GetKnit Events
GetKnit Events is a Minneapolis-based experiential events company founded in 2013 that curates and executes multi-stop brewery, winery, outdoor, and culinary group experiences for individual consumers and corporate clients across Minnesota and Western Wisconsin, with a B2B creative services arm called GK Creative.
- Company typePrivate
- Founded2013
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What GetKnit Events does
GetKnit Events is a privately held, full-service experiential events company founded in 2013 and headquartered in the Minneapolis–St. Paul Twin Cities area of Minnesota. The company curates, plans, coordinates, and executes multi-stop group experiences that combine local breweries, wineries, restaurants, outdoor activity providers, and entertainment venues into single itinerary events. It operates two principal service lines: public events and tours (ticketed open-enrollment experiences priced $35–$509 per person) and private/corporate events (Pre-Knit pre-designed packages and bespoke 'Knit Your Own' events for corporate team-building, social groups, and nonprofit organizations). A third line, GK Creative, launched in 2023, provides B2B graphic design, animation, video production, and event print services.
GetKnit's core 'technology' is its proprietary event-curation and logistics methodology rather than a software platform; ticketing is handled through a third-party integration with Peek.com, and the company has no public API or developer-facing platform. The business model is predominantly transactional: per-ticket public event sales and per-person private event bookings, with a digital gift card storefront ($1–$1,000,000 denominations) functioning as reusable store credit. Pricing for private events follows unit per-person economics with minimum group size thresholds (e.g., Curling & Craft Beer from $109/person at 40 attendees, Ice Fishing from $119/person at 32 attendees, Ice Climbing from $279/person at 24 attendees). GK Creative adds project-based professional services revenue.
The company serves two primary customer segments: individual consumers (adults 21+ seeking curated local experiences in Minnesota and Western Wisconsin) and corporate/organizational buyers (Target, 3M, U.S. Bank, Life Time, Land O'Lakes, Nestlé Purina, Boston Scientific, Minnesota Twins, Minnesota United FC, and others). Distribution is direct via the company's website, email newsletter, social channels (Facebook, X, Instagram), and a consultative sales motion handled by 'GetKnit Gurus' for custom corporate bookings. With 11–50 employees, no disclosed external funding, and a 10+ year operating history, GetKnit appears to be a self-sustaining, founder-owned small business.
GetKnit Events firmographics
Firmographics- Name
- GetKnit Events
- Legal name
- GetKnit Events
- Website
- https://getknitevents.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GetKnit Events is a Minneapolis-based experiential events company founded in 2013 that curates and executes multi-stop brewery, winery, outdoor, and culinary group experiences for individual consumers and corporate clients across Minnesota and Western Wisconsin, with a B2B creative services arm called GK Creative.
- Ownership category
- akta.pro rank
GetKnit Events industry classification
Industry- Product category
- Experiential Event Services
- NAICS
- Tour Operators (561520)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Hiking, Trekking & Mountain Guiding (THAJABAA)
- akta.pro secondary industries
- Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)
Keywords
Where GetKnit Events is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GetKnit Events business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Public Event Ticket Sales: Open-enrollment ticketed experiences available to individual consumers. Customers purchase tickets directly via the website. Events include brewery tours, winery tours, outdoor adventures, culinary experiences, and themed cruises. Ticket prices range from approximately $35 to $199+ per person, with processing fees added.
- Private/Corporate Event Services: Custom-curated private events for corporate groups, team-building outings, and social groups. Services include consultation, planning, execution, and transportation coordination. Pricing is per-person based on group size and event scope (e.g., Curling & Craft Beer from $109/person, Ice Fishing from $119/person, North Shore Brewery Tour from $125/person). The company offers both 'Pre-Knit' (pre-designed) and 'Knit Your Own' (custom) experiences.
- GK Creative — Design and Event Production Services: Contract-based creative services including graphic design, print media, logo animation, how-to videos, promotional videos, and event production for external clients. Services are project-based and contracted through GK Creative.
- Gift Cards: Digital gift cards sold in pre-set or custom amounts ($1 to $1,000,000) via the website. Gift cards function as store credit that can be applied to any event ticket purchase. Any unused balance remains on the account for future use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Public event tickets — individual consumer pricing per person |
| Unit Pricing | Pay-as-you-go | Private 'Pre-Knit' corporate events — per-person pricing for group bookings |
| Other | Pay-as-you-go | Custom 'Knit Your Own' private events — bespoke pricing via consultation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
GetKnit Events product offering
Product offeringCore offering
GetKnit Events is a Twin Cities-based full-service experiential events company that curates and executes ticketed multi-stop group experiences for individual consumers, including brewery tours, winery tours, outdoor adventures, river cruises, and culinary events across Minnesota and Western Wisconsin. It also designs and runs private and corporate team-building events through its 'Pre-Knit' menu and a 'Knit Your Own' custom event service, supported by GK Creative (graphic design, animation, video production, event print). Booking is handled online via Peek.com, with corporate/private clients served through direct consultation.
