Barbarossa Bäckerei GmbH & Co KG

What Barbarossa Bäckerei GmbH & Co KG does

Barbarossa Bäckerei GmbH & Co KG is a family-owned, Kaiserslautern-headquartered German artisan bakery founded in September 1977 by Peter-Werner Landry, currently in its third generation of Landry family ownership. The company manufactures and retails a comprehensive range of baked goods — breads (Urbrot, Barosso, Bauernbrot, Dinkel-Stern, Kornkrone, La Baguette, Lony's, Meisterstück, Roggi, Saftkorn, Urdinkel, Blacky), bread rolls (Goldi, Barossi, Brezel, Omega-3-Brötchen, Urbrötchen, Barbette, Bavaria Eck), fine pastries (Croissant, Schoko-Croissant, Nuplu, Knispel, Nussecke, Puddingbrezel, Quarkini, Kaiserkrapfen, Rosinenbrötchen, Einback, Cinnamon Roll, Dalmatiner, Nugatti, Mandelino), confectionery (Käsekuchen, Apfel-Streusel-Kuchen, Cube variants, Erdbeer-Sahne-Rolle), snacks, custom Foto- & Motivtorten, and the proprietary Barbono coffee line — produced using a proprietary 3-stage sourdough fermentation process and stone-baking technique with long dough resting times, supported by exclusive regional supply partnerships (Bauer Brassel for milk, Familie Guhl for spelt, Geflügelhof Lorson & Sohn for eggs).

The company operates more than 70 company-owned retail branches (Filialen) across Saarland, Pfalz, Mainz and Ludwigshafen, supported by 800+ employees, with café/breakfast service in many locations and a regional mobile-app and online-shop presence limited to branch-pickup orders (no home delivery). Distribution is exclusively company-owned retail; the go-to-market is retail storefront with café seating, complemented by digital order-and-pickup for specialty cakes via an online Tortenkonfigurator. Revenue is generated primarily through one-time retail sales of baked goods, pastries, snacks, coffee and breakfast menus, with secondary revenue from higher-margin custom photo/motivtorten and a recurrent component via the Kaiserkarte loyalty/gift card program (3% reload bonus, 1 point per euro spent, redeemable for items up to a 1000-point large Kaiser breakfast). Pricing is unit-based across products; the loyalty program introduces a small transaction-fee/top-up take-rate dimension on pre-loaded balances. Customer base is general consumer / retail walk-in across the Saar-Pfalz region, with secondary use-case-driven segments for celebration custom cakes and loyalty members.

Name

Barbarossa Bäckerei GmbH & Co KG

Legal name

Barbarossa Bäckerei GmbH & Co KG

Website

https://barbarossa-baeckerei.de

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Barbarossa Bäckerei is a family-owned German artisan bakery founded in 1977 in Kaiserslautern, operating 70+ retail branches across Saarland, Pfalz, Mainz and Ludwigshafen, producing artisan breads, rolls, pastries, snacks, and custom cakes for general consumers using a proprietary 3-stage sourdough and regional-ingredient sourcing model.

Ownership category

akta.pro rank

Product category

Retail Bakery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Bakeries and Tortilla Manufacturing (3118)

SIC

Bakery Products (2050), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

Keywords

• Artisan bakery
• Baked goods
• Retail bakery
• Breakfast café
• Custom cakes

Headquarters

HQ city

Kaiserslautern

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Store Sales: Sale of baked goods, pastries, snacks, and coffee through 70+ company-owned retail branches across Saarland, Pfalz, Mainz and Ludwigshafen. Primary revenue driver.
2. Café/Breakfast Service: Breakfast offerings in many branches including breakfast menus (Kaiser, Klassik, Sportler, etc.) with coffee service (Barbono brand).
3. Custom Photo & Motivtorten: Custom-decorated photo and motif cakes ordered via online configurator, picked up at customer-selected branch. Higher-margin specialty product.
4. Online Shop Orders: E-commerce platform for ordering specialty products for branch pickup.
5. Kaiserkarte Loyalty Program: Rechargeable gift card and loyalty program. 3% bonus on reloads. Earns loyalty points redeemable for products.

