Globber

What Globber does

Globber is a France-founded (2014), privately held designer and manufacturer of children's and adult mobility products, organized as a global brand with regional distributor partnerships and dedicated e-commerce storefronts across more than 20 countries. The company builds kick scooters, electric scooters (E-MOTION), balance bikes, baby trikes, transformable ride-ons, and strollers (STROLL), spanning all ages from toddlers (15 months+) through kids, teens, and adults. Core product lines — STROLL, GO•UP, GO•UP 360°, ECOLOGIC, EXPLORER TRIKE, LEARNING, PRIMO, ELITE, MASTER, FLOW, NL, ULTIMUM, ONE K, ONE NL, GS, GO BIKE, GO SKATES, and JUNIOR — are differentiated by mechanical innovations such as a patented tricycle-to-balance-bike wheel mechanism with tool-less dial conversion, a patented 1-second folding system, 360° parent steering, EVA foam wheels, and LED light-up wheels.

Revenue is generated primarily through hardware sales of consumer scooters and ride-on products via three channels: direct-to-consumer e-commerce on regional sites (with local currency, language, and fulfillment — e.g., Switzerland operated by Just4motion AG), a structured distributor/wholesale network (recruited through a 'Become a Distributor' program), and physical retail (e.g., Toyzone in South Africa). Pricing follows a per-unit model with tiers by series and age category, plus wholesale quotation-based ordering for 10+ units; sample regional pricing indicates accessories from ~SGD 24.90 and mid-range products around CHF 79.90–349.

The brand is anchored by sustainability credentials — first scooter brand globally to apply GRS-certified recycled plastic (60-100%) and bio-sourced wheat-straw across 100+ products — and by a dense IP/design portfolio including 70+ awards won from 2016 through 2026 (iF Design, German Design Awards, European Product Design Awards, Good Design, Green Good Design, ISPO). The company was founded by Brett Varga; day-to-day European distribution is led through regional entities such as Just4motion AG (CEO Guido Huber) in Switzerland.

Name

Globber

Legal name

Globber

Website

https://globber.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Globber designs and manufactures scooters, balance bikes, trikes, strollers, and ride-ons for toddlers through adults, selling globally via regional e-commerce sites, distributors, and retail across 20+ countries.

Ownership category

akta.pro rank

Product category

Children's Scooters and Ride-On Mobility Products

NAICS

Hobby, Toy, and Game Retailers (459120), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Other Miscellaneous Retailers (4599)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Motorcycles, Bicycles & Parts (3751), Retail-Nonstore Retailers (5960)

akta.pro primary industry

Kids & Youth E-Mobility Devices (mini e-bikes/scooters) (CRACASAH)

akta.pro secondary industries

E-Scooters (Stand-Up) (CRACASAB), Outdoor & Ride-On Toys Retail (CRALAFAC), Kids’ & Family Bike Retail (Youth, Trailers, Seats) (CRAMAHAG)

Keywords

• Children's scooters
• Ride-on toys
• Balance bikes
• Electric scooters
• Baby trikes

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Consumer Scooter and Ride-on Product Sales: Globber generates revenue through the sale of physical scooters, balance bikes, baby trikes, strollers, and accessories directly to consumers and through distributors/retailers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Globber designs, manufactures, and sells children's and family ride-on mobility products—including kick scooters, electric scooters, balance bikes, baby trikes, transformable ride-ons, and strollers—across toddler, kid, teen, and adult age segments. Its product range spans more than 20 sub-branded series such as STROLL, GO•UP, GO•UP 360°, ECOLOGIC, EXPLORER TRIKE, PRIMO, ELITE, MASTER, FLOW, E-MOTION, ONE NL, and GS, sold globally through 20+ regional e-commerce sites and a distributor/retail network.

Product overview

Globber is a scooter and children's ride-on manufacturer offering a comprehensive portfolio of wheeled products spanning toddlers (trikes, balance bikes, transformable ride-ons), kids (3-wheel and 2-wheel scooters with LED lights), teens (electric scooters, stunt scooters, big wheel scooters), and adults (foldable urban scooters, 3-wheel family scooters). The product lineup is organized into distinct series sub-brands including STROLL (strollers), GO•UP/G0•UP 360° (transformable seat scooters), ECOLOGIC (sustainable recycled plastic), EXPLORER TRIKE (convertible trikes/balance bikes), LEARNING/LEARNING BIKE (developmental bikes), PRIMO, ELITE, MASTER, FLOW, NL, E-MOTION (electric), ULTIMUM, ONE K, ONE NL, GS (stunt), and GO SKATES. The company emphasizes innovation with features like 360° parent steering, LED light-up wheels, 1-second folding mechanisms, and eco-friendly materials using 60-100% recycled plastic. The portfolio serves all age groups from babies through adults.

Differentiator

Problem solved

Functional benefit

Brands

• ECOLOGIC Collection: Eco-friendly product line made with 60-100% recycled plastic and bio-sourced wheat-straw materials.
• STROLL Series
• GO•UP 360° Collection
• GO•UP Series
• PRIMO Series
• ELITE Series
• MASTER Series
• FLOW Series
• ACE Series
• ULTIMUM Series
• ONE K Series
• ONE NL Series
• E-MOTION Series
• GO BIKE Series
• GO SKATES Series
• GS Series
• NL Series
• EXPLORER TRIKE Series
• LEARNING Series
• JUNIOR Series

