Fireworks Supermarket

What Fireworks Supermarket does

Fireworks Supermarket is a privately held, US-based consumer fireworks retailer founded in 1971 and operating as a direct-to-consumer specialty retailer of consumer-grade fireworks. The company operates 22 physical showrooms distributed across at least ten states (including Tennessee, South Carolina, Arkansas, Indiana, Missouri, Alabama, Texas, and West Virginia) alongside a full e-commerce storefront at fireworkssupermarket.com that exposes real-time per-location inventory and a wish-list feature. The product catalog spans 500-gram and 200-gram aerial cakes, missile batteries (Saturn and Split Wing variants), rockets, fountains, roman candles, novelty items, safety accessories such as clip-on igniters, and curated occasion-driven assortment packs (e.g., Just for Kids, Skybox, Blockbuster, Happy Birthday America). Pricing is entirely transactional/unit-based, with individual SKUs ranging from approximately $2.50 (small missiles) to $250 (large finale assortments); there is no subscription or recurring revenue component.

The company's technology stack centers on a standard e-commerce platform augmented by a Build-a-Show planning tool that lets customers configure complete fireworks shows by budget, shot count, and effect type before purchase; the site also carries safety resources, a blog with fireworks guides, and active social media accounts across Facebook, X, YouTube, Instagram, and TikTok. There are no AI/ML features, proprietary models, or developer APIs disclosed in the input data; ai_modalities and ai_capability_types are empty.

The go-to-market is event-driven and patriotic-holiday anchored, with explicit marketing emphasis on Independence Day, Flag Day, New Year's, and the planned 2026 America's 250th Birthday celebration, including a dedicated 250th Birthday product line (e.g., Make America Boom Again, Freedom's Crack, Liberty Box, Yuuuuge!). The primary customer segment is individual consumers and families planning backyard fireworks displays, with secondary use cases around patriotic event planners and beginner buyers who benefit from curated assortments and educational content. Headcount is reported in the 1,001-5,000 range across the showroom network and corporate functions; ownership rests with founder/owner Mike Ingram. No funding rounds, investor backing, M&A activity, or disclosed financials are present in the source data.

Name

Fireworks Supermarket

Legal name

Fireworks Supermarket

Website

https://fireworkssupermarket.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Fireworks Supermarket is a privately held, US-based consumer fireworks retailer founded in 1971, operating 22 showrooms nationwide and an e-commerce site that sells 500g/200g cakes, missiles, rockets, fountains, assortments, and accessories to families and individual buyers celebrating patriotic holidays and special occasions.

Ownership category

akta.pro rank

Product category

Consumer Fireworks Retail

NAICS

Gift, Novelty, and Souvenir Retailers (459420)

SIC

Retail-Variety Stores (5331)

akta.pro primary industry

Seasonal & Party Variety Stores (CRAEAGAB)

akta.pro secondary industries

Seasonal & Holiday Gifts & Decor Retail (CRALAJAD), Novelty & Humor Gifts Retail (CRALAJAB)

Keywords

• Consumer fireworks retail
• Aerial cake fireworks
• Fireworks missile rockets
• Fireworks assortment packs
• Fireworks safety accessories

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Fireworks Sales: One-time sales of consumer fireworks through 22 physical showrooms and online store. Products include aerial cakes, fountains, roman candles, missiles, assortments, and accessories. Revenue is transactional with no subscription component.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

Fireworks Supermarket is a US-based consumer fireworks retailer operating 22 physical showrooms nationwide and an e-commerce storefront, selling thousands of consumer fireworks products including 500-gram and 200-gram aerial cakes, missile batteries, rockets, fountains, roman candles, novelty items, pre-packaged assortment bundles, and safety accessories for holidays, patriotic events, and family celebrations.

Product overview

Fireworks Supermarket is a consumer fireworks retail company operating 22 showrooms nationwide, specializing in selling a comprehensive range of fireworks products for celebrations. The product portfolio includes multiple categories: 500-gram cakes (larger, more powerful finale fireworks), 200-gram cakes (mid-size repeaters), missile batteries (rapid-fire Saturn missiles), rockets, fountains, roman candles, sparklers, novelties, and curated assortment packs. The Build-a-Show feature allows customers to plan their fireworks shows digitally. Key products include patriotic-themed cakes like Happy Birthday America, Pickled Parrot, and Cylozar, as well as missile products across various shot counts and size categories. The company also sells safety accessories including the Ignite 2M Clip-On Ignitors.

