What Shouta does

Shouta Pty Ltd is an Australian digital gifting platform operating under the trademarked category of 'nano-gifting' — small-value, instant digital gifts (AUD $10–$250) sent via SMS or email and redeemed through a digital reloadable Shouta Mastercard. Founded in January 2020 by co-founders Carly Shamgar (CEO) and Nick Redwood during the COVID-19 lockdowns in Sydney, the company is headquartered in Melbourne and operates with a team of 1-10 employees. The consumer-facing product comprises the Shouta mobile app (iOS and Android) and a browser-based WebShouts platform, targeting individual users sending spontaneous gifts for everyday moments (birthdays, promotions, commiserations) rather than high-occasion traditional gifting.

The B2B product, Shouta Biz, extends the same infrastructure to small and medium businesses for employee recognition, client appreciation, and customer gifting, offering bulk CSV upload, company branding, multi-user admin, scheduling, and redemption tracking through a dedicated self-serve portal (biz.shouta.co). The underlying technical stack centers on a digital prepaid Mastercard issued by EML Payment Solutions Limited (AFSL 404131) under license from Mastercard Asia/Pacific, integrated with Apple Pay, Google Pay, and Samsung Pay digital wallets, and processed via Merchant Warrior as payment gateway with PayID top-up support via the New Payments Platform. The company is PCI DSS compliant and uses 3D Secure for card-not-present transactions. The platform operates exclusively within Australia — shouts can only be sent to Australian mobile numbers, and the Mastercard can only be spent at Australian merchants.

Shouta monetises through three revenue streams: (1) a 7% transaction fee on each consumer shout (reduced to 4% for Premium B2B subscribers), (2) a B2B subscription of AUD $40/month annually or $49/month monthly for Shouta Biz Premium (Basic tier is free), and (3) a 1.75% + AUD $0.65 processing fee on Shouta Mastercard top-ups via PayID. The company has raised $1M AUD in seed funding (September 2021) from a syndicate of Australian entrepreneur angels including Aconex co-founder Rob Phillpot, Carsales co-founder Steve Kloss, and Untitled Group co-founders. No follow-on funding has been disclosed. Customer logos span construction (Cobild), HR services (Perform HR), financial services (GigSuper, LendiGroup, Mortgage Ezy), recruitment (MAYDAY Recruitment), non-profit membership (CoreNet Australia), fintech (LUCA Plus), and other verticals.

Name

Shouta

Legal name

Shouta Pty Ltd

Website

https://shouta.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Transaction Fees: Shouta charges a platform fee on each shout sent. For the consumer app and WebShouts, the fee is 7% of the shout value. For Shouta Biz Basic and Standard plans, the fee is 7%. Premium plan offers a reduced rate of 4% as an incentive for higher-tier subscribers.
2. Shouta Biz Subscriptions: B2B platform offers subscription plans: Basic (free), Premium ($40/month billed annually or $49/month billed monthly). Premium includes features like scheduling shouts, refunding unclaimed shouts, sending reminders, and higher recipient limits.
3. Mastercard Top-up Processing Fees: Users can top up their Shouta Mastercard balance using PayID, with a 1.75% processing fee plus $0.65 per transaction. This provides additional revenue on user-initiated reloads.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Shouta operates a digital nano-gifting platform that enables users in Australia to send small instant digital gifts ($10–$250) to friends, family, and colleagues via SMS or email. Recipients redeem gifts through a digital prepaid Shouta Mastercard that can be added to Apple Pay or Google Pay and spent anywhere Mastercard is accepted in Australia. The company also offers Shouta Biz, a B2B corporate gifting platform with bulk CSV upload, company branding, scheduling, and multi-user admin capabilities for employee recognition and client gifting.

Product overview

Shouta is a multi-platform digital nano-gifting ecosystem consisting of two consumer/business-facing applications (Shouta App and Shouta Biz) and a web-based companion (WebShouts), all unified by a single reloadable digital Shouta Mastercard. The Shouta App targets individuals sending personal nano-gifts ($10–$250) to friends and family, while Shouta Biz extends the same infrastructure to businesses with bulk-send, scheduling, branding, and multi-user management capabilities. WebShouts provides a browser-accessible alternative to the app for occasional gifters. All products share the Shouta Mastercard as the common redemption mechanism, enabling recipients to spend gifted amounts anywhere Mastercard is accepted in Australia.

