Council on Aging

What Council on Aging does

Council on Aging, Inc. is a West Virginia-based non-profit organization founded in 1992 and headquartered in Mullens that delivers a comprehensive portfolio of senior and aged/disabled care services across 17 counties in southern West Virginia. The organization operates four regional offices — Mullens (Wyoming, Raleigh, Fayette, Nicholas counties), Welch (McDowell, Logan, Mingo), Princeton (Mercer, Monroe, Greenbrier), and Charleston (Kanawha, Clay, Putnam, Fayette, Nicholas) — through which it provides in-home care, congregate and home-delivered nutrition programs, medical and public transportation, senior-center activities (Walk with Ease, Bible Study), and State Health Insurance Assistance Program (SHIP) Medicare counseling. Through its wholly-owned subsidiary All Care Home & Community Services, Inc., it additionally delivers Medicaid Waiver case management, Take Me Home West Virginia nursing-home transition services, and Traumatic Brain Injury Waiver services for aged and disabled adults aged 18 and over.

The core "products" are direct human services rather than technology platforms; no proprietary software, AI, or digital platform is offered. Service delivery is conducted by case managers, in-home aides, drivers, and nutrition staff using paper-based employee processes (PDF timesheets, mileage forms, mailed tax documents). The organization is affiliated with the National Council on Aging, the Appalachian Area Agency on Aging, the West Virginia Bureau of Senior Services, and the federal Administration for Community Living, which together anchor its regulatory and funding standing.

Revenue is generated through a mix of government program funding — primarily Title XIX Medicaid Waiver, Aged and Disabled Waiver, and federal SHIP dollars channeled through the Administration for Community Living — alongside voluntary charitable donations and legacy gifts (cash, bequests, appreciated stock, real estate, life insurance, charitable remainder annuity trusts, IRA beneficiary designations). Service fees are structured as suggested donations to preserve accessibility: $3.00 per meal for seniors aged 60 and over, $7.00 for guests under 60, and $0.50 for coffee or tea. Customer segments span mobile and homebound seniors, aged and disabled adults on Medicaid Waiver, Medicare beneficiaries, and nursing-home transition candidates, all served on a non-profit, mission-driven basis.

Name

Council on Aging

Legal name

Council on Aging, Inc.

Website

https://wccoa.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Council on Aging, Inc. is a West Virginia non-profit (founded 1992) delivering in-home care, nutrition, transportation, SHIP Medicare counseling, and Medicaid Waiver case management to seniors and aged/disabled adults across 17 counties through four regional offices and its All Care subsidiary.

Ownership category

akta.pro rank

Product category

Senior Care Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Community Resources, Social Services & Transportation Coordination (HLADALAK), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Community-Based Senior Centers with Adult Day Services (HLADAIAJ)

Keywords

• Senior care services
• In-home care
• Medicare counseling
• Nutrition programs
• Medical transportation

Headquarters

HQ city

Mullens

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Charitable Donations and Legacy Gifts: Accepts charitable gifts including cash, real estate, life insurance, stocks, and bequests. Legacy giving programs allow donors to provide gifts during or after their lifetime, with various tax benefits.
2. Government Funding (Federal/State): Funding through programs such as Title XIX Medicaid Waiver, Aged and Disabled Waiver Program, and other state/federal senior services programs.
3. Service Fees and Donations: Suggested donation of $3.00 per meal for seniors 60+, with $7.00 fee for guests under 60. Additional modest fees for coffee and tea.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Council on Aging is a non-profit organization that delivers free and low-cost senior care services across West Virginia, including in-home care, congregate and home-delivered meals, medical and public transportation, senior center activities, and SHIP Medicare counseling. Its subsidiary All Care Home & Community Services, Inc. provides case management, Medicaid Waiver programs, and transition services for aged and disabled adults.

