AKA

What AKA does

AKA is an award-winning, Singapore-headquartered integrated communications agency founded in 2009, operating across the Asia-Pacific region with a team of over 50 communications and creative production professionals. The firm's core offering spans brand and reputation storytelling, strategy and ideation, media relations, social media management, digital marketing, influencer and KOL relations, event conceptualization and production, and full internal communications support for clients. AKA houses an in-house creative studio with graphic designers, motion designers, video producers and editors, and UX/UI web designers, enabling end-to-end campaign delivery from strategic planning through production without external dependencies. Differentiated by an earned-first methodology and a "fearlessly creative" positioning, the agency has accumulated 157 industry accolades since 2012 from regional and global awarding bodies including Campaign Asia, PRovoke, PRCA APAC, Marketing PR Awards, SABRE, and The Holmes Report.

The agency generates revenue primarily through retainer-based PR and communications contracts with corporate and consumer clients across consumer goods, retail, travel, technology, financial services, food and beverage, cultural, and government sectors. Clients include Jetstar Asia, PropertyGuru, UNIQLO Singapore, MUJI, Sony Mobile and Sony Electronics Singapore, Manulife, foodpanda, Deliveroo, Costa Coffee, OPPO Singapore, Viu, Durex, LEGO Group, Electrolux, Tefal, British Council, and the National Museum of Singapore. Go-to-market is sales-led, winning work through competitive pitches and direct appointments; long-term retainers with brands such as Costa Coffee (since 2015) and UNIQLO (appointed until 2025) indicate recurring subscription-style revenue mechanics.

Since January 2024, AKA has operated as a subsidiary of Publicis Groupe, one of the world's largest communications networks, gaining access to cross-network capabilities under the Power of One philosophy. In 2023, the firm restructured its senior leadership into an all-female team, promoting Leya Teo from Managing Director to CEO, succeeding founder Kate O'Shea and co-founder Amy Wright. Headquartered at 128 Beach Road, #27-02, Guoco Midtown, Singapore, AKA competes as a mid-sized regional agency whose primary competitive advantages are its award portfolio, creative in-house production, and now its publicis-backed distribution reach across the APAC region.

Name

AKA

Legal name

AKA Asia

Website

https://aka-asia.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

AKA is a Singapore-based integrated communications agency founded in 2009, providing retainer-based PR, media relations, social media, and creative production services to enterprise clients across consumer, retail, travel, technology, F&B, and government sectors across Asia-Pacific.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Services

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Public relations services
• Integrated communications agency
• Media relations strategy
• Brand storytelling campaigns
• Event conceptualization production

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PR and Communications Retainer Services: AKA generates revenue primarily through retainer-based PR and communications contracts with corporate and consumer clients in Singapore and the Asia-Pacific region. The agency delivers integrated campaigns including media relations, social media management, digital marketing, strategic partnerships, internal communications, event conceptualization and production, and content creation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

AKA is an award-winning integrated communications agency delivering brand and reputation storytelling, strategy, media relations, social media management, influencer/KOL relations, event conceptualization and production, and internal communications. The agency combines strategy and creative with an in-house design and production studio (art direction, motion graphics, film and video, graphic design, social media content, and website UX/UI design) to deliver fearlessly creative campaigns to enterprise clients across Singapore and the Asia-Pacific region.

