Leading By Example
Leading By Example is a Joint Commission-accredited, Maryland Medicaid-funded behavioral health provider operating three locations and six service programs (OMHC, PRP, RRP, TBS, TCM, YCC) serving children, adults, and families with mental illness and community support needs across Harford County, Baltimore City, and Baltimore County.
- Company typePrivate
- Founded2009
- HeadquartersAbingdon, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Leading By Example does
Leading By Example is a privately held Maryland behavioral health services provider founded in 2009 and headquartered in Abingdon, with additional offices in Baltimore City and Baltimore County. The company operates six core programs: Outpatient Mental Health Clinic (OMHC), Psychiatric Rehabilitation Program (PRP), Residential Rehabilitation Program (RRP) for transitional age youth aged 18-25, Therapeutic Behavioral Services (TBS), Targeted Case Management (TCM), and Youth Care Coordination (YCC). Services are delivered through in-person office visits, in-home and school-based visits, and telehealth across the three Maryland locations, serving children (ages 5-17), adults (18+), and families with mental illness, behavioral challenges, housing instability, and transitions from institutional care.
The company employs over 80 staff professionals including licensed clinical social workers, nurse practitioners, licensed professional counselors, and mental health therapists under the leadership of co-founders Johnnie Fielding (Program Director) and Subramonianpillai Teal (Clinical Director), both first-generation college graduates from East Baltimore with 20+ years of combined human services experience. LBE holds Joint Commission Accreditation and has built referral pipelines with schools, DSS workers, case managers, and treating providers. Co-founder Johnnie Fielding was appointed Board President of the Community Behavioral Health Association of Maryland for FY2026, signaling the company's influence in state-level behavioral health policy.
The business model is essentially a managed services operation funded primarily through Maryland Medicaid reimbursement. Services are accessed via referral and require Medicaid enrollment verification and authorization, with rates set by Maryland Medicaid schedules rather than publicly disclosed pricing. No commercial payor revenue, private pay, or out-of-state operations have been disclosed, and the company has not raised institutional capital. GTM is referral-led and community-engagement-driven, supplemented by participation in resource fairs, advocacy coalitions, and content marketing around mental health awareness topics.
Leading By Example firmographics
Firmographics- Name
- Leading By Example
- Legal name
- Leading By Example LLC
- Website
- https://leadingbyexamplellc.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Leading By Example is a Joint Commission-accredited, Maryland Medicaid-funded behavioral health provider operating three locations and six service programs (OMHC, PRP, RRP, TBS, TCM, YCC) serving children, adults, and families with mental illness and community support needs across Harford County, Baltimore City, and Baltimore County.
- Ownership category
- akta.pro rank
Leading By Example industry classification
Industry- Product category
- Behavioral Health Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Physicians, Mental Health Specialists (621112), Child and Youth Services (62411), Residential Mental Health and Substance Abuse Facilities (623220), Individual and Family Services (6241)
- SIC
- Services-Health Services (8000), Services-Social Services (8300), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Outpatient Mental Health & Counseling Clinics (HLAFABAC)
- akta.pro secondary industries
- Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI), Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), Mental Health & Crisis Support Services (BPAGACAD), Behavioral Health & Substance Use Public Health Programs (BPAIAJAK), Psychiatry & Medication Management (EDALAFAC)
Keywords
Where Leading By Example is headquartered
LocationHeadquarters
- HQ city
- Abingdon
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Leading By Example business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Medicaid-funded mental health services: Services are primarily funded through Maryland Medicaid. The company accepts Medicaid and processes referrals that require Medicaid verification and authorization. Services include outpatient therapy, psychiatric rehabilitation, residential programs, case management, and youth care coordination.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Medicaid-funded behavioral health services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Leading By Example product offering
Product offeringCore offering
Leading By Example is a community-based mental health and behavioral health services provider delivering therapy, medication management, psychiatric rehabilitation, residential rehabilitation, targeted case management, therapeutic behavioral services, and youth care coordination. Services are funded primarily through Maryland Medicaid and delivered through three Maryland offices, in-home visits, schools, community settings, and telehealth. The company serves children, adolescents, adults, transitional age youth, and families with mental health, behavioral, and psychosocial needs across Harford County, Baltimore City, and Baltimore County.
Product overview
Leading By Example is a mental health services provider offering six distinct behavioral health programs: Outpatient Mental Health Clinic for therapy and medication management, Psychiatric Rehabilitation Program (PRP) for life skills and independence building, Residential Rehabilitation Program (RRP) providing supportive housing for transitional age youth, Therapeutic Behavioral Services (TBS) for intensive in-home behavioral modification, Targeted Case Management (TCM) for adults in Baltimore County, and Youth Care Coordination for children and adolescents in Baltimore City. The organization operates three office locations in Harford County, Baltimore City, and Baltimore County, Maryland, serving children, adults, and families with a holistic approach to mental health treatment and community-based support.
