ETHIX
ETHIX is an Indian D2C e-commerce platform operated by Dr.Ethix's Products & Services Pvt. Ltd. that sells healthcare, wellness, cosmetic, and Ayurvedic products to individual consumers across India via its own website and a B2B PCD distributor network.
- Company typePrivate
- Founded2000
- HeadquartersChennai, India
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What ETHIX does
ETHIX is the consumer-facing brand of Dr.Ethix's Products & Services Pvt. Ltd., a privately held Indian company headquartered in Chennai with a self-reported 51–100 employee base and a founding year of 2000. It operates a direct-to-consumer e-commerce storefront at ethix.in that sells a multi-category portfolio of healthcare, wellness, cosmetic, and food products — including Ayurvedic pain oils, health drinks, supplements, personal care, hair care, and skin care items — priced between roughly Rs. 65 and Rs. 485, with heavy promotional discounting on its own site and dedicated listings on social channels. Sub-brands such as Yesenz (hair/skin care), Hijeen (hygiene), Medzone (healthcare), Wellnezzone (general wellness), Glowin, Hexa, MediSkin, and Kesh MahaRani are used to organize the catalog, and the storefront also lists home nursing and physiotherapy services. Operational layers are conventional for an Indian D2C retailer: a website with shopping cart and customer accounts, a LoyaltyCoin Zone that issues Glow Points (10 points = Rs. 1) for purchases made via Razorpay, and displayed compliance badges covering FSSAI, ISO 9001, ISO 13485, ISO 27001, and WHO-GMP.
The business model combines a direct-to-consumer e-commerce channel (own storefront, cash-on-delivery and online payments, home delivery across India, social-media-driven acquisition, and coupon-code promotions) with a B2B PCD (Propaganda Cum Distribution) channel that publishes wholesale price lists to distributors and resellers, giving the company a dual D2C/distribution reach that is uncommon for a brand of its size. The founder, Thiru M Daniel (Founder, CEO & Managing Director), leads the company, and ownership information beyond the legal entity is not disclosed; no venture funding, parent company, subsidiaries, M&A, or institutional investors are mentioned in the source data. The company does not provide disclosed revenue, headcount trends, or financial filings, and no app, API, or proprietary technology beyond the storefront, loyalty program, and Razorpay payment integration is present.
ETHIX firmographics
Firmographics- Name
- ETHIX
- Legal name
- Dr.Ethix's Products & Services Pvt. Ltd
- Website
- https://ethix.in
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ETHIX is an Indian D2C e-commerce platform operated by Dr.Ethix's Products & Services Pvt. Ltd. that sells healthcare, wellness, cosmetic, and Ayurvedic products to individual consumers across India via its own website and a B2B PCD distributor network.
- Ownership category
- akta.pro rank
ETHIX industry classification
Industry- Product category
- Ayurvedic Healthcare & Personal Care Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (456), Pharmacies and Drug Retailers (456110)
- SIC
- Services-Home Health Care Services (8082), Perfumes, Cosmetics & Other Toilet Preparations (2844), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Beauty & Personal Care Online Retailers (CRAFADAC)
- akta.pro secondary industries
- Health, Wellness & Pharmacy Marketplaces (CRAFABAF), Health & Pharmacy Omnichannel (CRAFAEAK)
Keywords
Where ETHIX is headquartered
LocationHeadquarters
- HQ city
- Chennai
- HQ country
- India
- HQ region
- Asia
Markets served
ETHIX business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Direct e-commerce sales of healthcare, wellness, cosmetic, and food products to consumers across India. Revenue generated through online transactions with various price points ranging from Rs. 65 to Rs. 485+ per product.
- B2B Distribution: PCD (Propaganda Cum Distribution) business model offering wholesale price lists to distributors and resellers in the healthcare and wellness product space.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual consumer products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
ETHIX product offering
Product offeringCore offering
ETHIX is an Indian healthcare and personal-care brand that manufactures, brands, and retails Ayurvedic medicines, health supplements, OTC drugs, skincare, hair care, men's grooming, and general wellness products through its own D2C e-commerce website (ethix.in). The company operates a dual model: a direct-to-consumer online storefront with home delivery across India, and a B2B PCD (Propaganda Cum Distribution) channel offering wholesale price lists to distributors and resellers. It also offers ancillary healthcare services including home nursing and physiotherapy.
