Barmakian Jewelers

Name

Barmakian Jewelers

Legal name

Barmakian Jewelers

Website

https://barmakian.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Fine Jewelry and Luxury Watch Retail

NAICS

Jewelry Retailers (458310), Jewelry Retailers (45831), Jewelry and Silverware Manufacturing (33991), Jewelry, Luggage, and Leather Goods Retailers (4583)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Diamond Jewelry (CRAKAAAA)

akta.pro secondary industries

Fine Jewelry Sets & Collections (Parures/Matched Sets) (CRAKAAAF), Made-to-Order Gemstone Sourcing & Custom Cutting Coordination (CRAKAHAF), Bespoke Jewelry Collections for Brands (Design Services) (CRAKAHAJ)

Keywords

• Fine jewelry retail
• Luxury watch retail
• Diamond engagement rings
• Custom jewelry design
• Bridal jewelry sales

Headquarters

HQ city

Nashua

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Jewelry Retail Sales: Primary revenue stream from sale of fine jewelry including engagement rings, wedding bands, earrings, necklaces, bracelets, and watches from designer brands and in-house Barmakian collections.
2. Custom Jewelry Design Services: Bespoke custom jewelry design services where customers work with specialized design team and in-house master jewelers to create unique pieces. Revenue generated from design fees and custom piece fabrication.
3. Watch Repair & Service: Authorized dealer watch repair services including battery replacement, magnetization testing, bracelet sizing, strap replacements, and ultrasonic cleaning through manufacturer-authorized repair facilities.
4. Jewelry Repair & Cleaning: Jewelry repair and cleaning services for customer pieces.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Barmakian Jewelers is a family-owned multi-brand retailer selling fine jewelry, diamonds, and luxury Swiss watches through three New England showrooms and an e-commerce website. Its assortment spans engagement rings, wedding bands, loose natural and lab-grown diamonds, earrings, necklaces, bracelets, fine jewelry, and timepieces from brands such as TACORI, FANA, OMEGA, Breitling, TAG Heuer, and Longines. The retailer also provides custom jewelry design, in-house master jeweler fabrication, authorized watch repair, jewelry cleaning and repair, and a Diamond Upgrade Program.

Product overview

Barmakian Jewelers is a multi-branded luxury jewelry and watch retailer offering a unified retail platform across three New England store locations (Boston, MA; Framingham, MA; Nashua, NH) and online. The core product portfolio centers on diamond and gemstone jewelry organized into distinct collections: engagement rings (featuring TACORI, FANA, and house-brand Barmakian designs), wedding bands for men and women, loose diamonds including lab-grown options, fine jewelry across categories (earrings, rings, necklaces, bracelets), and a premium Swiss watch division carrying OMEGA, Breitling, TAG Heuer, Longines, Hamilton, and other luxury brands. A distinguishing capability is their custom design service utilizing in-house master jewelers. The company also operates an exclusive Argyle Pink Diamonds collection and provides ancillary services including watch repair, jewelry cleaning, and a diamond upgrade program. With over 30 designer brands and approximately 25,000 square feet of showroom space, the offering functions as a curated marketplace combining multiple luxury brands with proprietary craftsmanship capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Engagement Rings Diamond and designer engagement rings in classic solitaires, halo, three-stone, and vintage-inspired styles from brands like TACORI, FANA, and the Barmakian house brand, aimed at engaged couples.
• Wedding Bands Ladies' and gentlemen's wedding bands in yellow gold, white gold, platinum, and rose gold, with options for diamond and gemstone accents, targeting engaged couples.
• Loose Diamonds Certified conflict-free natural and lab-grown loose diamonds sold individually with online browsing tools, intended for customers purchasing or designing their own diamond jewelry.
• Fine Jewelry Broad collection of earrings, rings, necklaces, pendants, and bracelets featuring diamonds, gemstones, pearls, and precious metals across price points including gifts under $200 and gifts under $500 ranges.
• Swiss Watches Luxury Swiss timepieces from brands including OMEGA, Breitling, TAG Heuer, Longines, Baume & Mercier, Hamilton, Movado, Rado, Raymond Weil, Tissot, Michele, and Chopard, with manufacturer-authorized repair services available.
• Custom Jewelry Designs Bespoke jewelry design service in which customers collaborate with Barmakian's specialized design team and in-house master jewelers to create unique pieces, including engagement rings, wedding bands, and heirloom-quality jewelry using personally selected diamonds or family stones.
• Watch Repair Services Authorized dealer watch repair and maintenance services including battery replacement, magnetization testing, bracelet adjustments, leather strap replacement, and ultrasonic cleaning for purchased Swiss timepieces.
• Jewelry Repair and Cleaning Repair and cleaning services for customer jewelry pieces, including maintenance to extend the life and appearance of fine jewelry.
• Diamond Upgrade Program Trade-in program allowing customers to apply the value of natural diamonds originally purchased from Barmakian toward the purchase of new natural diamonds, supporting repeat engagement and upgrade purchases.
• Argyle Pink Diamonds Collection Exclusive collection of rare Argyle pink diamond jewelry available because of Barmakian's designation as an Argyle Pink Diamonds Select Atelier, featuring earrings, rings, and pendants in colors ranging from blush pink to vivid red and violet.

