The Marcom Group
The Marcom Group is a founder-owned, full-service advertising agency in Bakersfield, California, founded in 1998, that delivers branding, design, web development, hosting, digital marketing, and video production to Central Valley businesses across agriculture, energy, non-profit, and institutional sectors.
- Company typePrivate
- Founded1998
- HeadquartersBakersfield, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Marcom Group does
The Marcom Group is a privately held, founder-owned full-service advertising and marketing agency founded in 1998 by Dave Plivelich and headquartered in Bakersfield, California, serving clients primarily in California's Central Valley. The company delivers integrated creative, digital, and technical services across brand development, graphic design and printing, custom WordPress web design and development, SEO/SEM and digital marketing, video and media production, and a dedicated promotional products sub-brand (MarcomBranding.com). Its technology stack centers on custom WordPress theme development backed by a proprietary Unix-based hosting infrastructure the company owns and operates in a Los Angeles Wilshire Boulevard data center with 24/7 armed security and 10 Gigabit connectivity, supplemented by a recurring-revenue WordPress Security Monitoring & Management service.
The Marcom Group monetizes through a mix of project-based professional services (one-time creative, design, and web build fees), subscription recurring revenue (hosting, security monitoring, digital marketing retainers), and hourly support ($120/hour billed in quarter-hour increments), with digital marketing engagements spanning budget tiers from $2,500 to over $80,000. Go-to-market is sales-led and consultative via website inquiry forms, phone (661.489.4444), and direct outreach, with a small hand-picked core team of seven specialists plus additional staff operating from a single Bakersfield headquarters. The customer base spans agriculture, oil & energy, non-profit, government/institutional, financial services, and B2B segments, with marquee relationships including Grimmway Farms (5+ years), Kern Economic Development Corporation (since 1998), Aera Energy, Paramount Petroleum, Tejon Ranch, Castle & Cooke, and the Greater Bakersfield Chamber of Commerce. The company is independent with no parent company, no outside investment, and no disclosed funding rounds, and operates as a registered California corporation.
The Marcom Group firmographics
Firmographics- Name
- The Marcom Group
- Legal name
- The Marcom Group Incorporated
- Website
- https://themarcomgroup.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Marcom Group is a founder-owned, full-service advertising agency in Bakersfield, California, founded in 1998, that delivers branding, design, web development, hosting, digital marketing, and video production to Central Valley businesses across agriculture, energy, non-profit, and institutional sectors.
- Ownership category
- akta.pro rank
The Marcom Group industry classification
Industry- Product category
- Advertising & Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Content Strategy & Planning (BPAFAIAG)
- akta.pro secondary industry
- Customer Journey Orchestration & Campaign Management (BPAFAFAF)
Keywords
Where The Marcom Group is headquartered
LocationHeadquarters
- HQ city
- Bakersfield
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Marcom Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Creative & Design Services: Brand development (logo, business systems, brand guidelines), graphic design (advertising, trade show displays, signage, packaging), video and media production. Billed as project-based or hourly professional services.
- Website Design & Development: Custom website design, eCommerce, landing pages, web applications. One-time project fees with ongoing support options.
- Web Hosting Services: Premium website and application hosting with month-to-month or annual billing. Includes secure email, domain registration, and technical support.
- WordPress Security Management: Managed WordPress security monitoring with annual license renewals, real-time monitoring, updates, and hack remediation.
- Printing Concierge Services: End-to-end printing solutions including design, vendor coordination, and delivery of printed materials.
- Digital Marketing Services: SEO, SEM, Google Ads, social media management, email marketing, content development. Ongoing retainer or project-based.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Hourly Support Rate |
| Subscription | Monthly | Web Hosting |
| Other | Pay-as-you-go | Digital Marketing Budget Ranges |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
The Marcom Group product offering
Product offeringCore offering
The Marcom Group is a full-service creative agency that provides integrated branding, marketing, design, web development, video production, digital marketing, and website hosting services. The firm operates its own Unix-based hosting infrastructure in a Los Angeles data center and offers managed WordPress security as recurring add-on services. Clients typically engage the firm for end-to-end brand management—from logo development and print collateral through custom WordPress websites and ongoing digital marketing campaigns.
Product overview
The Marcom Group is a full-service creative agency offering integrated marketing, branding, and digital services. The core portfolio consists of Brand Development Services (logo design, business systems, brand guidelines), Graphic Design & Printing, Website Design and Development (custom WordPress themes, eCommerce, landing pages), Digital Marketing Services (SEO, Google Ads, social media management), Website Hosting with security, Video & Media Production, and Printing Concierge Services. The company also operates MarcomBranding.com as a dedicated promotional products division. A key add-on offering is WordPress Security Monitoring & Management, which provides ongoing security and maintenance for WordPress sites. The integrated approach allows clients to access branding, digital, and print services through a single agency relationship.
Differentiator
Problem solved
Functional benefit
Brands
- MarcomBranding.com: Promotional products division providing branded merchandise, promotional items, tradeshow displays, and fully customizable promotional products.
Products and services
- Brand Development Services Comprehensive branding solutions including logo design, business system design, brand guidelines, PowerPoint presentations, vehicle and site signage, and device background images, delivered to businesses and organizations seeking to establish or refresh their brand identity.
