaller manufacturer with emerging DTC; comparable in product quality and price tier, narrower catalog.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PoolTables.com social profiles
Digital presencePoolTables.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
PoolTables.com leadership team
Management profileNumber of profiles
Profiles1 record
PoolTables.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PoolTables.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PoolTables.com
What does PoolTables.com do?
PoolTables.com is the largest independent retailer of pool tables in America, selling premium pool tables and complementary game room products directly to consumers. The company retails its proprietary Spencer Marston line (handcrafted with solid hardwood frames, 3-piece 1" Brazilian slate play beds, and K-66 gum rubber cushions) along with tables from Brunswick, Olhausen, American Heritage, Plank & Hide, and C.L. Bailey, plus cues, ball sets, lighting, furniture, and accessories. Sales occur through an e-commerce website and two physical showrooms (Atlanta, GA and Portland, OR), supported by factory-direct pricing, professional installation services, and expert phone-based ordering assistance.
Is PoolTables.com a public or private company?
PoolTables.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PoolTables.com founded?
PoolTables.com was founded in 2004. It employs 11 to 50 people.
Where is PoolTables.com based?
PoolTables.com is headquartered in Draper, United States, in the North America region.
How does PoolTables.com make money?
Three revenue lines are on record. Pool Table Sales are the primary driver. The others are accessories and Game Room Products and services.
Who are PoolTables.com's main competitors?
Broad incumbents on record are Olhausen Billiards, Wayfair, Brunswick Billiards, American Heritage Billiards and Plank & Hide. Direct peers are Billiards.com, Legacy Billiards, Game Room Guys and Billiard Factory. C.L. Bailey is listed as an emerging player.
Does PoolTables.com have an API?
No public API is recorded for PoolTables.com.
What industry is PoolTables.com in?
PoolTables.com's product category is Billiards Equipment Retail. Its primary akta.pro industry code is CRAFADAJ, Sporting Goods & Outdoor Inventory-led Online Retailers. Its NAICS code is 45912 and its SIC code is 5945.