Rock Pros USA
Rock Pros USA is a Mesa, Arizona-based landscape and architectural rock supplier offering 22 unique colors sourced from five quarries. It serves landscape professionals, contractors, and homeowners across California, Arizona, Nevada, and Utah through direct sales and distributor networks.
- Company typePrivate
- Founded1998
- HeadquartersMesa, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Rock Pros USA does
Rock Pros USA is a Mesa, Arizona-based supplier of landscape, architectural, and boulder rock products founded in 1998. The company sources decorative and aggregate materials from five named quarries across the Southwest — Mineral Mountain Mine, Superior, Lower Bell, Silverbell, and White Hills — and offers 22 unique color variants organized into four product lines (Gold, Red, Brown, Modern). Its primary customers are landscape professionals and contractors, with secondary demand from residential homeowners undertaking DIY projects and from architectural/design projects requiring decorative stone.
The product portfolio spans four categories — Landscape, Architectural, Boulders, and Professional — available in size grades from 1/4" Minus to Large Rip Rap (~8-18"). Named products include Apache Brown, Apache Red, Apache Rose, Carmel, Mahogany, Rebel Red, Painted Desert, Ash, Frost, and Kino Blue, each tied to a specific quarry source. The technology stack is lightweight and commercial-focused: a Shopify-powered e-commerce site (per the privacy policy) with three dedicated web portals — customer, trucker, and admin — and a mobile driver application hosted at rockpros-trucker.pages.dev that supports SMS-based one-time passcode authentication and real-time GPS location services for route optimization and delivery tracking.
Rock Pros USA operates a sales-led, distribution-hybrid go-to-market. Pricing is quote-based (not publicly disclosed), billing is pay-as-you-go, and products move through both a Southwest US distributor network and direct sales via the company website. The company maintains its own trucking and delivery operation with a dedicated driver app, indicating partial vertical integration on the logistics side. All sales are final per the published terms of service. Marketing is minimal — primarily the company website plus Facebook and Instagram — and the company holds no disclosed patents, awards, or formal certifications beyond a public MSHA miner-safety commitment. Leadership is led by Kelly Shepherd, CEO and President.
Rock Pros USA firmographics
Firmographics- Name
- Rock Pros USA
- Legal name
- Rock Pros USA
- Website
- https://rockprosusa.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rock Pros USA is a Mesa, Arizona-based landscape and architectural rock supplier offering 22 unique colors sourced from five quarries. It serves landscape professionals, contractors, and homeowners across California, Arizona, Nevada, and Utah through direct sales and distributor networks.
- Ownership category
- akta.pro rank
Rock Pros USA industry classification
Industry- Product category
- Landscape Stone & Aggregate Supply
- NAICS
- Dimension Stone Mining and Quarrying (212311), Nonmetallic Mineral Mining and Quarrying (2123), Cut Stone and Stone Product Manufacturing (327991)
- SIC
- Mining & Quarrying Of Nonmetallic Minerals (No Fuels) (1400), Cut Stone & Stone Products (3281)
- akta.pro primary industry
- Granite Quarrying & Dimension Stone Fabrication (IMAKAHAD)
- akta.pro secondary industries
- Aggregates & Dimension Stone Trading (Sand & Gravel, Crushed Stone, Limestone, Granite, Marble) (IMAKAJAG), Other Dimension Stone (Slate, Sandstone, Quartzite, Travertine) Quarrying & Fabrication (IMAKAHAF)
Keywords
Where Rock Pros USA is headquartered
LocationHeadquarters
- HQ city
- Mesa
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Rock Pros USA business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Landscape Rock and Aggregate Sales: Rock Pros USA generates revenue through the sale of landscape rocks, boulders, and architectural stone products. They sell through distributors and direct channels. The company sources materials from multiple quarry locations including Mineral Mountain Mine, Superior, Lower Bell, Silverbell, and White Hills.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for all product categories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Rock Pros USA product offering
Product offeringCore offering
Rock Pros USA supplies decorative landscape rock, architectural stone, boulders, and aggregate materials in 22 unique colors sourced from multiple quarries across Arizona, Nevada, and Utah. The company organizes its inventory into four product categories (Landscape, Architectural, Boulders, and Professional) and four color lines (Gold, Red, Brown, Modern), serving landscape professionals, contractors, residential homeowners, and architectural projects across the Southwest US.
Product overview
Rock Pros USA is a landscape and architectural rock supplier offering four main product categories — Landscape, Architectural, Boulders, and Professional — across four color lines: Gold, Red, Brown, and Modern (22 unique colors total). Individual named products include Frost, Kino Blue, Ash, Beatty Brown, Mahogany, Carmel, Apache Brown, Rebel Red, Apache Rose, Apache Red, and Painted Desert, each sourced from specific quarries (Mineral Mountain, Superior, Silverbell, Lower Bell, White Hills). Products are available in multiple size grades ranging from 1/4" Minus to Large Rip Rap (~8-18") and Boulders. The company also provides trucking and delivery services via a dedicated trucker portal and driver mobile app, which supports SMS-based authentication and real-time location tracking for route optimization and delivery updates.
Differentiator
Problem solved
Functional benefit
Products and services
- Landscape Rock Decorative landscape rock products for residential and commercial landscape installations, organized into color lines (Gold, Red, Brown, Modern) and supplied in multiple grades for landscape professionals and homeowners across the Southwest US.
- Architectural Stone
- Boulders Large decorative boulders for landscape features, accent installations, and architectural applications, supplied in multiple color variants from quarries in Arizona, Nevada, and Utah.
- Professional-Grade Rock
- Apache Red A named red-toned decorative rock SKU within the Landscape product line, sourced from Rock Pros USA's quarry network and sold to landscape contractors and homeowners.
