Sports Travel and Tours

What Sports Travel and Tours does

Sports Travel and Tours (legally Sports Travel, Inc.) is a private, founder-owned tour operator established in Hatfield, Massachusetts that arranges all-inclusive sports travel packages to major professional and collegiate events in North America and select international destinations. Founded by Jay Smith — President and three-decade group-travel veteran — the company sells guided Baseball Road Trips (May–September multi-ballpark tours), Spring Training packages, tiered Hall of Fame Induction weekends for baseball, football and basketball, professional and college game packages across the NFL, NBA, NHL, NCAA, and major golf (Masters, US Open), tennis (Wimbledon, US Open, BNP Paribas Open), horse racing (Kentucky Derby/Oaks), soccer, and auto racing. Pricing spans roughly $1,000 to over $26,000 per person across occupancy and tier combinations, with tiered offerings such as the Baseball Hall of Fame's Base Hit, Extra Innings, Infield, Home Run, Gold Glove and Grand Slam packages and equivalents across other sports.

The core revenue model is one-time tour-package sales, supplemented by Flexible Independent Travel (F.I.T.) custom itineraries ($25 non-refundable quoting fee), gift certificates, and AmaWaterways river-cruise distribution via partial ownership of Travel Alliance Partners (TAP). Customer acquisition is direct-to-consumer through the company website, a toll-free phone line, email, Facebook and Instagram organic social, newsletters, and earned media; the MVP Club loyalty program and the Stadium Hall of Fame induction initiative (147 members as of Class of 2022) drive a stated 70% repeat customer rate. Customer segments span individual sports enthusiasts (primary), corporate incentive groups (including Fortune 100 clients), social organizations, and a regional New England day-trip base for Patriots and Red Sox games.

The business is bootstrapped with no external funding, no patents, no proprietary technology, and no AI/ML capabilities disclosed; booking runs on a third-party Centaur system and the firm operates from a single headquarters with 11–50 employees. Core strategic moats are relational (three decades of vendor/ticket relationships), loyalty-driven (MVP Club, Stadium Hall of Fame passport program), and ecosystem-linked (TAP consortium co-ownership and AmaWaterways partnership). 2026 marks a notable international push with the Football Australian Experience (Sydney/Melbourne/Cairns) and continued European river-cruise distribution, alongside a refreshed 2026–2027 product slate across all major sports.

Name

Sports Travel and Tours

Legal name

Sports Travel, Inc.

Website

https://sportstravelandtours.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Sports Travel and Tours is a private, founder-owned tour operator in Hatfield, Massachusetts, arranging all-inclusive sports travel packages — Baseball Road Trips, Hall of Fame inductions, and major events across MLB, NFL, NBA, NHL, golf, tennis, and horse racing — for individual fans, corporate groups, and social organizations.

Ownership category

akta.pro rank

Product category

Sports Travel and Tour Services

NAICS

Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation, Land (487110), Scenic and Sightseeing Transportation, Water (48721)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports & Active Travel Agencies (e.g., ski, golf, dive) (THAKAFAJ)

akta.pro secondary industries

Sports Team, Tournament & Training Travel (THAKAGAI), Escorted Coach & Bus Package Tour Operators (THAKADAA), River Cruise + Land Tour Packages (Cruisetours) (THAEACAK), Multi-Activity Adventure Tour Operators (Mixed itineraries) (THAAADAJ)

Keywords

• Sports travel packages
• Group tour operator
• Event travel services
• Baseball road trips
• Hall of fame tours

Headquarters

HQ city

Hatfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Tour Package Sales: The company generates revenue by selling comprehensive tour packages that include hotel accommodations, event tickets, transportation (motorcoach, flights), tour hosts, and organized activities. Packages are sold at various price points based on tier level (Standard, Moderate, Deluxe hotel options) and seat location. Revenue is collected at booking with deposits and final payments due 90 days prior to departure for Baseball Road Trips. Major sporting events require full payment at booking.
2. Flexible Independent Travel (F.I.T.) Custom Travel: Custom self-guided travel programs where Sports Travel and Tours arranges accommodations, tickets, and transportation to fit customer budget. A non-refundable $25 fee is charged for custom F.I.T. itineraries. Revenue is collected in full at booking.
3. Gift Certificates: The company sells gift certificates that can be purchased in any amount and redeemed for future travel packages.
4. MVP Club Loyalty Program: Free loyalty program offering members exclusive benefits including 5% off pre and post Baseball Road Trip hotel nights, sneak peeks at trips with priority booking, waived $25 F.I.T. quotation fee, and 10% off when combining two Baseball Road Trips. Program is free for existing customers who have traveled with the company.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Sports Travel and Tours is a tour operator that arranges all-inclusive sports and event travel packages for individuals and groups. Packages bundle event tickets, hotel accommodations, transportation (motorcoach and air), tour hosts, and added attractions for major sporting events including MLB, NBA, NFL, NHL, golf majors, tennis majors, the Kentucky Derby, and other marquee events. The company also offers Flexible Independent Travel (F.I.T.) customized self-guided trips and a non-sports river cruise offering.