Differentiator

Problem solved

Functional benefit

Brands

• Shouta® Mastercard: Digital prepaid reloadable Mastercard debit card used to redeem digital gifts sent through the Shouta platform

Products and services

• Shouta App Mobile application (iOS and Android) that enables individuals to send instant digital nano-gifts (e.g., coffee, drinks, meals, movie tickets) valued from $10 to $250 to friends and family via SMS or email, with recipients redeeming through a digital Shouta Mastercard added to their phone wallet. Includes a Feed for tracking sent and received shouts, commenting, and sending thank-you notes.
• Shouta Biz Business-to-business digital gifting platform with an online dashboard for corporate gifting, allowing companies to send bulk digital gifts to employees, clients, and customers with company branding, CSV bulk upload, redemption tracking, scheduled sends, refund of unclaimed shouts, and multi-user admin/shouter roles. Offered in Basic (free, up to 10 shoutees per bulk send, 7% platform fee) and Premium ($40/month annual or $49/month monthly, up to 100 recipients, 4% platform fee) tiers with a 14-day free trial.
• WebShouts Web-based digital gifting platform accessible via browser without downloading the mobile app, allowing users to send up to 3 recipients per shout with card or Apple Pay/Google Pay checkout. Recipients receive an SMS with a link to download the Shouta App to redeem; tracking and contact sync features are limited compared to the mobile app.
• Shouta Mastercard Digital reloadable prepaid Mastercard issued by EML Payment Solutions Limited for redeeming shouts sent through the Shouta platform. Recipients receive a single reloadable card that accumulates all received shouts and can be added to Apple Pay or Google Pay for in-store tap-and-pay or online shopping at any Australian Mastercard-accepting merchant, with a maximum balance of AUD $650 and a 3-year expiry from activation.

Quantifiable outcome

• 88% of Aussies agree that the best, most thoughtful gifts needn't be expensive
• +1 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• EML Payment Solutions LimitedcoreTechnology or Integration · 1 December 2020EML Payment Solutions Limited (ABN 30 131 436 532, AFSL 404131) is the issuing partner for the Shouta Mastercard digital prepaid card. EML handles card issuance, transaction processing, and compliance as the regulated financial institution. Shouta is authorized by EML to distribute the Mastercard under license from Mastercard International.
• MastercardcoreTechnology or IntegrationMastercard International provides the payment network and brand license for the Shouta Mastercard. The digital prepaid card operates on the Mastercard network, accepted at over 40 million locations worldwide. Shouta Pty Ltd distributes the Mastercard pursuant to license by Mastercard Asia/Pacific Pty. Ltd.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tango Card: Tango Card is a digital incentives and rewards platform enabling businesses to send gift cards and prepaid cards to employees, customers, and partners. Directly comparable to Shouta Biz for corporate gifting, with a Rewards Delivery API and bulk sending similar to Shouta's CSV upload and company balance features.
• Blueboard: Blueboard is an employee recognition and rewards platform offering curated experiences and gift cards for corporate teams. Directly comparable to Shouta Biz's employee recognition use case, with overlap in personalization, digital delivery, and flexible redemption.
• Tremendous: Tremendous is a digital incentives and payouts platform used by companies to send rewards, incentives, and disbursements globally via gift cards, prepaid cards, and donations. Directly comparable to Shouta's B2B digital gifting and bulk send use cases, with broader geographic reach.
• Giftogram: Giftogram is a digital gift card platform that lets businesses send personalized digital gift cards via email or text, redeemable at retailers chosen by the recipient. Closely comparable to Shouta's B2B gifting model with focus on bulk corporate gifting and flexible recipient choice.
• Snappy Gifts: Snappy is a digital gifting platform focused on helping businesses send personalized gifts to employees and customers from a curated catalog. Comparable to Shouta Biz with emphasis on choice-based gifting and corporate use cases, though with physical catalog items rather than pure digital Mastercard redemption.

Broad incumbents

• Blackhawk Network: Blackhawk Network is a large, established provider of prepaid gift cards, payment solutions, and rewards distribution serving both consumer and corporate markets globally. Comparable as a broad incumbent in the gift card and prepaid space where Shouta operates, with significantly larger scale and partner network.
• Reward Gateway: Reward Gateway is an established employee engagement and rewards platform used by HR teams for recognition, benefits, and incentives. Comparable to Shouta Biz for employee recognition use cases, though part of a broader HR SaaS portfolio rather than a pure-play gifting product.
• InComm Payments: InComm Payments is a global payments technology company specializing in prepaid gift cards, mobile payments, and retail point-of-sale solutions. Comparable as a broad incumbent in prepaid card and gift card distribution where Shouta's Mastercard redemption operates.

Emerging players

• Buy Me a Coffee: Buy Me a Coffee is a platform enabling creators and individuals to receive small tips and micro-payments from supporters. Comparable to Shouta's small-value digital gifting and micro-payment ethos, though focused on creator monetization rather than general social gifting.

Regional players

• Prezzee: Prezzee is an Australian-headquartered digital gift card platform enabling consumers and businesses to send digital gift cards via app or email, redeemable at multiple retailers. Directly comparable product model to Shouta, primarily serving Australia and similar markets with overlapping enterprise and consumer gifting use cases.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xm.me/ShoutaApp
• LinkedInlinkedin.com/company/shouta

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shouta