Prevagen
- Company typePrivate
- Founded2007
- HeadquartersMadison, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Prevagen firmographics
Firmographics- Name
- Prevagen
- Legal name
- Quincy Bioscience, LLC
- Website
- https://prevagen.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Prevagen industry classification
Industry- Product category
- Brain Health Dietary Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Healthy Aging & Cognitive Support Supplements (CRADAGAM)
Keywords
Where Prevagen is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Prevagen business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Operations, Personnel, Infrastructure
Revenue model
- Direct Product Sales: Prevagen generates revenue through direct-to-consumer sales via its e-commerce website prevagen.com, selling over-the-counter brain health supplements. Products are available as one-time purchases or through subscription (Subscribe & Save) programs offering 12% recurring discounts.
- Retail Distribution: Products are sold through major retail chains including Walgreens, CVS, GNC, Walmart, and grocery chains nationwide, providing broad distribution and additional revenue streams through third-party retail partnerships.
- Rewards Program: Prevagen Rewards Program allows customers to earn 3% credits on purchases, redeemable for future orders, driving customer retention and repeat purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Regular Strength Capsules 30ct |
| Subscription | Monthly | Regular Strength Capsules 60ct |
| Subscription | Monthly | Extra Strength Capsules 30ct |
| Subscription | Monthly | Extra Strength Capsules 60ct |
| Subscription | Monthly | Professional Formula 30ct |
| Subscription | Monthly | NeuroShake Packets 15ct |
| Subscription | Monthly | Chewable Tablets 30ct (Berry and Orange flavors) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Prevagen product offering
Product offeringCore offering
Prevagen sells over-the-counter brain health supplements built around apoaequorin, a proprietary protein originally discovered in Aequorea victoria jellyfish and combined with Vitamin D. The line spans three dosage strengths (Regular Strength 10mg, Extra Strength 20mg, Professional Formula 40mg) delivered as 30-count or 60-count capsules, chewable tablets in berry or orange flavors, and NeuroShake powder packets, all marketed for once-daily cognitive support to adult consumers.
Product overview
Prevagen is an over-the-counter brain supplement brand developed by Quincy Bioscience. The product portfolio centers on apoaequorin, a protein originally discovered in jellyfish (Aequorea victoria), combined with vitamin D. The product line includes three strength tiers (Regular Strength at 10mg, Extra Strength at 20mg, and Professional Formula at 40mg) available in multiple delivery formats: standard capsules (30ct and 60ct bottles), chewable tablets in berry and orange flavors, and NeuroShake powder packets. All products are marketed as once-daily brain health supplements for cognitive support and are NSF Contents Certified for quality assurance.
Differentiator
Problem solved
Functional benefit
Products and services
- Prevagen Regular Strength Capsules - 10mg Apoaequorin, 30ct Daily brain health supplement containing 10mg apoaequorin (originally discovered in jellyfish) with 50mcg Vitamin D, taken once daily for cognitive support.
- Prevagen Regular Strength Capsules - 10mg Apoaequorin, 60ct Sixty-count bottle of the regular strength brain supplement with 10mg apoaequorin for approximately two months of daily cognitive support.
- Prevagen Extra Strength Capsules - 20mg Apoaequorin, 30ct Higher-dose brain supplement containing 20mg apoaequorin (double the regular strength) with Vitamin D for enhanced cognitive support, taken once daily.
- Prevagen Extra Strength Capsules - 20mg Apoaequorin, 60ct Sixty-count bottle of the extra strength formula with 20mg apoaequorin for approximately two months of enhanced brain health support.
- Prevagen Professional Formula Capsules - 40mg Apoaequorin, 30ct Premium brain supplement containing 40mg apoaequorin (the highest strength available), designed for professional-level cognitive support.
- Prevagen Regular Strength Mixed Berry Chewables - 10mg Apoaequorin, 30ct Chewable tablet version of the regular strength formula in mixed berry flavor, providing 10mg apoaequorin for those who prefer not to swallow capsules.
- Prevagen Regular Strength Orange Chewables - 10mg Apoaequorin, 30ct Chewable tablet version of the regular strength formula in orange flavor, offering 10mg apoaequorin in an easy-to-take format.
- Prevagen Extra Strength Berry Flavor Chewables - 20mg Apoaequorin, 30ct Chewable tablet version of the extra strength formula in berry flavor, delivering 20mg apoaequorin for enhanced cognitive support.
- Prevagen NeuroShake Packets - 5mg Apoaequorin, 15ct Protein powder shake mix containing 5mg apoaequorin, packaged in 15 individual packets to be mixed with water or blended into smoothies for brain health support.
Quantifiable outcome
- #1 selling brain supplement in the US for over 10 years based on NielsenIQ data
Companies that use Prevagen
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Prevagen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Prevagen partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor, major and core.
- Pets for PatriotsminorPrevagen partners with Pets for Patriots, a charity that helps United States military veterans adopt shelter pets while giving overlooked shelter dogs and cats hope and a home. The partnership supports the organization's mission through sponsorships and donations.
- Vitamin AngelsminorPrevagen supports Vitamin Angels, which provides lifesaving vitamins to mothers and children under five at risk for malnutrition. The organization reaches more than 61 million children and mothers in need across 74 countries worldwide.
- Patriot Education FundminorPrevagen supports the Patriot Education Fund, which provides scholarships and education opportunities for Post-9/11 era military veterans and their dependents to support completion of postsecondary education at accredited U.S. colleges or universities.
- USA GymnasticsmajorPrevagen is a proud sponsor of USA Gymnastics, with the Prevagen logo appearing at events and on athlete materials.
- USA Track and FieldmajorPrevagen is the official sponsor of USA Track and Field, announced in 2023, with branding at national events and competitions.
- US Figure SkatingmajorPrevagen is a sponsor of US Figure Skating, including the 2025 Prevagen U.S. Figure Skating Championships.
- NSF InternationalcoreNSF International provides independent testing and certification of Prevagen's manufacturing process and product contents, verifying that label claims match actual product formulation and testing for quality and safety standards.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Prevagen competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
Prevagen social profiles
Digital presencePrevagen compliance and trust
Trust signalCompliance1 record
Prevagen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prevagen leadership team
Management profileNumber of profiles
Prevagen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prevagen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prevagen
What does Prevagen do?
Prevagen sells over-the-counter brain health supplements built around apoaequorin, a proprietary protein originally discovered in Aequorea victoria jellyfish and combined with Vitamin D. The line spans three dosage strengths (Regular Strength 10mg, Extra Strength 20mg, Professional Formula 40mg) delivered as 30-count or 60-count capsules, chewable tablets in berry or orange flavors, and NeuroShake powder packets, all marketed for once-daily cognitive support to adult consumers.
Is Prevagen a public or private company?
Prevagen is a private company. It is classified as corporate owned and is currently operating.
When was Prevagen founded?
Prevagen was founded in 2007. It employs 51 to 100 people.
Where is Prevagen based?
Prevagen is headquartered in Madison, United States, in the North America region.
How does Prevagen make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are retail Distribution and rewards Program.
Does Prevagen have an API?
No public API is recorded for Prevagen.
What industry is Prevagen in?
Prevagen's product category is Brain Health Dietary Supplements. Its primary akta.pro industry code is CRADAGAM, Healthy Aging & Cognitive Support Supplements. Its NAICS code is 456191 and its SIC code is 2090.