Parker McCrory Mfg. Co

What Parker McCrory Mfg. Co does

Founded in 1921 in Kansas City, Missouri, Parker McCrory Mfg. Co., doing business as Parmak/ParmakUSA, is a privately held manufacturer of electric fence systems holding the self-claimed title of the world's oldest and largest volume manufacturer of electric fence chargers. The company pioneered the modern category: it originated the world's first solid-state electric fencer in 1958 and introduced America's first solar-powered fencer in 1979, both of which remain in the current product lineage. Its customer base spans farmers and ranchers (primary), pet owners, and wildlife-control users in residential, agricultural, and apiary settings across the United States, Canada, Mexico, the Caribbean, and Central and South America.

The core product is a portfolio of low-impedance solid-state capacitor-discharge fence chargers offered in AC, 12-volt battery, and 6/12-volt solar variants, ranging from the Pet-Gard (PG-50) small-animal unit to the RM-1, rated to charge over 100 miles of high-tensile fence. Select models carry proprietary analog or digital performance meters for live fence-condition monitoring, and all AC units ship with built-in lightning arresters. The lineup was broadened in 1999 via the acquisition of Baygard Electric Fence Products from Bay Mills Limited, adding wire, polytape, polywire, rope, insulators, posts, and accessories; the Baygard, Baygard Platinum, and Pasture Pride sub-brands now span price tiers from light-duty to super-heavy-duty. All chargers are manufactured in the USA and carry UL and CSA electrical safety listings.

Commercial operations are hardware-led and multi-channel. Revenue is generated primarily through unit sales of chargers and accessory consumables (notably proprietary gel-cell replacement batteries #901/#902 and solar panels #920/#960), supplemented by factory-direct repair service for both in- and out-of-warranty units with a 1-year service warranty and a 3-year product warranty (1 year on PG-50) that includes lightning damage. Go-to-market is almost entirely channel-based: hundreds of farm-supply cooperatives and MFA Agri Services locations, True Value and Ace hardware affiliates, online distributors (Amazon, QC Supply, Fleet Farm, Jeffers, Valley Vet, Kencove, KV Supply), and a Latin American distributor network. Pricing is not publicly disclosed; the website directs prospects to local dealers via ZIP-code lookup and to online resellers for transaction. Customer concentration is diffused across thousands of SMB/individual buyers rather than any anchor account.

Name

Parker McCrory Mfg. Co

Legal name

Parker McCrory Mfg. Co.

Website

https://parmakusa.com

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

51–100 employees

Short description

Parker McCrory Mfg. Co. (Parmak), founded in 1921 in Kansas City, manufactures electric fence chargers, wire, polytape, and accessories. It sells through farm supply stores, hardware retailers, and online dealers to farmers, ranchers, and pet owners across the Americas.

Ownership category

akta.pro rank

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electric Fence Chargers: Sale of electric fence charger units including AC-powered, battery-powered, and solar-powered models. Products include Magnum 12UO, DF-SP-LI, HS-100, FM-3, Mark 8, S.E.5, RM-1, EM-200, and Pet-Gard models.
2. Electric Fence Accessories: Complete line of fence accessories including Baygard wire and tape, insulators, ground rods, posts (fiberglass rod posts, step-in posts), polytape, polywire, rope, insulated tubing, and underground cable.
3. Replacement Parts: Replacement parts for fence chargers including solar panels (#920 for 6v, #960 for 12v), batteries (#901 for 6v, #902 for 12v), fuses, and other components.
4. Repair Services: Factory repair services for fence chargers both in and out of warranty. Out of warranty repairs are prepaid before return shipment. Includes 1-year warranty on all factory service repairs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels1 record

Core offering

Parker McCrory Mfg. Co. (Parmak) designs, manufactures, and distributes a complete electric fencing product line consisting of AC-powered, battery-powered, and solar-powered fence chargers (ten models ranging from the Pet-Gard PG-50 for residential pet yards to the RM-1 capable of charging over 100 miles of high-tensile fence), plus a full accessories portfolio of Baygard wire, polytape, polywire, rope, insulators, ground rods, lightning protectors, and solar charging systems. The Kansas City-based factory also provides in-warranty and out-of-warranty repair services for all Parmak fence chargers.

Product overview

Parker McCrory Mfg. Co., doing business as Parmak, offers a complete electric fence system portfolio built around electric fence chargers as the core product. The main charger line includes AC-powered, 12-volt battery-powered, and 6/12-volt solar-powered models ranging from small pet containment units (Pet-Gard) to the powerful RM-1 capable of charging over 100 miles of fence. Performance is enhanced through proprietary analog and digital performance meters. The product ecosystem extends to the complete fencing materials including Baygard wire, polytape, polywire, and rope (acquired in 1999), along with insulators, ground rods, and accessories like the Electro-Gard lightning protector. The company also offers factory service and support including repairs for both warranty and out-of-warranty units.

Differentiator

Problem solved

Functional benefit

Brands

• Baygard: Leading brand in temporary fencing offering complete line of heavy duty electric fence rope, polywire, and polytape in various widths with 5 year U/V warranty
• Baygard Platinum Series
• Pasture Pride

Quantifiable outcome

• 103+ years of continuous operation since 1921
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Baygard Electric Fence Products (Division of Bay Mills Limited)coreStrategic or Co-development Partner · 14 December 1999On December 14, 1999, Parker McCrory Mfg. Co. acquired Baygard Electric Fence Products from Bay Mills Limited. This acquisition expanded Parmak's leadership in the electric fence market by adding a complete line of fencing products including Baygard wire and tape, electric fence insulators, portable electric fence posts, and other fence accessories.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Gallagher Group: New Zealand-based global leader in electric fencing and animal management solutions. Directly competes with Parmak in electric fence energizers, with broader investment in connected livestock and weighing systems.
• Zareba Systems: Major US electric fence brand offering AC, battery, and solar energizers plus accessories. Directly competes with Parmak across farm supply, hardware, and e-commerce channels.
• Speedrite (Tru-Test / Datamars): Speedrite is a leading brand of electric fence energizers under Tru-Test/Datamars. Sells comparable AC, battery, and solar energizers internationally and competes directly with Parmak on dealer shelves.
• Premier Livestock & Equine (Premier 1 Supplies): US-based direct-to-consumer supplier of electric fencing, livestock supplies, and sheep/goat equipment. Competes head-on with Parmak on Premier's own energizer line and supplies similar wire, netting, and accessories.
• Woodstream / Fi-Shock: Woodstream owns the Fi-Shock brand of electric fence energizers and related accessories. Competes with Parmak in both AC and solar energizers through hardware and farm supply retailers.
• Horizont Group: German manufacturer of electric fence energizers, livestock equipment, and agricultural electronics. Global competitor with strong European presence and overlapping product line including solar chargers.
• Stafix (Datamars): Stafix is another Datamars-owned electric fence brand focused on portable and permanent energizers. Competes with Parmak in international markets including Australia, New Zealand, and Latin America.
• Dare Products: Long-established US manufacturer of electric fence energizers, wire, insulators, and accessories. Direct competitor with similar product breadth and farm/hardware channel presence as Parmak.

Others

• Kencove Farm Fence Supplies: Major US distributor of electric fence and livestock supplies that also sells competing energizer brands. Functions as both a distribution channel for Parmak and a competitor via the products it stocks.

Emerging players

• Patriot (by Stinger / Crossman): Stinger brand electric fence energizers and accessories sold through sporting goods and farm channels. Offers value-priced AC, DC, and solar chargers that compete with Parmak on entry-level price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parker McCrory Mfg. Co