FarmaPlus

What FarmaPlus does

FarmaPlus is an Argentine omnichannel pharmacy retailer operating both a VTEX-powered e-commerce platform (farmaplus.com.ar) and 60+ physical pharmacy branches concentrated in the Buenos Aires metropolitan area (CABA and Gran Buenos Aires). The company sells over-the-counter medications, dermocosmetics (La Roche-Posay, Isdin, Eucerin, Dermaglós), dietary and sports supplements, personal care, hair care, baby care, sun protection, and specialty diabetes-management products (FreeStyle line), with a catalog of roughly 1,398 SKUs in supplements and OTC categories. Its technology stack is built on VTEX for e-commerce, supplemented by a WhatsApp ordering channel for medication reservations and a separate telemedicine consultation platform (bienestarfarmaplus.com.ar).

The business model is direct-to-consumer retail, generating revenue through unit-priced product sales with frequent promotional discounts (10–70% off) and banking-partner installment plans. FarmaPlus maintains promotional agreements with all six major Argentine consumer banks and digital wallets — Santander, BBVA, Galicia, Banco Nación, Mercado Pago, and MODO — offering accumulative discounts, cashback (up to 30%), and up to six interest-free installments. Distribution combines in-store pickup, vaccinations, blood pressure monitoring, and 24-hour locations in some branches with home delivery: free shipping above $85,000 ARS for CABA/GBA express and $120,000 ARS nationally (excluding Tierra del Fuego).

FarmaPlus serves horizontal consumer segments including general health-product buyers, fitness and sports-nutrition customers, and skincare/dermocosmetics shoppers. The company is privately held, employs 101–250 people, and is headquartered in Tandil, Argentina. No parent company, institutional investors, funding rounds, M&A activity, or financial disclosures are present in the source data, leaving the capital structure and ownership composition undisclosed.

Name

FarmaPlus

Legal name

FarmaPlus

Website

https://farmaplus.com.ar

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

FarmaPlus is an Argentine omnichannel pharmacy retailer operating 60+ physical branches across Buenos Aires (CABA/GBA) and a VTEX-powered e-commerce platform, selling OTC medications, dermocosmetics, supplements, and personal care to individual consumers with banking-partner promotions.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Pharmacy Front-End & Sundries Distribution (Health & Wellness, Personal Care, Convenience) (CRAOAHAG)

Keywords

• Online pharmacy retail
• OTC medications retail
• Dermocosmetics products
• Pharmacy home delivery
• Telemedicine consultations

Headquarters

HQ city

Tandil

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: Revenue generated from selling pharmaceutical products, dermocosmetics, personal care items, supplements, and OTC medications through both online and physical retail channels. Products are sold at retail prices with promotional discounts and installment payment options.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

FarmaPlus is an Argentine omnichannel pharmacy retailer that sells over-the-counter medications, dermocosmetics, nutritional supplements, personal care, hair care, baby care, makeup, sun protection, and diabetes products through its e-commerce platform and a network of more than 60 physical stores across Buenos Aires (CABA) and Greater Buenos Aires (GBA). The company supplements its retail offering with telemedicine consultations and a WhatsApp-based medication ordering channel.

Product overview

FarmaPlus is an Argentine online pharmacy operating both a digital e-commerce platform and a network of over 60 physical stores across Buenos Aires and Greater Buenos Aires. The platform offers a comprehensive range of health and beauty products including over-the-counter medications, dermocosmetics (La Roche-Posay, Isdin, Eucerin, Dermaglós), dietary and sports supplements (creatine, protein, vitamins), hair care, baby care, makeup, and sun protection products. The service integrates with WhatsApp for medication reservations, offers free pickup at physical locations, and provides telemedicine consultations through a separate platform. Notable specialized offerings include FreeStyle diabetes monitoring products and an extensive dermocosmetics portfolio.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• SantandercoreGTM or Marketing PartnerBanking partner offering promotional discounts, installment payments, and refunds on purchases made with Santander credit and debit cards at FarmaPlus.
• BBVAcoreGTM or Marketing PartnerBanking partner providing promotional offers and installment payment options for BBVA cardholders shopping at FarmaPlus.
• GaliciacoreGTM or Marketing PartnerMajor Argentine bank offering promotional discounts and banking benefits for Galicia credit card holders at FarmaPlus.
• Banco NacióncoreGTM or Marketing PartnerState-owned bank partner providing promotional banking offers and installment payment options for Banco Nación customers.
• Mercado PagocoreGTM or Marketing PartnerDigital wallet partner offering promotional discounts, installment payments, and cashback offers for Mercado Pago users at FarmaPlus.
• MODOcoreGTM or Marketing PartnerDigital banking platform partner offering promotional installment payments and discounts for MODO wallet users at FarmaPlus.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Farmacity: Argentina's largest pharmacy chain by footprint; competes directly with FarmaPlus in Buenos Aires metro across OTC medications, dermocosmetics, and personal care, with similar omnichannel strategy and deep banking partnerships.
• Dr. Ahorro: Argentine pharmacy chain concentrated in Buenos Aires and surrounding areas; directly comparable to FarmaPlus given shared metro footprint, value-based positioning, and similar product assortment spanning OTC, dermocosmetics, and supplements.
• Farmalife: Buenos Aires-based pharmacy chain offering OTC medications, personal care, and dermocosmetics with multi-branch retail footprint; directly comparable as a metro-focused omnichannel pharmacy competitor.
• Farmacias Similares (Argentina): Argentine arm of the low-cost pharmacy model focused on affordable generics and OTC medications; competes for price-sensitive consumers in the same metro markets as FarmaPlus.

Emerging players

• Openfarma: Argentine pharmacy association and online marketplace aggregating independent pharmacies; competes with FarmaPlus in e-commerce pharmacy delivery and could be a partnership or competitive threat depending on member adoption.
• Mercado Libre Argentina: Argentina's dominant e-commerce marketplace with growing health and personal care verticals; comparable as a channel and emerging competitor that can disintermediate pharmacy retailers on price and convenience.

Others

• Droguerías del Sur: Major Argentine pharmaceutical wholesale distributor; comparable as a supply-chain participant providing FarmaPlus with inventory access and as a potential channel partner for direct-to-consumer offerings.
• VTEX: Enterprise commerce platform provider powering FarmaPlus's online store; included as an ecosystem enabler whose continued investment in pharmacy-specific features (compliance, fulfillment) directly affects FarmaPlus's digital capabilities.

Regional players

• Salcobrand: Largest pharmacy chain in Chile with multi-category retail and private-label cosmetics; comparable business model (multi-branch omnichannel pharmacy with strong private label), serving as a useful benchmark for FarmaPlus's potential scale and category strategy in Latin America.
• Cruz Verde: Major Colombian pharmacy chain with extensive footprint and strong private-label portfolio; comparable in business model and category breadth (OTC, dermocosmetics, supplements) though operating in a different geography.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FarmaPlus