Differentiator
Problem solved
Functional benefit
Products and services
- Outpatient Mental Health Clinic (OMHC)
Companies that use Leading By Example
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
Leading By Example technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Leading By Example partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Baltimore City Juvenile Justice Center (BCJJC)minorBCJJC hosts the Annual Adolescent Resource Fair bringing together youth and families with job opportunities, educational resources, mentoring programs, and community supports. Leading By Example attended to introduce their services to families and individuals.
- Maryland Behavioral Health CoalitioncoreCoalition advocating for improved access to behavioral health services. Leading By Example supports the Keep the Door Open Act and participated in a rally with over 500 consumers, family members, and advocates in Annapolis.
- Community Behavioral Health Association of Maryland (CBH)coreCBH is the professional association for Maryland's public community behavioral health providers. Leading By Example is a member and Co-Founder Johnnie Fielding serves as Board President for FY2026. The association provides advocacy at legislative, executive, and grassroots levels for mental health and addiction treatment services.
- U.S. Centers for Disease Control and Prevention (CDC)minorCDC launched the Free Mind campaign to address youth substance use and mental health. Leading By Example promotes this initiative and aligns its care coordination programs with CDC guidance on early intervention.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Leading By Example competitors and assessment
Company assessmentDirect peers
- People Encouraging People: Community mental health provider serving Baltimore area adults with serious mental illness through rehabilitation, case management, and housing services. Directly comparable Medicaid-funded behavioral health model and target population.
- Family Service Foundation: Maryland-based behavioral health and human services nonprofit providing outpatient mental health, rehabilitation, and case management. Closely mirrors LBE's Medicaid-funded service mix and target populations across central Maryland.
- Healthcare for the Homeless: Baltimore-based provider offering integrated health, behavioral health, and case management to individuals experiencing homelessness. Overlaps with LBE's Targeted Case Management and homelessness support offerings.
- Key Point Health Services: Maryland outpatient mental health clinic operator offering therapy, psychiatry, PRP, and case management. Operates a similar Medicaid-driven multi-service platform to LBE across central Maryland.
- Baltimore Crisis Response Inc (BCRI): Maryland mobile crisis and behavioral health provider serving Baltimore City and County. Comparable Medicaid-funded crisis response and case management services targeting similar populations.
- Mosaic Group: Maryland-based community provider offering behavioral health, residential, and supported employment services for individuals with mental illness. Comparable size, funding model, and service mix to LBE.
- HealthCare Access Maryland: Statewide Maryland health services organization providing care coordination, case management, and behavioral health navigation. Directly comparable to LBE's care coordination and case management programs.
Broad incumbents
- Sheppard Pratt Health System: One of Maryland's largest behavioral health systems providing inpatient, outpatient, residential, and school-based mental health services. Larger incumbent operating across multiple care levels in the same Maryland market as LBE.
- Acadia Healthcare: National behavioral health platform operating psychiatric hospitals, residential treatment, and outpatient programs. Larger incumbent in the same overall behavioral health industry, though primarily in inpatient/acute settings.
Emerging players
- BrightView Health: PE-backed outpatient behavioral health provider focused on addiction and mental health treatment across multiple states. Comparable Medicaid-funded outpatient model with a more scalable, technology-enabled delivery approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Leading By Example social profiles
Digital presenceLeading By Example financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leading By Example leadership team
Management profileNumber of profiles
Profiles1 record
Leading By Example funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leading By Example M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leading By Example
What does Leading By Example do?
Leading By Example is a community-based mental health and behavioral health services provider delivering therapy, medication management, psychiatric rehabilitation, residential rehabilitation, targeted case management, therapeutic behavioral services, and youth care coordination. Services are funded primarily through Maryland Medicaid and delivered through three Maryland offices, in-home visits, schools, community settings, and telehealth. The company serves children, adolescents, adults, transitional age youth, and families with mental health, behavioral, and psychosocial needs across Harford County, Baltimore City, and Baltimore County.
Is Leading By Example a public or private company?
Leading By Example is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Leading By Example founded?
Leading By Example was founded in 2009. It employs 101 to 250 people.
Where is Leading By Example based?
Leading By Example is headquartered in Abingdon, United States, in the North America region.
How does Leading By Example make money?
One revenue line is on record: medicaid-funded mental health services.
Who are Leading By Example's main competitors?
Direct peers on record are People Encouraging People, Family Service Foundation, Healthcare for the Homeless, Key Point Health Services, Baltimore Crisis Response Inc (BCRI), Mosaic Group and HealthCare Access Maryland. Broad incumbents are Sheppard Pratt Health System and Acadia Healthcare. BrightView Health is listed as an emerging player.
Does Leading By Example have an API?
No public API is recorded for Leading By Example.
What industry is Leading By Example in?
Leading By Example's product category is Behavioral Health Services. Its primary akta.pro industry code is HLAFABAC, Outpatient Mental Health & Counseling Clinics, with a secondary code of HLAFACAI, Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers. Its NAICS code is 621330 and its SIC code is 8000.