Product overview
GetKnit Events is a full-service experiential events company in the Minneapolis-St. Paul Twin Cities area that operates two main service lines: Public Events and Tours (ticketed group experiences including brewery tours, winery tours, outdoor adventures, river cruises, and culinary classes) and Private/Corporate Events (custom event planning for businesses and groups with pre-designed 'Pre-Knit' packages). The company also offers GK Creative, a separate creative services division providing graphic design, video production, and event printing. Digital gift cards serve as an add-on product for ticket purchases.
Differentiator
Problem solved
Functional benefit
Products and services
- Public Events and Tours Ticketed group experiences open to individual consumers. Includes brewery tours, winery tours, outdoor adventures (canoeing, kayaking, hiking, ice climbing), river cruises (Brunch Boat, Jazz Boat), culinary experiences, and themed events. Ticket prices range from approximately $35 to $509+ per person, with early registration discounts and processing fees added via Peek.
- Pre-Knit Private Events A menu of 30+ pre-designed private event packages for corporate groups, team-building, and social gatherings. Includes Curling & Craft Beer, Cocktail Class, Game Room, Ice Fishing, Arts & Ales Leather Working, Blucys & Beer, Twin Cities Brewery Tour, and Ice Climbing & Snowshoeing. Priced per person based on group size and event scope, customizable within established parameters.
- Corporate Events Full-service corporate event planning under a consult-create-plan-execute model. Covers team-building experiences, leadership training, incentive trips, staff acclimation tours, client entertainment, and volunteer/giveback events. Includes consultation with 'GetKnit Gurus,' custom proposals, and end-to-end logistics management.
- GK Creative Creative services division offering event print, graphic design, print media, logo animation, how-to videos, promotional videos, and event production for external clients. Project-based, contracted services delivered by the same in-house team.
- GetKnit e-Gift Cards Digital gift cards sold in pre-set or custom amounts ranging from $1 to $1,000,000. Functions as store credit that can be applied to any event ticket purchase; unused balances remain on account for future use.
Companies that use GetKnit Events
Customer profileNamed customers23 records
Segments3 records
Ideal customer profiles3 records
GetKnit Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GetKnit Events partnerships and signals
Strategic signalPartnerships
31 partnerships are on record, tiered flagship, core and minor.
- Minnesota Craft Brewers GuildflagshipSince 2013, GetKnit has partnered with the Minnesota Craft Brewers Guild for the annual All Pints North Summer Brew Fest at Bayfront Festival Park in Duluth, MN. GetKnit offers a VIP GetKnit Experience package that includes luxury transportation, pre-festival brewery tour and lunch, line-skipping festival access, and exclusive inclusions.
- Bent Paddle Brewing CompanycoreFeatured partner for the All Pints North GetKnit Experience. Provides pre-festival exclusive luncheon at Bent Paddle's private dining room, brewery tour, and unlimited beer tastings. Located in Duluth, MN.
- Indeed Brewing CompanycoreA core partner for Arts & Ales events, Arts & Ales: Wreath Making, and other private events. Provides private event space ('The Ox') and craft beer for multiple event formats. Located in Minneapolis, MN.
- Merchant LeathercoreLocal artisan leather maker and instructor partner for the Arts & Ales: Leather Working event series. Provides experienced instructors and all leather working materials for take-home leather projects (purses, belts, cribbage boards).
- Blue Door PubcoreCatering partner for Blucys & Beer, Arts & Ales Leather Working (dinner), and The Super-Sized Summer Picnic events. Provides the iconic Juicy Lucy/Jucy Lucy burger and other pub fare. Pop-up restaurant at local breweries.
- Positive Energy OutdoorscoreOutdoor adventure guide partner for Ice Climbing & Snowshoeing Day Trip and Lake Superior Sea Kayaking Day Trip. Provides experienced guides, all equipment, and safety instruction at Gooseberry Falls State Park and Split Rock Lighthouse State Park.
- A Baker's WifeminorFood partner providing breakfast and donuts for Ice Climbing & Snowshoeing Day Trip, North Shore Waterfall Overnight Tour, and the Brunch Boat event. Minneapolis-based artisan bakery.