Differentiator

Problem solved

Functional benefit

Products and services

• Pickled Parrot Angled 500 gram firework with crackling tail to spider effects in red, green, white, and gold glitter. 25 shots. Consumer aerial firework.
• Happy Birthday America! Set of three 500 gram aerial cakes with patriotic non-stop show of brocade tails and pearls in reds and blues. 108 shots total. Consumer aerial firework.
• Goody Goody Gumballs Red glitter mines burst into volleys of colorful crackling tails, gold chrysanthemums, and bright stars. 25 shots, 20 seconds duration. Consumer aerial firework.
• Harbor Blast Shimmering white glitter mines ascending to magnificent brocades with bold blues, radiant reds, and lush greens, finishing with white glitter and crackling chrysanthemum. 8 shots, 50 seconds duration.
• Cylozar 36-shot extraterrestrial spectacle with Chrysanthemums, Spiders, Strobe, and Willow effects in multi-colored palette. 30 seconds duration. Consumer aerial firework.
• Dirty Dancing in the Sky Glittering dahlias with red, grass green, white, and sky blue effects with sound. 7 shots. Consumer aerial firework.
• Texas Rattlesnake Loud crackling 3D-effect bursts alternating between white crackling flowers and time rain. 16 shots. Consumer aerial firework.
• Screeching Glory Peonies, chrysanthemums, and howling whistlers in multi-colored shots. 30 shots. Consumer aerial firework.
• Mutant Strain Chrysanthemum, mines, peony and strobe effects with bright blue and red colors. 25 shots. Consumer aerial firework.
• Star Chaser 115-shot zipper cake with crackling comets, brocade crown, peony, strobes, chrysanthemum and tail effects in red, green, blue, purple and gold.
• Dragon Blaze 24 angled shots of Gold to brocade with blue, purple, orange, sky blue and crackling effects. Consumer aerial firework.
• Fluorescent 16 shot cake with red and gold strobe mines to orange, blue and purple dahlias, gold and purple blossoms and crackling effects.
• Outlaw Justice Combination of tails, palms and strobes effects with red, gold, white, and green colors. White strobe with chrysanthemum, sizzling white with strobe, brocade crown and gold willow effects. 36 shots.
• Red, Bright, and Blue 660-shot Saturn missile battery with rapid firing red and white comets to whistles, reports, and crackling effects. Consumer missile battery firework.
• Ignite 2M Clip-On Ignitors 20 pack of 2 meter length IGNITE clip-on igniters using industry standard Quick plug connectors. One-time use only. Safety accessory for consumer fireworks.
• Skybox Assortment Family-pack assortment including night-time enjoyment as well as small items for children. Contains ground and aerial effects, 200 gram aerials, spinning novelties.
• Just for Kids Assortment Assortment of safe and sane fireworks for backyard use. Contains smoke, snaps, sparklers, strobes, snakes, and confetti poppers.
• Happy Birthday America Assortment Ultimate safe and sane assortment with all ground-based effects including snaps, sparklers, fountains, snakes, and smoke.
• Blockbuster Assortment Assorted 200 gram night-time aerials, roman candles, and fountains including 6 shot mortar pack. Contains Roman candles (12), 25 shot Saturn Missiles (2), 1 shot tubes (3), artillery shells (1), fountains (4), multi-effects (2), 200 gram cakes (6).
• Friki Tiki Glittering whistles burst into chrysanthemum crackles displaying purple, turquoise, gold, red, and lemon colors. 36 shots. Consumer aerial firework.
• 8-Inch Split Wing Missile Missiles launch up to 200 feet before bursting into large red and green stars. Colored brocade burst effect. Available individually or in box of 12.
• 6-Inch Split Wing Missile Missiles launch up to 200 feet before bursting into red and green stars. Available individually or in box of 12.
• 4-Inch Split Wing Missile Missiles with gold tail thrust skyward before bursting into green and red stars. Available individually or in box of 12.
• 10-Inch Power Thrust Missile Missiles fly over 200 feet with gold, red, green and silver glitter and crackle effects. Available individually or in bag of 6.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Phantom Fireworks: One of the largest consumer fireworks retailers in the US, operating a multi-state network of showrooms plus a full e-commerce site. Directly comparable to Fireworks Supermarket on product mix, showroom-based GTM, patriotic/event marketing, and beginner-friendly assortment strategy.
• TNT Fireworks: National consumer fireworks brand and retailer with showrooms and a broad consumer catalog spanning cakes, missiles, and assortments. Closely mirrors Fireworks Supermarket's omnichannel showroom + e-commerce model and patriotic, holiday-anchored marketing.
• Red Apple Fireworks: Multi-state consumer fireworks chain with permanent showrooms and online sales, with a similar emphasis on family-oriented assortments. Directly comparable in showroom format, SKU mix, and patriotic/holiday marketing.
• American Fireworks: US consumer fireworks retailer with showrooms and a broad online catalog of cakes, missiles, and assortments. Comparable in product breadth, showroom density, and beginner-friendly merchandising.
• Winco Fireworks: Regional consumer fireworks chain with permanent showrooms and an online store, focused on assortment packs and family-friendly products. Comparable to Fireworks Supermarket on curated assortment strategy and showroom-led customer education.
• Fireworks Outlet: Multi-state consumer fireworks retailer with showrooms across the Midwest and South and an e-commerce storefront. Comparable in footprint size, seasonal assortment strategy, and event-driven GTM to Fireworks Supermarket.
• Black Cat Fireworks (B.J. Alan Company): Long-standing US fireworks wholesaler and retailer operating under the Black Cat brand with a national retail network. Comparable in product portfolio, multi-state distribution, and seasonal/patriotic merchandising.

Broad incumbents

• Walmart: Mass-market general merchandise retailer that sells consumer fireworks seasonally in permitted states. Comparable as a substitute channel for budget-conscious and casual buyers, though it does not specialize in premium or expert-led assortments.
• Costco: Warehouse club that stocks consumer fireworks seasonally in legal states, typically as high-volume value packs. Comparable as a broad-line alternative channel for price-sensitive consumers, though lacking the dedicated showroom and educational experience.

Emerging players

• Gorilla Fireworks: Growing direct-to-consumer and showroom-based consumer fireworks brand targeting younger buyers with novelty product names and a strong social media presence. Comparable in product mix and event-driven digital marketing, but at a smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FwksSupermarket
• YouTubeyoutube.com/channel/UCI-B-ZhAmsMIPyoO3f2JcIw
• Facebookfacebook.com/FireworksSupermarketUSA
• Instagraminstagram.com/fireworkssupermarket
• TikToktiktok.com/@fireworkssupermarket

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fireworks Supermarket