What Pricing One does

PricingOne is a Geneva-based Revenue Growth Management (RGM) consulting and analytics firm founded in 2019 by former Procter & Gamble practitioners Ji-Hoon Dierckx (CEO) and Samer Gabr (CPO). The firm serves consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) enterprises across six vertical segments: Food & Beverage, Cosmetics & Personal Care, Household & Petcare, Confectionery & Snacks, OTC & Pharmaceuticals, and Private Equity portfolio companies. Its operating model combines AI-powered consumer-centric analytics with practitioner-led consulting, leveraging talent pedigree traced back to P&G — widely regarded as the originator of modern RGM practice.

The company's offering is organized around its proprietary Triple Win RGM™ methodology, which aligns pricing, pack architecture, mix, promotion, and retailer-level execution outcomes for manufacturer, retailer, and consumer simultaneously. Six service lines span Consumer Willingness to Pay & Pricing Power Drivers (predictive pricing analytics), RGM Business Interventions, Retailer Execution Plans & Trade Narratives, RGM Academy & Training, RGM Managed Analytics & Services, and RGM Process Optimization. The technology stack includes AI-powered consumer modelling across five RGM levers, predictive scenario-based simulations, proprietary scraping of price and trade activity data, and managed analytics output through Power BI dashboards and Excel simulators. PricingOne claims first impact within 6–12 weeks of engagement and reports client outcomes including +8% net sales and +10% gross profit (3-year average), 30% premium pricing on shelf, 2% volume lift per SKU, and 300bps trade margin improvement across 650+ execution plans in 35+ countries.

PricingOne runs an enterprise field-sales go-to-market with customized engagement-based pricing, complemented by event-driven thought leadership (Consumer Goods Forum, EPP FMCG/CPG Forum, NRF, Congrès des Stratégies Commerciales) and a structured training academy. The firm is privately held and founder-led with no disclosed external institutional investors and no public revenue disclosure. International expansion has progressed from Geneva HQ to Dubai (2022) and Singapore (2025); named enterprise clients include Procter & Gamble, GSK, Kraft Heinz, Nomad Foods, Bel Group, and Coty.

Name

Pricing One

Legal name

PricingOne SA

Website

https://pricing.one

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

PricingOne is a Geneva-based Revenue Growth Management consulting and analytics firm serving global CPG and FMCG enterprises. It combines AI-powered consumer-centric pricing analytics with ex-Procter & Gamble practitioner expertise delivered via enterprise engagements across 35+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Revenue Growth Management Consulting: End-to-end consulting engagements from strategy design to retail execution, combining AI-powered analytics with practitioner expertise. Services include Consumer Willingness to Pay analysis, RGM Business Interventions, Retailer Execution Plans, Training & Academy, and Managed Analytics.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

PricingOne is a Revenue Growth Management (RGM) consulting and analytics firm that helps CPG and FMCG companies grow profitably across pricing, pack architecture, mix, promotional performance, and retailer-level execution. Its offering combines an AI-powered predictive analytics platform with practitioner-led consulting engagements structured around its proprietary Triple Win RGM™ methodology, with first client impact typically delivered within 6–12 weeks.

Product overview

PricingOne is a Revenue Growth Management (RGM) consulting and analytics firm offering a unified suite of six integrated services built around its proprietary Triple Win RGM™ methodology. The core offering spans Consumer Willingness to Pay & Pricing Power Drivers (AI-powered consumer value quantification), RGM Business Interventions (end-to-end pricing, pack, mix, and promo transformation), Retailer's Execution Plan & Trade Narratives (retailer-specific commercial plans), RGM Academy & Training (practitioner-led capability programs across 4 tiers), RGM Managed Analytics & Services (data integration, advanced analytics, and visualization), and RGM Process Optimization (maturity assessment and organizational transformation). All services are practitioner-led, AI-powered, and designed to deliver first impact within 6–12 weeks, with full capability transfer to client teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Consumer Willingness to Pay & Pricing Power Drivers Quantifies consumer value of every SKU, occasion, and pack using AI-powered modelling to determine whether prices are too low or above consumer value perception, enabling price actions that grow revenue and margin without losing volume. Designed for CPG/FMCG commercial and pricing teams running premium portfolio repricing.
• RGM Business Interventions End-to-end Revenue Growth Management transformation covering pricing, pack, mix, and promo to optimize revenue and margins at local and global levels, building effective RGM strategies aligned with unique value propositions.
• Retailer's Execution Plan & Trade Narratives Translates RGM strategies into retailer-specific execution plans and commercial narratives covering price-pack architecture, pricing, promotions, and mix optimization, designed to win retailer negotiations, drive category growth, and improve trade margins.
• RGM Academy & Training Practitioner-led RGM capability programs including face-to-face sessions, interactive workshops, and a 5-day RGM Academy with real case studies, structured across four tiers from half-day leadership alignment to 6-month embedded programs with hands-on coaching.
• RGM Managed Analytics & Services Data integration and advanced analytics service that collects, integrates, and analyzes internal and external commercial data, layers proprietary AI-powered modelling across the five RGM levers, and delivers simple visualizations and dynamic reports that commercial teams can act on, with optional externalization through Power BI.
• RGM Process Optimization RGM maturity assessment combined with a process transformation approach that audits company RGM maturity levels and provides customized transformation roadmaps including process improvements, tools, and best practices for sustained revenue growth.
• Triple Win RGM™ Methodology PricingOne's proprietary end-to-end RGM methodology that aligns outcomes for manufacturer, retailer, and consumer simultaneously and underpins the firm's strategy-to-execution engagement model including in-market execution, practitioner-led expertise, capability transfer, and retailer-level engagement.