Pricing tiers

Distribution channels3 records

Marketing channels10 records

Core offering

Family-owned regional bakery producing artisan breads, rolls, fine pastries, confectionery, custom photo and motivational cakes, snack items, and breakfast menus, supported by the proprietary Barbono coffee line and the Kaiser-Karte loyalty program. Products are produced in-house using proprietary recipes, a three-stage sourdough process, and long dough fermentation, then sold through a network of more than 70 own retail branches across Saarland, the Pfalz, Mainz, and Ludwigshafen, plus an online pre-order / pickup channel.

Product overview

Barbarossa Bäckerei GmbH & Co KG is a family-owned German bakery established in 1977 in Kaiserslautern, operating over 70 branches across Saarland, Palatinate, Mainz, and Ludwigshafen with more than 800 employees. The company produces a comprehensive range of baked goods including breads (Brot) such as Urbrot, Barosso, Bauernbrot, Blacky, Dinkel-Stern, Kornkrone, La Baguette, Lony's, Meisterstück, Roggi, Saftkorn, and Urdinkel; bread rolls (Brötchen) including Goldi, Barossi, Brezel, Omega-3-Brötchen, Urbrötchen, Barbette, and Bavaria Eck; fine pastries (Feingebäck) like Croissant, Schoko-Croissant, Nuplu, Knispel, Nussecke, Puddingbrezel, Quarkini, Kaiserkrapfen, Rosinenbrötchen, Einback, Cinnamon Roll, Dalmatiner, Nugatti, and Mandelino; confectionery (Konditorei) featuring Käsekuchen, Apfel-Streusel-Kuchen, Cube Erdbeer, Cube Mandelstich, Cube Himbeer, and Erdbeer-Sahne-Rolle; snacks including Fitnessbrötchen, Veggikern Cheese & egg, Geramont-Brötchen, Salami-Käse-Sandwich, Schinken-Käse-Sandwich, and Snack Bavaria Eck; as well as custom Foto- & Motivtorten. Additional offerings include the proprietary Barbono Kaffee coffee line, Kaiser-Karte loyalty program, online shop, mobile app, and café breakfast services. The company also operates a charitable foundation (Barbarossa Kinderfonds Stiftung) and offers vocational training programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Artisan Breads (Brot) Range of in-house recipe artisan loaves (rye, spelt, multi-grain, baguette, rod-shape) for daily household purchase in branches; flagship brand items include Urbrot and Barosso.
• Bread Rolls (Brötchen) Assorted bread rolls sold across branches for daily consumption, including flagship Goldi and Barossi variants.
• Fine Pastries (Feingebäck) Sweet and puff-pastry items (croissants, cinnamon rolls, nut corners, premium plaited pastries) sold across branches as snack and breakfast accompaniments.
• Cakes & Confectionery (Konditorei) Sliced cakes (cheesecake, apple crumble, seasonal fruit cube cakes, cream rolls) sold by the slice or whole in branches for everyday purchase and celebrations.
• Custom Photo & Motivtorten Personalized celebration cakes where customers choose a motif (photo, image, or written message) for printing on sugar paper and mounting on the cake; ordered online or in-branch and collected from the chosen bakery location.
• Snacks (Belegte Brötchen & Snacks) Prepared savoury rolls, sandwiches, and snack items for takeaway and on-site consumption.
• Breakfast Service (Frühstück) Café-style breakfast offering in branches with seating, combining fresh bread and rolls with savory and sweet accompaniments and Barbono coffee.
• Barbono Coffee Proprietary Barbono coffee brand developed by the bakery for in-branch café service, with regional roasting and customized blends for pastry pairings.
• Kaiser-Karte Loyalty Program Kaiser-Karte loyalty program: prepaid / gift card with 10% bonus, monthly deposit option (Monats-Karte), and purchase points redeemable for rewards across the branch network.
• Online Shop (Pickup / Vorbestellung) Online pre-order / pickup channel for custom cakes and select bakery products; orders are placed ahead and collected in-branch.

