B2B Partner

What B2B Partner does

B2B Partner s.r.o. is a privately held Czech B2B e-commerce company founded in 2010, specializing in non-strategic operational supplies — office furniture, workshop equipment, warehouse storage, handling equipment, packaging materials, building equipment, and hotel/gastro equipment. It serves primarily small-to-large B2B customers across the Czech Republic, Slovakia, Poland, and Germany through its own b2bpartner.cz storefront, supplemented by toll-free telephone sales and E-Procurement integration (OCI / product feeds) for enterprise customers with existing purchasing systems. The company's core differentiator is operational speed and scale: a 47,000 m² central warehouse in Ostrava-Poruba enables 24-hour delivery with free shipping, and 130 employees support ~1 billion CZK (~USD 40M) of annual revenue.

Since 2016 B2B Partner has operated its own automated furniture manufacturing facility in Ostrava, using CNC machines for board cutting, robotic arms for edge banding and assembly, and automated packaging lines. This facility produces the proprietary PLAN brand, a portfolio of nine office furniture collections (FRAME, PRIMO GRAY/WHITE/WOOD, FUTURE, LAYERS, BLOCK, SEGMENT, SOLID) designed in collaboration with architects Lenka Damová and Boris Klimek. The LAYERS collection received the Czech Furniture of the Year award in 2017, and an EU-funded Industrial Property Rights project is underway to formalize designs and trademarks. Materials are sourced from Egger and Kronospan.

Revenue mechanics are transactional one-time product sales through the e-commerce platform, with public unit pricing on individual SKUs and an instant online quote system (calculated in ~2 seconds) for orders above 20,000 CZK + VAT. Complementary digital services include the 3D Office Planner tool (planovac.b2bpartner.cz) and E-Procurement integration. The company holds memberships in APEK, ADMEZ, and AČN trade associations, is registered with the Czech Personal Data Protection Office, and has secured regional e-commerce awards including Heureka Cena kvality 2025 and WebTop100.

Name

B2B Partner

Legal name

B2B Partner s.r.o.

Website

https://b2bpartner.cz

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

B2B Partner s.r.o. is a Czech B2B e-commerce distributor of office, workshop, warehouse, and building equipment operating across Czech Republic, Slovakia, Poland, and Germany from a 47,000 m² Ostrava warehouse, with in-house automated manufacturing of its proprietary PLAN-brand office furniture and ~1 billion CZK annual revenue.

Ownership category

akta.pro rank

Product category

Office Furniture and Equipment Distribution

NAICS

Office Furniture (including Fixtures) Manufacturing (3372), Office Furniture (except Wood) Manufacturing (337214), Household and Institutional Furniture Manufacturing (33712)

SIC

Office Furniture (2520), Computer & Office Equipment (3570)

akta.pro primary industry

Office, Janitorial & Facility Supplies (B2B) (CRAEAEAE)

akta.pro secondary industry

Business-to-Business Warehouse Clubs (Cash & Carry) (CRAEADAC)

Keywords

• Office furniture
• Warehouse equipment
• Workshop equipment
• Packaging materials
• B2B e-commerce

Headquarters

HQ city

Ostrava-zabreh

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Revenue generated from selling office furniture, workshop equipment, storage solutions, handling equipment, packaging materials, building equipment, hotel/gastro equipment, and related products through e-commerce. One-time product transactions as primary revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

B2B Partner is a Czech B2B e-commerce company that distributes office furniture, chairs, warehouse storage solutions, workshop equipment, packaging materials, building equipment, and handling equipment to businesses across Central Europe. The company also manufactures custom office furniture under the proprietary PLAN brand using automated robotic production in Ostrava, supported by a 47,000 m² automated warehouse enabling 24-hour delivery and a 7-year warranty on furniture.

Product overview

B2B Partner operates as a B2B e-commerce platform specializing in office and workplace equipment supplies, offering a comprehensive range of products across 11 main categories including office furniture, chairs, storage/warehouse solutions, workshop equipment, building equipment, locker rooms/hygiene, hotels/kitchens, packaging, handling equipment, and home/garden. The company distinguishes itself through in-house manufacturing of proprietary office furniture collections under the PLAN design brand, developed in collaboration with designers Lenka Damová and Boris Klimek. The PLAN portfolio includes nine distinct collections: FRAME, PRIMO GRAY, PRIMO WHITE, PRIMO WOOD, FUTURE, LAYERS, BLOCK, SEGMENT, and SOLID - each targeting different aesthetic and functional needs from ergonomic-focused FUTURE with height-adjustable desks to minimalist modular BLOCK system. Manufacturing uses automated CNC and robotic production lines with Egger and Kronospan materials. The platform offers complementary services including E-Procurement (OCI/feed-based ERP integration), a 3D office planner tool, and an online quotation system for orders exceeding 20,000 CZK. Free delivery and 24-hour shipping are marketed as key differentiators.

Differentiator

Problem solved

Functional benefit

Brands

• PLAN: Proprietary office furniture brand developed by B2B Partner in collaboration with designers Lenka Damová and Boris Klimek, featuring collections including SOLID, SEGMENT, BLOCK, LAYERS, FUTURE, FRAME, PRIMO GRAY, PRIMO WHITE, PRIMO WOOD. Awarded 'Nábytek roku 2017' (Furniture of the Year 2017) by Association of Czech Furniture Manufacturers.

