Georgia Bone and Joint

What Georgia Bone and Joint does

Georgia Bone & Joint is a physician-owned, multi-location orthopedic medical practice headquartered in Newnan, Georgia, operating four clinics across Metro Atlanta (Newnan, Fayetteville, LaGrange, and Stockbridge). Founded in 2001 with its ambulatory surgery center, the practice delivers comprehensive musculoskeletal care spanning joint replacement (hip, knee, shoulder, ankle, hand, wrist), spine surgery and non-surgical spine care, sports medicine, hand and upper extremity, foot and ankle, fracture care, pediatric orthopedics, and orthobiologics (PRP, bone marrow aspirate). Supporting services include on-site diagnostic imaging (MRI, CT, X-Ray), physical and occupational therapy, durable medical equipment, telemedicine, and a same-day workers' compensation program. The practice's competitive positioning rests on fellowship-trained, board-certified surgeons, an integrated AAAHC-accredited and Medicare-certified ambulatory surgery center, and adoption of advanced surgical technologies such as the Mako SmartRobotics platform and muscle-sparing techniques (Jiffy Knee, Direct Anterior Hip Replacement, Subvastus approach, Lapiplasty 3D Bunion Correction). A wide-bore MRI scanner was added to the Newnan campus in February 2025.

Revenue is generated fee-for-service through medical consultations, surgical procedures, ancillary imaging, therapy, and durable medical equipment, billed via commercial insurance, Medicare, and workers' compensation carriers. The practice pursues a sales-led go-to-market motion anchored by physician referrals, payer networks, employer workers' compensation panels, and direct patient acquisition through online scheduling and the GBJ UrgentOrtho walk-in clinic. The customer base is broadly diversified across individual patients requiring orthopedic care (general, workers' compensation, pediatric, and active-worker segments), with no single enterprise customer driving revenue; the 2024 partnership with Sutton Orthopaedics, P.C. (adding Stockbridge/Henry County coverage) signals an ongoing geographic roll-up strategy. The practice is private, independent, physician-owned, with no disclosed parent company, venture backing, or public listing.

Name

Georgia Bone and Joint

Legal name

Georgia Bone & Joint

Website

https://georgiaboneandjoint.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Georgia Bone & Joint is a physician-owned, multi-location orthopedic practice in Metro Atlanta providing joint replacement, spine, sports medicine, hand, foot, and pediatric orthopedic care supported by on-site MRI/CT imaging, physical therapy, and an AAAHC-accredited ambulatory surgery center.

Ownership category

akta.pro rank

Product category

Orthopedic Medical Services

NAICS

Offices of Physicians (62111), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Orthopedics (HLAKALAA)

akta.pro secondary industries

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), Orthopedic & Spine Specialty Hospitals (HLAFAHAB)

Keywords

• Orthopedic care
• Joint replacement
• Sports medicine
• Spine surgery
• Physical therapy

Headquarters

HQ city

Newnan

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Patient Care Services: Fee-for-service medical care revenue from orthopedic consultations, diagnostic imaging, physical therapy, and surgical procedures. Billed through insurance, Medicare, and directly for uninsured patients.
2. Workers' Compensation Services: Specialized orthopedic care coordination for workplace injuries, billed through workers' compensation insurance with single point of contact case management.
3. Diagnostic Imaging Services: On-site MRI, CT scans, and X-Ray services billed as standalone procedures or as part of treatment plans.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Georgia Bone & Joint is a multi-location orthopedic medical practice that diagnoses, treats, and surgically manages musculoskeletal conditions. The practice offers joint replacement, spine surgery, sports medicine, fracture care, hand/upper extremity, foot/ankle, and pediatric orthopedics across four Metro Atlanta clinics. Supporting services include physical and occupational therapy, diagnostic imaging (MRI, CT, X-Ray), durable medical equipment, orthobiologics, telemedicine, and a workers' compensation program, all anchored by an AAAHC-accredited outpatient surgery center.

Product overview

Georgia Bone & Joint is a multi-location orthopedic practice offering comprehensive musculoskeletal care through a unified service model. The practice operates four clinic locations (Fayetteville, LaGrange, Newnan, Stockbridge) supported by an on-site ambulatory surgery center and diagnostic imaging facility. Core clinical services span joint replacement (including Mako SmartRobotics-assisted procedures), spine care, sports medicine, fracture treatment, hand/upper extremity, foot/ankle, and pediatric orthopedics. Supporting services include physical and occupational therapy, telemedicine, durable medical equipment, orthobiologics (PRP and bone marrow treatments), and workers' compensation coordination. The practice also operates GBJ UrgentOrtho for after-hours orthopedic urgent care and provides specialized bunion correction through Lapiplasty 3D. All surgeons are board-certified through the American Board of Orthopaedic Surgery, and the surgery center holds AAAHC accreditation and Medicare certification.

Differentiator

Problem solved

Functional benefit

Brands

• GBJ UrgentOrtho: After-hours orthopedic urgent care clinic providing walk-in services for sports injuries, knee pain, back pain, fractures, sprains, and work-related injuries.

