Kid to Kid
Kid to Kid is a 280+ store children's resale franchise where families sell outgrown clothing, toys, and baby gear for cash or store credit, and shop for gently used items at 30-70% off retail. Founded in 1992 and operated under BaseCamp Franchising, it serves parents of infants to size-14 children across 32 U.S. states and select international markets.
- Company typePrivate
- Founded1992
- HeadquartersAustin, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Kid to Kid does
Kid to Kid is a children's resale retail franchise founded in 1992 by Shauna Sloan and headquartered in North Salt Lake, Utah, operating under parent company BaseCamp Franchising. The company runs a two-sided retail model: consumers bring in gently used children's clothing, shoes, toys, baby gear, and accessories, which are purchased by the store at approximately 25-30% of resale value (paid in cash or with a 20%-bonus store credit valid for three years) and resold at 30-70% discounts off original retail. The franchise spans 280+ independently owned and operated stores across 32 U.S. states plus Canada, Portugal, and Spain, with each franchisee running its own local storefront and marketing.
The operational backbone consists of a proprietary pricing software that standardizes buy offers across the network based on item condition, brand, safety, current demand, and store inventory. Distribution is exclusively through physical franchise locations with no direct-to-consumer e-commerce channel or mobile app; customer acquisition at the local level relies on organic social media (Facebook, Instagram, TikTok with the #Kid2KidFinds hashtag), the corporate website's store locator, a VIP email loyalty program, and word-of-mouth referrals. Charity Fill-A-Bag sales, partnered with buildOn since 2015, raise funds for school construction in developing nations while serving as a community-marketing channel.
Revenue mechanics operate on two streams: (1) retail resale margins from inventory sourced at 25-30% of resale value and sold at 30-70% off retail prices, and (2) franchisor revenue from franchise fees, royalties, and brand/marketing funds under the BaseCamp Franchising umbrella. Sister brand Uptown Cheapskate serves the teen/young-adult resale segment under the same parent. BaseCamp Franchising reported combined system-wide sales exceeding $300 million in 2025 (over 20% YoY growth), with 22 new stores opened that year and 30+ planned for 2026.
Kid to Kid firmographics
Firmographics- Name
- Kid to Kid
- Legal name
- Kid To Kid LLC
- Website
- https://kidtokid.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Kid to Kid is a 280+ store children's resale franchise where families sell outgrown clothing, toys, and baby gear for cash or store credit, and shop for gently used items at 30-70% off retail. Founded in 1992 and operated under BaseCamp Franchising, it serves parents of infants to size-14 children across 32 U.S. states and select international markets.
- Ownership category
- akta.pro rank
Kid to Kid industry classification
Industry- Product category
- Children's Resale Retail
- NAICS
- Used Merchandise Retailers (459510), Used Merchandise Retailers (4595), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Family Clothing Stores (5651), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Kids’ & Baby Apparel Retail (CRAAABAD)
- akta.pro secondary industries
- Off-Price Kids & Family Department Stores (CRAGAEAE), Traditional Toy Stores (CRALAFAA)
Keywords
Where Kid to Kid is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kid to Kid business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Retail Resale of Children's Items: Kid to Kid generates revenue by purchasing gently used children's clothing, shoes, toys, baby gear and other items from consumers at a fraction of their resale value (typically 25-30%), and reselling them at higher price points in their retail stores. The company also offers store credit with 20% bonus as an alternative payment method, encouraging repeat business.
- Franchise Fees: Kid to Kid operates as a franchise system under BaseCamp Franchising. The company generates revenue through franchise fees from independent operators who open and operate Kid to Kid retail locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Cash Payout - Customers receive cash immediately for accepted items |
| Transaction based/ take rate | Pay-as-you-go | Store Credit - Customers receive store credit with 20% bonus |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Kid to Kid product offering
Product offeringCore offering
Kid to Kid operates franchised retail storefronts where families sell and purchase gently used children's clothing, shoes, toys, baby gear, books, outdoor equipment, sports gear, dancewear and costumes. Sellers receive instant cash or store credit with a 20% bonus based on a proprietary pricing algorithm, and shoppers typically save 30-70% off retail. The brand also licenses its concept to independent franchisees under BaseCamp Franchising.
Product overview
Kid to Kid is a children's resale retail franchise operating over 280 brick-and-mortar locations across 32 U.S. states and international markets (Canada, Portugal, Spain). Founded in 1992 and headquartered in North Salt Lake, Utah, the company operates under BaseCamp Franchising alongside sister concept Uptown Cheapskate. The core product is the kids' resale store model where customers sell gently used children's items for cash or store credit, or shop from curated inventory of kids' clothing, shoes, toys, baby gear, and accessories at discounted prices. The company also offers franchise opportunities and runs community programs including Charity Fill-A-Bag sales benefiting school construction in developing nations through its buildOn partnership. A VIP loyalty program provides exclusive deals and rewards to registered customers.
Differentiator
Problem solved
Functional benefit
Brands
- Uptown Cheapskate: Sister concept for teens and young adults - upscale thrift brand operated by same parent company BaseCamp Franchising.