Products and services

• Office furniture (PLAN brand collections: FRAME, PRIMO GRAY, PRIMO WHITE, PRIMO WOOD, FUTURE, LAYERS, BLOCK, SEGMENT, SOLID) Custom and standard office furniture manufactured in-house under the PLAN brand at the company's automated robotic production facility in Ostrava, sold to businesses furnishing offices.
• Office chairs Office chairs for corporate and business office environments.
• Warehouse equipment and storage solutions Warehouse storage solutions and equipment for logistics, distribution, and storage operations.
• Workshop equipment Equipment and tools for industrial and commercial workshops.
• Packaging materials Packaging materials for shipping, storage, and operational use by businesses.
• Building equipment Building equipment and construction-related supplies for business facilities.
• Handling equipment Material handling equipment for warehousing, logistics, and industrial operations.
• Business gifts Business gift products for corporate gifting and promotional use.

Quantifiable outcome

• Delivery capability: Same-day/next-day delivery for stocked products (within 24 hours)
• +3 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• ASEKOLminorOthersCollective system for take-back and recycling of electrical equipment. B2B Partner uses ASEKOL services for environmentally responsible disposal of electrical waste from customers who return old equipment when purchasing new products.
• EKOKOMminorOthersAuthorized packaging company ensuring compliance with packaging waste recovery and recycling obligations. Part of the EKO-KOM system for waste collection and recycling.
• EcobatminorOthersBattery collection system operator. B2B Partner directs customers to Ecobat collection points for proper battery disposal to protect environment from hazardous substances.
• GoPaycoreTechnology or IntegrationPayment gateway provider enabling online payments via credit cards (VISA, MasterCard), bank transfers, and various online payment methods (MojePlatba, ePlatby, etc.). Essential infrastructure for e-commerce transactions.
• Heureka.czcoreGTM or Marketing PartnerPrice comparison and customer review platform. B2B Partner participates in Heureka Ověřeno zákazníky (Verified Customers) program, displaying customer reviews and ratings on the e-shop.
• DPD, Toptrans, RabencoreChannel Partner/ Reseller/ DistributorLogistics partners for delivery of products from central warehouse to customers. DPD, Toptrans, and Raben provide shipping services throughout the region.
• Lenka Damová & Boris KlimekcoreStrategic or Co-development PartnerProfessional architects and product designers who collaborated with B2B Partner to create PLAN brand office furniture collections (FRAME, SEGMENT, SOLID, LAYERS). Their collaboration resulted in award-winning designs including 'Furniture of the Year 2017'.
• Egger, KronospanminorOthersSuppliers of laminated board materials used in B2B Partner's own furniture manufacturing. Egger and Kronospan are renowned brands known for high-quality, durable laminate boards with low formaldehyde emissions (Class E1).
• Cervené kontejnery (Red Containers)minorOthersNational network of red containers for electrical waste collection. B2B Partner directs customers to this collection network for proper disposal of electrical equipment.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Manutan: Pan-European B2B e-commerce distributor of office, workshop, and warehouse equipment headquartered in France. Closest comparable by business model (online B2B supplies), customer base (SME and enterprise), and breadth of categories.
• Lyreco: European leader in workplace and office supplies distribution serving B2B customers across multiple countries. Comparable mix of consumables, furniture, and facility products with established cross-border logistics.
• Office Depot Europe (Viking): B2B office supplies distributor serving European SMBs and enterprises with catalog spanning office, workplace, and facility products. Highly comparable to B2B Partner in product breadth and target customer.
• Bureau Vallée: European B2B/B2C office and school supplies retailer with growing e-commerce operations in multiple EU countries. Comparable in positioning to small/mid-business buyers and product breadth.

Broad incumbents

• Amazon Business: Global B2B procurement marketplace from Amazon with broad catalog, fast delivery in major European markets, and integrated purchasing workflows. Operates at significantly larger scale and represents the principal competitive threat.
• Staples Business Advantage: B2B arm of Staples serving North American and select European enterprises with office supplies, furniture, and facility products. Comparable enterprise GTM model including e-procurement integration.
• Steelcase: Global office furniture manufacturer with premium positioning and dealer network. Comparable on the manufacturing/design side for B2B Partner's PLAN brand; does not compete in commodity distribution.
• IKEA for Business: IKEA's B2B offering for office and workplace furniture across Europe. A broad incumbent with scale advantages in furniture but limited overlap in commodity facility/workshop supplies.

Regional players

• Alza.cz: Largest Czech e-commerce retailer with broad product range including office furniture and equipment, strong logistics network, and similar Czech/Slovak market dominance. A regional incumbent competitor in the home market.
• Majster Plus: Polish B2B retailer of tools, workshop equipment, and workplace supplies. Most direct competitor in the Polish market where B2B Partner is expanding operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/b2bpartnersro
• LinkedInlinkedin.com/company/b2b-partner-s-r-o-

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B2B Partner