- Northern Waters SmokehausminorCatering partner for pre-fest luncheon at Bent Paddle Brewing Company during All Pints North experience. Duluth-based specialty deli known for smoked fish and handcrafted sandwiches since 2001.
- Pizza LucéminorPost-festival pizza partner for All Pints North experience. Provides pizza slices served on the bus ride home from Duluth. Minnesota-based pizzeria with multiple locations.
- Stillwater River BoatscoreCharter boat partner for the Brunch Boat: St. Croix River Jazz Cruise and Floating Fiesta cruise events. Provides the private Empress paddleboat and crew for 3-hour scenic cruises on the St. Croix River. Located in Stillwater, MN.
- Zacc Harris TriominorLive jazz entertainment provider for the Brunch Boat event. Minneapolis-based jazz guitarist, composer, and bandleader. Named Twin Cities Best Jazz Artist by City Pages in 2017.
- Taylors Falls Canoe & Kayak RentalcoreCanoeing partner for the Canoeing & Wine Tasting on the St. Croix River event. Provides canoes, equipment, safety gear, and expert guides for 6-mile river paddling trips departing from Interstate State Park.
- Rustic Roots WinerycoreFeatured winery partner for Canoeing & Wine Tasting, Wine Slushy Tour, and St. Croix River Valley Winery Tour. Provides wine tasting flights, vineyard tours, event space, and food pairings. Located in Scandia, MN.
- Winehaven WinerycoreFeatured winery for St. Croix River Valley Winery Tour and Cooking at the Winery events. Chisago County's first estate winery and cornerstone of Minnesota winemaking. Located in Chisago City, MN.
- Chateau St. Croix Winery and VineyardcoreFeatured partner for St. Croix River Valley Winery Tour. Provides guided wine tastings (including port wines), cellar tours, and semi-private event space. European-styled winery in St. Croix Falls, WI.
- Saint Croix VineyardscoreFeatured partner for The Wine Slushy Tour. Provides wine slushy tastings and semi-private event space. Founded in 1992, it is a pioneer in the cold-climate wine industry. Located in Stillwater, MN.
- YogaFreshminorYoga instruction partner for Yoga at the Brewery events. Provides experienced all-levels yoga instructors for 1-hour private yoga classes at local breweries. Based in Woodbury, MN.
- Gooseberry Falls State ParkcoreState park partner for Ice Climbing & Snowshoeing Day Trip. Provides exclusive access to waterfalls, lakeside shelter, and hiking trails along Lake Superior. Located on the North Shore in Two Harbors, MN.
- Canal Park Brewing CompanyminorDinner venue partner for Ice Climbing & Snowshoeing Day Trip. Located in Duluth's Canal Park district, provides post-adventure dinner with craft beer, wine, or cocoa.
- Frogtown Curling ClubcoreCurling venue and instruction partner for Curling & Craft Beer events. Provides exclusive club access, curling sheets, experienced instructors, and on-ice guidance. Located in St. Paul, MN.
- GastrotruckminorCatering partner for Curling & Craft Beer events. Provides elevated BBQ sandwich dinner with mac-and-cheese, cole slaw, and kettle chips. Twin Cities-based mobile food provider since over 14 years.
- Way Cool Cooking SchoolcoreCulinary instruction partner for Cooking at the Winery events. Leads hands-on cooking classes (gnocchi making, seasonal menus) and chef demonstrations at winery venues. Based in Eden Prairie, MN; in business since 2004.
- A Baker's WifeminorBreakfast/donut partner for North Shore Waterfall Overnight Tour. Provides donuts and pastries for Saturday morning departure from Union Depot.
- Best Western Plus Superior InncoreOvernight accommodation partner for North Shore Waterfall Overnight Tour. Provides newly renovated lakefront rooms in downtown Grand Marais, MN for one-night stays.
- Equal Parts Cocktail CompanyminorFeatured partner for The Cocktail Class private event. Provides cocktail making instruction, history, techniques, and cocktail ingredients for 6-cocktail hands-on experience.
- Paradise Charter CruisescoreCharter cruise partner for The Jazz Boat, Oktoberfest Boat Cruise, and Floating Fiesta events on the Mississippi and St. Croix Rivers.
- Town Hall BreweryminorVenue partner for Beer Brunch events and Twin Cities Progressive Brewpub Tour. Provides 3-course gourmet beer brunch, brewery tours, and reserved private space in Minneapolis.
- MN Adventure CominorKayak and outdoor adventure partner for Paddling & Pints events on the Mississippi River.
- Can Can WonderlandminorEntertainment venue partner for Can Can Wonderland Experience private event. Provides mini golf, vintage arcade games, gourmet pizza, and balloon artist entertainment.
