What La Romainville does

La Romainville is a French patisserie business founded in 1949, operating 50+ retail boutiques across France and serving families, individuals, and event professionals with celebration cakes, wedding pièces montées, macarons, and seasonal pastries. Its core production is centralized in an ISO 22000-certified laboratory in Clichy-sous-Bois, where approximately 100 staff hand-assemble, decorate, and finish all products, with delicate items (mousses, charlottes, entremets) frozen for distribution to control seasonality and reduce waste. The portfolio spans 100+ recipes across mokas, layercakes, entremets, charlottes, choux pastries, croquembouches, macaron towers, and themed children's cakes, with customization through photo printing on edible sugar paper and hand-crafted inscriptions.

The company monetizes through five channels: physical retail boutiques, a proprietary e-commerce site with free click-and-collect and Île-de-France same-day home delivery (€51–€67 by department) via ALS Freshfood, a dedicated B2B professional channel with preferential pricing for wedding planners and caterers, third-party delivery marketplaces (UberEats from 32 stores, Deliveroo from 7), and franchise royalties from partner bakeries. A free loyalty program (200 points → 10% voucher) drives repeat purchases. Pricing is unit-based across tiers from €16.90 (small mokas) to €305.90 (large croquembouches / croquéglises).

La Romainville is a privately held SAS (La Romainville S.A.S., RCS Bobigny 622 049 815) with €1,051,899 share capital, family-controlled with no disclosed external investors or subsidiaries. It is headquartered at 6 allée de la fosse Maussoin, Clichy-sous-Bois, employs 251–500 people, and maintains active press coverage in outlets including Paris Match, Le Parisien, Les Echos, and Cosmopolitan France.

Name

La Romainville

Legal name

La Romainville S.A.S.

Website

https://laromainville.fr

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

251–500 employees

Short description

La Romainville is a French patisserie founded in 1949 that operates 50+ retail boutiques across France, producing hand-crafted celebration cakes, wedding pièces montées, and macarons from an ISO 22000-certified laboratory to serve families, individuals, and event professionals.

Ownership category

akta.pro rank

Product category

Artisanal Pastries and Celebration Cakes

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811), Sugar and Confectionery Product Manufacturing (3113)

SIC

Bakery Products (2050), Retail-Eating Places (5812), Sugar & Confectionery Products (2060)

akta.pro primary industry

Cake Shops & Custom Celebration Cakes (THAFAFAC)

akta.pro secondary industries

Patisseries & Viennoiserie (French-Style) (THAFAFAB), Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons) (THAFAFAL), Bread & Pastry Specialty Stores (CRAHAGAC)

Keywords

• French celebration cakes
• Wedding pastries
• Custom photo cakes
• Artisan patisserie
• Macaron towers

Headquarters

HQ city

Clichy-sous-bois

HQ country

France

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Store Sales: Physical retail sales through 50+ pastry shops across France, including Paris, Île-de-France, Lyon region, Marseille, and other locations. Customers purchase directly in stores for immediate consumption or orders.
2. E-commerce Online Sales: Online ordering through laromainville.fr with two fulfillment options: free click & collect at any store location, or premium home delivery in Île-de-France. Products include custom cakes, wedding cakes, and select pastries.
3. Professional/B2B Sales: B2B sales to professionals including wedding planners, caterers, event venues, and reception halls through dedicated professional website and sales team with preferential pricing.
4. Loyalty Program Revenue: Points-based loyalty program where customers earn points with each purchase. At 200 points, customers receive a 10% discount voucher for their next purchase. Points have a 12-month validity window.
5. Third-Party Delivery Commissions: Sales through UberEats and Deliveroo marketplace platforms near store locations. Commission-based revenue from these delivery aggregators.
6. Franchise Fees: Revenue from franchise partnerships where partner bakeries operate under the La Romainville brand with standardized products and quality processes.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels5 records

Core offering

La Romainville is a historic French patisserie chain founded in 1949 that manufactures and sells hand-crafted celebration cakes, wedding pièces montées, macarons, charlottes, entremets, and choux pastries. The company operates 50+ retail boutiques across France and sells through its e-commerce site with click & collect and Île-de-France home delivery, offering customizable cakes featuring photos printed on edible sugar paper and hand-crafted inscriptions. It also serves B2B professionals (wedding planners, caterers, event venues) via a dedicated professional website and sales team with preferential pricing.

Product overview

La Romainville is a French pastry business operating 50 stores across France, offering a comprehensive range of festive and everyday pastries. The product portfolio centers on customizable celebration cakes (Mokas, Layercakes, Entremets, Charlottes) with personalization options (photo printing on edible sugar paper, hand-crafted inscriptions), wedding and event tiered cakes (Croquembouche, Wedding Cakes, Pièces Montées Macarons), children's themed cakes, and accessories. The company distinguishes itself through made-by-hand craftsmanship, ISO 22000 certified laboratory quality standards, and competitive pricing. Products are available via online ordering with click-and-collect or Ile-de-France home delivery, and through third-party delivery platforms (UberEats, Deliveroo).

