Schober Information Group

What Schober Information Group does

Schober Information Group, rebranded as Capaneo GmbH effective December 1, 2025, is a privately held German DataTech company headquartered in Leinfelden-Echterdingen near Stuttgart. Founded circa 1946, the firm has operated for nearly 80 years in direct marketing and address brokering, and following a 2021 management buyout by three co-owner-managing directors (Sylvia Türcke, Martin Brahm, Peter Ambrus) pivoted toward an integrated platform model. It serves B2B and B2C marketers, primarily in the DACH region (Germany, Austria, Switzerland), with a customer base of 200+ logos spanning travel, sports, insurance, beauty, packaging, office supplies, nonprofit fundraising, and other verticals — including alltours, VfB Stuttgart, ERGO Direkt, La Biosthétique Paris, RAJAPACK, Viking, bevo, and bruno banani.

The company's core product is udo (universal data orchestration), an AI-agent-based Data Intelligence Platform that integrates data consolidation, cleansing, enrichment, target-group analysis, campaign development, and multi-channel activation in a single SaaS environment. udo operates on a proprietary Capaneo Data Universe — 4.6 million German company addresses with 5.5 million first/second-level decision-makers, plus 70 million private German consumer addresses, each with 300+ socio-demographic, micro-geographic, and interest attributes — and uses machine learning for predictive targeting and recommendation. A distinguishing architectural choice is that sensitive business data is not fed directly into an LLM; AI agents work on a prepared, analyzed, and enriched data basis within a protected Data Cloud, a design positioned for GDPR/CCPA compliance and enterprise data sovereignty. Supporting products include B2B/B2C address data sales, geodata and geofencing analytics, target-group analysis, campaign orchestration, and a Data Quality API for real-time CRM/system enrichment.

Capaneo monetizes through four streams: transactional address-data sales via a self-service webshop (adressen.capaneo.de), subscription-based udo SaaS licenses, quote-based modular professional services across four stages (data cleansing, enrichment, target-group analysis, campaign orchestration), and usage/API-based enrichment services. The company employs a hybrid go-to-market combining direct enterprise field sales, a self-service webshop for SMB and individual buyers, and a three-tier reseller partner program (Bronze/Silver/Gold with 12.5–20% partner bonuses), supplemented by strategic (Sherlock & Watson), technology, and GTM partnerships. Pricing is not publicly disclosed and is tailored per engagement.

Name

Schober Information Group

Legal name

Schober Information Group Deutschland GmbH

Website

https://schober.de

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Capaneo (formerly Schober Information Group) is a German DataTech company providing the AI-agent platform udo, proprietary B2B/B2C data, and data-driven marketing services to over 200 enterprise and mid-market customers across the DACH region.

Ownership category

akta.pro rank

Product category

Marketing Data Intelligence & Customer Data Platform

NAICS

Directory and Mailing List Publishers (51314), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD)

akta.pro secondary industries

CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ), Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD), Privacy Management (Consent, DSAR, RoPA) (HDADAFAH)

Keywords

• Data intelligence platform
• Address data brokering
• B2B marketing data
• Data quality services
• Customer data platform

Headquarters

HQ city

Leinfelden-echterdingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Data or Operations, Marketing or Sales, Infrastructure

Revenue model

1. Data & Address Sales: Capaneo sells B2B company addresses and B2C private addresses through a web-based self-service shop. Customers can select target audiences by various criteria, receive counts, and download address lists. Addresses are delivered for marketing and sales outreach purposes, functioning as a transactional per-record or per-selection revenue model.
2. udo SaaS Platform Licenses: udo is sold as a SaaS platform with tiered reseller partner programs (Bronze, Silver, Gold). Enterprise clients work directly with Capaneo's sales team on custom implementations. Revenue is generated through license fees and platform subscriptions, with reseller bonuses up to 20% for partners.
3. Professional Services & Consulting: Capaneo provides modular service offerings across four stages: data cleansing & fusion, data enrichment, target group analysis & AI, and campaign orchestration. These are offered as individual projects or integrated end-to-end solutions, generating professional services revenue.
4. Data Enrichment & API Services: Automated data enrichment, validation, and correction services delivered via API integration, enabling real-time data quality management embedded in customer systems.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels11 records