- BridgingminorVolunteer partner for Dresser Building & Craft Beer event. GetKnit groups build and donate dressers to families in need through this nonprofit organization.
- The Food GroupminorVolunteer partner for Food Packing & Happy Hour event. GetKnit groups volunteer at the food bank and then enjoy happy hour at a nearby restaurant.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
GetKnit Events competitors and assessment
Company assessmentEmerging players
- Withlocals: Online marketplace for private, locally-led tours and experiences across global destinations. Comparable as an emerging player in the curated private-tour category GetKnit serves with its Knit-Your-Own corporate and social private events.
- Detour ( tours): Audio-guided walking tour experience platform offering locally produced city tours. Partial overlap in the curated local-experience category, though its delivery model (audio self-guided) differs from GetKnit's full-service logistics-managed format.
Broad incumbents
- Airbnb Experiences: Airbnb's marketplace arm hosting bookable local experiences globally. Overlaps with GetKnit's public tour offerings as a competing marketplace for experience-led tourism; not focused on B2B corporate team-building in the same curated way.
- Viator: Tripadvisor-owned global tour and experiences marketplace, the largest aggregator of bookable tours, attractions, and experiences. Competes with GetKnit as a distribution surface for curated local experiences, though it does not curate or operate tours itself.
Direct peers
- Local Food Adventures: Chicago-based curated food tour operator offering ticketed public tours and private group experiences. Directly comparable in offering, customer (adult foodies and corporate groups), and small-team ticketed-events model.
- Avital Tours: NYC-based experiential food and drink tour company offering curated multi-stop culinary walking tours. Closely comparable to GetKnit's culinary and winery tour experiences in terms of consumer-facing multi-vendor curation and ticketed format.
- Urban Adventures: Global small-group experiential tour operator owned by Intrepid Travel, focused on curated local-led tours combining culture, food, and neighborhood experiences. Comparable to GetKnit's curated multi-stop approach with a similar B2C ticketed model and private/group booking options.
- City Brew Tours: National brewery tour operator running multi-stop tasting tours in multiple U.S. cities. Directly comparable business model to GetKnit's public brewery tour and All Pints North offerings — same target customer (adults 21+), same brewery/tasting itinerary format, and same curated multi-vendor approach.
- Edible Excursions: Bay Area experiential food and wine tour operator running multi-stop culinary itineraries with optional private booking. Closely comparable to GetKnit's winery tours, culinary experiences, and Cooking at the Winery private events.
Others
- Peek.com: Booking platform and software provider for tours, activities, and experiences — the same platform GetKnit uses for direct-to-consumer ticket sales. Comparable as an ecosystem enabler for the curated tour category rather than a head-to-head competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GetKnit Events social profiles
Digital presenceGetKnit Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
GetKnit Events leadership team
Management profileNumber of profiles
GetKnit Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GetKnit Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GetKnit Events
What does GetKnit Events do?
GetKnit Events is a Twin Cities-based full-service experiential events company that curates and executes ticketed multi-stop group experiences for individual consumers, including brewery tours, winery tours, outdoor adventures, river cruises, and culinary events across Minnesota and Western Wisconsin. It also designs and runs private and corporate team-building events through its 'Pre-Knit' menu and a 'Knit Your Own' custom event service, supported by GK Creative (graphic design, animation, video production, event print). Booking is handled online via Peek.com, with corporate/private clients served through direct consultation.
Is GetKnit Events a public or private company?
GetKnit Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GetKnit Events founded?
GetKnit Events was founded in 2013. It employs 11 to 50 people.
Where is GetKnit Events based?
GetKnit Events is headquartered in Minneapolis, United States, in the North America region.
How does GetKnit Events make money?
Four revenue lines are on record. Public Event Ticket Sales are the primary driver. The others are private/Corporate Event Services, GK Creative — Design and Event Production Services and gift Cards.
Who are GetKnit Events's main competitors?
Emerging players on record are Withlocals and Detour ( tours). Broad incumbents are Airbnb Experiences and Viator. Direct peers are Local Food Adventures, Avital Tours, Urban Adventures, City Brew Tours and Edible Excursions. Peek.com is listed as an others.
Does GetKnit Events have an API?
No public API is recorded for GetKnit Events.
What industry is GetKnit Events in?
GetKnit Events's product category is Experiential Event Services. Its primary akta.pro industry code is THAJABAA, Hiking, Trekking & Mountain Guiding, with a secondary code of THAAAGAF, Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized). Its NAICS code is 561520 and its SIC code is 7990.