Durango Motor Company

What Durango Motor Company does

Durango Motor Company is a locally owned, private multi-franchise automotive dealership headquartered at 1200 Carbon Junction in Durango, Colorado, operating as a Ford, Toyota, Kia, and Lincoln dealer with a broad pre-owned inventory spanning 15+ manufacturers. The company functions as a one-stop-shop for automotive retail in the rural Four Corners region of Southern Colorado, offering new and pre-owned vehicle sales, a full-service repair and maintenance facility staffed by master technicians, a parts department, professional detailing (DGO Detail Center), and an accessories division (DGO Autogear) that supplies snowplows, wheels, and Overlanding vehicle transformations.

The business generates revenue across six integrated streams: new and pre-owned vehicle sales, service and maintenance, parts and accessories, finance and insurance products (including vehicle service contracts, GAP coverage, tire and wheel protection through CNA National, and Cilajet appearance protection), body and glass repair through an on-site ABRA Auto Body & Glass partnership, and short-term vehicle rentals. The retail format uses a no-haggle, one-low-price model with a flat $499 dealer handling fee, and sales consultants are compensated on guest satisfaction rather than commission — a deliberate departure from traditional dealership incentive structures designed to reduce consumer friction.

Go-to-market is primarily direct-to-consumer through a single physical showroom supported by an online inventory portal with filtering, online credit approval, KBB Instant Cash Offer trade-in valuation, and a content blog for SEO. Marketing relies on the company website, email communications, organic search, and community sponsorship of local nonprofits, schools, and events. The company is privately held with no disclosed institutional investors or parent company, and reports 101–250 employees.

Name

Durango Motor Company

Legal name

Durango Motor Company

Website

https://durangomotorcompany.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Durango Motor Company is a locally owned, multi-franchise automotive dealership in Durango, Colorado, selling new Ford, Toyota, Kia, and Lincoln vehicles alongside pre-owned inventory, and offering on-site service, parts, detailing, accessories, body repair, and financing to consumers across the rural Four Corners region.

Ownership category

akta.pro rank

Product category

Automotive Retail

NAICS

Other Motor Vehicle Dealers (4412), Motor Vehicle and Parts Dealers (441), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Tires, wheels & related supplies distribution (CRAOANAD), Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD), Specialty Vehicle Leasing/Rental (Refrigerated, Tanker, Flatbed, Utility/Service Bodies) (TLABAHAE)

Keywords

• Automotive dealership
• New vehicle sales
• Pre-owned vehicles
• Vehicle service maintenance
• Auto parts accessories

Headquarters

HQ city

Durango

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: Sale of new vehicles (Ford, Toyota, Kia, Lincoln) and pre-owned vehicles across multiple brands including Ford, Jeep, Kia, BMW, Honda, Toyota, Chevrolet, Nissan, Ram, GMC, Lincoln, Subaru, Hyundai, Mazda, Mini, Mercedes-Benz.
2. Service and Maintenance: Vehicle service center offering repairs and routine maintenance for all makes and models. Master technicians provide service from major repairs to routine maintenance.
3. Parts and Accessories: Sale of auto parts and accessories through DGO Autogear department. Accessories include snowplows, wheels, and Overlanding transformations.
4. Finance and Insurance Products: Financing through car loans, trade-in valuation, vehicle service contracts (VSC), GAP coverage, tire and wheel protection, and Cilajet appearance protection.
5. Body and Glass Repair: ABRA Auto Body & Glass provides body repair and glass services.
6. Vehicle Rentals: Rental vehicles available for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Durango Motor Company operates a franchise automobile dealership selling new Ford, Toyota, Kia, and Lincoln vehicles and pre-owned vehicles from more than 15 manufacturers, alongside a full-service parts and service department, DGO Detail Center, DGO Autogear accessories (snowplows, wheels, Overlanding builds), ABRA Auto Body & Glass collision and glass repair, vehicle financing, and protection products (VSC, GAP, tire and wheel, Cilajet). The dealership serves the Southern Colorado and Four Corners region from a single location at 1200 Carbon Junction, Durango, Colorado, using a no-haggle, one-low-price model with non-commissioned sales staff paid on guest satisfaction.

