Strategy Labs
Strategy Labs is a privately held, U.S.-based performance marketing agency that manages paid media, creative, and strategy services for DTC and e-commerce brands, optimizing campaigns for profit and contribution margin rather than ROAS. Its clients span DTC, auto parts, healthcare education, nonprofit, food & beverage, and home & garden.
- Company typePrivate
- Founded2018
- HeadquartersSpokane, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Strategy Labs does
Strategy Labs is a privately held, full-service performance marketing agency headquartered in Spokane Valley, Washington, founded in 2018 by former in-house marketing leaders. The firm positions itself against traditional paid media agencies by optimizing marketing investment for contribution margin and net profit rather than for ROAS, clicks, or conversion volume. Its core services span paid media management across Meta, TikTok, Google, Amazon, and YouTube; business-grade strategy and consulting tied to LTV and contribution margin; P&L-linked data analytics; and a broad creative practice that includes branding, web/digital, content, photography, print, and physical/environmental design (notably a recent full rebrand for a restaurant client, Uno Más Tacos & Tequila).
The agency's technology stack is not proprietary; it leverages standard third-party platforms for paid media buying, analytics (Google Analytics, Klaviyo), and creative production, with AI used as a productivity layer within its photo and video production workflow. There is no disclosed SaaS product, API, or platform offering, and the business is structured as a managed services and professional services firm rather than a software company.
Strategy Labs generates revenue through recurring managed-service retainers for paid media, project-based SOWs for creative (typically 50% deposit upfront, tiered by project size from 2 to 9+ weeks), and standalone strategy/consulting engagements. A free Performance Audit serves as the primary top-of-funnel lead magnet, converting prospects into paying engagements through discovery calls and formal SOWs. The go-to-market is sales-led, targeting DTC e-commerce brands and larger marketplace operators that have scaled from roughly $1M to over $10M in revenue, with a long-tenured anchor engagement in Diesel Power Products (8+ years) and a broader portfolio spanning auto parts, DTC sleep, healthcare education, nonprofit/genealogy, food & beverage, and home & garden. The firm operates exclusively in the U.S. domestic market, is bootstrapped with no disclosed institutional capital, and runs an internal sub-brand called 'The Lab' for experimental marketing initiatives.
Strategy Labs firmographics
Firmographics- Name
- Strategy Labs
- Legal name
- Strategy Labs
- Website
- https://strategylabs.us
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Strategy Labs is a privately held, U.S.-based performance marketing agency that manages paid media, creative, and strategy services for DTC and e-commerce brands, optimizing campaigns for profit and contribution margin rather than ROAS. Its clients span DTC, auto parts, healthcare education, nonprofit, food & beverage, and home & garden.
- Ownership category
- akta.pro rank
Strategy Labs industry classification
Industry- Product category
- Digital Marketing Agency Services
- NAICS
- Marketing Consulting Services (541613), Advertising Agencies (541810), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Content Strategy & Planning (BPAFAIAG)
- akta.pro secondary industry
- Brand & Portfolio Strategy Consulting (MPAAAFAB)
Keywords
Where Strategy Labs is headquartered
LocationHeadquarters
- HQ city
- Spokane
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Strategy Labs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Managed Paid Media Services: Full-service paid media management across Meta, TikTok, Google, Amazon, and YouTube platforms. Managed to profit metrics (contribution margin, LTV) rather than ROAS alone. Revenue is recurring as a managed retainer.
- Creative Services: Full-service creative production including branding, web design, email marketing, print, photography, and video. Billed per project scope (SOW) with 50% deposit upfront. Additional revision rounds billed as change orders.
- Strategy & Consulting: Business-grade media strategy and consulting tied to contribution margin and LTV. Provided as part of managed services engagement or standalone consulting.
- Performance Audit (Free): Free performance audit used as a lead magnet and top-of-funnel engagement. Imports client ad accounts, benchmarks against industry averages, and surfaces P&L improvement opportunities. