Shoppertainment Management

What Shoppertainment Management does

Shoppertainment Management Ltd. is a Manchester-headquartered, privately held UK agency founded in 1999 that specialises in shopping centre commercialisation and experiential marketing. It serves three distinct customer segments: shopping centre owners, managing agents and developers seeking to monetise vacant mall and car park space and drive footfall; consumer brands (e.g., Cadbury, Costa Coffee, Nissan, Nintendo, LEGO, Hotel Chocolat, Branston Pickle, Superdry, Oasis, SP Energy Network) seeking physical retail activations in high-footfall environments; and independent traders and SMBs seeking flexible short-term retail space. The company operates UK-wide with named engagements in London, Manchester, Liverpool, Leeds, Birmingham, Edinburgh and Hull. It is director-owned with Carina Turner and Clare Andrew (founder/managing director) named in the leadership data, and has no disclosed institutional investors, parent company or subsidiaries.

The company's product set is organised around four service pillars: commercialisation (RMUs, kiosks, pop-up shops, digital pods, car park promotional spaces, vending, sponsorships); marketing (events, brand activations, experiential campaigns, sampling tours); PR and digital marketing (PR campaigns, website design, social media management, digital advertising, email marketing); and creative services (branding, vinyl applications, wayfinding signage, door coverings, exhibition stand design). Core technology is undisclosed; offerings rely on physical infrastructure in shopping centres and standard digital marketing tools, with digital pods accepting USB-uploaded media. No proprietary platform, mobile app, API or SDK is offered, and no patents, trademarks or technology certifications are recorded.

Revenue is generated through two mechanisms: transaction fees on short-term space lettings (kiosks, RMUs, pop-up shops, digital pods, car park spaces) and professional services fees for experiential marketing campaigns, PR, digital marketing and creative work. The go-to-market model is sales-led and event-driven, combining direct outreach to property owners/managing agents with inbound inquiries from brands seeking promotional space. Pricing is opaque, quote-based and not publicly disclosed. The company has been recognised through the Revo Opal Award (2019), Sceptre Awards shortlisting (2020), and consecutive wins at the Northern Digital Awards, CSR Awards and Green Apple Awards in 2025 and 2026.

Name

Shoppertainment Management

Legal name

Shoppertainment Management Ltd.

Website

https://shoppertainmentmanagement.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Shoppertainment Management is a UK agency that commercialises shopping centre space and runs experiential marketing campaigns for brands and property owners across the UK.

Ownership category

akta.pro rank

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Promotional Space Rental (Kiosks & RMUs): Shoppertainment manages mall retail merchandising units (RMUs) and kiosks on behalf of shopping centres, earning revenue through space lettings. Vendors rent short-term space within centre walkways to sell products or services, benefiting from high footfall exposure.
2. Pop-Up Shop Space Rental: Short-term rental of temporary retail space within shopping centres to brands and traders. Pop-up shops provide flexible, cost-effective retail presence without long-term lease commitments.
3. Digital Pods: Companies rent digital pods located in high footfall areas within shopping centres. Promotional media is uploaded via USB, with adjustable pod lighting to complement brand aesthetics.
4. Car Park Promotional Spaces: Outdoor promotional spaces within shopping centre car parks used for branded bus tours, food trucks, and seasonal entertainment events. Revenue generated from brands and vendors renting outdoor promotional areas.
5. Experiential Marketing & Brand Activations: Full-service experiential marketing campaigns for brands, including event concept, planning, execution, creative design, digital promotion, and on-site management within shopping centres.
6. PR & Digital Marketing Services: PR campaigns, social media management, website design and build, email marketing, and digital advertising services for shopping centres and brands.
7. Creative & Design Services: In-house creative team provides branding, vinyl design, signage, wayfinding, door coverings, and promotional artwork for shopping centre rebrands and brand activations.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Shoppertainment Management operates as a shopping centre commercialisation and marketing agency that rents underutilised mall space (kiosks, RMUs, pop-up shops, digital pods, car parks) to brands and traders, while delivering experiential marketing, PR, digital, and creative services to shopping centre owners and consumer brands. The company acts as an intermediary manager between UK shopping centre operators and brands/traders, monetising vacant or low-utilisation centre inventory and executing footfall-driving brand activations nationwide.