Product overview

Durango Motor Company is a locally owned car dealership operating as a one-stop-shop for automotive needs in Southern Colorado and the Four Corners region. The company offers a single unified product portfolio centered on vehicle sales (new vehicles from Ford, Toyota, Kia, and Lincoln brands, plus pre-owned vehicles from multiple manufacturers) complemented by a comprehensive suite of add-on services including vehicle maintenance and repair, parts sales, detailing, accessories (via DGO Autogear), body and glass repair (via ABRA partnership), vehicle financing, and protection products (VSC, GAP, Tire & Wheel, and Cilajet appearance protection through CNA National). The company also operates a rental service and provides online shopping tools for inventory browsing and trade-in valuation integrated with Kelley Blue Book.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales (Ford, Toyota, Kia, Lincoln) Sale of new vehicles from Ford, Toyota, Kia, and Lincoln franchises, including trucks, SUVs, sedans, and minivans across model lines such as F-150, Tundra, Maverick, Bronco, Tacoma, 4Runner, Telluride, Sorento, Navigator, and Aviator, targeted at individual consumers in the Southern Colorado and Four Corners region.
• Pre-Owned Vehicle Sales Sale of pre-owned and certified pre-owned vehicles from multiple manufacturers including Ford, Toyota, Kia, Jeep, Chevrolet, Honda, Nissan, Ram, GMC, Lincoln, Subaru, Hyundai, Mazda, BMW, Mini, and Mercedes-Benz, for individual consumers seeking used vehicles in the Four Corners region.
• Vehicle Service & Maintenance Full-service automotive repair and maintenance facility staffed by master technicians capable of servicing any make or model. Services include major repairs, routine maintenance, oil changes, and tire services, plus Ford Pick Up and Delivery, for individual vehicle owners.
• Parts Department Automotive parts sales department offering genuine OEM and aftermarket parts for all vehicle makes and models, serving both retail customers and the in-house service department.
• DGO Detail Center Professional vehicle detailing and appearance services that maintain and restore vehicle interiors and exteriors, sold as a stand-alone service or bundled with vehicle purchases for individual consumers.
• DGO Autogear Accessories Vehicle accessories department offering customization services including snowplows, wheels, and Overlanding transformations, plus aftermarket upgrades. Provides free consultations for work- or play-oriented vehicle modifications, targeted at Four Corners consumers.
• ABRA Auto Body & Glass Body repair and glass replacement services delivered on-site through the ABRA Auto Body & Glass partnership for collision damage and glass repair needs of vehicle owners.
• Vehicle Financing Auto loan financing services including online credit approval and trade-in valuation through Kelley Blue Book Instant Cash Offer, supporting vehicle purchases by individual consumers.
• Vehicle Protection Products (VSC, GAP, Tire & Wheel) Extended vehicle service contracts (VSC), Guaranteed Asset Protection (GAP), and tire & wheel protection packages offered through CNA National for comprehensive mechanical and asset coverage on purchased vehicles.
• Cilajet Appearance Protection

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• ABRA Auto Body & GlassminorImplementation/ SI/ Consulting PartnerOn-site body repair and glass replacement services provided through ABRA Auto Body & Glass partnership, located at the dealership for customer convenience.
• CNA NationalminorOthersProvides vehicle service contracts (VSC), GAP coverage, and tire and wheel protection products sold through the dealership.
• Kelley Blue BookminorOthersProvides KBB Instant Cash Offer service for trade-in valuations on the dealership website.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• AutoNation: Largest publicly traded US auto dealership group with ~250+ franchises across dozens of brands, including Ford, Toyota, and Kia. Operates at vastly greater scale than Durango Motor Company but is comparable in multi-brand retail strategy, F&I attach, and service/parts annuity model.
• Group 1 Automotive: Publicly traded US/UK multi-franchise auto retailer with 200+ dealerships. Operates the same multi-brand new/used vehicle retail and F&I model as Durango Motor Company, but at materially greater scale and geographic diversification.
• Lithia Motors (Lithia & Driveway): One of the largest US dealership groups with hundreds of franchises and a growing digital retail platform (Driveway). Comparable in multi-brand retail and F&I focus; substantially larger and pursuing national roll-up strategy.
• Sonic Automotive: Multi-franchise US dealer group with EchoPark used-vehicle standalone stores in addition to franchise dealerships. Comparable franchise retail and F&I economics; broader geographic and digital footprint than the subject.
• Hendrick Automotive Group: Largest privately held US dealership group with ~140+ franchises across multiple brands. Closely comparable franchise and F&I model; significantly larger scale and national footprint, often cited as a benchmark for what a scaled-up private dealer can become.
• Asbury Automotive Group: Public US multi-franchise dealer group with ~150+ dealerships, including significant Ford, Toyota, and Kia exposure. Closely comparable multi-brand franchise model; materially larger scale and recent acquisition-driven growth.
• Berkshire Hathaway Automotive: Subsidiary of Berkshire Hathaway operating a large multi-franchise dealership network across the US. Comparable multi-brand retail and F&I model; represents a long-term, well-capitalized incumbent in dealership consolidation.

Emerging players

• Carvana: Online-only used-vehicle retailer with home delivery and a no-haggle, transparent-pricing model. Competes with the dealer's pre-owned business in adjacent Colorado markets; represents the digital channel the subject does not yet operate.

Regional players

• Ken Garff Automotive Group: Large privately held, family-owned multi-franchise dealer group headquartered in the western US. Operates the same multi-brand franchise retail and service model as Durango Motor Company with a comparable footprint and local-market orientation.

Direct peers

• CarMax: Largest US used-vehicle retailer with a no-haggle, transparent-pricing model that closely mirrors Durango Motor Company's pre-owned approach. Directly comparable on used-car retail and trade-in valuation; the most direct peer for the no-haggle, satisfaction-led used-vehicle experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/durangomotorco

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Durango Motor Company