AC&C Public Relations
AC&C Public Relations is a Prague-based, independent communications agency founded in 1993 that provides integrated PR, media relations, crisis communications, CSR, employer branding, and event marketing to multinational corporations and large Czech enterprises across automotive, finance, FMCG, telecom, and industrial sectors.
- Company typePrivate
- Founded1993
- HeadquartersPraha, Czechia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What AC&C Public Relations does
AC&C Public Relations s.r.o. is a Prague-based, independent communications agency founded in 1993 by Jan Klíma, a former Czech journalist. The firm provides integrated PR and communications services—communications strategy, media relations, crisis communications, influencer marketing, CSR campaigns, employer branding, event marketing, and internal communications—to multinational corporations and large Czech enterprises across automotive, financial services, FMCG, telecommunications, transport and logistics, and industrial sectors. AC&C operates with roughly 30 staff and is complemented by a sister company, SocialBooster, that delivers dedicated social network management, enabling the group to offer social media as part of an integrated communications package.
The agency's positioning is built on a senior, journalism-trained talent pool: founders and partners have backgrounds at Hospodářské noviny, Czech Television, MF DNES, and Svět motorů, and AC&C claims the largest dedicated automotive PR team among Czech agencies. It holds ICCO's Consultancy Management Standard (CMS) certification since 2002, is a member of the Action Global Communications international network, and has accumulated more than 60 Czech PR Awards (Lemur) plus multiple SABRE Awards EMEA, Golden Semicolon, and Fenix Content Marketing awards. The firm does not develop proprietary technology; its deliverable is human-led strategic and creative communications work grounded in established media relationships, campaign creativity, and proprietary research instruments such as the SRNA index and SME EnterPRIZE benchmarks.
Commercially, AC&C runs a sales-led, relationship-driven go-to-market targeting enterprise clients through retainer and project engagements. The firm is privately held, founder-controlled, and operates without external investors, parent company, or acquisition history, and it discloses no public pricing or financial figures. It is operationally active with current case studies, an updated website showing 2025 client-logo additions, and functioning social channels, indicating ongoing business with a stable, mature book of long-tenured accounts.
AC&C Public Relations firmographics
Firmographics- Name
- AC&C Public Relations
- Legal name
- AC&C Public Relations s.r.o.
- Website
- https://accpr.cz
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AC&C Public Relations is a Prague-based, independent communications agency founded in 1993 that provides integrated PR, media relations, crisis communications, CSR, employer branding, and event marketing to multinational corporations and large Czech enterprises across automotive, finance, FMCG, telecom, and industrial sectors.
- Ownership category
- akta.pro rank
AC&C Public Relations industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Media Relations & Press Office Services (BPAFADAF)
- akta.pro secondary industries
- Product & Brand PR (Consumer & B2B) (BPAFADAH), Event PR & Communications Support (BPAFADAO), PR, Reputation Management & Earned Media Platforms (BPAMALAO)
Keywords
Where AC&C Public Relations is headquartered
LocationHeadquarters
- HQ city
- Praha
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
AC&C Public Relations business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Others
Revenue model
- PR and Communications Services: AC&C generates revenue by providing integrated communication services to corporate clients, including communication strategy, media relations, crisis communications, social media, events, and training. Clients include leading multinational and Czech companies, with long-term retainer relationships.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
AC&C Public Relations product offering
Product offeringCore offering
AC&C Public Relations is a Czech communications agency that provides integrated public relations and communications services to corporate clients. Its offering covers communication strategy, media relations, influencer relations, social media (via sister company SocialBooster), corporate social responsibility campaigns, crisis communication, internal communication, media training, event marketing, and employer branding. Services are delivered through long-term retainer relationships and project-based engagements with leading multinational and Czech companies.
Product overview
AC&C Public Relations operates as a leading Czech communications agency since 1993, offering integrated communication services. The core offering encompasses communications strategy, media relations, influencer relations, social networks and online, corporate social responsibility, crisis communications, internal communication, training, event marketing, and employer branding. Their sister company SocialBooster provides specialized social network management.
Differentiator
Problem solved
Functional benefit
Products and services
- Integrated Communications Services
- Crisis Communication Services
- Media Relations and Press Services
- Event Marketing and Production
- CSR and Employer Branding Campaigns
- Media Training
Quantifiable outcome
- Sberbank CZ crisis communication: 1,500+ media outputs, 72% population trust in bank system, 25% increase in deposit insurance awareness, no run on other banks
- +4 more outcomes
Companies that use AC&C Public Relations
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles3 records
AC&C Public Relations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AC&C Public Relations partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- SocialBoostercoreSocialBooster is AC&C's sister company specializing in comprehensive social network management. AC&C refers social media management work to SocialBooster while providing integrated communication services. This partnership enables AC&C to offer full-service social media as part of its integrated communication offering.
- Action Global CommunicationscoreAC&C is a member of the Action Global Communications international network of PR agencies, providing the agency with global know-how and the ability to serve multinational clients across multiple markets.
- APRA (Czech Association of PR Agencies)coreAC&C is a member of APRA, the Czech Association of PR Agencies, which connects Czech PR agencies and sets industry standards.
