What PRAM Consulting does

PRAM Consulting s.r.o. is a privately held Czech public relations and strategic communications agency headquartered in Prague 5, founded in 2002. The firm operates as a professional services consultancy offering three core pillars: communication and marketing (media relations, brand building, lead generation), public affairs (institutional positioning and stakeholder relations), and analyses (brand perception studies and stakeholder surveys). Its client base is concentrated on large international and Czech corporations, with named engagements including Microsoft, Ericsson, Apple, Philips TV, M7 Group (Skylink), HORNBACH, Panasonic, Salesforce, PayPal, Red Hat, Canon, and Eurowag.

The agency's service portfolio is complemented by two branded education formats — the Leadership Lab executive training program and the quarterly PR Brunch seminar series (27+ sessions since 2015) — plus published thought leadership including Patrik Schober's book 'Od Public Relations k leadershipu' (From Public Relations to Leadership) and a library of digital eBooks. The firm has begun packaging Generative Engine Optimization (GEO) and AI Visibility advisory as a new service line aimed at helping clients optimize brand presence in AI-powered search environments such as ChatGPT, Claude, Gemini, and Google AI Overview.

Commercially, PRAM runs a sales-led, quote-based engagement model with no publicly disclosed pricing. Distribution is direct via the website, case studies, the PR Brunch event channel, and referral networks. Revenue is generated from professional services retainers, training program fees, and ancillary content sales (book, eBooks). The firm is independently owned with no disclosed institutional investors, parent company, or subsidiaries, and operates regionally across Central Europe including the Czech Republic and Slovakia.

Name

PRAM Consulting

Legal name

PRAM Consulting s.r.o.

Website

https://pram.cz

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

PRAM Consulting s.r.o. is a privately held Prague-based PR and strategic communications agency, founded in 2002, serving large international and Czech corporations with media relations, public affairs, reputation management, and AI-era GEO advisory, complemented by Leadership Lab training and PR Brunch seminars.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Consulting

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), Reputation Management & Online PR (BPAFADAN), Litigation PR & Legal Communications (MPAAAOAH), Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Public relations services
• Strategic communications
• Media relations
• Crisis communication
• Public affairs consulting

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. PR and Communication Services: Core revenue from providing public relations services including strategic consulting, media relations, communication strategy, and reputation management for corporate clients.
2. Leadership Lab Training Programs: Revenue from conducting specialized training programs for business leaders including personal PR, media training, crisis communication, employer branding, social selling, and communication measurement courses.
3. Book Sales: Revenue from selling the book 'Od Public Relations k leadershipu' (From Public Relations to Leadership) authored by Managing Partner Patrik Schober.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

PRAM Consulting is a Prague-based public relations and strategic communications agency that helps corporate clients build brand awareness, generate qualified leads, and manage reputation. Core offerings span communication and marketing (media relations, brand storytelling, lead generation campaigns), public affairs (institutional relationship development and brand interest protection), and analyses (brand perception studies, media and stakeholder surveys). The agency also delivers a training program (Leadership Lab), a recurring seminar series (PR Brunch), and published thought-leadership material including a book and eBook library.

Product overview

PRAM Consulting is a PR and communications agency offering a portfolio of services organized around three core pillars: communication and marketing (media relations, brand building, lead generation), public affairs (institutional relations and stakeholder engagement), and analyses (reputation measurement and stakeholder perception surveys). The agency complements its consulting services with two educational programs — the Leadership Lab training series and the PR Brunch seminar series — as well as published thought leadership including the book 'Od Public Relations k leadershipu' and a library of digital guides (eBooks). The overall offering is structured as service-based consulting rather than a software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Leadership Lab: A series of training programs designed to develop leadership skills for CEOs, business directors, marketing directors, and middle-to-senior management. Covers topics including personal PR, media training, SCARF method, crisis communication, employer branding, social selling, public relations, customer journey, CSR, and communication measurement.
• PR Brunch

Products and services

• Communication and Marketing (Komunikace a marketing)

Quantifiable outcome

• TAMEH case: 50% reduction in negative outputs, 6,658 GRP, 615 media mentions of spokesperson
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Havel & PartnersminorImplementation/ SI/ Consulting Partner · 1 January 2023Legal advisory partnership for crisis communication. PRAM Consulting collaborated with Havel & Partners law firm to design and execute a reputation and crisis communication campaign for TAMEH Czech during the dispute with Liberty Ostrava.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ketchum: Global communications network with regional European operations, frequently competing for enterprise and technology PR accounts across CEE.
• Edelman: Largest independent global PR firm with Central European presence, competing for enterprise reputation, public affairs, and crisis work of the type PRAM delivers for TAMEH, Ericsson, and similar clients.
• Grayling Czech Republic: Local office of global communications consultancy Grayling, competing for the same enterprise and public-sector PR mandates in Czechia but offering the breadth of an international network.
• Weber Shandwick: Global public relations and communications agency operating across Central Europe, frequently pitching the same multinational accounts PRAM serves and offering broader geographic and functional coverage.
• FleishmanHillard Czech Republic: Global PR network with a Prague office, competing for multinational CEE communications mandates where integrated cross-border delivery is required.
• MSL Group: Publicis-owned global PR and public affairs network with Central European offices, overlapping with PRAM on corporate communications, public affairs, and consumer PR engagements.
• Ogilvy PR (Czech Republic): WPP-owned global brand and PR network with Czech operations, frequently competing for the integrated marketing communications mandates PRAM targets.

Direct peers

• Bison & Rose: Czech-based communications and PR agency serving corporate and consumer clients across Central Europe, with comparable service scope including media relations, corporate communications, and creative campaigns.
• AMI Communications: One of the largest independent PR and communications agencies in the Czech Republic, with a similar enterprise client roster and integrated communications offering, directly competing for Czech corporate PR budgets.
• Native (formerly Native Advertising): Czech digital communications and content marketing agency with overlapping enterprise client base and growing emphasis on content-driven PR campaigns similar to PRAM's case work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=1SLAt9HhL9o
• LinkedInlinkedin.com/company/pram-consulting
• Xx.com/PRAM_Consulting
• Facebookfacebook.com/pramconsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRAM Consulting