Product overview

Council on Aging is a non-profit organization providing a comprehensive portfolio of senior services across West Virginia. The organization offers a unified set of integrated services including In-Home Care (Medicaid Waiver, FAIR, Lighthouse Program), Nutrition Programs (congregate and home-delivered meals), Medical and Public Transportation, Activities (Walk with Ease, Bible Study), and SHIP Medicare Counseling. The subsidiary All Care Home & Community Services provides case management, Medicaid Waiver programs, Take Me Home West Virginia transitions, and Traumatic Brain Injury Waiver services. Legacy and Charitable Gifting programs enable community members to support the organization's mission through various donation vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• All Care Home & Community Services, Inc. A case management organization dedicated to serving the aged and disabled of West Virginia, providing an alternative to nursing home care.

Products and services

• In-Home Care In-home support services for seniors and disabled individuals, including Title XIX Medicaid Waiver Program, FAIR, Medicaid Personal Care, Lighthouse Program, Traumatic Brain Injury services, and Private Pay options.
• Nutrition Program
• Medical Transportation
• Public Transportation
• Activities Program
• SHIP Medicare Counseling
• All Care Home & Community Services (Case Management)
• Legacy and Charitable Gifting Program

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Appalachian Area Agency on Aging, Inc.coreStrategic or Co-development PartnerRegional agency on aging providing coordination and support for senior services in the Appalachian region. Council on Aging works in association with this agency for broader senior services coordination.
• WV Directors of Senior & Community ServicescoreStrategic or Co-development PartnerState-level organization coordinating senior and community services across West Virginia. Partnership enables statewide coordination of senior care programs.
• WV Bureau of Senior ServicescoreStrategic or Co-development PartnerState government agency overseeing senior services in West Virginia. Provides regulatory oversight and coordination for senior care programs including SHIP.
• National Council on Aging, Inc.coreStrategic or Co-development PartnerNational organization supporting councils on aging across the United States. Council on Aging is a member, indicating national recognition and access to best practices.
• All Care Home & Community Services, Inc.coreStrategic or Co-development PartnerSubsidiary organization providing case management services to aged and disabled individuals in West Virginia. Multiple offices serve the same service area, providing complementary programs including Medicaid Waiver, Take Me Home WV, and TBI Waiver services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Help at Home: Personal care services provider focused on Medicaid-eligible seniors and individuals with disabilities receiving in-home care. Comparable on Medicaid Waiver personal-care service delivery.
• Visiting Angels: National franchised network of in-home senior care agencies providing personal care, companionship, and respite services. Comparable on the in-home personal-care service line for seniors.
• Appalachian Area Agency on Aging: Regional Area Agency on Aging operating in the same WV service region. Shares the same funding streams (Older Americans Act, Medicaid Waiver), client base, and service mix.
• PACE (Program of All-Inclusive Care for the Elderly): Federally-recognized programs providing coordinated medical and social services to nursing-home-eligible seniors so they can remain in the community. Comparable on integrated care coordination for the elderly.
• Bayada Home Health Care: Large national home health and personal care services provider serving seniors and disabled adults. Directly comparable on the in-home care service line including Medicaid waiver programs.

Broad incumbents

• Meals on Wheels America: National non-profit network for congregate and home-delivered meal programs for seniors. Directly comparable on the nutrition program line that Council on Aging operates.
• Easter Seals: National non-profit network providing community-based services for seniors and individuals with disabilities. Comparable as a mission-aligned non-profit delivering senior and disability community services.
• Amedisys: Large national home health and hospice provider serving Medicare and Medicaid populations. Comparable on home-based clinical and personal-care services for aging adults.
• National Council on Aging: National umbrella organization for councils on aging and senior-services providers. Council on Aging is an affiliated member, making NCOA the highest-level comparable in the same elder-services mission space.
• BrightSpring Health Services: Diversified home and community-based health services provider with significant Medicaid Waiver and senior services exposure. Comparable on integrated home- and community-based care model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WestVirginiaCouncilonAging
• LinkedInlinkedin.com/company/council-on-aging

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Council on Aging