Mapp Digital
Mapp Digital is a privately held, independent digital marketing technology company founded in 1998, headquartered in San Diego, that sells marketing analytics, campaign execution, and customer data platform capabilities to enterprise marketers globally.
- Company typePrivate
- Founded1998
- HeadquartersSan Diego, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Mapp Digital does
Mapp Digital is a privately held, independent digital marketing technology company headquartered in San Diego, United States. Founded in 1998, it employs between 251 and 500 people and self-describes as one of the largest independent martech vendors globally. The company sells marketing technology — including campaign execution, customer analytics, and customer data platform capabilities — to enterprise marketers, with disclosed sales and strategy leadership across the DACH region and other markets.
The product footprint was materially expanded in April 2019 with the acquisition of Webtrekk, a customer intelligence and analytics provider, which added behavioral analytics and customer journey insight capabilities to Mapp's stack. The company is led by CEO Steve Warren, with technical and product leadership split across Chief Technology Officer (Juhan Lee), Chief Product & Technology Officer (Eric Lubow), and Chief Customer Officer (Christopher Frasier), alongside a Director of Data Science. Co-founders Kfir Moyal (board member) and Christian Sauer remain associated with the company.
The business model is consistent with mid-market and enterprise marketing software vendors: recurring platform licensing to marketing teams, augmented by analytics and customer data capabilities post-Webtrekk. Source material does not disclose pricing tiers, customer counts, segment mix, or revenue figures, which limits visibility into the revenue model mechanics, customer concentration, and ARR dynamics.
Mapp Digital firmographics
Firmographics- Name
- Mapp Digital
- Website
- https://mapp.com
- Company type
- Private
- Founded year
- 1998
- Headcount range
- 251–500 employees
- Short description
- Mapp Digital is a privately held, independent digital marketing technology company founded in 1998, headquartered in San Diego, that sells marketing analytics, campaign execution, and customer data platform capabilities to enterprise marketers globally.
- Ownership category
- akta.pro rank
Mapp Digital industry classification
Industry- Product category
- Marketing Technology / Customer Engagement Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Enterprise Application Data Migration & Master Data Management Services (BPAEAGAJ)
Keywords
Where Mapp Digital is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Markets served
Mapp Digital business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Mapp Digital product offering
Product offeringCore offering
Mapp Digital is an independent digital marketing technology company that provides a cloud-based customer engagement and marketing analytics platform for businesses. The platform enables cross-channel marketing, customer insight generation, and personalized campaign execution across email, mobile, web, and social channels. In 2019 it expanded its analytics capability through the acquisition of Webtrekk.
Differentiator
Problem solved
Functional benefit
Products and services
- Mapp Cloud Customer Engagement Platform Cloud-based marketing technology platform that supports cross-channel campaign execution, customer insight generation, and personalized marketing across email, mobile, web, and social channels for mid-market and enterprise marketers.
- Mapp Intelligence (formerly Webtrekk) Marketing analytics solution providing customer journey analysis, cross-channel attribution, and actionable data insights for digital marketers; integrated following Mapp's 2019 acquisition of Webtrekk.
Companies that use Mapp Digital
Customer profileIdeal customer profiles1 record
Mapp Digital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mapp Digital partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Mapp Digital competitors and assessment
Company assessmentBroad incumbents
- HubSpot: HubSpot offers a broad CRM and marketing hub spanning email, automation, content, and sales; a broad incumbent whose Marketing Hub overlaps with Mapp Digital's automation and email offering for mid-market customers.
- Oracle Responsys / Oracle Marketing: Oracle Marketing (formerly Responsys/Eloqua) provides enterprise B2C cross-channel marketing automation; a broad incumbent that competes with Mapp Digital in large enterprise accounts, particularly global retail and travel brands.
- Adobe Experience Cloud: Adobe Experience Cloud bundles analytics, personalization, email, and campaign orchestration under a single platform; a broad incumbent and category leader that competes with Mapp Digital for enterprise B2C marketing budgets.
- Salesforce Marketing Cloud: Salesforce Marketing Cloud is an enterprise-scale marketing, advertising, and analytics suite from a hyperscale CRM vendor; a broad incumbent that competes with Mapp Digital primarily in larger B2C accounts.
Direct peers
- Braze: Braze is a customer engagement platform delivering cross-channel messaging, orchestration, and personalization; directly competes with Mapp Digital in mid-market and enterprise B2C marketing use cases across email, mobile, and web.
- Emarsys: Emarsys is a B2C marketing platform offering email, mobile, personalization, and customer intelligence; comparable to Mapp Digital as a mid-market-focused, channel-agnostic marketing automation vendor serving retail and consumer brands globally.
- Sailthru (Marigold Engage): Sailthru, now part of Marigold Engage, is a cross-channel personalization and marketing platform for retail and media; directly comparable to Mapp Digital in mid-market B2C customer engagement.
- Iterable: Iterable provides cross-channel marketing automation and customer journey orchestration for B2C brands; a direct peer to Mapp Digital in the same product category, targeting similar mid-market and enterprise customer segments.
- Klaviyo: Klaviyo is an email and SMS-first marketing automation platform with embedded CDP capabilities, serving DTC and B2C brands. It is a direct peer to Mapp Digital with overlapping customer profiles and channel coverage.
Emerging players
- Act-On Software: Act-On is a marketing automation platform focused on mid-market B2B and B2C customers with email, automation, and analytics; an emerging/specialized player with partial overlap to Mapp Digital's automation and email capabilities.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Mapp Digital social profiles
Digital presenceMapp Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mapp Digital leadership team
Management profileNumber of profiles
Profiles10 records
Mapp Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mapp Digital M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mapp Digital
What does Mapp Digital do?
Mapp Digital is an independent digital marketing technology company that provides a cloud-based customer engagement and marketing analytics platform for businesses. The platform enables cross-channel marketing, customer insight generation, and personalized campaign execution across email, mobile, web, and social channels. In 2019 it expanded its analytics capability through the acquisition of Webtrekk.
When was Mapp Digital founded?
Mapp Digital was founded in 1998. It employs 251 to 500 people.
Where is Mapp Digital based?
Mapp Digital is headquartered in San Diego, United States, in the North America region.
Who are Mapp Digital's main competitors?
Broad incumbents on record are HubSpot, Oracle Responsys / Oracle Marketing, Adobe Experience Cloud and Salesforce Marketing Cloud. Direct peers are Braze, Emarsys, Sailthru (Marigold Engage), Iterable and Klaviyo. Act-On Software is listed as an emerging player.
Does Mapp Digital have an API?
No public API is recorded for Mapp Digital.
What industry is Mapp Digital in?
Mapp Digital's product category is Marketing Technology / Customer Engagement Platform. Its primary akta.pro industry code is BPAEAGAJ, Enterprise Application Data Migration & Master Data Management Services. Its NAICS code is 5182 and its SIC code is 7370.