Differentiator

Problem solved

Functional benefit

Products and services

• Mokas Classic French moka cakes with chocolate, vanilla, and hazelnut cream fillings, sold in portion-based sizes (4-16 parts) for birthdays and family celebrations.
• Layercakes Multi-layered celebration cakes offering generous volume, introduced as a trending product line for birthdays and family events.
• Entremets French-style layered cream cakes in various flavors and compositions such as Croquant Caramel, Framboisine, and Choco-Pistache.
• Charlottes Mousse-based desserts including Charlotte aux Fruits Rouges, Charlotte Poire-Chocolat, and seasonal varieties.
• Desserts d'Exception Premium signature desserts including Paris-Brest, Opéra, Tarte Duo Chocolat, and specialty creations such as Love Story by Cyril L.
• Desserts en Choux Caramelized choux pastries filled with vanilla mousseline cream, available as individual pieces or platters.
• Pièces Montées - Mariage (Wedding Tiered Cakes) Wedding and celebration tiered cakes including Croquembouche (choux tower), Croquéglise (church-shaped), Coeur Chou (heart-shaped choux), Pièces Montées Classiques, Pièce Montée Macarons, and Wedding Cakes.
• Croquembouche Traditional French choux pastry tower filled with vanilla mousseline cream and coated with caramel, hand-assembled by pastry chefs. Available in sizes from 40 to 200 choux, priced from €89.90 to €305.90.
• Framboisier Popular raspberry cake available in personalized photo and inscription versions, priced from €42.90.
• Gâteaux Photo (Custom Photo Cakes) Customized celebration cakes featuring personal photos, photomontages, logos, or illustrations printed on 100% edible sugar paper with food-grade inks, applied by hand onto the chosen cake and topped with cream.
• Gâteaux Inscription (Custom Inscription Cakes) Personalized celebration cakes with hand-crafted inscriptions in royal icing, buttercream, white chocolate, or dark chocolate.
• Collection Enfants (Children's Themed Cakes) Themed cakes for children including Mokas Enfants (Minnie, Avengers, Cars, Football, Licorne, Mickey, Pat Patrouille, Princesses, Spider-Man, Reine des Neiges, Stitch), Layercakes Enfants, Mousses Enfants, and Pièces montées Enfants.
• Grands gâteaux réception Large celebration cakes available in sizes up to 64 portions for receptions and events.
• Cocktails (Assorted sweet and savory pieces) Assorted sweet and savory cocktail pieces including verrines, ideal for events and receptions.
• Miniz' Mini-sized pastry products launched as a new product format, described as 'La maxi gourmandise en format mini'.

Quantifiable outcome

• Free click & collect at 50+ locations
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• UberEatscoreChannel Partner/ Reseller/ DistributorUberEats delivery partnership available from 32 La Romainville store locations across France including Paris (multiple locations), Lyon, and other cities. Enables same-day delivery for customers near partner stores.
• DeliveroocoreChannel Partner/ Reseller/ DistributorDeliveroo delivery partnership available from 7 locations: Boussy-Saint-Antoine, Lyon 3, Lyon 9, Marseille, Paris 15e (Rue Lecourbe), Rillieux-la-Pape. Enables quick delivery service for nearby customers.
• ALS FreshfoodcoreChannel Partner/ Reseller/ DistributorDedicated delivery carrier for same-day home delivery service in Île-de-France. Delivers orders between 9:00-13:00 on chosen delivery date. Partner since at least 2019.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Maison Mulot Maréchal: Heritage French patisserie specializing in celebration cakes, religieuses, and wedding pièces montées. Closely comparable to La Romainville in product focus (custom cakes, wedding offerings) and French regional heritage positioning.
• Maison Fossier: Historic French patisserie (founded 1756) specializing in biscuits, rose des vents, and celebration cakes. Comparable to La Romainville as a long-standing French patisserie brand selling traditional cakes, gift assortments, and celebration products domestically.
• Café Pouchkine: Premium French-Russian patisserie chain offering custom celebration cakes, macarons, and entremets via boutiques in Paris and select French cities. Directly comparable to La Romainville on cake customization, Parisian boutique footprint, and giftable pastry assortment.
• Meert: Historic French patisserie renowned for its signature gaufre and celebration cakes/gift assortments. Comparable to La Romainville in heritage positioning, custom celebration cakes, and macaron/chocolate-based giftable pastries in the French domestic market.
• Pierre Hermé Paris: Luxury French patisserie known for macarons, entremets, and celebration cakes. Comparable to La Romainville in product overlap (macarons, custom cakes), although positioned more as luxury/chocolate-confectionery brand and with global retail presence.
• Lenôtre: Premium French patisserie and caterer with a broad portfolio of celebration cakes, entremets, macarons, and event services. Highly comparable to La Romainville in product mix, B2B/event catering, and French-market positioning, with a stronger international and premium brand.
• Ladurée: Iconic French patisserie famous for macarons and celebration pastries, with boutiques and B2B services across multiple countries. Directly comparable to La Romainville in macarons, cakes, and French patisserie heritage, but at a more premium price point and global scale.

Broad incumbents

• Brioche Dorée: Major French quick-service bakery-cafe chain serving viennoiseries, sandwiches, and casual pastries. Comparable to La Romainville in French bakery retail operations, but with a fundamentally different everyday QSR model rather than custom celebration cakes.
• Maison Kayser: Artisan French bakery chain with nationwide presence offering breads, viennoiseries, and pastries. Comparable to La Romainville as a multi-site French bakery operator, but with broader everyday bread focus rather than celebration cake specialization.
• Paul: Large French bakery-pâtisserie chain with extensive domestic and international footprint selling breads, viennoiseries, and pastries. Comparable to La Romainville as a multi-site French patisserie retailer, but at significantly larger scale and broader assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Romainville