Product overview
ETHIX operates as a multi-category e-commerce healthcare platform with an organized product portfolio spanning multiple product lines and services. The core platform functions as an online retail marketplace offering Health Care Tablets, Health Devices, Health Drinks, OTC products, Drugs, Medicines, Supplements, Covid Essentials, and Ayurveda products. Product sub-brands include Yesenz (hair care, skin care), Dr.Ethix (personal care), Glowin (skincare), Hexa (hair care), MediSkin (medicated skincare), and Kesh MahaRani (herbal hair care). The platform also provides health services including Home Nursing Services and Physiotherapy Services. A loyalty program called LoyaltyCoin Zone enables customers to earn and redeem Glow Points on purchases. The company is operated by Dr.Ethix's Products & Services Pvt. Ltd. and carries WHO, FSSAI, ISO, and GMP certifications.
Differentiator
Problem solved
Functional benefit
Brands
- Medzone: Healthcare brand offering health-related products
- Yesenz
- Hijeen
- Wellnezzone
Products and services
- Ayurvedic Painout Oil Ayurvedic topical pain relief oil sold in packs of 2x100ml for consumers seeking natural pain management.
- BioTone Drops Liquid health supplement drops in 30ml boxes for general health benefits.
- Bonex Plus Suspension 200ml oral suspension supplement positioned for bone-health support.
- Dr Kuki Almonds and Oatmeal Health food product featuring almonds and oatmeal, marketed as a best seller for health-conscious consumers.
- Dr.Ethix's Love Beard Oil Beard growth and care oil marketed under the Dr.Ethix Love line for men's grooming consumers.
- Dr.Ethix Yesenz Face & Body Lotion Moisturizing lotion for face and body care sold under the Yesenz sub-brand in 200ml packaging.
- Dr.Ethix Yesenz Hair Conditioner 300ml hair care conditioner sold under the Yesenz sub-brand.
- EnzoVit EliXir 200ml elixir syrup supplement positioned for overall health and wellness.
- Glowin Soap Skin brightening soap bar in 75g packaging sold under the Glowin skincare line.
- Hexa Hair Oil 120ml hair oil positioned for hair nourishment and care, sold under the Hexa sub-brand.
- Hijeen HandWash Liquid hand hygiene product sold in 250ml and 500ml sizes under the Hijeen hygiene sub-brand.
- Kesh MahaRani Hair Oil Herbal hair oil marketed for hair growth and care, sold under the Kesh MahaRani sub-brand.
- MediSkin Lotion Medicated skin lotion in 100ml packaging for skin care, sold under the MediSkin sub-brand.
- YesEnz Day Cream Day cream for glowing skin in 50g packaging, sold under the YesEnz skincare sub-brand.
- YesEnz Onion Shampoo Sulfate- and paraben-free onion shampoo in 300ml packaging, sold under the Yesenz hair care sub-brand.
- Yesenz Skin Brightening Cream Skin brightening cream in 50g packaging sold under the Yesenz skincare sub-brand.
- Home Nursing Services Professional healthcare services delivered at the patient's home by qualified nursing staff.
- Physiotherapy Services Physical therapy and rehabilitation services offered to patients as part of ETHIX's healthcare services.
Companies that use ETHIX
Customer profileSegments2 records
Ideal customer profiles2 records
ETHIX technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
ETHIX partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
ETHIX competitors and assessment
Company assessmentDirect peers
- Nykaa (FSN E-Commerce Ventures): India's leading online beauty and personal care retailer. Direct D2C competitor across ETHIX's Yesenz, Glowin, MediSkin and other cosmetics sub-brands, with a similar own-brand-plus-marketplace model and far larger scale.
