NiuSource

Name

NiuSource

Legal name

NiuSource Inc.

Website

https://niusource.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Food Ingredient Distribution

NAICS

Chemical and Allied Products Merchant Wholesalers (4246), Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Food-Grade Additives & Functional Ingredients Trading/Wholesale (AFAIAKAI)

akta.pro secondary industries

Vitamins & Minerals (Single Nutrients) (CRADAGAB), Pigments & Carotenoids (Yolk/Skin Colorants) (AFADAKAK)

Keywords

• Food ingredient distribution
• Natural sweeteners
• Food colorants
• Vegan collagen
• Nutraceutical ingredients

Headquarters

HQ city

Causeway Bay

HQ country

Hong Kong SAR China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Food Ingredient Distribution: NiuSource distributes sweeteners and food ingredients to food & beverage, pharmaceutical, nutraceutical, and industrial customers. They purchase from manufacturers and sell to customers, functioning as the sales and distribution arm for the factories they represent. Revenue is generated through product sales at competitive prices, with services including local US inventory, urgent delivery, co-packing, private labeling, and freight consolidation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

NiuSource distributes sweeteners, vitamins, proteins, functional ingredients, natural colorants, and specialty food ingredients to food & beverage, pharmaceutical, nutraceutical, cosmetic, and industrial manufacturers across the United States, South America, and globally. The company acts as the outsourced sales channel and distribution arm for ingredient manufacturer factories it represents, offering local US inventory, urgent delivery, co-packing, private labeling, and freight consolidation services alongside proprietary brands NiuVia (stevia), NiuFruit (monk fruit), NiuShade (natural colors), RECOLLAGEN (vegan collagen), and Crystal E (co-crystal Vitamin E).

Differentiator

Problem solved

Functional benefit

Brands

• NiuVia™: Stevia Reb-A brand - bitter-free, all-natural, non-GMO stevia sweetener utilizing MycoTechnology's MycoZyme technology to remove bitter aftertaste.
• NiuFruit™
• NiuShade™

Products and services

• NiuVia Stevia (Bitter-Free Stevia Reb-A) A proprietary stevia sweetener brand that uses MycoTechnology's MycoZyme process to remove bitter, metallic aftertaste. Sold to food & beverage, nutraceutical, and pharmaceutical manufacturers as a sugar reduction ingredient.
• NiuFruit Monk Fruit Extract A proprietary monk fruit extract sweetener brand based on Mogroside-V, approximately 150-250 times sweeter than sucrose. Distributed to food & beverage and nutraceutical manufacturers as a non-nutritive natural sweetener.
• NiuShade Natural Colorants A proprietary line of natural color concentrates including Curcumin, Beta Carotene, Paprika Oleoresin, Beetroot, Purple Sweet Potato, Cabbage, Radish, Spirulina Extract (phycocyanins), and Titanium Dioxide (NS-C0069). Sold to food & beverage, nutraceutical, and industrial manufacturers for clean label coloring applications.
• RECOLLAGEN (Vegan Collagen) A 100% bio-active, patented technology vegan collagen alternative with no animal source, vegan certified. Launched November 2022 for the Personal Care & Cosmetics Industries with GRAS application in progress for food and nutritional industries. Sold to cosmetics, personal care, and nutraceutical manufacturers.
• Crystal E (Co-crystal Vitamin E Powder) A co-crystal Vitamin E powder developed by partner CoCrystal Pharmatech using co-crystallization technology with amino acids to convert sticky d-alpha tocopherol oil into a stable, free-flowing bioactive powder. Claims 4x better absorption than acetate ester form and 16x better bioavailability than synthetic Vitamin E. Distributed by NiuSource to nutraceutical and pharmaceutical manufacturers.
• NiuSource Sweetness Inhibitor (Lactisole) A sweetness inhibitor product using Lactisole as the active ingredient, which works by blocking sweet receptors. Sold to food & beverage manufacturers for sugar modulation applications.
• Vitamins, Proteins & Functional Ingredients (Distribution) A distribution offering covering vitamins, proteins, and specialty functional ingredients such as PQQ, Phosphatidylserine, Folic Acid, Stevia Polyphenols, and Hydrolyzed Collagen. Sold to nutraceutical and pharmaceutical manufacturers requiring specialized functional ingredients.
• Industrial Specialty Ingredients (TGIC, TiO2) Distribution of industrial specialty ingredients including TGIC (Triglycidyl Isocyanurate) epoxy resin for coatings and powder coatings, and Titanium Dioxide (TiO2) white pigments distributed under the NiuShade NS-C0069 brand in partnership with Venator. Sold to industrial manufacturers.
• Value-Added Distribution Services Value-added distribution services including co-packing, private labeling, freight consolidation, new product development support, and urgent 24-hour delivery available at extra freight cost. Provided to manufacturer customers across all served industries.

