200 Apps
200 Apps is a Jerusalem-based, bootstrapped custom software development agency founded in 2014, delivering mobile apps, web applications, and UI/UX design for enterprise and startup clients across education, healthcare, finance, retail, logistics, and consumer verticals.
- Company typePrivate
- Founded2014
- HeadquartersJerusalem, Israel
- Headcount11–50
- GTM typeB2B
- OfferingServices
What 200 Apps does
200 Apps is a private, bootstrapped custom software development agency headquartered in Jerusalem, Israel, founded in 2014. The firm operates as a full-service digital product studio offering end-to-end capabilities across UX/UI design, native and cross-platform mobile app development, web application development, and post-launch maintenance, delivered via a six-step workflow (Research, UX Design, UI Design, Development, QA, Maintenance) following agile and MVP methodologies. Its technology stack spans React, VueJS, Flutter, React Native, Kotlin, Swift, NodeJS, PHP, Laravel, and cloud infrastructure including Google Cloud, AWS, Docker, and Kubernetes.
The company has delivered more than 100 products across verticals including healthcare, IT, finance, retail, logistics, education, and entertainment. Notable engagements include the Amit LMS platform (an AI-integrated learning management system serving Israel's leading school network of 100+ middle and high schools), enterprise field-service platforms Service.link and ServiceTrax, a quality-control system for Li & Fung's factory network across Asia, and consumer applications such as Pictar, PowerUp, Kinor Lev, Harambam Hayomi, Yomm, Dollme, Poiike, and Yerushamayim.
Revenue is generated through project-based professional services engagements priced after free initial consultations, with timelines ranging from weeks to over a year. Go-to-market is sales-led and consultation-based, supported by a bilingual (English/Hebrew) website, blog content marketing, case-study portfolio, and direct contact channels (email, phone, WhatsApp). The firm has no disclosed external funding, parent company, or ownership changes.
200 Apps firmographics
Firmographics- Name
- 200 Apps
- Legal name
- 200 Apps
- Website
- https://200apps.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 200 Apps is a Jerusalem-based, bootstrapped custom software development agency founded in 2014, delivering mobile apps, web applications, and UI/UX design for enterprise and startup clients across education, healthcare, finance, retail, logistics, and consumer verticals.
- Ownership category
- akta.pro rank
200 Apps industry classification
Industry- Product category
- Custom Software Development Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)
- akta.pro secondary industries
- Software Engineering & Application Modernization (BPAHAEAD), Mobile App Development Platforms (MADP) (HDAEAKAD)
Keywords
Where 200 Apps is headquartered
LocationHeadquarters
- HQ city
- Jerusalem
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
200 Apps business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Custom Software Development Services: 200Apps generates revenue through custom software development projects. They build mobile apps, web applications, and digital products tailored to client specifications. Pricing is project-based and determined after initial consultation, with timelines ranging from weeks to over a year depending on complexity. The company follows MVP methodology to deliver products in phases.
- UI/UX Design Services: The company provides product design and UI/UX design services as part of their comprehensive development offering. This includes UX strategy, app design, and interface prototyping as standalone or bundled services with development projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Project Pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
200 Apps product offering
Product offeringCore offering
200 Apps is a custom software development agency that builds bespoke mobile applications, web applications, and digital products for clients across multiple industries. The firm offers end-to-end services spanning product design (UX/UI), mobile and web development using technologies such as React, VueJS, Flutter, Kotlin, Swift, and NodeJS, with deployment on cloud platforms like Google Cloud and AWS. Engagements are project-based, ranging from weeks to over a year, delivered through a structured six-step workflow with agile and MVP methodologies.
Product overview
200 Apps is a leading apps and websites development firm headquartered in Jerusalem, founded in 2014, that has developed over 100 products. The company operates as a custom software development services provider rather than a single unified product. Their portfolio consists of bespoke client projects spanning mobile apps, web apps, and websites, organized across service categories including Product Design, App Development, and Web Development. Notable projects include: the Amit LMS platform for educational networks with integrated AI services; Service.link and ServiceTrax for field service and organizational service management; Yerushamayim weather app; Yomm Jewish community app; and various consumer apps like Kinor Lev (breathing wellness), Dollme (photo-to-doll design), Harambam Hayomi (daily Rambam learning), Poiike (cooking workflow), and enterprise solutions like the Li & Fung quality control system. The company works across industries including healthcare, IT, finance, retail, logistics, education, and entertainment, utilizing technologies such as React, VueJS, Flutter, React Native, NodeJS, and cloud infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Product Design Services UX and UI design services including user research, UX strategy, app design, and interface prototyping, delivered by in-house designers as a standalone service or as the front end of a development engagement. Targeted at startups, SMBs, and enterprises that lack in-house design expertise or need to augment existing teams.
