The HIC Group

What The HIC Group does

The HIC Group is a privately held, for-profit healthcare and insurance services company founded in 2011 that offers four product lines: short-term medical programs, long-term care programs, telemedicine programs, and life insurance products. The company operates with a headcount in the 1,001-5,000 range and is led by founder and managing partner Seni Sok, who has held the role since inception. Its business appears to span both insurance product distribution (life insurance, long-term care, short-term medical) and care delivery (telemedicine), suggesting a hybrid model that combines risk-bearing or administrative services with virtual clinical access.

The portfolio's breadth across acute medical coverage, chronic care protection, virtual care, and mortality coverage indicates a deliberate platform strategy aimed at serving customers across multiple life-stage and health-state needs, rather than competing as a single-product carrier. No pricing models, customer segments, geographic footprint, partnerships, or revenue mechanics are disclosed in the available source material, which constrains a more granular read on the operating model. The corporate website (thehicgroup.com) was the primary data source but returned minimal structured content beyond basic firmographics and leadership attribution. As a result, any deeper assessment of go-to-market motion, technology stack, or competitive positioning would require additional primary-source research.

Name

The HIC Group

Website

https://thehicgroup.com

Company type

Private

Founded year

2011

Headcount range

1,001–5,000 employees

Short description

The HIC Group is a private, for-profit healthcare and insurance services company founded in 2011 that offers short-term medical, long-term care, telemedicine, and life insurance products to consumers and likely employer or association groups.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Core offering

The HIC Group provides short-term medical insurance programs, long-term care insurance programs, telemedicine programs, and life insurance products. The firm sells these insurance and care-coverage offerings to individual customers seeking personal health and life protection coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Short-Term Medical Programs

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• Genworth Financial: Genworth is the largest pure-play long-term care insurance carrier in the U.S. and a benchmark for The HIC Group's LTC program offering. Both companies sell individual LTC and life insurance products to consumers.
• GoHealth: GoHealth is a health insurance marketplace specializing in Medicare and individual/family health coverage, sold via a large tele-sales agent network. Comparable to The HIC Group on consumer distribution of insurance products including short-term and individual medical.
• SelectQuote: SelectQuote is a direct-to-consumer insurance distributor selling term life, final expense, and senior health products via call-center agents. Comparable to The HIC Group on multi-line agent-driven distribution and the life/short-term medical intersection.
• eHealth: eHealth is a leading online health insurance marketplace selling individual short-term medical, Medicare, and ancillary products to consumers — closely comparable to The HIC Group's short-term medical program distribution model.
• Mutual of Omaha: Mutual of Omaha is a leading individual LTC, life, and Medicare supplement carrier sold through independent agents — directly comparable to The HIC Group's multi-line individual insurance distribution model.

Emerging players

• Teladoc Health: Teladoc is the largest standalone telemedicine platform and increasingly embeds its offering inside insurance carriers' benefits packages — making it the most direct comparable to The HIC Group's telemedicine program component.

Broad incumbents

• New York Life: New York Life is a top-tier incumbent offering life insurance, long-term care, and annuity products through a large career and independent agency force — comparable on LTC and life product lines though much larger and broader.
• Northwestern Mutual: Northwestern Mutual is a major life and disability insurer with a financial advisor network; it also sells long-term care solutions through its insurance arm. Comparable to The HIC Group on life and LTC products, though focused on wealth/financial planning more broadly.
• John Hancock: John Hancock offers life insurance with long-term care riders and standalone LTC coverage through agents — overlapping The HIC Group's LTC and life portfolio while operating at materially larger scale under Manulife ownership.
• Cigna Group: Cigna offers individual and group health, life and disability insurance and increasingly bundles virtual care (via the Evernorth platform). It overlaps with The HIC Group's health and life product portfolio and bundled-care direction, though at vastly greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/the-hic-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The HIC Group