Quantifiable outcome

• Nearly €20,000 raised in single charity campaign (750m Hefezopf 2026)
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Bauer Brassel (Albessen)coreOthersSupply partnership for dairy. The family farm (third generation) provides milk exclusively to Barbarossa Bäckerei. Cows and calves have ample space, fresh air, and natural daylight. Fed primarily with self-grown feed from local meadows and fields.
• Familie Guhl (Gerhardsbrunn)coreOthersFourth-generation family farm growing spelt specifically for Barbarossa Bäckerei. Spelt is processed into fresh flakes (Frischflocken) in Barbarossa's own facility and used as a key ingredient in Dinkel breads. Multi-generational farming partnership.
• Geflügelhof Lorson & Sohn (Wadgassen)coreOthersRegional egg supplier for breakfast specialties. Provides eggs from happy chickens for egg dishes in café breakfast offerings.

Scale indicators7 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Kamps (Kamps Brot- und Backwaren): One of Germany's largest bakery chains with hundreds of retail branches selling breads, rolls, pastries, and snacks. Directly comparable in business model (retail storefront bakery chain), product mix, and target customer to Barbarossa, though Kamps operates nationally rather than regionally.
• Junge Die Bäckerei: Large German family-run bakery chain with 200+ retail branches across northern Germany. Same retail bakery model with café service, signature proprietary breads, and regional ingredient focus — closely comparable to Barbarossa in product strategy and family-business operations, though operating in a different region.
• BackWerk: Self-service German bakery chain operating several hundred branches nationwide. Comparable in scale and retail bakery category, though BackWerk uses an unmanned/self-service model versus Barbarossa's full-service counter and café approach.
• Dat Backhus: German bakery chain with branches primarily in northern and western Germany. Operates retail storefronts selling breads, rolls, and pastries with comparable target customer (daily bread/snack buyers).
• Schäfer's Brot- und Kuchenhäuser: Regional German bakery chain operating retail branches with breads, rolls, and confectionery. Similar family-business heritage and retail bakery format to Barbarossa, with comparable focus on quality artisan products.
• Sternenbäck: German bakery retail chain operating storefronts across multiple regions. Comparable retail bakery model selling breads, rolls, and pastries with café service in select locations.

Broad incumbents

• Harry-Brot: One of Germany's largest industrial bakery manufacturers producing bread and baked goods for retail and foodservice. Comparable in product category but operates at industrial scale as a B2B supplier to supermarkets, rather than running retail storefronts like Barbarossa.
• Lieken (Lieken Brot- und Backwaren): Major German industrial bakery producing branded bread products (Lieken Urkorn, Golden Toast) for supermarket distribution. Operates as a B2B manufacturer rather than retail chain, but competes for the same daily-bread consumer occasion in the same German market.

Emerging players

• Starbucks Germany: While Starbucks is a global coffee chain rather than a bakery, its breakfast and café offering overlaps with Barbarossa's café-bakery model. Comparable in that both compete for the German out-of-home breakfast occasion, though Starbucks is non-specialized in baked goods.

Others

• Eduscho (Tchibo) Cafés: German coffee retailer with café/barista presence in many cities selling coffee and baked goods. Comparable in that both compete for the German breakfast/coffee occasion, though Tchibo's bakery assortment is secondary to coffee.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCuxXC6-3FYf35wgzKTU6IPA
• Facebookfacebook.com/BarbarossaBaeckerei
• Instagraminstagram.com/barbarossa_baeckerei/?hl=de
• TikToktiktok.com/@barbarossabaeckerei?lang=de-DE

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barbarossa Bäckerei GmbH & Co KG