Product overview

Shoppertainment Management is a shopping centre commercialisation and marketing agency providing a comprehensive suite of services for commercial property owners, managing agents, developers, and brands. The core offering centres on four main service pillars: Commercialisation (optimising shopping centre space through RMUs, kiosks, pop-up shops, digital pods, vending, sponsorships, and brand activations), Marketing (immersive events, promotional campaigns, loyalty initiatives, and community engagement), PR & Digital Marketing (public relations, website design, social media management, digital advertising, and email marketing), and Creative Services (branding, visual design, and exhibition stand design). The company operates across UK shopping centres, offering location-specific services in Manchester, Liverpool, Leeds, Birmingham, London, and the North West region. With over 25 years of experience, the company specialises in driving footfall, maximising income, and creating unique shopper experiences through both physical activations and digital marketing strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercialisation Services End-to-end commercialisation of shopping centre space, filling vacant mall, kiosk, RMU, pop-up, digital pod, and car park inventory while driving footfall and revenue for property owners/managing agents/developers.
• Marketing Services Comprehensive event and promotional marketing services that build shopper engagement and increase footfall for UK shopping centres and destinations.
• PR & Digital Marketing Integrated PR, social media, digital advertising, email marketing, and website design/build services for shopping centres and brands.
• Creative Services Branding, vinyl design, wayfinding signage, door coverings, and promotional artwork services for shopping centre rebrands and brand activations.
• Development Marketing PR and promotional marketing services for property developers during shopping centre development phases.
• Experiential Marketing Full-service experiential marketing campaigns including event concept, planning, execution, creative design, digital promotion, and on-site management within shopping centres for enterprise brands.
• Brand Activations Interactive brand engagement campaigns delivered in shopping centres to build brand awareness and loyalty for consumer brands.
• Placemaking Strategic placemaking and community engagement services that transform shopping centres into vibrant destinations.
• Retail Merchandising Units (RMUs) Short-term rental of small kiosk units located in high-traffic areas of shopping mall walkways, giving brands and traders direct 1-2-1 shopper exposure.
• Pop-Up Shops Short-term rental of temporary retail space within shopping centres allowing brands and traders flexible, cost-effective retail presence without long-term lease commitments.
• Digital Pods Digital promotional units in high-footfall shopping centre locations where companies upload media via USB to advertise, with adjustable pod lighting to complement brand aesthetics.
• Shopping Centre Kiosks Flexible, adaptable shopping centre kiosk units rented to brands/traders for children's rides, photo booths, vending, lockers, and charger merchants.
• Pop-Up Food Stalls Temporary food stands with creative menus hired for festivals, markets, and shopping centre events in high-footfall locations.
• Car Park Promotional Spaces Outdoor promotional spaces within shopping centre car parks rented to brands and vendors for branded bus tours, food trucks, and seasonal entertainment events.
• Promotional Space Rentals Mall and walkway promotional space for hire, including temporary retail units, kiosks, and event spaces for brands to engage shopping centre visitors.
• Shopping Centre Advertising Bespoke advertising strategies using posters, banners, LED screens, and digital placements to increase brand awareness and engagement in shopping centres.
• Exhibition Stand Design Design and creation of visually-appealing exhibition stands for business events and exhibitions, incorporating brand identity, reusable designs, and promotional messaging.
• Shopping Centre Website Design Website design and build services for shopping centres, including store finders, shop indexes, floorplan maps, and mobile-first responsive designs that drive physical visits.