- Graphic Design & Printing Strategic graphic design services covering advertisement design, trade show display design, signage design, magazines and publications, marketing collateral, and packaging design, paired with full printing support for businesses needing marketing and communication materials.
- Website Design and Development Custom website solutions including custom WordPress themes, eCommerce websites, landing pages, and custom web applications with mobile-friendly, SEO-optimized development for businesses requiring tailored web properties.
- Digital Marketing Services Targeted digital marketing including SEO, SEM, Google Ads, display ads, geo-fencing, social media management and advertising across Facebook, Instagram, LinkedIn, Twitter, and YouTube, email marketing, content development, and website audits for businesses seeking online lead generation.
- Website Hosting Premium business-class website hosting on in-house Unix-based infrastructure in a Los Angeles data center, including secure email with Barracuda spam and virus filtering, daily/weekly/monthly backups, IMAP/POP/SMTP/Webmail/CPanel/FTP access, and 24/7 support on a month-to-month or annual subscription basis.
- WordPress Security Monitoring & Management Managed WordPress security service including real-time monitoring for unauthorized access, plugin compatibility assessment, automatic WordPress core and plugin updates, and hack remediation at no additional charge, sold on annual license renewals.
- Video & Media Production Professional video production services covering corporate videos, television commercials, social media and website videos, and radio commercials for businesses and organizations.
- Printing Concierge Services End-to-end printing solutions managing all aspects from concept to delivery, including brochures, flyers, business cards, letterheads, envelopes, custom forms, banners, specialty printing, and environmental signage for clients.
Quantifiable outcome
- Kern EDC won International Economic Development Council award for publication produced by The Marcom Group
- +1 more outcomes
Companies that use The Marcom Group
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles3 records
The Marcom Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Marcom Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kern EDCcoreDave Plivelich, President/CEO, is a partner of Kern Economic Development Corporation. The Marcom Group produces marketing materials for Kern EDC including award-winning publications. This partnership has been ongoing and resulted in an IEDC award for the 92-page Market Overview publication.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
The Marcom Group competitors and assessment
Company assessmentDirect peers
- Blue Water Marketing: Small-to-mid-size full-service creative agency offering branding, web design, digital marketing, and video production to regional business clients. Direct comparison to Marcom's small-team, full-service model with similar industry breadth.
- Fruition: Denver-based digital marketing agency offering web design/development, SEO, SEM, social media, and hosting/support services to mid-market clients. Closely comparable to Marcom's integrated web + digital + hosting model at a similar small/mid-size scale.
- Big Drop Inc: Mid-size digital agency offering web design and development, branding, and digital marketing. Comparable integrated service portfolio serving a similar client profile of regional and mid-market businesses.
- Disruptive Advertising: Mid-size digital marketing agency focused on PPC, SEO, web design, and lifecycle marketing for SMB and mid-market clients. Comparable digital marketing and website offering with overlapping target segments.
- LYFE Marketing: Digital and social media marketing agency providing SEO, PPC, social media management, and web design for SMBs. Overlaps with Marcom's digital marketing service line and similar SMB/mid-market client base.
- Lounge Studios: Boutique creative/branding and web design agency serving small and mid-market businesses. Similar size and full-service creative scope (branding, design, web) to Marcom's local-market positioning.
Broad incumbents
- WebFX: Pennsylvania-based, much larger full-service digital marketing agency offering web design, SEO, PPC, and content services. Overlaps directly with Marcom's digital marketing and web service lines but operates at significantly greater scale and national reach.
- Thrive Internet Marketing Agency: National digital marketing agency offering web design, SEO, PPC, social media, and hosting-related services. Comparable service mix to Marcom's digital marketing and web practices, though larger and operating across multiple geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Marcom Group social profiles
Digital presenceThe Marcom Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Marcom Group leadership team
Management profileNumber of profiles
Profiles7 records
The Marcom Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Marcom Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Marcom Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Marcom Group
What does The Marcom Group do?
The Marcom Group is a full-service creative agency that provides integrated branding, marketing, design, web development, video production, digital marketing, and website hosting services. The firm operates its own Unix-based hosting infrastructure in a Los Angeles data center and offers managed WordPress security as recurring add-on services. Clients typically engage the firm for end-to-end brand management—from logo development and print collateral through custom WordPress websites and ongoing digital marketing campaigns.
Is The Marcom Group a public or private company?
The Marcom Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Marcom Group founded?
The Marcom Group was founded in 1998. It employs 11 to 50 people.
Where is The Marcom Group based?
The Marcom Group is headquartered in Bakersfield, United States, in the North America region.
How does The Marcom Group make money?
Six revenue lines are on record. Creative & Design Services are the primary driver. The others are website Design & Development, web Hosting Services, wordPress Security Management, printing Concierge Services and digital Marketing Services.
Who are The Marcom Group's main competitors?
Direct peers on record are Blue Water Marketing, Fruition, Big Drop Inc, Disruptive Advertising, LYFE Marketing and Lounge Studios. Broad incumbents are WebFX and Thrive Internet Marketing Agency.
Does The Marcom Group have an API?
No public API is recorded for The Marcom Group.
What industry is The Marcom Group in?
The Marcom Group's product category is Advertising & Marketing Services. Its primary akta.pro industry code is BPAFAIAG, Content Strategy & Planning, with a secondary code of BPAFAFAF, Customer Journey Orchestration & Campaign Management. Its NAICS code is 541810 and its SIC code is 7311.