Quantifiable outcome

• Largest fine jewelry selection in New England
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

21 partnerships are on record, tiered core and minor.

• Argyle Pink DiamondscoreChannel Partner/ Reseller/ Distributor · 1 January 2015Barmakian was nominated into the exclusive group of Argyle Pink Diamonds Select Ateliers in 2015. This designation allows them to offer rare pink diamond jewelry pieces ranging from blush pink to vivid red and violet hues. Products include earrings, rings, and pendants with Argyle pink diamonds.
• OMEGAcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for OMEGA Swiss watches. Carries Seamaster, Speedmaster, and other OMEGA collections including Planet Ocean, Aqua Terra, and Moonphase models. Watch prices range from $3,700 to $13,000+.
• TAG HeuercoreChannel Partner/ Reseller/ DistributorAuthorized dealer for TAG Heuer luxury Swiss watches.
• LonginescoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Longines watches including Master Collection, Dolcevita, Hydroconquest, and Avigation lines. Swiss manufacturer since 1832, member of Swatch Group.
• MovadocoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Movado watches including Museum Classic, Series 800, BOLD Verso, and Moda collections.
• Baume & MerciercoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Baume & Mercier timepieces including Capeland, Classima, Clifton, Clifton Club, and Riviera collections.
• RadocoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Rado watches known for innovative, hypoallergenic materials and durability.
• Raymond WeilcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Raymond Weil watches including Freelancer and Ladies collections with automatic and chronograph movements.
• TissotcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Tissot Swiss watches including Gentleman, Seastar, Le Locle, PRX, and PR 100 collections at various price points.
• HamiltoncoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Hamilton watches known for American spirit and Swiss precision. Collections include Khaki Field, Ventura, Jazzmaster, and Intra-Matic.
• TACORIcoreChannel Partner/ Reseller/ DistributorPremier designer brand for engagement rings and wedding bands including RoyalT, Dantela, and Petite Crescent collections.
• FANAcoreChannel Partner/ Reseller/ DistributorDesigner brand for engagement rings and jewelry known for classic and contemporary designs.
• Anna BeckminorChannel Partner/ Reseller/ DistributorHandcrafted jewelry by heritage artisans in Bali featuring traditional techniques passed down generations. Products include earrings, bracelets, necklaces with reversible designs.
• I. ReissminorChannel Partner/ Reseller/ DistributorDesigner jewelry brand carried at Barmakian featuring diamond and gemstone pieces.
• Meira TminorChannel Partner/ Reseller/ DistributorDesigner jewelry brand available at Barmakian showrooms.
• ChopardcoreChannel Partner/ Reseller/ DistributorLuxury Swiss watch and jewelry brand available at Barmakian.
• Kirk KaraminorChannel Partner/ Reseller/ DistributorDesigner wedding bands and engagement rings available at Barmakian.
• Belle EtoileminorChannel Partner/ Reseller/ DistributorHand-crafted jewelry by three generations of craftspeople. Products include bangles, earrings, rings, and pendants in various designs.
• Phillip GavrielminorChannel Partner/ Reseller/ DistributorDesigner jewelry brand combining sterling silver and 18K gold. Men's bracelets and fashion jewelry available.
• Tom KruskalminorChannel Partner/ Reseller/ DistributorDesigner jewelry including pearl bracelets and fashion pieces available at Barmakian.
• BreitlingcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Breitling Swiss watches in Boston area.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Long's Jewelers: Long's Jewelers is a multi-generational family-owned independent jeweler in Greater Boston with multiple showroom locations carrying premium watch brands and designer jewelry. It competes head-to-head with Barmakian in the same New England bridal and luxury watch market with a comparable authorized-dealer model and white-glove service approach.
• Shreve, Crump & Low: Historic Boston jeweler carrying Patek Philippe, Rolex, and other ultra-premium Swiss watches alongside fine diamond jewelry and bespoke design services. Directly comparable to Barmakian on heritage positioning, luxury watch authorizations, custom design, and Boston bridal market.
• Manfredi Jewels: Family-owned independent jeweler in Westchester/Greenwich area offering bridal jewelry, designer brands, and luxury Swiss watches including Patek Philippe. Comparable to Barmakian on multi-brand luxury assortment, authorized-dealer model, and family-operated white-glove service.
• Reeds Jewelers: Regional multi-brand jewelry retailer with locations across the Eastern US carrying designer bridal jewelry and luxury watches. Comparable to Barmakian on multi-store regional retail model, authorized watch dealer relationships, and bridal category focus, though operating at larger scale.