Quantifiable outcome

• +8% net sales, +10% gross profit (3-year average client impact)
• +5 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CapgeminicoreTechnology or Integration · 1 June 2026Joint presence at Consumer Goods Forum Global Summit 2026 in Vienna's i-Zone. Together showcasing how AI-powered Revenue Growth Management helps FMCG organizations better understand consumer value, improve commercial decision-making, and drive profitable growth.
• Consumer Goods Forum (CGF)coreStrategic or Co-development PartnerOfficial sponsor of the Consumer Goods Forum, contributing to shaping the future of commercial excellence and Revenue Growth Management across the consumer goods industry. CEO Ji-Hoon Dierckx actively participates in CGF events.
• European Pricing Platform (EPP)coreStrategic or Co-development PartnerCEO Ji-Hoon Dierckx is co-creator and Chairman of EPP FMCG. PricingOne is a Prime Structural Partner of EPP, co-creating and chairing the EPP Global FMCG/CPG RGM Forum. The partnership focuses on developing industry standards for RGM in Consumer Goods.
• ArdensiminorStrategic or Co-development PartnerOfficial sponsor of Ardensi industry events, contributing to thought leadership in commercial excellence and pricing.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Zilliant: AI-driven pricing and revenue optimization software vendor for B2B and consumer industries. Comparable in targeting the same analytics-driven pricing decisions, but delivering SaaS rather than bespoke consulting.
• Vendavo: Price and margin management software vendor serving industrial and consumer-facing companies. Adjacent competitor for the analytical and managed services portion of PricingOne's offering.
• PROS Holdings: AI-powered pricing and revenue management software platform. Overlaps with PricingOne's AI-powered RGM analytics offering, but sold as enterprise SaaS rather than consulting services.

Broad incumbents

• Bain & Company: Global management consulting firm with a dedicated Consumer Products practice and pricing/RGM capabilities. Competes for the same enterprise RGM transformation mandates as PricingOne, with deeper resources.
• LEK Consulting: Global strategy consulting firm with a Consumer Goods practice including pricing and RGM. Competes for select enterprise RGM engagements, though not specialized in the niche.
• McKinsey & Company: Global management consulting firm with an established Consumer Goods practice that includes RGM and pricing transformation. Serves the same enterprise CPG clients but as part of a much broader transformation portfolio.
• Boston Consulting Group: Global strategy consulting firm with deep CPG expertise and pricing/RGM offerings. Frequently competes with PricingOne for enterprise CPG transformation programs, though at much larger scale.

Direct peers

• Simon-Kucher & Partners: Global consulting firm specializing in pricing, monetization, and RGM strategy. Most direct competitor to PricingOne in CPG/FMCG pricing and revenue growth management consulting, with a much larger global footprint.
• Revenue Management Labs: Boutique consultancy focused on revenue management and pricing for CPG and retail. Comparable in size and service offering to PricingOne, with similar end-to-end RGM transformation engagements.
• Keeling & Co: Specialist pricing and RGM consultancy serving CPG clients. Direct competitor in the same niche, with comparable practitioner-led RGM engagements for global consumer goods companies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCKLccTgU6Lj-pxgDfZOrQCQ
• LinkedInlinkedin.com/company/pricingone
• Xx.com/PricingONE

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pricing One