- Tata 1mg: India's largest online pharmacy and healthcare platform. Directly comparable to ETHIX's 'Drugs', 'Medicine', 'OTC' and 'Supplements' categories, with much greater scale, capital and regulatory sophistication.
- WOW Skin Science: D2C hair care, skin care and wellness brand sold heavily through its own website and marketplaces. Closely comparable to ETHIX's Yesenz, Hexa and Glowin sub-brands on product mix and D2C-led go-to-market.
- Pharmeasy (API Holdings): Online pharmacy and diagnostic platform. Competes with ETHIX in online OTC, supplements and Ayurvedic product delivery, and similarly targets chronic-care and wellness consumers across India.
- Sugar Cosmetics: D2C-first Indian color cosmetics and personal care brand. Comparable in channel strategy (own e-commerce plus distributor/PCD-style offline reach) and product overlap with ETHIX's personal care SKUs.
- Netmeds (Reliance Retail): Online pharmacy now backed by Reliance. Competes directly with ETHIX in online medicine, OTC and wellness delivery, and brings the parent group's capital, logistics and offline reach — a far better-resourced peer.
- HealthKart: D2C platform for health supplements, sports nutrition and wellness brands (including own labels like MuscleBlaze and HK Vitals). Direct peer to ETHIX's Supplements, Health Drinks and Ayurveda categories.
- Honasa Consumer (Mamaearth): D2C personal care and beauty brand (Mamaearth, The Derma Co., BBlunt). Comparable as a multi-sub-brand Indian D2C targeting the same beauty and wellness shopper that ETHIX's Yesenz, Hijeen and Kesh MahaRani SKUs address.
Broad incumbents
- Patanjali Ayurved: Mass-market Ayurvedic FMCG and personal care conglomerate. Broad incumbent competing with ETHIX's Ayurvedic, hair care, skincare and health food categories at significantly larger scale and distribution depth.
- Apollo Pharmacy (Apollo Hospitals): India's largest omnichannel pharmacy chain. Competes with ETHIX across OTC, drugs and wellness, and unlike ETHIX combines physical retail, online and in-clinic prescribing — a broad incumbent rather than a D2C pure-play.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
ETHIX social profiles
Digital presenceETHIX compliance and trust
Trust signalCompliance4 records
ETHIX financial estimates
Financial estimateRevenue estimate
Valuation estimate
ETHIX leadership team
Management profileNumber of profiles
Profiles1 record
ETHIX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ETHIX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ETHIX
What does ETHIX do?
ETHIX is an Indian healthcare and personal-care brand that manufactures, brands, and retails Ayurvedic medicines, health supplements, OTC drugs, skincare, hair care, men's grooming, and general wellness products through its own D2C e-commerce website (ethix.in). The company operates a dual model: a direct-to-consumer online storefront with home delivery across India, and a B2B PCD (Propaganda Cum Distribution) channel offering wholesale price lists to distributors and resellers. It also offers ancillary healthcare services including home nursing and physiotherapy.
Is ETHIX a public or private company?
ETHIX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ETHIX founded?
ETHIX was founded in 2000. It employs 51 to 100 people.
Where is ETHIX based?
ETHIX is headquartered in Chennai, India, in the Asia region.
How does ETHIX make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are B2B Distribution.
Who are ETHIX's main competitors?
Direct peers on record are Nykaa (FSN E-Commerce Ventures), Tata 1mg, WOW Skin Science, Pharmeasy (API Holdings), Sugar Cosmetics, Netmeds (Reliance Retail), HealthKart and Honasa Consumer (Mamaearth). Broad incumbents are Patanjali Ayurved and Apollo Pharmacy (Apollo Hospitals).
Does ETHIX have an API?
No public API is recorded for ETHIX.
What industry is ETHIX in?
ETHIX's product category is Ayurvedic Healthcare & Personal Care Products. Its primary akta.pro industry code is CRAFADAC, Beauty & Personal Care Online Retailers, with a secondary code of CRAFABAF, Health, Wellness & Pharmacy Marketplaces. Its NAICS code is 45612 and its SIC code is 8082.