Quantifiable outcome

• 100% satisfactory supplier scorecard rating from current customer QA team
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CoCrystal PharmatechcoreStrategic or Co-development PartnerDeveloper and manufacturer of Crystal E (Co-crystal Vitamin E) using breakthrough co-crystallization technology. Their technology converts sticky d-alpha tocopherol oil into a stable, free-flowing Vitamin E powder with greater bioavailability. NiuSource distributes their Crystal E product.
• MycoTechnologycoreTechnology or IntegrationProvider of MycoZyme technology used by NiuSource to produce bitter-free NiuVia Stevia. The all-natural, non-GMO and chemical-free process removes the bitter, metallic aftertaste commonly associated with stevia.
• VenatorminorChannel Partner/ Reseller/ DistributorNiuSource distributes Venator's Titanium Dioxide (TiO2), the most widely used white pigment, under the NiuShade NS-C0069 brand. Venator is a front-runner in the specialized white pigment sector.
• ISO 14001 Certified ManufacturerscoreStrategic or Co-development PartnerNiuSource works with manufacturers who have attained ISO 14001 certification. These manufacturers invest in water treatment facilities, recycle waste, and are continuously monitored by local authorities. All products meet GFSI standards.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kerry Group: Kerry Group is a global taste and nutrition company with a strong portfolio of flavors, natural colors, and functional ingredients, competing with NiuSource's F&B and nutraceutical customers at a much larger scale.
• Cargill: Cargill is a diversified global food and ingredient giant that distributes sweeteners, vitamins, natural colors, and functional ingredients to the same enterprise F&B and nutraceutical customers NiuSource serves.
• Tate & Lyle: Tate & Lyle is a global sweetener and food ingredients incumbent, with its proprietary TASTEVA stevia and broader specialty ingredients portfolio competing across NiuSource's core categories.
• Ingredion: Ingredion is a major global ingredient solutions provider with a deep sweetener and specialty ingredient portfolio, serving the same food, beverage, and nutraceutical customers as NiuSource but at much greater scale and with broader product breadth.
• ADM: ADM is a global food ingredient and agricultural products company with a wide sweetener, color, and functional ingredient portfolio that competes with NiuSource across multiple product lines and customer verticals.

Direct peers

• Sunwin Stevia International: Sunwin is a vertically integrated stevia producer with global distribution, competing directly with NiuSource for natural sweetener share in the F&B and nutraceutical channels.
• SweeGen: SweeGen is a specialty ingredient company focused on stevia and other non-caloric sweeteners, directly competing with NiuSource's NiuVia stevia franchise in serving F&B manufacturers seeking sugar reduction solutions.
• PureCircle (Ingredion): PureCircle is the leading global stevia supplier, now part of Ingredion, and competes head-on with NiuSource's NiuVia stevia offering across the same food and beverage customer base.
• GLG Life Tech: GLG is a Chinese-origin global supplier of high-purity stevia extract, competing with NiuSource's stevia franchise in the same B2B ingredient channel serving food and beverage formulators.
• Layn Natural Ingredients: Layn produces monk fruit (Luo Han Guo) and stevia extracts, directly overlapping with NiuSource's NiuFruit monk fruit and NiuVia stevia brands for natural sweetener customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/NiusourceI
• Facebookfacebook.com/niusource
• LinkedInlinkedin.com/company/niusourceinc
• Instagraminstagram.com/NiuSource

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NiuSource