Products and services

• STROLL Series Strollers Fastest-folding toddler stroller that connects with the GO•UP 360° scooter for an integrated mobility ecosystem for babies through early walking years.
• GO•UP 360° Collection Toddler scooters with revolutionary 360° parent steering for guided first rides; transforms into ride-on scooter as child grows (ages 15M-9Y+).
• ECOLOGIC Collection Sustainable scooter product line made with 60-100% GRS-certified recycled plastic and bio-sourced wheat-straw materials, spanning the full Globber portfolio.
• EXPLORER TRIKE Series All-in-one convertible trike and balance bike for toddlers from babyhood to toddler years (2in1, 4in1, and Foldable variants), with patented tool-less wheel mechanism for conversion.
• LEARNING Series Trikes and Walking Bikes Transformable trikes and walking bikes for toddlers aged 12-36 months designed to build skills through play.
• GO•UP Series Transformable Scooters All-in-one scooters with seat that transform into 3 riding modes for kids aged 15 months to 9+ years.
• GO BIKE Series Balance Bikes Adjustable balance bikes for kids aged 2-6 years, with TPE wheels for safe early cycling development.
• JUNIOR Series Scooters Classic 3-wheel scooters designed for toddlers aged 2+ with fun designs and colors.
• GO SKATES Series Inline Skates Safe, comfortable inline skates for kids with learning-focused designs to support skill development.
• PRIMO Series Scooters Accessible, feature-rich 3-wheel scooters for kids aged 3-7, with LED wheel options.
• ELITE Series LED Scooters Deluxe range of 3-wheel light-up scooters for kids with integrated LED wheels that illuminate during riding.
• MASTER Series Scooters Premium 3-wheel scooters for kids and young teens aged 4-14, with advanced features and XL design.
• FLOW Series Scooters 2-wheel foldable self-standing scooters for kids and teens transitioning from 3-wheel riding.
• ACE Series Scooters Premium 3-wheel scooters for kids and teens with high-end features for advanced riders.
• NL Series Big Wheel Scooters Big wheel scooters for kids and teens designed for higher speeds with large wheel diameters.
• E-MOTION Series Electric Scooters Electric scooters with powerful motor hubs for kids, teens, and adults across all-terrain use.
• ULTIMUM Series Family Scooters 3-wheel scooters designed for use by all members of the family across age groups.
• ONE K Series Urban Scooters Urban 2-wheel kick scooters for kids, teens, and adults positioned as a last-mile urban travel solution.
• ONE NL Series Folding Scooters 1-second folding scooters for teens and adults with a patented fast-folding mechanism for portability.
• GS Series Stunt Scooters Freestyle stunt scooters available in complete configurations for beginner, intermediate, and advanced riders.
• LEARNING BIKE Series Baby balance bikes with 4 innovative play modes for toddlers aged 12-36 months to support early balance development.

Quantifiable outcome

• 100+ products made with recycled plastic — first scooter brand globally to use GRS recycled plastic across an entire collection
• +1 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Just4motion AGcoreChannel Partner/ Reseller/ DistributorJust4motion AG (Seepark 6, 6362 Stansstad, Switzerland) is the official distributor and operator of Globber e-commerce in Switzerland and Liechtenstein. The company manages the Swiss regional website (globber-scooter.ch), handles local fulfillment, customer service, returns, and warranty claims for Globber products in Switzerland. Phone: +41 (0) 41 611 02 02.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Segway-Ninebot: Global leader in electric scooters and personal mobility, with a broader product portfolio spanning adult e-scooters, e-bikes, go-karts, and kids' products. Comparable as an overlapping player in adult and teen electric scooters and kids' ride-ons, but at significantly larger scale and broader category scope.
• Chicco (Artsana): Global baby and toddler brand offering ride-on toys, balance bikes, and toddler scooters as part of a wider baby products portfolio. Comparable to Globber on the toddler/kids mobility niche but operates at much broader scale across baby gear, feeding, and apparel.

Direct peers

• Hudora: German scooter and outdoor toy brand offering kick scooters, inline skates, and balance equipment. Comparable to Globber as a mid-tier European scooter specialist with a similar age-segmented product range and physical-retail distribution model.
• Razor USA: Razor is the most recognized US scooter brand for kids and teens, offering kick scooters, electric scooters, and ride-ons across similar age segments. Directly comparable to Globber on product category (kid/adult scooters), target market (parents and teens), and channel mix (mass retail + DTC).
• Micro Mobility Systems (Micro Scooter): Swiss-founded premium scooter brand offering kick scooters, balance bikes, and e-scooters for toddlers through adults. Closely comparable to Globber on premium positioning, full age-range portfolio, European origin, and patented design features.
• JD Bug: UK-based scooter brand specializing in kid and adult scooters, stunt scooters, and ride-ons. Comparable to Globber on category focus, European market presence, and target customer (school-age kids and teens).
• PUKY: German manufacturer of children's bikes, balance bikes, and ride-on toys for toddlers and young children. Comparable to Globber on the kids balance bike and toddler ride-on category, premium positioning, and European market presence.

Regional players

• Smoby Toys: French toy manufacturer with a strong presence in ride-on toys, trikes, and wheeled products for toddlers and kids. Comparable to Globber on French origin, ride-on product mix, and age-segmented portfolio, but a broader toy company rather than a mobility specialist.

Emerging players

• Xiaomi (Mijia Electric Scooter): Chinese consumer electronics giant whose Mijia line dominates the adult electric scooter category with low-priced, high-spec products. Comparable to Globber as a competitor in the adult e-scooter segment, but a broader consumer hardware brand rather than a kids mobility specialist.

Others

• Playmobil (Brandstätter Group): German toy manufacturer with a global toy retail presence and distribution network across Europe and beyond. Comparable as a distribution partner landscape and European toy retail competitor rather than a direct product peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Globber