Product overview

Sports Travel and Tours operates as a tour operator specializing in sports travel experiences. The core offering is a portfolio of guided group tours and flexible independent travel packages covering professional and collegiate sports events across multiple leagues (MLB, NBA, NFL, NHL, NCAA, golf majors, tennis majors, horse racing, soccer, auto racing). The product line includes Baseball Road Trips and Tours (the flagship offering), Spring Training Packages, Basketball Packages, Pro Football Packages, Golf Packages, NHL Hockey Packages, Kentucky Derby Packages, Tennis Packages, and Soccer Custom Travel. Supporting services include Flexible Independent Travel (F.I.T.) for customized self-guided trips, the Stadium Hall of Fame loyalty program for fans visiting all 30 MLB ballparks, the MVP Club customer loyalty program, Gift Certificates, Travel Insurance (through Travel Insured International), Local Programs for New England day trips, and non-sports offerings like the Romantic Danube Cruise.

Differentiator

Problem solved

Functional benefit

Brands

• Travel Alliance Partners (TAP): A partnership of Premier Tour Operators located throughout the United States and Canada. Sports Travel and Tours is a member and co-owner of TAP, offering non-sports travel packages including river cruises such as AmaWaterways Romantic Danube tours.
• MVP Club

Products and services

• Baseball Road Trips and Tours Multi-city guided baseball tours running May through September featuring downtown hotel stays, motorcoach and air transportation, tour hosts, and tickets to MLB games across multiple ballparks. Designed for baseball fans seeking hassle-free multi-ballpark experiences.
• Spring Training Packages Travel packages to MLB Spring Training games in Florida and Arizona, typically offered during February-March. Targeted at baseball fans wanting to attend multiple preseason games.
• Baseball Hall of Fame Induction Weekend Packages Travel packages to Cooperstown, NY for the National Baseball Hall of Fame induction ceremony, offered in multiple tiers (Base Hit, Extra Innings, Infield, Home Run, Gold Glove, Grand Slam) with varying levels of accommodations, parade and ceremony seating, and VIP access. Targeted at baseball fans attending the annual induction ceremony.
• Basketball Packages Packages for NBA regular season games, playoffs, Finals, All-Star Game, and Basketball Hall of Fame Enshrinement. Targeted at basketball fans wanting to attend professional basketball events.
• Pro Football Packages Packages for NFL regular season games, Pro Bowl, College Football Bowl Games, Rose Parade, and international football experiences. Targeted at football fans wanting to attend professional and college football events.
• Pro Football Hall of Fame Enshrinement Packages Packages to Canton, Ohio for the Pro Football Hall of Fame induction ceremony, including Hall of Fame Game, Gold Jacket Ceremony, Enshrinement Ceremony, and roundtable events. Targeted at football fans attending the annual Pro Football induction ceremony.
• Golf Packages Travel packages to major golf events including The Masters, US Open, and Ryder Cup, plus access to world-class golf courses through World Wide Golf options. Targeted at golf enthusiasts attending major championships.
• NHL Hockey Packages Packages for NHL regular season games, playoffs, Stanley Cup Finals, Winter Classic, and All-Star Game. Targeted at hockey fans wanting to attend professional hockey events.
• Kentucky Derby Packages Travel packages to Churchill Downs for the Kentucky Derby, including Kentucky Oaks tickets, premium concessions, and optional Ultimate Experience with stud farm and bourbon distillery tours. Targeted at horse racing fans attending the annual Triple Crown event.
• Tennis Packages Packages for major tennis tournaments including Wimbledon Finals Weekend, US Open (Labor Day Weekend and Finals Weekend), and BNP Paribas Open. Targeted at tennis fans attending Grand Slam and major tournament events.
• Auto Racing Packages Travel packages for auto racing events including NASCAR Sprint Cup races. Targeted at motorsports fans wanting to attend major auto racing events.
• Flexible Independent Travel (F.I.T.) Self-guided travel program where customers choose destinations, dates, accommodations, tickets, and transportation, with travel coordinators arranging everything to fit the budget. A $25 non-refundable fee is charged for custom F.I.T. itineraries. Targeted at travelers seeking custom independent sports-themed trips.
• Stadium Hall of Fame Induction program for fans who attend games at all 30 MLB ballparks with Sports Travel and Tours; members receive a custom Passport to Baseball and a stamp for each ballpark visited. Targeted at dedicated baseball fans seeking to visit every MLB stadium.
• MVP Club Loyalty Program Free customer loyalty program offering 5% savings on pre/post Baseball Road Trip hotel nights, sneak peek at trips with priority booking, free F.I.T. quotes, and 10% discount on booking two Baseball Road Trips. Targeted at existing customers seeking repeat booking benefits.
• Gift Certificates Gift certificates available for purchase in any amount, delivered via standard mail, email, or expedited FedEx options. Targeted at gift-givers and corporate incentive buyers.
• Travel Insurance Travel protection offered through Travel Insured International, covering trip cancellation, medical emergencies, baggage loss, and travel interruptions. Targeted at travelers purchasing sports travel packages.
• Local Programs Group day trips to New England sporting events including Patriots games at Gillette Stadium and Red Sox games at Fenway Park, with departures from Western Massachusetts. Targeted at regional sports fans.
• Romantic Danube Cruise Non-sports river cruise aboard AmaWaterways AmaLea from Vilshofen to Budapest, featuring Oktoberfest celebrations, visits to multiple countries (Germany, Austria, Slovakia, Hungary), and cultural experiences. Targeted at travelers seeking river cruise vacations.
• Football Australian Experience 10-day international trip to Australia featuring Sydney, Melbourne Cricket Ground for LA Rams vs San Francisco 49ers NFL game, Great Barrier Reef, and Kuranda Rainforest. Targeted at football fans wanting international sports travel experiences.

