SaltStick

What SaltStick does

SaltStick is an electrolyte-replacement consumer brand operated under ALETE ACTIVE NUTRITION, a privately held US-based company. Its core products are engineered to replace electrolytes lost through sweat and are positioned for endurance athletes, recreational fitness enthusiasts, and individuals exercising in hot conditions. The product line spans three delivery formats: SaltStick Capsules (high-sodium, zero-sugar electrolyte capsules, from $24.99), SaltStick FastChews (chewable tablets clinically proven to begin working in 45 seconds, from $19.99), and gummy formulations including SaltStick Electrolyte Gummies and SaltStick Energy Gummies. A caffeine-enhanced Race Ready capsule SKU is offered at $29.95. The brand also operates Vitassium, a wholly-owned sub-brand targeting POTS and chronic-illness patients with elevated sodium and electrolyte requirements.

The company's underlying differentiation rests on clinical validation of fast absorption, Informed Choice third-party certification for banned-substance testing, and the absence of artificial colors or sweeteners. Products are sold direct-to-consumer via the aletenutrition.com Shopify storefront with free shipping over $50 and via wholesale partnerships with Amazon, REI, The Vitamin Shoppe, Fleet Feet, The Feed, and iHerb, giving the brand both a specialty-retail foothold in endurance sports and a global online distribution channel. Marketing is executed across Instagram, Facebook, Twitter, YouTube, and TikTok, supplemented by a content-marketing blog covering electrolyte science and a PR campaign program to seed athletes and ambassadors.

SaltStick's revenue mechanics combine one-time DTC unit purchases with wholesale sell-in to retailers and resellers, and the company also runs a B2B wholesale ordering portal. No funding rounds, M&A activity, leadership changes, or revenue figures are disclosed in the available data, indicating an independently operated, bootstrapped business with a focused product line, a recognized niche position in the endurance-electrolyte category, and an active 2026 product expansion into gummy formats.

Name

SaltStick

Legal name

ALETE ACTIVE NUTRITION

Website

https://saltstick.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

SaltStick is a US-based electrolyte-replacement brand under ALETE ACTIVE NUTRITION that sells capsules, chewable tablets, and gummies to endurance athletes, fitness enthusiasts, and POTS/chronic-illness patients via DTC e-commerce and wholesale through Amazon, REI, and specialty retailers.

Ownership category

akta.pro rank

Product category

Sports Nutrition Electrolyte Supplements

NAICS

Food (Health) Supplement Retailers (456191)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Electrolyte supplements
• Sports nutrition
• Hydration products
• Athletic supplements
• Endurance nutrition

Headquarters

HQ city

Malibu

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct Product Sales (DTC): Direct-to-consumer e-commerce sales through aletenutrition.com website. Customers purchase products individually at listed retail prices with free shipping on orders over $50.
2. Wholesale/Distribution: Products sold through wholesale partnerships with retailers including Amazon, REI, The Vitamin Shoppe, Fleet Feet, The Feed, and iHerb. Retailers purchase at wholesale pricing and resell to end consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels8 records

Core offering

SaltStick manufactures and sells electrolyte replacement supplements in multiple delivery formats—high-sodium zero-sugar capsules, chewable tablets (FastChews), and gummies—designed to replenish electrolytes lost through sweat during athletic activity and for individuals with elevated electrolyte needs. Products are Informed Choice certified, contain no artificial colors or sweeteners, and are sold directly through aletenutrition.com and through major athletic, outdoor, and health retailers.

Product overview

SaltStick is an electrolyte replacement brand designed specifically for athletes and active individuals. The product portfolio centers on delivering rapid electrolyte replenishment through multiple delivery formats: traditional capsules (SaltStick Capsules), chewable tablets (FastChews), gummies (Energy Gummies and Electrolyte Gummies), and enhanced formulations with caffeine (Caps + Caffeine/Race Ready Caps Plus). The brand also includes a sub-brand called Vitassium targeting chronic illness and POTS patients. SaltStick products are distinguished by clinical proof of rapid absorption (45 seconds), Informed Choice certification, and no artificial colors or sweeteners. Products are sold directly through the brand website and major retail partners including Amazon, REI, The Vitamin Shoppe, Fleet Feet, and iHerb.

