What Best Communications does

Best Communications is a privately held, founder-led public relations and marketing communications consultancy headquartered in Prague, Czech Republic, operating under the legal entity BEST Communications s.r.o. Founded in 1995 by Euan Edworthy, a former advisor to the Czech government on foreign investment and recipient of an MBE (2020) and Czech Ministry of Defence Cross of Merit (2019), the firm provides corporate and brand communications services to multinational clients across the Czech Republic and Central & Eastern European markets. Its core offering is a five-step data-driven methodology that combines media analytics, creativity, and stakeholder mapping to build reputations and deliver measurable business outcomes (e.g., sales lift, partner acquisition, government approval). The firm operates as the exclusive Czech and Slovak partner of the global SEC Newgate group, is a member of the Public Relations and Communications Association (PRCA), and maintains a multilingual 14-person team covering English, Czech, Slovak, German, Hungarian, and Japanese.

The company's product portfolio is centered on professional services rather than packaged software or technology products. The two core product lines are Corporate Communications Services (reputation-building through awareness, trust, and credibility) and Data-Driven Communications Strategy (the proprietary five-step methodology). Senior team composition — including a former GCI Europe Chairman, ex-Director of Corporate Communications at Slovak Telekom, former Head of Communications at Tesco Stores ČR, and a Budapest-based CEE consultant — indicates senior capability in stakeholder engagement, media training, video communications, and crisis/reputation management.

The business model is professional services, quote-based and customized per engagement, with revenue derived from corporate and brand communications programmes, PR programme planning and management, and stakeholder engagement work. Go-to-market is consultative and sales-led, executed through direct client outreach, referral relationships, and SEC Newgate network leverage. Customer concentration is diversified across at least nine enterprise verticals (Aerospace & Defence, Entertainment, FMCG, Food & Beverage, Healthcare, Investment & Financial Services, Logistics, Retail, Travel & Tourism), with named clients including Airbus, BAE Systems, Rheinmetall, Disney, Goldman Sachs, HSBC, Pfizer, Tesco, Starbucks, and Marriott. Geographic reach spans the Czech Republic and Slovakia primarily, with extended CEE delivery via Hungary-based consulting and SEC Newgate's international network.

Name

Best Communications

Legal name

BEST Communications s.r.o.

Website

https://bestcg.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Best Communications is a Prague-based, founder-led PR and marketing communications consultancy founded in 1995, providing data-driven corporate and brand communications services to multinational enterprises across the Czech Republic, Slovakia, and broader Central & Eastern Europe.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Corporate & Financial Communications PR (MPAAADAA)

akta.pro secondary industries

Media Relations & Press Office Services (MPAAADAI), Employee Communications & Employer Brand Reputation (MPAAAOAJ), Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Public relations services
• Corporate communications
• Brand communications
• Media relations
• Public affairs consulting

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Professional PR and Communications Services: Best Communications generates revenue through professional PR and marketing communications services, including corporate communications, brand communications, public relations programme planning and management, and stakeholder engagement services targeting clients in the Czech Republic and CEE region.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Best Communications is a PR and marketing agency providing corporate and brand communications services that deliver measurable impact on clients' business success. The firm plans and manages public relations programmes across the Czech Republic and neighbouring Central & Eastern European countries, combining data analytics with creativity to build reputations based on awareness, trust and credibility. It operates as the exclusive partner in the Czech and Slovak Republics of the global SEC Newgate group.

Product overview

Best Communications is a PR and marketing agency offering corporate and brand communications services. Founded in 1995, the company operates as a single unified service offering rather than a platform-plus-modules architecture. Their core offering combines data analytics with creativity to build strong reputations for clients. The company's primary service is their data-driven communications methodology, which integrates five key stages: research and analysis, objective-setting with measurable KPIs, precise stakeholder mapping, creative communications execution, and data-driven channel selection. They operate as the exclusive partner of the global SEC Newgate group in the Czech and Slovak Republics.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Communications Services
• Data-Driven Communications Strategy

Quantifiable outcome

• Measurable impacts on clients' business objectives through quantifiable KPIs

Named customers29 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• SEC NewgatecoreStrategic or Co-development PartnerBest Communications is the exclusive partner in the Czech and Slovak Republics of the global SEC Newgate group, providing access to international network and resources while maintaining local expertise.
• Public Relations and Communications Association (PRCA)minorOthersBest Communications is a member of the Public Relations and Communications Association, demonstrating commitment to industry standards and professional development.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ketchum: Global communications network offering corporate, brand and digital PR with presence in CEE; competes for multinational accounts headquartered outside the region.
• FleishmanHillard: Global PR network with a Prague office offering corporate communications, public affairs and brand work. Competes for the same multinational accounts but as part of a much larger global portfolio.
• Grayling: International communications consultancy with strong Central and Eastern European footprint, offering corporate communications, public affairs and brand PR — overlapping client roster and regional coverage.
• Edelman: Largest global PR firm with established Czech/Central European operations serving enterprise clients across corporate and brand communications; broader scope and deeper bench than Best.
• Burson (formerly Burson Cohn & Wolfe): Global PR and communications firm (formed via BCW merger with Cohn & Wolfe) with European operations offering corporate communications and public affairs; competes at the enterprise tier.
• Ogilvy PR: Global advertising and PR group with public relations capabilities across CEE markets; competes on integrated corporate and brand communications engagements.

Direct peers

• AMI Communications: Long-standing independent PR and communications agency headquartered in Prague serving enterprise clients in the Czech market. Directly comparable to Best Communications in size, geography, and B2B PR service offering.
• PRAM Consulting: Prague-based PR and public affairs consultancy operating across the Czech Republic with comparable service lines in corporate communications and stakeholder engagement.
• NEOTIDE: Central and Eastern European integrated communications agency with offices including Prague; comparable in offering corporate communications, public affairs, and brand campaigns across CEE.
• AC&C Public Relations: Independent Czech PR agency based in Prague providing corporate communications, media relations and event services; competes directly for the same enterprise and mid-market clients in CZ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bestcg
• LinkedInlinkedin.com/company/best-communications
• Xx.com/EuanBest

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Communications