Gimbel & Associates

What Gimbel & Associates does

Gimbel & Associates is a privately held, founder-led global consulting firm founded in 2003 by Roger P. Gimbel, EDP and headquartered in Garden City, New York, with a regional office in London, United Kingdom. The firm specializes in business consulting for end-to-end print, marketing communications, and supply chain operations, serving three primary customer segments: commercial and in-house print service providers, marketing agencies, and large enterprise organizations (notable named engagements include Fidelity Investments and Memorial Sloan-Kettering Cancer Center). Its service portfolio spans business development assessments, partnership strategies, workflow analysis, customized sales training, technology and equipment assessments, marketing and brand support, and strategic business plans, supplemented by specialized offerings such as MicroModeling analytics, color management/OPC consulting (often delivered with ChromaChecker), multi-channel campaign strategy, and a wide-format signage production sub-brand called the Gimbel Signage Group.

The firm operates a sales-led, professional services model with no public pricing disclosed beyond a free 1-hour discovery consultation used for prospect qualification. Revenue is generated through consulting engagements, customized sales training programs, and ancillary publication revenue (books and downloadable guides). Distribution relies on direct senior-consultant engagement, industry events (Xplor CCM Summits, PRINTING United Expo, Engage360), co-marketing webinars with technology partners, and a content marketing engine that includes the monthly Gimbel Gazette newsletter, blog, and founder-authored books. Notable proprietary or branded assets include the MicroModeling analytics methodology, an internal color conformance platform practice, and owned event IP (Engage360, co-sponsored with Crawford Technologies).

The team comprises approximately 10 named senior consultants and leaders with 200+ years of combined industry experience, many with prior leadership roles at XMPie/Xerox, EFI, Agfa, Global Document Solutions, and XRC Inc. The firm is a founding member and 10-year-chairman-led participant in the International Printers Network (IPN) and holds Platinum Association Partnership status with Xplor International, including Diamond-level conference sponsorship. Gimbel & Associates is operating, owner-controlled, and unencumbered by external institutional capital.

Name

Gimbel & Associates

Legal name

Gimbel & Associates

Website

https://rogergimbel.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Gimbel & Associates is a privately held global consulting firm, founded in 2003 and headquartered in Garden City, NY, advising print service providers, marketing agencies, and large enterprises on business development, workflow optimization, sales training, and color management for print and supply chain operations.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Administrative Management and General Management Consulting Services (541611), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Operations & Process Improvement Consulting (BPAHACAB)

akta.pro secondary industries

Customer, Marketing & Sales Consulting (BPAHACAG), Learning, Training & Corporate Education Consulting (BPAHAGAE), Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG), Data, Analytics & AI Consulting (BPAHAEAF)

Keywords

• Print consulting services
• Workflow analysis consulting
• Color management solutions
• Sales training programs
• Digital transformation advisory

Headquarters

HQ city

Garden City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Consulting Services: Professional consulting engagements including business assessments, workflow analysis, technology evaluations, and strategic planning for print and marketing operations
2. Sales Training Programs: Customized sales training programs for print and marketing teams, including scripts, frameworks, objection handling, and upsell techniques
3. Publications and Educational Materials: Sale of books and downloadable guides on print industry best practices, business growth, and digital transformation topics

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Gimbel & Associates is a global consulting firm delivering advisory services to print service providers, marketing agencies, and enterprises. The firm provides business development assessments, workflow analysis, customized sales training, technology and equipment assessments, color management consulting, and multi-channel campaign strategy. Engagements are delivered by senior consultants who help clients grow revenue, reduce costs, modernize operations, and navigate digital transformation across end-to-end print and supply chain workflows.

Product overview

Gimbel & Associates is a global consulting firm founded in 2003 that provides a portfolio of advisory and consulting services rather than a packaged software product. The core offering consists of Business Development Assessments, Partnership Strategies, Workflow Analysis, Customized Sales Training, Technology & Equipment Assessment, Marketing & Brand Support Services, Strategic Business Plans, and Industry Insights. These core services are supplemented by specialized offerings including Multi-Channel Campaigns, MicroModeling (advanced data services for individualized communications), Color Management/OPC (color conformance consulting), the Gimbel Signage Group (wide-format signage, launched 2019), and the Engage360 annual thought leadership event co-sponsored with Crawford Technologies. The company also publishes a monthly newsletter, The Gimbel Gazette, along with books and white papers on print industry topics. All services are delivered through a team of experienced consultants and are focused on the print, marketing communications, and supply chain operations sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Gimbel Signage Group: Wide-format and signage production division launched in 2019 to serve the growing client base of Gimbel & Associates.
• Engage360

