What 45RPM does

45RPM (also styled as 45/RPM) is a private, full-service digital marketing agency founded in 2015 and operating from offices in Takoma Park, Maryland and Mexico City. The firm serves enterprise and mid-market clients in quick-service restaurants (QSR), e-commerce, golf and country clubs, museums, and nonprofit verticals through three core service lines: web and application development, UX/UI design, and digital marketing strategy and execution (paid media, SEO, email, social). Notable engagements include Nando's PERi-PERi North America (CMS modernization), Shari's and Coco's (loyalty program yielding a 55.48% increase in rewards page visits), iConnections and Tax Analysts (financial services digital transformation), and Fescue & Dunes (custom Shopify golf marketplace).

The agency's technical foundation is a curated partner ecosystem rather than proprietary technology. As a Contentful Solutions Partner, 45RPM delivers composable CMS builds; it integrates Shopify for e-commerce, Olo for online ordering, and Punchh for QSR loyalty programs, and embeds accessiBe's AI-powered accessWidget and accessFlow for web accessibility compliance on client sites. The company has productized vertical-specific offerings for golf clubs, museums, and QSR, suggesting a deliberate move toward repeatable, partner-anchored delivery.

45RPM generates revenue through professional services engagements sold via a sales-led motion that uses free website audits and consultations as conversion entry points; specific pricing is not publicly disclosed. The firm was ranked 2nd in The Manifest's list of most-reviewed design agencies in Mexico in 2023. No funding rounds, ownership structure, management team disclosures, or financial data are present in the source material, indicating the firm operates as an independent, likely bootstrapped agency.

Name

45RPM

Website

https://45rpm.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

45RPM is a private digital marketing agency serving enterprise and mid-market QSR, e-commerce, golf, museum, and nonprofit clients through web development, UX/UI design, and digital marketing services delivered via a Contentful, Shopify, Olo, and Punchh partner stack.

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: 45/RPM generates revenue through providing digital marketing agency services including web design, development, UX/UI design, and marketing strategy services to restaurants, e-commerce brands, and other businesses

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

45/RPM is a digital marketing agency that designs, builds, and markets websites, e-commerce stores, and digital experiences for businesses — primarily restaurants/QSR brands, e-commerce retailers, golf clubs, museums, and nonprofits. The agency integrates third-party platforms such as Contentful (CMS), Shopify (e-commerce), Olo (online ordering), Punchh (loyalty), and accessiBe (accessibility) to deliver website builds, UX/UI design, conversion optimization, loyalty program integration, and paid media campaign management. Services are sold as discrete engagements (Development, UX/UI Design, Marketing) and as vertical-specialized solutions rather than as a standalone software product.

Product overview

45/RPM is a digital marketing agency offering three core service lines—Development, UX/UI Design, and Marketing—supplemented by specialized vertical solutions for Golf Clubs, Museums, Restaurants/QSRs, and E-commerce. Their approach integrates platforms including Contentful (CMS), Shopify (e-commerce), Olo (online ordering), and Punchh (loyalty programs) to deliver client projects. Services include website design and development, conversion rate optimization, paid media campaigns, SEO, email marketing, and digital strategy. The agency operates as a solutions partner with Contentful and implements third-party platforms rather than selling proprietary software products.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 55.48% increase in visits to rewards page for Shari's and Coco's
• +1 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• accessiBecoreTechnology or Integration45/RPM partners with accessiBe as their preferred web accessibility partner. accessiBe's vision is to make the internet accessible using AI-powered solutions. 45/RPM embeds accessiBe's accessWidget on client websites including Tulip Cremation and their own site. The partnership helps ensure websites are accessible and ADA compliant.
• ContentfulcoreTechnology or Integration45/RPM is a proud Contentful Solutions Partner and uses Contentful's composable CMS platform as their secret ingredient for building digital experiences. Contentful enables QSRs to quickly update website content, personalize customer experiences, and maintain brand consistency. 45/RPM has used Contentful to modernize Nando's PERi-PERi North America website.
• PunchhcoreTechnology or Integration45/RPM partnered with Punchh to integrate the Punchh API platform for Shari's and Coco's QSRs. The Punchh loyalty platform enables tiered loyalty rewards programs with data analytics capabilities. 45/RPM leverages Punchh's platform to create strategic and modern digital loyalty solutions for restaurant clients.
• OlosupportingTechnology or Integration45/RPM integrates Olo's online ordering platform for QSR clients. Olo provides an easy-to-use system for managing online menu content. 45/RPM helps QSRs integrate Olo software to enable unlimited menu edits and synchronization between online and in-store menus.
• ShopifycoreTechnology or Integration45/RPM specializes in Shopify e-commerce development, building custom Shopify experiences for clients. They have developed golf marketplaces like Fescue & Dunes on Shopify and help e-commerce brands scale through Shopify customization, design, and optimization.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Blue Fountain Media: Blue Fountain Media is a full-service digital agency providing web design, development, and digital marketing services to enterprise and mid-market clients — overlapping with 45RPM's core service offering and comparable customer profile.
• Lounge Lizard: Lounge Lizard is a digital marketing and web design agency offering similar services including web development, UX/UI design, and digital strategy for mid-market and enterprise clients across comparable verticals like restaurants, e-commerce, and B2B — a closely aligned agency peer.
• Ignite Visibility: Ignite Visibility is a digital marketing agency specializing in SEO, paid media, social media, and email marketing — comparable mid-sized agency competing for similar mid-market and enterprise clients with similar service offerings.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering web development, SEO, social media, and paid media services across multiple verticals — a direct peer in service scope and customer segments.
• SmartSites: SmartSites is a digital marketing agency providing web design, SEO, PPC, and e-commerce solutions to small and mid-market businesses — comparable in service mix and Shopify/Contentful-platform approach to 45RPM's offerings.
• Digital Silk: Digital Silk is a digital agency specializing in web design, branding, and digital marketing for e-commerce and B2B clients — direct competitor with comparable vertical focus on e-commerce brands and similar service structure.

Broad incumbents

• WebFX: WebFX is a much larger full-service digital marketing agency offering SEO, web design, content, and paid media at significant scale — a broad incumbent with overlapping services but serving a wider customer base and operating at considerably larger headcount.

Regional players

• Hexa (formerly Pixel506): Hexa is a nearshore digital agency with strong US-Central America delivery capabilities offering web development, e-commerce, and digital marketing services — a regional peer with similar nearshore delivery model but primarily serving US clients from Costa Rica rather than Mexico.

Emerging players

• Clay (clay.agency): Clay is a UX/design-focused digital agency providing web design, branding, and digital product work for enterprise and startup clients — overlapping with 45RPM's UX/UI and design service line but with stronger product design emphasis.

Others

• BigCommerce Partner Agencies: BigCommerce and its certified partner agencies compete with Shopify-certified agencies like 45RPM for e-commerce platform migration and customization work — adjacent ecosystem participant and indirect competitor in the e-commerce platform partner landscape.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 45RPM