Quantifiable outcome

• 70% customer return rate
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• National Baseball Hall of FamecoreStrategic or Co-development PartnerFormal association with the National Baseball Hall of Fame and Museum in Cooperstown, NY. The Hall of Fame works with Sports Travel and Tours to honor fans who attend games in all 30 Big League ballparks through the STAT Baseball Stadium Hall of Fame program. Travelers receive custom Passport to Baseball with stamps for each ballpark visited.
• AAA (American Automobile Association)minorOthersDisplayed as logo partner on Sports Travel and Tours website. Nature of partnership not explicitly detailed.
• CAA (Canadian Automobile Association)minorOthersDisplayed as logo partner on Sports Travel and Tours website. Nature of partnership not explicitly detailed.
• Travel Alliance Partners (TAP)coreStrategic or Co-development PartnerSports Travel and Tours is a member and partial owner of Travel Alliance Partners, LLC, a partnership of Premier Tour Operators located throughout the United States and Canada. MVP Club members receive 5% discount on Guaranteed Departures from TAP. Company also co-markets non-sports travel products through TAP.
• NTA Online (National Tour Association)minorOthersProfessional tour association membership indicating industry standing and adherence to professional standards.
• IATAN (International Airlines Travel Agent Network)minorOthersIndustry association membership for travel professionals providing credibility and industry network access.
• ABA (American Bus Association)minorOthersIndustry association for motorcoach and travel companies indicating professional standing in the bus transportation sector.
• Tourism CaresminorOthersNonprofit travel industry association focused on social and environmental responsibility in tourism.
• Travel Insured InternationalcoreChannel Partner/ Reseller/ DistributorExclusive travel insurance provider offered through Sports Travel and Tours website. Insurance is strongly recommended in terms and conditions. Customers are redirected to Travel Insured International website for quotes and purchases.
• AmaWaterwayscoreStrategic or Co-development PartnerPartnership with AmaWaterways for cruise vacation packages including the Romantic Danube itinerary (October 2026). AmaWaterways is a river cruise operator, and Sports Travel and Tours markets and sells their cruises as add-on or standalone packages. Michael Coldesina is listed as AmaWaterways Specialist at extension 318. Celebrating 30 Years of partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Roadtrips: Roadtrips is a luxury sports travel specialist packaging Super Bowl, Masters, Kentucky Derby, Wimbledon, and All-Star Game experiences with VIP access and custom itineraries — directly comparable to Sports Travel and Tours in product breadth, premium positioning, and customer profile.
• Anthony Travel: Anthony Travel is a sports and group travel company with deep ties to university athletic departments and corporate group travel. Comparable to Sports Travel and Tours in serving group/individual sports event packages and corporate incentive trips.
• On Location Experiences: On Location (now part of Endeavor) packages premium experiences for the Super Bowl, College Football Playoff, Kentucky Derby, and other marquee events. Comparable to Sports Travel and Tours as a premium sports-event hospitality and travel provider.
• Big League Travel: Big League Travel focuses on baseball-centric tours including MLB ballpark visits, Hall of Fame trips, and Spring Training packages. Directly comparable to Sports Travel and Tours' flagship Baseball Road Trips product line and Stadium Hall of Fame-style loyalty mechanics.

Others

• AmaWaterways: AmaWaterways is the river cruise operator whose Romantic Danube itinerary Sports Travel and Tours resells. Comparable as a long-tenured supplier/partner (30-year relationship) and an adjacent packaged-vacation channel for ST&T customers.

Broad incumbents

• Travel Leaders: Travel Leaders is a large U.S. travel agency network offering broad corporate and leisure travel services. Comparable as a broader-scope competitor for corporate group travel and incentive trips, though without the dedicated sports-event specialization.
• AAA Travel: AAA Travel is the travel agency arm of the American Automobile Association, offering packaged vacations, tours, and cruise bookings to a large member base. Comparable in tour packaging capability and brand-trust positioning, though not sports-specialized.
• Liberty Travel: Liberty Travel is a U.S. retail travel agency chain selling packaged vacations, tours, and cruises. Comparable in packaged-tour retail model, though without sports-event focus and at a lower price tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SportsTravelInc
• Instagraminstagram.com/sportstravelandtours/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports Travel and Tours