What Plank & Hide Co. does

Plank & Hide Co. is a Cincinnati, Ohio-based designer and manufacturer of premium indoor entertaining and outdoor living furniture, founded in 2014 and operating as a privately held corporation with 11-50 employees. The company's indoor portfolio spans four pool-table series (Industrial, Vintage, Classic, Competition), shuffleboard tables, ping pong tables, and related accessories, while the outdoor portfolio consists of 25+ named collections organized into seating groups, dining sets, sectionals, and fire pits built with all-weather wicker, powder-coated aluminum, and steel frame construction. A notable technical asset is US Patent #10,107,502, which protects a convertible firepit design that transforms from a coffee table into a fire feature with over 400% more usable surface area.

The business operates a wholesale go-to-market model: products are sold exclusively through an authorized dealer network with a "Find a Dealer" locator on the company website, supported by a Cincinnati showroom restricted to registered wholesale buyers. Customer acquisition leans on industry trade show participation at the Billiard Congress of America (BCA) and Casual Market Atlanta, plus digital touchpoints including the website, an email newsletter, and an Instagram account. The primary customer segment is residential consumers seeking premium outdoor entertaining and game-room furniture, with a secondary commercial/hospitality segment comprising hotels, resorts, billiard halls, and recreational facilities.

Pricing is quote-based and not publicly disclosed, and the company has not raised external funding, has no parent organization, and operates only within the United States. The combined value proposition is functional luxury at best-in-class value, achieved through durable materials, modular and versatile collections, and category-exclusive patented firepit technology.

Name

Plank & Hide Co.

Legal name

Plank & Hide Co.

Website

https://plankandhide.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Plank & Hide Co. is a Cincinnati-based designer and manufacturer of premium indoor entertaining furniture (pool, shuffleboard, ping pong tables) and outdoor living furniture (seating, dining, sectionals, fire pits), sold exclusively through an authorized US dealer network.

Ownership category

akta.pro rank

Product category

Outdoor and Game Room Furniture

NAICS

Household Furniture (except Wood and Upholstered) Manufacturing (337126), Upholstered Household Furniture Manufacturing (337121), Other Furniture Related Product Manufacturing (3379)

SIC

Household Furniture (2510), Wholesale-Furniture & Home Furnishings (5020), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ)

akta.pro secondary industry

Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands) (CRAIAAAI)

Keywords

• Outdoor living furniture
• Indoor game tables
• Pool table manufacturing
• Shuffleboard tables
• Patio fire pits

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Outdoor Furniture Sales: One-time hardware sales of outdoor living furniture including seating collections, dining sets, sectionals, and fire pits. Products sold through dealer network to consumers and commercial buyers.
2. Indoor Game Tables Sales: One-time sales of indoor entertaining products including pool tables (Industrial, Vintage, Classic, Competition series), shuffleboard tables, and ping pong tables along with accessories.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Plank & Hide Co. designs, manufactures, and sells physical furniture products for indoor entertaining and outdoor living. Its catalog includes pool tables, shuffleboard tables, ping pong tables, indoor accessories, outdoor seating, dining groups, sectionals, and fire pits sold primarily through dealer and wholesale channels.

Product overview

Plank & Hide Co. is a Cincinnati, Ohio-based furniture brand specializing in premium indoor entertaining and outdoor living products. The company's indoor entertaining portfolio includes pool tables (organized into Industrial Series, Vintage Series, Classic Series, and Competition Series), shuffleboard tables, ping pong tables, and related accessories like wall/floor racks, conversion tops, and play kits. The outdoor living collection features multiple named furniture collections (Addison, Adeline, Aragon, Bradenton, Bruges, Cade, Carter, Cascade, Casselberry, Estero, Holt, Hudson, Isla, Jovi, Julian, Juno, LaBelle, Megan, Nevis, Nova, Palmetto, Pasadena, Sophie, Vero) organized into seating groups, dining collections, sectionals, and fire pits. The products are sold through a dealer network and the company operates a showroom for registered wholesale buyers.

