New Zealand Wine

What New Zealand Wine does

New Zealand Winegrowers (operating as New Zealand Wine or NZW) is the national industry organization for New Zealand's grape and wine sector, representing over 600 grape growers and 700 wineries across 12 distinct wine regions including Marlborough, Hawke's Bay, Central Otago, and others. The organization is funded primarily through statutory levies administered under the Wine (Grape Wine) Levy Order, the Commodity Levies (Winegrapes) Order, and the Biosecurity (Response – Winegrapes and Grape Wine) Order 2020, providing a recurring, government-mandated revenue base that funds industry representation, research, sustainability programmes, and global marketing. Its core product offering centres on the industry-wide Sustainable Winegrowing New Zealand (SWNZ) certification programme that audits water, energy, and agrichemical practices, the Roadmap to Net Zero 2050 sustainability framework, the centralized Winery Directory listing 534 member wineries, and the Trade Hub providing educational resources, webinars, and the online New Zealand Wine Discovery Course for international trade professionals. The organization also operates international offices to support global export marketing for member wineries.

The Bragato Research Institute (BRI), a wholly owned subsidiary established in 2017 with NZ$12.5 million of government funding from the Ministry of Business, Innovation and Employment (MBIE) and ongoing support from the Marlborough District Council, serves as the research and innovation arm of the industry. BRI operates a state-of-the-art research winery opened in February 2020 at the Nelson Marlborough Institute of Technology campus in Blenheim and conducts collaborative research through the Vineyard Ecosystems project with Plant & Food Research, Auckland University, and Linnaeus Laboratory. New Zealand Winegrowers distributes information, marketing assets, and trade education through its website (nzwine.com), Facebook, Instagram, YouTube, the New Zealand Winegrower magazine, and PR/media channels, and runs industry initiatives such as New Zealand Wine 2026, Women in Wine, Young Viticulturist of the Year, and the Bragato Trust scholarship programme. The organization's go-to-market motion is event-driven and trade-educational, targeting international wine trade professionals, importers, distributors, retailers, and sommeliers alongside its domestic grower and winery members.

Name

New Zealand Wine

Legal name

New Zealand Winegrowers Inc

Website

https://nzwine.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

New Zealand Winegrowers is the national non-profit industry organization representing 600+ grape growers and 700+ wineries across New Zealand's 12 wine regions, funded by statutory levies to deliver sustainability certification, research, trade education, and global export marketing.

Ownership category

akta.pro rank

Product category

Wine Industry Association Services

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Craft & Specialty Beverage Wholesale (Local/Artisanal) (AFAIAGAH)

Keywords

• Wine industry association
• Grape growers membership
• Winery directory services
• Sustainability certification programme
• Wine trade education

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Membership Levies: New Zealand Winegrowers administers statutory levies under the Wine (Grape Wine) Levy Order, the Commodity Levies (Winegrapes) Order and the Biosecurity (Response - Winegrapes and Grape Wine Levy) Order 2020. These levies are collected from grower and winery members to fund industry services, research, and promotion.
2. Event Hosting: The organization hosts events to showcase New Zealand wines globally, including the New Zealand Wine 2026 initiative and various trade events. Revenue may be generated through event participation fees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

New Zealand Winegrowers (NZW) is the national industry body representing New Zealand's grape and wine sector, with 600+ grower members and 700+ winery members. It delivers industry advocacy, statutory levy administration, sustainability certification (Sustainable Winegrowing New Zealand), research through its wholly-owned Bragato Research Institute, trade education via the Trade Hub, and global marketing of New Zealand wine.

Product overview

New Zealand Winegrowers operates a comprehensive platform for the national grape and wine sector, serving over 600 grower members and 700 winery members. The core offering consists of the website portal featuring the winery directory (534 member wineries), wine regions navigation, wine styles showcase, and sustainability programmes including Sustainable Winegrowing New Zealand (SWNZ) certification. Additional services include the Trade Hub with educational resources and the New Zealand Wine Discovery Course, the Bragato Research Institute for industry innovation, and Visit Us experiences showcasing cellar doors and wine tourism.