Quantifiable outcome

• 35% revenue increase for St John's Shopping Centre, Liverpool (attributed to Peaky Blinders Pop-Up Bar footfall)
• +4 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Crafty Duke EventscoreStrategic or Co-development Partner · 1 July 2023Shoppertainment partnered with Crafty Duke Events, a Yorkshire-based company that curates craft events for small businesses, to launch a local and inclusive craft and artisan market at Crossgates Shopping Centre. The initial market featured six local traders and grew into a regular monthly event with 12 traders. Some traders were subsequently nominated for the Yorkshire Choice Awards.
• Street KingscoreStrategic or Co-development PartnerShoppertainment partnered with Street Kings to introduce the UK's first mobile Peaky Blinders Pop-Up Bar at St John's Shopping Centre, Liverpool. The bar featured official Peaky Blinders branded alcohol including Peaky Blinder Spiced Dry Gin and Peaky Blinder Black Spiced Rum. The activation generated a 35% revenue increase for the centre.
• Malones Irish BarminorStrategic or Co-development PartnerMalones Irish Bar occupied a rooftop space at a shopping centre in Edinburgh during the Six Nations rugby tournament. Shoppertainment coordinated a multifaceted marketing campaign including children's sporting activities, large screens for match broadcasts, and live music. The partnership led to extended rooftop presence and increased income.
• RDLiveminorGTM or Marketing PartnerShoppertainment is a proud sponsor of RDLive, a retail and shopping centre industry event. This sponsorship reflects the company's commitment to the commercial property industry and provides visibility among shopping centre professionals.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Limited Space Media: UK's leading specialist shopping centre media and commercialisation company, managing RMUs, kiosks, and promotional space across major UK malls. Most directly comparable to Shoppertainment's commercialisation model and customer base (shopping centre owners and brand partners).
• Elonex Outdoor: Provider of digital signage, digital pods, and screen networks within UK shopping centres and retail destinations. Directly comparable to Shoppertainment's digital pod offering and shopping centre commercialisation focus.
• Wnimedia: UK shopping centre digital media and advertising network operating screens and promotional units inside major malls. Comparable customer base (shopping centre owners) and overlapping commercial model with Shoppertainment's digital pod business.

Broad incumbents

• Primesight: Large UK out-of-home advertising operator with shopping centre and roadside panels. Overlaps with Shoppertainment on mall advertising and promotional space, but operates a much broader OOH portfolio rather than specialising in shopping centres.
• Clear Channel UK: Major UK out-of-home advertising operator including digital screens in shopping centres and malls. Comparable in mall-based digital advertising, but operates at much larger scale across multiple OOH formats.
• Ocean Outdoor: UK premium digital out-of-home operator with significant presence in shopping centres and city-centre environments. Comparable in shopping centre digital screen advertising but operates across the broader premium OOH market.
• JCDecaux UK: Global leader in out-of-home advertising with shopping centre, street furniture, and transport advertising. Tangentially comparable through mall advertising infrastructure but at much larger scale and broader scope than Shoppertainment.

Emerging players

• Jack Morton Worldwide: Global brand experience agency specialising in experiential marketing, brand activations, and events for major consumer brands. Comparable to Shoppertainment's brand activation and experiential marketing service line, though typically serves larger global accounts.
• George P Johnson Experience Marketing: Award-winning experience marketing agency delivering brand activations, pop-ups, and immersive events for global brands. Comparable in the brand activation and experiential layer of Shoppertainment's offering, though GPJ operates at a larger scale internationally.
• MKG: Independent experiential marketing and brand experience agency working with major consumer brands on activations, sampling, and pop-ups. Comparable in the brand activation service line, particularly sampling tours and consumer engagement campaigns similar to Shoppertainment's Branston Pickle work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ShoppertainMgmt
• YouTubeyoutube.com/channel/UCaEQjwLXPI88apaV6Y5DQ9Q
• Facebookfacebook.com/Shoppertainmentmgmt/?fref=ts
• LinkedInlinkedin.com/company/shoppertainment-management
• Instagraminstagram.com/shoppertainmentmgmt

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoppertainment Management