- Apache Brown A named brown-toned decorative rock SKU within the Landscape product line, sourced from Rock Pros USA's quarry network and sold to landscape contractors and homeowners.
- Apache Rose A named rose-toned decorative rock SKU within the Landscape product line, sourced from Rock Pros USA's quarry network.
- Ash A named gray-toned decorative rock SKU within the Landscape product line, sourced from Rock Pros USA's quarry network.
- Carmel A named decorative rock SKU within the Landscape product line, sourced from Rock Pros USA's quarry network.
- Mahogany A named darker-toned decorative rock SKU within the Landscape product line, sourced from Rock Pros USA's quarry network.
- Painted Desert A named multi-toned decorative rock SKU within the Landscape product line, sourced from Rock Pros USA's quarry network.
- Rebel Red A named red-toned decorative rock SKU within the Landscape product line, sourced from Rock Pros USA's quarry network.
- Trucking and Delivery Services Company-owned trucking and delivery service that transports rock and aggregate materials from Rock Pros USA's quarries and yards to customer job sites and residential addresses across the Southwest US, supported by a mobile driver application.
Companies that use Rock Pros USA
Customer profileSegments3 records
Ideal customer profiles1 record
Rock Pros USA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rock Pros USA partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Rock Pros USA competitors and assessment
Company assessmentBroad incumbents
- Pioneer Sand Company: Large regional aggregate and landscape materials supplier serving the Southwest US from Texas through Arizona with gravel, decorative rock, and masonry products. Directly comparable to Rock Pros in product mix and geography but at much greater scale and broader category coverage.
- MSI (M S International): Major US distributor of natural stone, countertops, flooring, and landscaping products with national distribution centers. Comparable in natural stone distribution and landscape/architectural category but operates at vastly greater scale with a much broader product portfolio than Rock Pros.
Direct peers
- Las Vegas Rock: Decorative landscape and architectural stone supplier based in Nevada serving the Southwest with boulders, flagstone, and colored aggregates. Closely comparable to Rock Pros in product categories (landscape rock, boulders, architectural stone), Southwest geography, and quarry-sourced color offerings.
- Southwest Stone Supply: Regional decorative stone and gravel supplier operating across Arizona and adjacent Southwest states, offering colored landscape rock, rip rap, and boulders. Closely comparable in product breadth, quarry-direct sourcing model, and contractor/DIY customer mix.
- Cactus Stone & Tile: Arizona-based distributor of natural stone, boulders, and decorative aggregates serving residential and commercial landscapers. Comparable to Rock Pros in regional Southwest focus, landscape/architectural product positioning, and contractor customer base.
- Arizona Stone & Architectural Products: Specialty Arizona supplier of architectural stone, flagstone, and boulders for landscape and construction applications. Closely comparable in product specialization, regional quarry sourcing, and design-driven customer segments.
- Decomposed Granite Solutions: Supplier of decorative decomposed granite, gravel, and landscape stone products sold direct to consumers and contractors. Comparable in product category (decorative aggregate, colored stone), e-commerce/direct-sales model, and DIY/contractor customer mix.
- Stone & Tile Imports: Importer and distributor of decorative stone, boulders, and architectural landscape products to contractors and homeowners in the Southwest. Comparable in product mix (boulders, decorative stone, architectural rock) and distribution model via direct sales and showroom.
- Western States Stone: Supplier of natural stone, decorative rock, and boulders serving residential and commercial customers in the western US. Comparable in quarry-sourced landscape/architectural stone offerings, contractor customer base, and regional Western distribution model.
Regional players
- Sunburst Rock & Landscape Supply: Western US decorative rock and landscape materials supplier serving California and neighboring states. Comparable in colored landscape aggregate offerings but with a California-centric footprint versus Rock Pros' Arizona/Nevada/Utah base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Rock Pros USA social profiles
Digital presenceRock Pros USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rock Pros USA leadership team
Management profileNumber of profiles
Profiles1 record
Rock Pros USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rock Pros USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rock Pros USA
What does Rock Pros USA do?
Rock Pros USA supplies decorative landscape rock, architectural stone, boulders, and aggregate materials in 22 unique colors sourced from multiple quarries across Arizona, Nevada, and Utah. The company organizes its inventory into four product categories (Landscape, Architectural, Boulders, and Professional) and four color lines (Gold, Red, Brown, Modern), serving landscape professionals, contractors, residential homeowners, and architectural projects across the Southwest US.
Is Rock Pros USA a public or private company?
Rock Pros USA is a private company. It is classified as unknown and is currently operating.
When was Rock Pros USA founded?
Rock Pros USA was founded in 1998. It employs 11 to 50 people.
Where is Rock Pros USA based?
Rock Pros USA is headquartered in Mesa, United States, in the North America region.
How does Rock Pros USA make money?
One revenue line is on record: landscape Rock and Aggregate Sales.
Who are Rock Pros USA's main competitors?
Broad incumbents on record are Pioneer Sand Company and MSI (M S International). Direct peers are Las Vegas Rock, Southwest Stone Supply, Cactus Stone & Tile, Arizona Stone & Architectural Products, Decomposed Granite Solutions, Stone & Tile Imports and Western States Stone. Sunburst Rock & Landscape Supply is listed as a regional player.
Does Rock Pros USA have an API?
No public API is recorded for Rock Pros USA.
What industry is Rock Pros USA in?
Rock Pros USA's product category is Landscape Stone & Aggregate Supply. Its primary akta.pro industry code is IMAKAHAD, Granite Quarrying & Dimension Stone Fabrication, with a secondary code of IMAKAJAG, Aggregates & Dimension Stone Trading (Sand & Gravel, Crushed Stone, Limestone, Granite, Marble). Its NAICS code is 212311 and its SIC code is 1400.