Differentiator

Problem solved

Functional benefit

Products and services

• Sustainable Winegrowing New Zealand (SWNZ) Certification An industry-wide certification programme enabling member grape growers and wineries to monitor, audit, and certify sustainable practices including water use, energy use, and agrichemical management. Membership-based offering for industry participants.
• Bragato Research Institute (BRI) A wholly-owned subsidiary of New Zealand Winegrowers driving industry research and innovation from blue sky research through to practical application of science in vineyards, wineries, and supply chain. Operates a state-of-the-art research winery in Marlborough.
• Trade Hub An online educational platform for wine trade professionals including importers, distributors, retailers, and sommeliers, offering webinars, events, learning resources, and the New Zealand Wine Discovery Course.
• Winery Directory A searchable online directory of 534 member wineries organized by region and visitor experience categories (Sip, Dine, Stay, Play), enabling discovery and connection with winery members.
• Statutory Levy Administration Statutory levy collection and administration services for the New Zealand grape and wine sector under government levy orders, funding industry services, research, and promotion activities.
• New Zealand Wine 2026 Initiative A global promotional initiative showcasing New Zealand wines to international trade audiences and consumers, including trade events and tastings.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Nelson Marlborough Institute of Technology (NMIT)coreStrategic or Co-development PartnerPartnership for the research winery facility located on the NMIT campus in Blenheim, opened February 2020. BRI is based at the Marlborough Research Centre.
• Plant & Food ResearchcoreStrategic or Co-development PartnerResearch partner conducting commercial trials and connecting researchers to science and industry through the Vineyard Ecosystems project.
• Auckland UniversityminorStrategic or Co-development PartnerResearch partner in the Vineyard Ecosystems project managed by NZW's research institute.
• Linnaeus LaboratoryminorStrategic or Co-development PartnerResearch partner in the Vineyard Ecosystems project managed by NZW's research institute.
• Organic Winegrowers of New Zealand (OWNZ)coreStrategic or Co-development PartnerFormal working relationship with MOU in place. NZW shares member contact information with OWNZ for communication purposes.
• Bragato TrustcoreStrategic or Co-development PartnerTrust providing scholarships for industry education and professional development. Chris Howell serves as a Trustee.
• Bragato Research InstitutecoreStrategic or Co-development PartnerWholly owned subsidiary of New Zealand Winegrowers that drives world-leading innovation for the NZ wine industry from research through to practical application in vineyards and wineries.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Wine Australia: The national statutory body for the Australian grape and wine sector, funded by grower and winemaker levies. Directly comparable as a levy-funded national industry organization running R&D, marketing, and sustainability programmes for an export-oriented wine industry.
• Wines of South Africa: The national industry body promoting South African wine exports globally. Comparable in mission (export marketing, trade education, brand building) and structure (industry-funded, non-profit) to New Zealand Winegrowers.
• Wines of Chile: The trade body representing the Chilean wine industry's export marketing and trade promotion. Directly comparable as a national non-profit promoting a New World wine category to international trade and consumers.
• Wine Institute (California): The public policy advocacy group for California wineries, founded in 1934. Comparable as a long-established state-level wine industry association providing advocacy, trade, and sustainability leadership to a large, diverse winery membership.
• Oregon Wine Board: The state agency supporting and promoting Oregon's wine industry through research, education, and marketing. Comparable as a public-private industry body funded by grower/winery assessments and driving both sustainability research and trade promotion.
• Wines of Argentina (Bodegas de Argentina): The non-profit organization representing Argentine wineries globally, focused on export promotion and category positioning (notably Malbec). Comparable in structure and export-led mission to New Zealand Winegrowers.
• Wine GB (formerly UK Vineyards Association): The national body representing English and Welsh wine producers. Comparable as a national wine industry association focused on advocacy, sustainability, education, and trade promotion for a relatively young industry.
• Vins de Provence (Conseil Interprofessionnel des Vins de Provence): The inter-professional body representing Provence rosé producers across marketing, research, and sustainability. Comparable as a region/nationally organized industry body funded by member levies and running sustainability and trade promotion programmes.
• California Sustainable Winegrowing Alliance (CSWA): The industry-wide sustainability certification programme for California wine, jointly managed by Wine Institute and the California Association of Winegrape Growers. The closest direct comparator to SWNZ as an industry-led sustainability certification standard.

Broad incumbents

• Australian Wine Research Institute (AWRI): The Australian wine industry's R&D organization, supporting grape and wine producers with scientific research. Comparable as the research-and-innovation counterpart to Bragato Research Institute, though operating at a larger scale and longer history.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/NZWinegrowers
• Facebookfacebook.com/nzwinegrowers
• Instagraminstagram.com/nzwinegrowers
• LinkedInlinkedin.com/company/nzwinegrowers

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Zealand Wine