Products and services
- Kid to Kid Kids Resale Retail Walk-in resale service where families sell gently used children's clothing, shoes, toys, baby gear, books, outdoor equipment, sports gear, dancewear, and costumes for instant cash or store credit, and shop inventory priced at up to 70% off retail. Targets parents and caregivers of infants through size-14 children across 280+ franchise stores.
- Kid to Kid Franchise Opportunity Licensed franchise offering that lets independent operators open and run a Kid to Kid resale store using the brand, operating model, and proprietary pricing tools. Marketed to entrepreneurs and small-business investors; included in Entrepreneur's 2024 Franchise 500 at rank #395.
Quantifiable outcome
- Customers save up to 70% off retail prices on children's items
- +4 more outcomes
Companies that use Kid to Kid
Customer profileSegments2 records
Ideal customer profiles2 records
Kid to Kid technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Kid to Kid partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- buildOncoreKid to Kid partners with buildOn, a nonprofit organization dedicated to building schools in developing nations. Since 2015, the company has built 15 schools in underserved nations including Haiti, Nicaragua, Nepal, Mali, Senegal, Burkina Faso, and Malawi. Local stores host annual Charity Fill-A-Bag sales where 100% of proceeds go directly to buildOn for school construction.
- Uptown CheapskatecoreKid to Kid and Uptown Cheapskate are sister concepts under BaseCamp Franchising. Kid to Kid focuses on children's items while Uptown Cheapskate serves teens and young adults. Both brands share the same sustainable resale mission and have jointly built schools through the buildOn partnership.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
Kid to Kid competitors and assessment
Company assessmentBroad incumbents
- Poshmark: Online peer-to-peer marketplace for resale apparel, including a growing kids' category — offers an alternative sell-side channel that competes for parents' closet-cleanout attention against Kid to Kid's store-based buy flow.
- The RealReal: Online luxury consignment marketplace — a broader resale incumbent demonstrating how digital resale models have scaled. Less a direct competitor for kids' items but a category-sharer signaling industry direction.
- ThredUp: Public online resale platform for women's and kids' apparel — competes with Kid to Kid on the kids' side but operates a fundamentally different online-only, consignment-led model with national scale.
- Buffalo Exchange: Established brick-and-mortar resale chain primarily for adults, with comparable cash-for-clothing buy mechanics. A broader resale incumbent rather than a kids' specialist but operates on similar swap-and-shop economics.
Direct peers
- Uptown Cheapskate: Sister concept under BaseCamp Franchising serving teens and young adults with the same upscale resale franchise model. Directly comparable in operating model, pricing software, buildOn charity partnership, and franchise structure.
- Crossroads Trading: Regional resale retailer operating across multiple U.S. states with cash-for-clothing buy mechanics similar to Kid to Kid's — adult-focused but methodologically comparable in-store resale formats.
- Style Encore: Winmark Corporation's women's resale franchise — uses the same franchise resale playbook as Kid to Kid but targets a different demographic, providing a model parallel and competitive adjacency.
- Once Upon A Child: Winmark Corporation's children's and maternity resale franchise — the largest direct competitor to Kid to Kid in kids' resale retail, with similar buy-sell-store credit mechanics and significantly larger national footprint.
- Plato's Closet: Winmark Corporation's teen/young adult resale franchise, operated under nearly identical mechanics to Kid to Kid's sister brand Uptown Cheapskate — making it a close parallel on the teens side of the demographic.
- Play It Again Sports: Winmark Corporation's sporting goods resale franchise — shares the franchise-resale DNA with Kid to Kid, with similar buy-sell pricing mechanics but a different merchandise vertical.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kid to Kid social profiles
Digital presenceKid to Kid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kid to Kid leadership team
Management profileNumber of profiles
Profiles1 record
Kid to Kid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kid to Kid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kid to Kid
What does Kid to Kid do?
Kid to Kid operates franchised retail storefronts where families sell and purchase gently used children's clothing, shoes, toys, baby gear, books, outdoor equipment, sports gear, dancewear and costumes. Sellers receive instant cash or store credit with a 20% bonus based on a proprietary pricing algorithm, and shoppers typically save 30-70% off retail. The brand also licenses its concept to independent franchisees under BaseCamp Franchising.
Is Kid to Kid a public or private company?
Kid to Kid is a private company. It is classified as corporate owned and is currently operating.
When was Kid to Kid founded?
Kid to Kid was founded in 1992. It employs 51 to 100 people.
Where is Kid to Kid based?
Kid to Kid is headquartered in Austin, United States, in the North America region.
How does Kid to Kid make money?
Two revenue lines are on record. Retail Resale of Children's Items are the primary driver. The others are franchise Fees.
Who are Kid to Kid's main competitors?
Broad incumbents on record are Poshmark, The RealReal, ThredUp and Buffalo Exchange. Direct peers are Uptown Cheapskate, Crossroads Trading, Style Encore, Once Upon A Child, Plato's Closet and Play It Again Sports.
Does Kid to Kid have an API?
No public API is recorded for Kid to Kid.
What industry is Kid to Kid in?
Kid to Kid's product category is Children's Resale Retail. Its primary akta.pro industry code is CRAAABAD, Kids’ & Baby Apparel Retail, with a secondary code of CRAGAEAE, Off-Price Kids & Family Department Stores. Its NAICS code is 459510 and its SIC code is 5651.