Products and services

• Business Development Assessments

Quantifiable outcome

• 60-70% reduction in make-ready times through closed-loop color management systems
• +1 more outcomes

Named customers4 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Xplor InternationalcoreStrategic or Co-development PartnerGimbel & Associates maintains a Platinum Association Partnership with Xplor International and serves as Diamond Conference Sponsor for annual CCM Summits. Partnership includes year-round educational programming support and funding for Xplor Member Scholarship program. Company actively participates in speaking engagements, panel discussions, and hosts events during summits.
• International Printers Network (IPN)coreStrategic or Co-development PartnerRoger Gimbel is a founding member and Board Member of IPN, the world's leading alliance of companies in printing and graphic communications. IPN connects printers and print work across the globe, providing networking and collaboration opportunities for member firms.
• Crawford TechnologiesmajorGTM or Marketing PartnerCrawford Technologies co-sponsored the inaugural Engage360 event with Gimbel & Associates in October 2025. The event attracted internationally recognized individuals from printing, customer communication, and customer experience industries.
• ChromaCheckermajorTechnology or IntegrationStrategic partnership with ChromaChecker for color management and conformance solutions. David Hunter, President of ChromaChecker, co-presents webinars and educational sessions with Gimbel & Associates consultants on color consistency across print fleets.
• GTXcelminorGTM or Marketing PartnerJoint webinar partnership with GTXcel on AI's impact on digital transformation and publishing, presented as part of Xplor International webinar series in October 2024.
• PeakActivityminorGTM or Marketing PartnerJoint presentation at Xplor 2024 Summit on 'How valuable are your clicks?' exploring click charge analysis and customer value assessment.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Cannata Report: Advisory and media firm covering the production print, office-imaging, and business-services industries under Cary Sherburne. Comparable buyer segment and thought-leadership distribution model to Gimbel & Associates.
• Keypoint Intelligence: Industry research and consulting firm focused on the digital print, document, and imaging markets. Closest direct peer — provides advisory, market intelligence, and testing services to the same print-services buyer base that Gimbel & Associates serves.
• Strategies for Growth: Consulting firm led by print-industry veteran Josephine Fuccillo focused on sales, marketing, and operational consulting for printing and mailing companies. Directly comparable service portfolio and customer segment to Gimbel & Associates.
• SpencerMetrics (SpencerLab): Provides print-fleet analytics, automated data collection, and consulting services for in-plant and commercial print operations. Overlaps with Gimbel's workflow-analysis and TCO modeling practice and targets the same print-services buyers.

Broad incumbents

• Heidelberg (Consulting & Services): Global press manufacturer whose Performance Services and consulting arm advises commercial printers on workflow, color management, and operational improvement — directly addressing the buyer needs Gimbel & Associates serves.
• Deloitte (Digital Transformation Practice): Large professional-services firm whose Digital Transformation and Operations Transformation practices compete for the same enterprise 'print-to-digital' transformation mandates, particularly with large in-house print operations like Fidelity Investments.
• Xerox (Production Services): Large OEM whose production services and partner-advisory programs (e.g., Xerox Premier Partner network, in which Roger Gimbel has been honored) overlap with Gimbel's digital transformation and workflow engagements at much greater scale.

Emerging players

• Crawford Technologies: Document-output and customer-communications software vendor that co-sponsors Engage360 with Gimbel & Associates. Adjacent rather than head-to-head, but increasingly bundles advisory services and could expand into the same consulting space.
• ColorCubic: Specialized color-management services and software provider for production print. Overlaps with Gimbel's Color Management/OPC offering and ChromaChecker partnership, competing in the same color-consulting niche.

Others

• PRINTING United Alliance (formerly NAPL): Industry trade association offering management consulting, benchmarking, and educational programs to print-service providers. Not a commercial peer, but competes for the same consulting and training wallet of print executives.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/rogergimbel
• LinkedInlinkedin.com/company/gimbel-associates

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gimbel & Associates