Core offering

Capaneo provides a Data Intelligence Platform (udo) with AI agents, a proprietary data universe of B2B and B2C addresses, geofencing/geo-analytics services, and modular data quality and marketing services. Its offerings enable customers to consolidate, cleanse, enrich, and analyze customer data, develop target audiences, and orchestrate cross-channel marketing and sales campaigns in a GDPR-compliant manner.

Product overview

Schober Information Group (now Capaneo) offers a comprehensive Data Intelligence portfolio centered on the udo platform - a Data Intelligence Platform with AI agents. The product suite encompasses data products (B2B addresses with 4.6M company records and 5.5M decision-makers, B2C addresses with 70M private records, Audiences by Design), analytics services (Geodaten & Geofencing, Target Group Analysis & AI), and data quality services (Data Cleansing & Fusion, Data Enrichment). The udo platform unifies all capabilities - connecting data sources, cleansing and enriching data, analyzing target groups, developing campaign ideas, and executing campaigns via email and social media integrations. Additional offerings include Kampagnen & Aktivierung for cross-channel campaign orchestration and a Data Quality API for programmatic data correction and enrichment. The company operates its own proprietary data universe as an intelligence layer powering all services.

Differentiator

Problem solved

Functional benefit

Brands

• udo: udo (universal data orchestration) is Capaneo's AI-powered Data Intelligence Platform / Customer Data Platform. It combines data integration, cleansing, enrichment, analysis, target group development, and campaign automation using AI agents. It operates on a prepared, analyzed, and enriched data basis without directly feeding sensitive business data into an LLM.
• Capaneo Datenuniversum

Products and services

• udo – Data Intelligence Platform udo is Capaneo's central Data Intelligence Platform with AI agents that combines data consolidation, cleansing, analysis, target group selection, campaign development, and automation in a single SaaS offering. It uses a prepared, analyzed, and enriched data basis to develop campaign ideas, create content, research appropriate contacts, and trigger campaigns while keeping sensitive business data separate from LLMs. Targeted at enterprise and mid-market marketing and sales teams seeking GDPR-compliant AI-driven campaign automation.
• B2B-Adressen (Business Addresses) B2B address data product containing 4.6 million company addresses with 5.5 million decision-makers at the first and second management levels, enriched with over 300 additional characteristics. Sold for precise target group selection, new customer acquisition, CRM enrichment, lead generation, and B2B marketing campaigns; available via the self-service webshop or direct sales.
• Privatadressen (B2C Addresses) B2C address data pool with 70 million private German addresses enriched with socio-demographic, micro-geographic, and interest-based characteristics. Sold for precise targeting and GDPR-compliant direct marketing to consumers; available via the self-service webshop or direct sales.
• Audiences by Design Pre-built audience segments designed for specific marketing objectives, allowing businesses to quickly access qualified target groups without building selections from scratch. For marketing and sales teams running campaigns that need ready-made, GDPR-compliant audiences.
• Geodaten & Geofencing (Geodata & Geofencing) Geospatial data and analytics services including location, mobility, and environmental information to evaluate visitor flows, catchment areas, competitive environments, and regional market opportunities, with geofencing capabilities for point-of-interest targeting. For marketing, retail network, automotive, and event organizations that need to analyze physical-world customer behavior and create look-alike audiences.
• Datenbereinigung & Fusion (Data Cleansing & Fusion) Data quality service that cleans, verifies, and merges data from different sources, including duplicate detection, removal of outdated entries, handling of incomplete data, outlier detection, standardization, and validation. For organizations seeking to improve the quality and consistency of their customer and prospect databases before marketing or sales use.
• Datenanreicherung (Data Enrichment) First-party data enrichment service that supplements customer data with additional characteristics drawn from the Capaneo Data Universe to enable more relevant target groups and better marketing results. For marketing and sales teams needing to enrich their CRM or marketing databases with demographic, firmographic, or behavioral attributes.
• Zielgruppenanalysen & KI (Target Group Analysis & AI) Data-driven analytics service using AI and machine learning to make target groups, opportunities, and signals visible for more precise marketing and sales strategies. For marketing strategists and sales leaders needing predictive audience selection and opportunity identification.
• Kampagnen & Aktivierung (Campaigns & Activation) Cross-channel campaign orchestration service that activates marketing communications across email, social media, and other channels, aligned to target groups, content, and distribution pathways. For marketing teams needing end-to-end campaign execution connected to qualified audiences.
• Data Quality API API-based data correction and enrichment service that allows businesses to automate data quality processes directly via interface integration into their marketing, sales, and CRM systems. For organizations that need real-time, programmatic data quality management embedded in their own technology stack.