Product overview

AKA is an award-winning, Singapore-based integrated communications agency providing brand and reputation storytelling, strategy, media relations, social media management, web content creation, advocacy and CSR programme development, event conceptualization and production, influencer and KOL relations, and internal communications services. The agency also houses a full-service studio offering art direction, motion graphics, film and video production, graphic design, social media content creation, and website design (UX/UI). The firm serves clients across travel, lifestyle, consumer technology, retail, financial services, government, and non-profit sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand and Reputation Storytelling Strategy-led brand storytelling and reputation management service for enterprise clients across consumer, corporate, travel, and cultural sectors, designed to build brand awareness and stakeholder engagement.
• Media Relations Strategic media relations service securing earned media coverage for enterprise clients, recognized with multiple industry awards including Gold for Best Media Relations from PR Awards.
• Social Media Management End-to-end social media management including content strategy, content creation, community management, and influencer/KOL relations for enterprise brand clients across LinkedIn, Instagram, Facebook, Twitter/X, and other platforms.
• Event Conceptualization, Design and Production Full-service event conceptualization, design, and production including launch events, PR stunts, cultural activations, and experiential campaigns for enterprise clients.
• Influencer, KOL and Stakeholder Relations Influencer, key opinion leader (KOL), and stakeholder relations service recognized with industry awards including Best Use of Celebrities/Influencers from Marketing PR Awards.
• Internal Communications and Employee Engagement Internal communications strategy and employee engagement programmes for enterprise clients, recognized with Gold for Best Internal Communications from PR Awards in 2020.
• CSR and Advocacy Programme Development Corporate social responsibility (CSR) programme development and advocacy programme management for enterprise clients focused on purpose-driven brand campaigns.
• In-House Creative Studio Services Full-service in-house studio offering art direction, advertising, motion graphics, film and video production, graphic design, social media content creation, and website UX/UI design for integrated campaign delivery.
• Product Seeding and Review Management Product seeding and review management service supporting brand awareness, influencer and consumer reviews, and ongoing product communications for client brands.

Quantifiable outcome

• Jetstar National Day campaign achieved 108 million impressions with 88.2% positive brand sentiment (vs 51.1% previously)
• +3 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Publicis GroupecoreStrategic or Co-development Partner · 1 January 2024AKA joined Publicis Groupe in January 2024, one of the largest communications groups in the world. Leveraging Publicis's Power of One philosophy and diverse ecosystem, AKA continues to build an agency dedicated to putting its people first while empowering them to deliver innovative, fearlessly creative work anchored in an earned-first approach.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Edelman: World's largest PR firm with deep APAC operations including Singapore. Overlaps with AKA on integrated brand campaigns, corporate communications, and consumer PR for major multinationals.
• Weber Shandwick: Global integrated communications network with significant APAC presence. Directly competes for integrated consumer and corporate PR mandates including aviation (Jetstar is a Weber Shandwick client category) and consumer brand work.
• Ogilvy PR: WPP-owned global PR and social offering based in the same Ogilvy network that covers strategy, creative and PR — directly comparable integrated offering to AKA in the Asia-Pacific market.
• Havas PR: Havas Village's integrated PR and creative offering with presence in Singapore and across APAC. Comparable in delivering integrated creative + PR campaigns under one network.

Direct peers

• FleishmanHillard: Global integrated PR and communications agency with strong APAC presence in Singapore. Directly comparable as a multi-service PR, brand reputation, and integrated campaign provider for enterprise clients across consumer, travel, tech and government sectors.
• Golin: IPG-owned global integrated PR and social agency with strong Singapore presence. Competes for the same integrated brand campaigns with creative storytelling and earned-first methodology that AKA emphasizes.
• MSL Group: Publicis's flagship global PR and integrated communications network — a direct internal sibling to AKA post-acquisition and the most direct comparable in both capability set and Asia-Pacific footprint.
• Hill+Knowlton: Global integrated communications agency with established Singapore office. Competes head-to-head for corporate, consumer and government PR mandates across APAC.
• Burson: WPP's recently consolidated global communications brand combining Burson Cohn & Wolfe with Ogilvy PR. Direct competitor in integrated PR and corporate reputation in APAC.

Emerging players

• Archetype: Independent, APAC-focused integrated PR and social agency with Singapore roots — closely comparable business model and scale to AKA pre-Publicis; targets the same enterprise and consumer brand clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aka_tweets
• YouTubevimeo.com/user12012711
• Facebookfacebook.com/AbsolutelyKickAss
• LinkedInlinkedin.com/company/aka-asia
• Instagraminstagram.com/aka_asia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AKA