Products and services

• Diagnostic Imaging Services On-site diagnostic imaging including MRI, CT scans, and X-Ray for orthopedic diagnoses and treatment planning, providing same-day answers in the clinic.
• Georgia Bone & Joint Surgery Center Licensed, Medicare-certified, AAAHC-accredited ambulatory surgery center on the Newnan campus performing approximately 3,500 outpatient orthopedic cases annually, including total joint replacements.
• Mako SmartRobotics Joint Replacement Robotic-assisted surgical platform for total knee, partial knee, and total hip replacement using 3D CT-based planning software and AccuStop technology to protect healthy bone during surgery.
• Joint Replacement Surgery Total and partial joint replacement procedures for hip, knee, shoulder, ankle, elbow, wrist, and hand using various surgical approaches including subvastus, Jiffy Knee, and anterior hip techniques.
• The Spine Center Comprehensive spine care including surgical and non-surgical treatment of cervical, thoracic, and lumbar spine conditions delivered by fellowship-trained spine surgeons.
• Physical & Occupational Therapy Outpatient orthopedic physical and occupational therapy services including manual therapy, dry needling, therapeutic exercise, and sports medicine rehabilitation.
• GBJ UrgentOrtho After-hours orthopedic urgent care walk-in clinic for sports injuries, fractures, sprains, and work-related injuries, with extended evening and weekend hours in Newnan.
• Lapiplasty 3D Bunion Correction Patented 3D bunion correction procedure that realigns the unstable foot bone in three dimensions rather than traditional bunion removal, allowing patients to begin walking within days of surgery.
• Telemedicine Virtual Visits Virtual medical visits allowing patients to consult with orthopedic providers from home or office via secure video for initial consultations and follow-up appointments.
• Durable Medical Equipment (DME) Direct-order orthopedic bracing and supports including knee braces, ankle braces, foot braces, carpal tunnel supports, back supports, cervical collars, and tennis elbow straps.
• Workers' Compensation Program Comprehensive orthopedic care for workplace injuries coordinating with employers, claims adjusters, and case managers to deliver same-day treatment and return-to-work support with a single point of contact.
• Center for Orthobiologics Regenerative medicine treatments including platelet-rich plasma (PRP) and bone marrow aspirate (BMA) injections for bone, cartilage, muscle, tendon, and ligament injuries.
• Wide-Bore MRI Scanner Wide-bore MRI scanner installed at the Newnan campus offering increased patient comfort and reduced claustrophobia, accommodating a wider range of body types for diagnostic imaging.

Quantifiable outcome

• 50,000+ surgical patients treated since 2001
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Sutton Orthopaedics, P.C.coreStrategic or Co-development PartnerPartnership with Sutton Orthopaedics, P.C. brings J. Carl Sutton III, M.D. and Michael A. Burke, M.D. into the Georgia Bone & Joint family. The Henry County office at 145 Medical Boulevard, Stockbridge serves patients in Stockbridge, Henry County, and surrounding communities. This partnership expands geographic coverage and combines expertise in orthopedic experience.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Rothman Orthopaedic Institute: National, physician-owned orthopedic practice with clinics, ASCs, and therapy across multiple states. Comparable model with fellowship-trained subspecialists, outpatient joint replacement focus, and integrated PT/OT services.
• EmergeOrtho: Large multi-state orthopedic practice formed via roll-ups of independent groups. Comparable to Georgia Bone & Joint's growth trajectory through physician partnerships and acquisitions (similar to the Sutton Orthopaedics partnership model).
• Peachtree Orthopedics: Established Atlanta-area orthopedic practice with multiple clinic locations, an outpatient surgery center, physical therapy, and digital imaging. Offers the same integrated care model (clinic + ASC + PT) as Georgia Bone & Joint and competes for the same patient pool.
• OrthoCarolina: One of the largest independent orthopedic practices in the U.S., with multiple clinics, ASCs, and therapy across the Charlotte region. Highly comparable business model — multi-subspecialty, physician-owned, integrated ASC and PT — that demonstrates the scaling trajectory available to multi-location orthopedic groups.
• Resurgens Orthopaedics: Large multi-location orthopedic practice serving Metro Atlanta and Georgia. Operates clinics, imaging, therapy, and surgery centers with fellowship-trained subspecialists across spine, sports, joint, hand, and foot/ankle — directly competing with Georgia Bone & Joint for patients and physician referrals in the same geography.

Broad incumbents

• Surgery Partners: Public ASC platform that operates outpatient surgical facilities, including orthopedic-focused centers. Provides context for the ASC economics and strategic value of the surgery center component of Georgia Bone & Joint's business.
• HCA Healthcare: Largest U.S. for-profit hospital operator with significant orthopedic service lines in Georgia. Competes with Georgia Bone & Joint for orthopedic surgical cases through its hospital-based and affiliated outpatient sites.
• United Surgical Partners International (USPI): Largest ASC operator in the U.S. (Tenet subsidiary), partnering with health systems and physicians. Represents the kind of strategic acquirer or partner that could absorb or scale an orthopedic ASC platform like Georgia Bone & Joint's Surgery Center.
• Piedmont Orthopedics: Orthopedic service line of Piedmont Healthcare, a large integrated health system in Georgia. Piedmont is already integrated with Georgia Bone & Joint's scheduling system, demonstrating the overlap in physician referrals and patient flow within the same metro.

Others

• Stryker (Mako): Manufacturer of the Mako SmartRobotics system that Georgia Bone & Joint uses for joint replacement. As the technology vendor, Stryker's commercial terms, capital requirements, and competitive robotic platforms directly affect GBJ's surgical economics and capital plan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gaboneandjoint
• YouTubeyoutube.com/user/georgiaboneandjoint
• Facebookfacebook.com/GaBoneandJoint
• LinkedInlinkedin.com/company/5337389
• Instagraminstagram.com/georgiaboneandjoint

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Georgia Bone and Joint