Broad incumbents

• Tiffany & Co. Iconic global luxury jeweler owned by LVMH, operating flagship stores in major US cities including Boston. Competes with Barmakian in bridal and fine jewelry but at a much larger scale, with proprietary brand power, in-house manufacturing, and a global direct-to-consumer footprint.
• Watches of Switzerland Group: Leading authorized retailer of luxury Swiss watches (Rolex, Patek Philippe, Omega, Breitling) with showrooms across the US and UK. Directly competes with Barmakian on the premium watch dealer business and benefits from similar authorized-brand relationships at a much larger scale.
• Signet Jewelers: Parent of Kay Jewelers, Zales, Jared, and Blue Nile—the largest US jewelry retailer. Competes with Barmakian across price points and bridal categories through national mall and online channels, but at significantly different scale and brand positioning.

Emerging players

• Blue Nile: Online-first diamond and fine jewelry retailer (now owned by Signet Jewelers) that pioneered transparent online diamond pricing and broad selection. Competes with Barmakian on bridal/diamond discovery and pricing transparency, but lacks physical showrooms and bespoke design service.
• Brilliant Earth: Digital-first jeweler specializing in ethically sourced and lab-grown diamonds with showrooms in major US cities. Overlaps with Barmakian in bridal and lab-grown diamond categories, with a younger, mission-driven customer base; pressures Barmakian's natural-diamond premium positioning.
• Trumpet & Horn: Vintage and antique-inspired fine jewelry retailer with bridal focus, operating primarily online with a curated brand assortment. Comparable to Barmakian's bridal and fine jewelry offering but differentiated by vintage sourcing and a digital-first go-to-market model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/barmakianjewelers
• Instagraminstagram.com/barmakian
• Pinterestpinterest.com/barmakian
• Xx.com/barmakian1910
• LinkedInlinkedin.com/company/barmakian-jewelers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barmakian Jewelers