- App Development Services Custom mobile application development for iOS and Android using native (Kotlin, Swift) and cross-platform (Flutter, React Native) approaches, delivered as bespoke projects from weeks to over a year in duration. Targeted at startups, SMBs, and enterprises that need custom mobile applications across consumer, education, service, and enterprise use cases.
- Web Development Services Custom website and web application development using React, Vue, Webflow, and WordPress, with backend services in NodeJS and PHP/Laravel, deployed to Google Cloud and AWS. Targeted at organizations needing bespoke web platforms, SaaS-style applications, LMS systems, and internal tools.
Quantifiable outcome
- 100+ products developed since 2014
- +3 more outcomes
Companies that use 200 Apps
Customer profileNamed customers14 records
Segments8 records
Ideal customer profiles3 records
200 Apps technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature4 records
200 Apps partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Google Cloudcore200Apps leverages Google Cloud for hosting client applications. The Amit LMS platform is specifically mentioned as being hosted on Google Cloud. This infrastructure partnership enables scalable, reliable deployment of web applications and services for their clients.
- Ministry of EducationcoreThe Amit LMS platform integrates with Ministry of Education systems, creating a unified technological ecosystem connecting the learning management system with official education infrastructure in Israel. This integration enables data flow and system interoperability for educational networks.
- VerticalloopminorVerticalloop is credited for brand and UX design work on the Yomm project. This appears to be a collaborative relationship where Verticalloop provided design services for the Yomm Jewish community application.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
200 Apps competitors and assessment
Company assessmentDirect peers
- Relevant Software: Custom software development company providing web and mobile app development services. Directly comparable as a custom development agency serving enterprise and startup clients.
- Itransition: Custom software development agency delivering web, mobile, and enterprise application development across multiple verticals. Closely comparable business model and service mix to 200Apps.
- Andersen Lab: Custom software development company delivering web, mobile, and enterprise solutions. Comparable in offering structure though significantly larger in scale and geographic footprint.
- SCN Soft (ScienceSoft): Custom software development and IT consulting firm delivering mobile, web, and enterprise application solutions across verticals. Operates in the same professional-services custom-development category as 200Apps.
- Sela Group: Israeli software development and consulting firm offering custom application development, similar in scope and geography to 200Apps. Operates as a professional services agency serving enterprise clients across verticals.
Broad incumbents
- Matrix IT: One of Israel's largest IT services and software development firms, providing custom development, integration, and consulting across many verticals. A larger incumbent competing for similar enterprise custom-development engagements.
- Bynet DataCom: Long-standing Israeli IT services and software development provider with broad enterprise custom-development capabilities. Larger, more diversified competitor in the same Israeli custom dev market.
- Ness Technologies: Global Israeli-origin IT services firm offering custom software development and digital engineering. Comparable in offering but operates at significantly greater scale across geographies.
- EPAM Systems: Large global custom software development and digital engineering services firm. Competes with 200Apps for enterprise custom application work, though at much greater scale and geographic reach.
Others
- Wix: Israeli-headquartered web development platform whose DIY website-building tools increasingly substitute for some custom web development work, making it a thematic platform competitor in the same Israeli digital ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
200 Apps social profiles
Digital presence200 Apps financial estimates
Financial estimateRevenue estimate
Valuation estimate
200 Apps leadership team
Management profileNumber of profiles
Profiles3 records
200 Apps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
200 Apps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 200 Apps
What does 200 Apps do?
200 Apps is a custom software development agency that builds bespoke mobile applications, web applications, and digital products for clients across multiple industries. The firm offers end-to-end services spanning product design (UX/UI), mobile and web development using technologies such as React, VueJS, Flutter, Kotlin, Swift, and NodeJS, with deployment on cloud platforms like Google Cloud and AWS. Engagements are project-based, ranging from weeks to over a year, delivered through a structured six-step workflow with agile and MVP methodologies.
Is 200 Apps a public or private company?
200 Apps is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 200 Apps founded?
200 Apps was founded in 2014. It employs 11 to 50 people.
Where is 200 Apps based?
200 Apps is headquartered in Jerusalem, Israel, in the Middle East region.
How does 200 Apps make money?
Two revenue lines are on record. Custom Software Development Services are the primary driver. The others are UI/UX Design Services.
Who are 200 Apps's main competitors?
Direct peers on record are Relevant Software, Itransition, Andersen Lab, SCN Soft (ScienceSoft) and Sela Group. Broad incumbents are Matrix IT, Bynet DataCom, Ness Technologies and EPAM Systems. Wix is listed as an others.
Does 200 Apps have an API?
No public API is recorded for 200 Apps.
What industry is 200 Apps in?
200 Apps's product category is Custom Software Development Services. Its primary akta.pro industry code is BPAEAFAA, Custom Application Development (Web/Mobile/Desktop), with a secondary code of BPAHAEAD, Software Engineering & Application Modernization. Its NAICS code is 541511 and its SIC code is 7371.