What sela group llc does

Sela Group LLC is a privately held independent insurance agency founded in 2018 by Tamir Zuckerman and headquartered in Emporia, Kansas. The firm specializes in placing complex liability and specialty insurance for the international high-tech business sector, with a primary focus on technology companies that face elevated cyber, professional, and management liability risk. Its product portfolio comprises five core lines: General Liability, Cyber Liability, Directors and Officers with Employment Practices Liability (D&O/EPLI), Professional Liability/Errors and Omissions (E&O), and Technology Insurance. Distribution is built around a team of seven (CEO, an executive account manager, three account managers, an office administrator, and a business development advisor) operating out of Emporia and Tel Aviv.

The company's go-to-market is consultative and broker-mediated: account managers analyze client operations to assemble tailor-made coverage packages rather than selling standardized products. The differentiating access point is a partnership with London-based partners that provides reach into Lloyd's of London syndicates, enabling placement of specialty and high-risk coverage that standard commercial carriers typically decline. The firm serves 13+ industry verticals — AI, cybersecurity, biotech, cleantech, crypto, art galleries, entertainment, fintech, medical/HealthTech, insurtech, manufacturing/retail, software, and special events — with technology companies and AI startups identified as primary segments.

Sela Group earns revenue through standard insurance brokerage commissions on premium placed with carriers. Pricing is fully quote-based, individualized to each client's risk profile, industry, and international exposure, with annual billing cadence. The company has no institutional investors, no disclosed funding, and no parent company; it is founder-owned and operated. Marketing is conducted primarily through its website, LinkedIn profiles of team members, direct phone and email outreach, and WhatsApp Business — reflecting a relationship-driven rather than digital-led acquisition model.

Name

sela group llc

Legal name

Sela Group LLC

Website

https://sela-group.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Sela Group LLC is an independent insurance agency founded in 2018 that brokers cyber, professional, management, and general liability coverage for international high-tech companies across 13+ industry verticals, with Lloyd's of London access via its Emporia and Tel Aviv offices.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Professional Liability (E&O) (FSAJAGAC)

akta.pro secondary industries

Standalone Cyber Liability Insurance (FSAJAOAA), Management Liability (D&O/EPL/Fiduciary) (FSAJAGAD)

Keywords

• Commercial insurance brokerage
• Cyber liability insurance
• Professional liability insurance
• Management liability insurance
• Technology insurance solutions

Headquarters

HQ city

Emporia

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Commissions: Sela Group operates as an independent insurance agency/broker, earning commissions from insurance carriers for placing business. The company provides complex insurance solutions including cyber liability, professional liability, management liability, and general liability coverage for technology and high-tech business sectors.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sela Group LLC is an independent insurance brokerage that places specialized commercial insurance coverage — including cyber liability, professional liability (errors and omissions), management liability (D&O and EPLI), general liability, and technology insurance — primarily for technology and high-tech businesses with international or cross-border operations. The firm acts as an independent broker, accessing Lloyd's of London syndicates through London-based partners to source complex or specialty coverage that standard carriers typically do not provide.

Product overview

Sela Group LLC is an independent insurance agency offering a portfolio of specialized insurance products for the international high-tech business sector. The core offerings include General Liability Insurance, Cyber Liability Insurance, Directors & Officers (D&O) with Employment Practices Liability (EPLI), Professional/Errors & Omissions (E&O) Insurance, and Technology Insurance. These products are designed to work together as a comprehensive risk management solution, with the agency acting as a broker to identify exact client needs and create tailor-made coverage for professional liability and cybersecurity needs. The agency also provides access to international coverage through Lloyd's of London partnerships and special risk solutions for unique exposures.

Differentiator

Problem solved

Functional benefit

Products and services

• General Liability Insurance General business insurance coverage protecting businesses against bodily injury, personal injury, and property damage claims. Covers costs from property damage claims, medical expenses, administrative costs, and court fees. Designed for businesses of any type facing property, employment, and business interruption uncertainties.
• Cyber Liability Insurance Insurance protection for companies with an online presence against data breaches, software outages, phishing attempts, and cyber thefts. Designed for businesses that store customer credit card information, Social Security numbers, or other personal information online and face heightened exposure to debilitating cyber losses.
• Directors & Officers (D&O) and Employment Practices Liability Insurance (EPLI) Management liability coverage protecting companies and their leaders during funding rounds, ownership transitions, and employment-related claims. Covers employee discrimination claims (age, sex, race, disability), wrongful termination, sexual harassment, and wage and hour exposures.
• Professional Liability / Errors and Omissions (E&O) Insurance Coverage for technology service or product companies — including SaaS product creators, AI solution developers, gaming app coders, and tech consultants — protecting against the financial consequences of unanticipated issues arising from professional services or products.
• Technology Insurance Insurance products designed for hardware, software, and service providers operating in the technology sector, protecting facilities, employees, and business operations from disruption. Built for technology companies facing unique risks tied to international operations and digital business models.

Segments14 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Lloyd's of London (via London Partners)coreStrategic or Co-development PartnerSela Group has partners based in London who provide complex insurance solutions through Lloyd's of London's syndicates. This partnership enables access to one of the world's most prestigious specialty insurance markets, allowing Sela Group to place coverage for unique, complex, or high-risk scenarios that standard insurance carriers cannot accommodate.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Embroker: Digital-first commercial insurance broker specializing in tech, venture-backed startups, and emerging-growth companies with cyber, E&O, D&O, and management liability products; directly comparable to Sela Group on target customer and product mix but at much larger scale.
• Founder Shield: Specialty insurance brokerage built specifically for venture-backed startups and high-growth tech companies, offering tech E&O, cyber, D&O, and management liability; closest comparable in niche focus on tech founders and emerging companies.
• Woodruff Sawyer: Independent commercial insurance brokerage with a dedicated technology and life sciences practice offering E&O, cyber, D&O, and management liability; directly comparable on broker model and tech-vertical specialization, though larger scale.
• Newfront Insurance: Tech-forward commercial insurance brokerage serving venture-backed and growth-stage companies with cyber, E&O, D&O, and management liability coverage; comparable on broker model, tech-vertical focus, and cross-sell of specialty lines.
• Insureon: Online small-business commercial insurance brokerage focused on liability, cyber, professional liability, and BOP products for technology-adjacent and professional services SMBs; comparable on small-business target, broker model, and technology delivery.

Broad incumbents

• USI Insurance Services: Large national insurance brokerage offering commercial P&C, cyber, E&O, D&O, and management liability to a broad client base including technology companies; comparable on product set but operates as a broad incumbent rather than Sela's niche focus.
• Marsh McLennan: Global insurance brokerage and risk advisory powerhouse with dedicated technology, cyber, and management liability practices; broad incumbent that overlaps with Sela on every product line but at enterprise scale and with carrier-owned solutions.
• Aon: Global professional services and insurance brokerage firm providing cyber, E&O, D&O, and specialty commercial coverage to tech and emerging-growth clients; broad incumbent with overlapping product set serving Sela's same industries but at vastly larger scale.
• Hiscox: Specialty commercial insurer and broker with strong focus on technology E&O, cyber, professional liability, and small-business commercial risks; comparable on product specialty and tech-vertical focus, operating as a hybrid carrier-broker model.
• Beazley: Specialty commercial insurer with dedicated technology, cyber, and management liability divisions placing business through brokers; adjacent rather than competing as a broker, but commonly accessed by tech-specialty brokers like Sela for complex placements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sela-group-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about sela group llc