- ICCO (International Communications Consultancy Organisation)minorAC&C holds CMS certification issued under ICCO's international standards for quality management in PR consultancies.
- Nadace VeronicaminorVeronica (largest Moravian foundation focused on nature conservation) partnered with AC&C for the SME EnterPRIZE competition, providing the partnership with environmental expertise and lending credibility to the sustainable entrepreneurship awards.
- DeníkminorDeník (Czech newspaper group) was a media partner for the SME EnterPRIZE competition, helping amplify coverage of sustainable SMEs to a broad readership.
- CzechCrunchminorCzechCrunch (Czech tech/business media) partnered with AC&C for the SME EnterPRIZE competition, providing media coverage and reach to startup and business audiences.
- 1st CLASS AGENCYminor1st CLASS AGENCY collaborated with AC&C on the Rajec baby water campaign (PROKOP Gold award, Data in PR category), handling the Slovak market portion of the campaign.
- Centrum dopravního výzkumu (CDV)minorCDV (Transport Research Centre) provided data for the SRNA index project tracking wildlife-vehicle collisions, supporting AC&C's campaign for Generali Česká pojišťovna.
- Generali Česká pojišťovnacoreLong-term client and research partner for data-driven campaigns including SRNA index and SME EnterPRIZE. Generali provides data and co-funds campaigns where AC&C develops the creative and strategic approach.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
AC&C Public Relations competitors and assessment
Company assessmentDirect peers
- PR.Konektor: Prague-based PR agency providing media relations, event and corporate communications to Czech and international clients. Comparable as a peer Czech PR firm competing for mid-to-large corporate mandates.
- AMI Communications: One of the most established Czech PR agencies offering integrated communications, media relations and crisis communications to corporate clients. Comparable as a similarly sized Czech-headquartered full-service PR firm competing for the same multinational client roster.
- Stance Communications: Czech PR and communications agency with multi-disciplinary teams servicing corporate, B2B and consumer clients. Comparable as a Czech-market direct competitor for corporate communications and event/PR mandates.
- 1st CLASS AGENCY: Slovak PR and communications agency collaborating with AC&C on the Rajec campaign. Comparable as a neighbouring CEE-market PR peer with overlapping services (media relations, content, data-driven PR).
- B2B Group: Czech-headquartered agency specialising in B2B communications, media relations and content marketing. Comparable as a Czech PR firm competing for B2B and corporate mandates in the same market.
Broad incumbents
- FleishmanHillard: Global PR and communications network with a long-standing Prague office serving multinational and Central European clients. Comparable via overlapping media relations and corporate communications offerings for the same multinationals AC&C serves.
- Edelman: Global PR firm with a Czech Republic office serving multinational and regional corporate clients across corporate, crisis and consumer communications. Comparable as a broad incumbent competing for the same CEE enterprise mandates.
- Ogilvy Public Relations: Global marketing and communications network including public relations services operating across CEE. Comparable via multinational client overlap and integrated communications + creative offering.
- Weber Shandwick: Global communications and PR network with strong CEE presence serving multinationals on corporate, consumer and crisis comms. Comparable as a broad incumbent competing for cross-border Czech and regional mandates.
Regional players
- Best Communications Group: Polish-origin CEE-focused PR and communications group with offices across the region. Comparable as a Central European peer serving multinationals, including sectors like finance and FMCG that overlap with AC&C's client base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
AC&C Public Relations social profiles
Digital presenceAC&C Public Relations compliance and trust
Trust signalCompliance1 record
AC&C Public Relations financial estimates
Financial estimateRevenue estimate
Valuation estimate
AC&C Public Relations leadership team
Management profileNumber of profiles
Profiles1 record
AC&C Public Relations subsidiaries and ownership
Company hierarchySubsidiaries1 record
AC&C Public Relations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AC&C Public Relations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AC&C Public Relations
What does AC&C Public Relations do?
AC&C Public Relations is a Czech communications agency that provides integrated public relations and communications services to corporate clients. Its offering covers communication strategy, media relations, influencer relations, social media (via sister company SocialBooster), corporate social responsibility campaigns, crisis communication, internal communication, media training, event marketing, and employer branding. Services are delivered through long-term retainer relationships and project-based engagements with leading multinational and Czech companies.
Is AC&C Public Relations a public or private company?
AC&C Public Relations is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AC&C Public Relations founded?
AC&C Public Relations was founded in 1993. It employs 11 to 50 people.
Where is AC&C Public Relations based?
AC&C Public Relations is headquartered in Praha, Czechia, in the Europe region.
How does AC&C Public Relations make money?
One revenue line is on record: PR and Communications Services.
Who are AC&C Public Relations's main competitors?
Direct peers on record are PR.Konektor, AMI Communications, Stance Communications, 1st CLASS AGENCY and B2B Group. Broad incumbents are FleishmanHillard, Edelman, Ogilvy Public Relations and Weber Shandwick. Best Communications Group is listed as a regional player.
Does AC&C Public Relations have an API?
No public API is recorded for AC&C Public Relations.
What industry is AC&C Public Relations in?
AC&C Public Relations's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAF, Media Relations & Press Office Services, with a secondary code of BPAFADAH, Product & Brand PR (Consumer & B2B). Its NAICS code is 541820 and its SIC code is 7311.