Differentiator

Problem solved

Functional benefit

Products and services

• Pool Tables Premium indoor pool tables for entertainment spaces, available across Industrial Series, Vintage Series, Classic Series, and Competition Series designs.
• Shuffleboard Tables Indoor shuffleboard tables for game rooms and entertainment spaces, with various wood finishes and styles including Beaumont, Deco, Fulton, Isaac, Lucas, Otis, and Paxton models.
• Ping Pong Tables Indoor ping pong and table tennis tables, including the Harper collection in Black and Natural Walnut finishes with steel legs and European-inspired design.
• Outdoor Seating Collections Outdoor seating groups across multiple collections, including Addison, Adeline, Aragon, Bradenton, Bruges, Cade, Carter, Cascade, Casselberry, Estero, Holt, Hudson, Isla, Jovi, Julian, Juno, LaBelle, Nevis, Nova, Palmetto, Pasadena, Sophie, and Vero, using materials such as aluminum, wicker, and textilene rope.
• Outdoor Dining Collections Outdoor dining furniture sets, including Adeline, Bradenton, Juno, Megan, Nevis, and Pasadena collections with rectangular and round dining table options.
• Outdoor Sectionals Modular outdoor sectional sofas, including Bruges, Cade, Carter, Hanover, and Nevis collections, designed for customizable outdoor entertainment spaces.
• Fire Pits Outdoor fire pits including standard 34-48 inch round and square designs and functional fire pits that combine a coffee table and fire feature, with some units specified at 50K-55K BTU output.
• Indoor Accessories Accessories for pool and shuffleboard tables, including wall racks, floor racks, dining tops, ping pong conversion tops, play kits, and shuffleboard bowling pin sets.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Summer Classics: Premium outdoor furniture manufacturer and wholesaler operating a dealer-based distribution model with deep seating, dining, and firepit collections — directly comparable to Plank & Hide in product mix, materials (aluminum, wicker, teak), and go-to-market.
• Agio International: Outdoor and indoor game-room furniture manufacturer with a strong dealer network distributing patio sets, sectionals, and firepits — a direct competitor in both product categories and wholesale channel.
• Polywood: Designer and manufacturer of premium outdoor furniture with an extensive direct-to-consumer and dealer presence; competes head-to-head in casual outdoor seating, dining, and firepits with similar pricing tier.
• Olhausen Billiards: Manufacturer of pool, shuffleboard, and game-room tables sold through a dealer network — a direct peer in the indoor billiards segment with comparable product tiers and trade show channels (BCA).
• Lloyd Flanders: Premium outdoor furniture manufacturer specializing in woven vinyl and aluminum casual furniture sold through dealers; comparable materials, construction approach, and channel strategy.
• Lane Venture: Premium casual outdoor furniture brand with a dealer distribution model and broad seating/dining collections; overlaps Plank & Hide in premium positioning, weather-resistant construction, and trade show presence.
• Imperial International: Game-room furniture manufacturer offering pool tables, shuffleboards, and accessories through dealers — a direct peer in the indoor billiards category with similar product architecture and trade show distribution.

Broad incumbents

• Brown Jordan: Incumbent premium outdoor furniture brand sold through specialty dealers and hospitality channels; significantly larger scale and brand recognition but overlapping dealer distribution and product categories with Plank & Hide.
• Brunswick Billiards: Established incumbent in billiards and game-room tables, offering pool, shuffleboard, and air hockey through dealers and a strong BCA presence; broader portfolio and stronger brand in the indoor segment Plank & Hide targets.

Others

• Frontgate: Premium outdoor furniture and home retailer (part of Cornerstone Brands) carrying competing outdoor seating, dining, and firepit collections — overlapping catalog but operating primarily as a retailer rather than manufacturer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xinstagram.com/plankandhidecompany
• Instagraminstagram.com/plankandhidecompany

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plank & Hide Co.