Quantifiable outcome

• 90% reduction in sales outreach effort (from 100 working days to 10 working days for equivalent customer acquisition)
• +4 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Sherlock & WatsoncoreStrategic or Co-development PartnerSherlock & Watson is a strategic partner specializing in connected marketing, combining customer experience (CX) and customer journey approaches with modern algorithms and intelligent data usage. They help clients develop existing customer potential innovatively and sustainably, delivering RO(M)I growth through data-driven strategies.
• Cooper AdvertisingminorGTM or Marketing PartnerLong-standing marketing partner collaborating on customer use cases, campaigns, and joint go-to-market activities.
• direct interactiveminorGTM or Marketing PartnerDirect marketing specialist partner contributing to Capaneo's ecosystem of customer acquisition and campaign execution capabilities.
• performancewerkminorGTM or Marketing PartnerPerformance marketing agency partner collaborating on campaign execution and marketing automation initiatives.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Tealium: Tealium is a leading independent customer data platform offering real-time data collection, identity resolution, enrichment and activation — the same core capabilities that Capaneo's udo platform provides for DACH enterprises.
• Twilio Segment: Segment is one of the most widely adopted CDPs globally, providing data collection, identity resolution and audience activation across B2B and B2C marketing stacks — directly comparable to udo's customer data and activation layer.
• mParticle: mParticle is a customer data platform focused on data unification, identity resolution and AI-driven personalization for enterprise marketers — overlapping directly with udo's CDP plus AI agent value proposition.
• Amperity: Amperity provides a CDP with AI-powered identity resolution, data unification and audience activation for consumer brands — closely paralleling Capaneo's udo platform approach for B2C and B2B customer data.
• Mapp Digital: Mapp is a European-headquartered marketing/CDP platform combining customer data, analytics, email and cross-channel orchestration — the closest European peer to Capaneo in customer profile and platform scope.
• Dun & Bradstreet (incl. Bisnode): Dun & Bradstreet (which acquired Bisnode, a leading DACH B2B data provider) is a direct peer in the B2B company-address and decision-maker data business that anchors Capaneo's data universe.

Broad incumbents

• Adobe Experience Platform: Adobe Experience Platform is a broad incumbent CDP/real-time customer data layer inside Adobe's enterprise martech suite, competing with udo for enterprise marketing-data wallet share across DACH and beyond.
• Salesforce Data Cloud (CDP): Salesforce Data Cloud is the CDP layer within Salesforce's CRM ecosystem, providing identity resolution and AI-driven audience activation — directly competing with udo for unified customer data and AI-driven marketing.
• Oracle Marketing Cloud (Oracle Responsys / Oracle Unity): Oracle Unity/Responsys offers a CDP plus cross-channel marketing orchestration as part of Oracle's enterprise CX stack — competing with udo for the same enterprise marketing-data and activation budgets.

Regional players

• Novomind: Novomind is a Hamburg-based AI and commerce platform provider serving enterprise clients across DACH with marketing automation and data-driven personalization — a DACH-focused peer to Capaneo in customer profile and geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/capaneo
• LinkedInlinkedin.com/company/capaneo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schober Information Group