Differentiator

Problem solved

Functional benefit

Brands

• Vitassium: Brand focused on electrolyte nutrition for chronic illness/POTS patients

Products and services

• SaltStick Capsules High-sodium, zero-sugar electrolyte capsules engineered to replace electrolytes lost through sweat, available in regular and Race Ready varieties. Sold in bottles of 100 capsules for athletes and active individuals.
• SaltStick FastChews Chewable electrolyte tablets clinically proven to start working in 45 seconds with no mixing required, available in Green Apple, Tart Orange, and Lemon Lime flavors in 60-count bottles for athletes needing rapid electrolyte replenishment.
• SaltStick Caps + Caffeine (Race Ready Caps Plus) Electrolyte capsules with added caffeine for race-ready performance, combining high-sodium, zero-sugar electrolyte replacement with stimulant support. Sold in bottles of 100 capsules.
• SaltStick Energy Gummies Energy gummies combining energy support with electrolytes in Sour Pop Rocket flavor, providing combined performance and hydration benefits in a portable gummy format.
• SaltStick Electrolyte Gummies Tart Raspberry Lemonade flavor electrolyte gummies providing a portable, easy-to-consume format for electrolyte replenishment on the go. Sold in bottles of 60 gummies.
• SaltStick Variety Packs Pre-assembled variety packs of FastChews chewable electrolyte tablets offering athletes multiple flavor options in a single purchase.
• Vitassium Sub-brand offering electrolyte supplementation products designed specifically for individuals with POTS, orthostatic intolerance, and related chronic illnesses who require increased sodium and electrolyte intake.

Quantifiable outcome

• Clinically proven to start working in 45 seconds
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon serves as a primary online marketplace for SaltStick products, making them accessible to a broad consumer base nationwide. Products available include Caps, FastChews varieties, and specialty formulations.
• REIcoreChannel Partner/ Reseller/ DistributorREI is a regional outdoor recreation retailer with physical stores and online presence, serving outdoor enthusiasts and athletes. SaltStick products are available through REI's retail locations and website.
• The Vitamin ShoppecoreChannel Partner/ Reseller/ DistributorHealth and nutrition retail chain with physical stores across the US. SaltStick products are stocked in The Vitamin Shoppe locations and available for online purchase.
• Fleet FeetcoreChannel Partner/ Reseller/ DistributorSpecialty running retailer serving serious runners and endurance athletes with physical store locations. Products are available for purchase through Fleet Feet stores and website.
• The FeedminorChannel Partner/ Reseller/ DistributorOnline specialty retailer focused on performance nutrition and supplements for athletes. Carries SaltStick products for the athlete community.
• iHerbminorChannel Partner/ Reseller/ DistributorGlobal online retailer specializing in natural health and wellness products. iHerb carries SaltStick electrolyte products for international customers.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Liquid IV: DTC hydration/electrolyte powder brand (now part of Unilever) targeting athletes, travelers, and general wellness consumers. Direct comparable to SaltStick on positioning, channel mix, and electrolyte-supplement category, with a much larger marketing footprint.
• LMNT: DTC electrolyte mix brand popular with endurance athletes, CrossFit, and low-carb/keto consumers. Direct peer to SaltStick on electrolyte positioning, subscription/DTC model, and athlete-focused marketing.
• Nuun: Tablet-based electrolyte hydration brand (now part of Nestlé Health Science). Closely comparable to SaltStick FastChews on format (dissolvable/ chewable tablet) and on endurance/hydration positioning.
• Skratch Labs: Sports hydration and nutrition brand built around exercise-driven electrolyte replacement. Direct peer on athletic positioning, sports retail presence (including REI), and clean-label formulation philosophy.
• Precision Hydration: Electrolyte drink mixes and supplements targeting endurance athletes with personalized hydration plans. Directly comparable to SaltStick on athlete-targeted electrolyte positioning and clinical/sweat-testing-based marketing.
• Tailwind Nutrition: Endurance-specific fueling brand (drink mix, capsules, recovery). Closely comparable to SaltStick on endurance-athlete target buyer, multi-SKU hydration/fueling portfolio, and specialty running/outdoor retail distribution.
• GU Energy Labs: Endurance nutrition brand offering energy gels, chews, and hydration tablets. Comparable to SaltStick on endurance athlete customer, chew-format product overlap (FastChews vs. GU Chews), and specialty running/outdoor retail distribution.

Emerging players

• Cure Hydration: DTC electrolyte hydration brand with a plant-based, lower-sugar positioning. Comparable to SaltStick on premium DTC hydration positioning, though Cure is more beverage-form and skews toward everyday wellness vs. SaltStick's athlete focus.

Broad incumbents

• Gatorade (PepsiCo): Mass-market sports hydration incumbent (PepsiCo) offering drinks, powders, and chews (Gatorade Endurance, Gatorade Fit). Competes with SaltStick across the same athlete buyer but with vastly broader distribution, marketing budget, and shelf presence.
• Pedialyte (Abbott): Electrolyte rehydration brand from Abbott, increasingly marketed to adult athletes and everyday hydration. Comparable on electrolyte-replacement science and broad retail reach, with overlap on chronic-illness use cases adjacent to Vitassium.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SaltStick
• YouTubeyoutube.com/@saltstickelectrolytes
• Facebookfacebook.com/SaltStickProducts
• Instagraminstagram.com/saltstick
• TikToktiktok.com/@saltsticktok

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SaltStick