What Entuity does

Entuity is a network and infrastructure monitoring software platform that provides unified visibility across traditional infrastructure, SaaS, and cloud environments. The Entuity Software™ platform combines a core infrastructure monitoring module covering network, server, storage, hypervisor, SD-WAN, database, and configuration monitoring with a cloud monitoring module for Azure and AWS and a digital services monitoring module covering application and SaaS performance. The platform uses anomaly detection-based proactive alerting that the company claims reduces event noise by 99% and mean time to repair by 45%, with automated remediation capabilities and integration into existing customer ticketing systems.

Entuity sells exclusively to enterprise IT teams through a direct enterprise field sales motion staffed by Solutions Sales Executives and Solutions Architects, who conduct consultative demos and needs assessments via a 'Get Started' lead-capture form. Pricing is quote-based, subscription-driven with annual billing cycles, and no public tier structure exists. The visible customer base spans telecommunications (NOS Portugal, Tait Communications, EirEvo, BCX), IT services (Ensono, CGI, MStart), education (University of Minnesota, Sheffield Hallam University), manufacturing (Sealed Air), and customer experience/BPO (Foundever), with vertical-specific go-to-market emphasis in Education, Financial Services, Healthcare, and Telecommunications.

Entuity operates as a wholly-owned product brand of Park Place Technologies, a global infrastructure maintenance and operations company, and is not independently financed or publicly listed. Distribution leverages Park Place Technologies' enterprise relationships and global field sales infrastructure, and the product has held G2 leadership across multiple categories — including Network Automation, Usability, Support, and Momentum — for 17 consecutive quarters, with recognized regional strength in EMEA.

Name

Entuity

Legal name

Entuity

Website

https://entuity.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Entuity provides unified network and infrastructure monitoring software delivering visibility across traditional infrastructure, SaaS, and cloud environments for enterprise IT teams. The company sells subscription-based software through direct enterprise field sales and operates as a wholly-owned product brand of Park Place Technologies.

Ownership category

akta.pro rank

Product category

Network and Infrastructure Monitoring Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Other Computer Related Services (541519)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Network Performance Management & Observability Services (BPAEAEAH)

akta.pro secondary industries

Network Observability, Assurance & Closed-Loop Operations (Telemetry, AIOps) (HDAIAIAJ), Application Delivery Analytics & Observability (ADC Telemetry/AIOps) (HDAFAHAL), Integration Monitoring, Observability & AIOps for Integration (HDAEAIAH)

Keywords

• Network monitoring software
• Infrastructure monitoring
• Unified observability platform
• Cloud monitoring tools
• Enterprise IT monitoring

Headquarters

HQ city

Marlborough

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing and Subscriptions: Entuity generates revenue through software licensing, likely with subscription-based pricing models. The platform offers unified infrastructure monitoring as a core product with various monitoring capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Entuity sells Entuity Software™, a unified network and infrastructure monitoring platform that provides single-pane-of-glass visibility across traditional infrastructure (network, server, storage, hardware, hypervisor, SD-WAN, database, configuration), cloud environments (Azure, AWS), and digital services (application, SaaS). The platform delivers proactive anomaly-detection-based alerting, automated remediation, and ticketing integration to enterprise IT teams as a tool-consolidation replacement for multiple point monitoring products.

Product overview

Entuity offers a unified platform architecture called Entuity Software, combining a core infrastructure monitoring platform with specialized add-on modules. The platform provides unified visibility across traditional infrastructure (network, server, storage, hardware, hypervisor, SD-WAN, database, configuration monitoring), cloud environments (Azure and AWS monitoring), and digital services (application and SaaS monitoring). Key value propositions include proactive alerts with 99% less noise, 45% reduced MTTR, and tool consolidation to reduce complexity. The platform is marketed to enterprise IT teams as a single solution to replace multiple point monitoring tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Entuity Software™ Unified network and infrastructure monitoring platform providing visibility into traditional infrastructure, SaaS, and cloud environments with proactive alerts, automated remediation, and ticketing integration. Designed for enterprise IT teams to maximize uptime and team efficiency.
• Infrastructure Monitoring Module providing comprehensive IT visibility through network, server, storage, remote, hardware, hypervisor, SD-WAN, database, and configuration monitoring for enterprise IT environments.
• Cloud Monitoring Cloud environment monitoring module covering Microsoft Azure and Amazon Web Services for cloud-hosted resources, servers, and applications.
• Digital Services Monitoring Digital services monitoring module with path tracing from source to destination to pinpoint problem origins, covering application and SaaS monitoring for enterprise environments.

Quantifiable outcome

• 45% reduction in mean time to repair (MTTR)
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

One partnership is on record.

• Park Place TechnologiescoreOthersEntuity is owned and operated by Park Place Technologies, a global infrastructure maintenance and operations company. Park Place acquired Entuity and now offers Entuity Software as part of its managed services and monitoring portfolio. The partnership is structural/ownership rather than a typical go-to-market alliance.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Splunk (Cisco): Observability and log analytics platform (now part of Cisco) covering infrastructure, application, and network performance. Direct overlap with Entuity's monitoring and analytics use cases at enterprise scale.
• Datadog: Cloud-native monitoring and observability platform covering infrastructure, APM, network, logs, and SaaS. Overlaps with Entuity's unified monitoring value prop but operates at significantly larger scale with cloud-first architecture.
• New Relic: Full-stack observability platform spanning infrastructure, APM, logs, and network monitoring. Competes with Entuity for unified enterprise monitoring budgets, especially in cloud-forward accounts.
• Dynatrace: Enterprise observability and APM platform with AI-driven automation (Davis AI). Competes with Entuity for unified infrastructure and application monitoring budgets in large enterprises.
• Cisco AppDynamics: APM and infrastructure visibility platform bundled within Cisco's broader networking portfolio. Overlaps with Entuity's application and network monitoring capabilities for enterprise customers.

Direct peers

• SolarWinds: Long-standing provider of network, server, and infrastructure monitoring software (NPM, SAM, NCM) sold to enterprise IT teams. Directly comparable to Entuity in targeting tool consolidation and multi-vendor infrastructure estates.
• ManageEngine (Zoho): Offers OpManager and similar network/infrastructure monitoring suites targeting enterprise IT teams with consolidated monitoring. Closely comparable pricing model and feature set to Entuity.
• Progress WhatsUp Gold: Network and infrastructure monitoring software for enterprise IT teams, focused on unified visibility across network devices, servers, and applications. Closely comparable product scope and target buyer to Entuity.
• Paessler PRTG: Network and infrastructure monitoring platform with broad sensor coverage across network, server, cloud, and application layers. Competes head-to-head with Entuity in mid-market and enterprise IT monitoring.

Emerging players

• Catchpoint: Digital experience monitoring and network observability platform with strong SaaS and internet performance focus. Comparable to Entuity's network and digital services monitoring offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Entuity
• LinkedInlinkedin.com/company/entuity

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Entuity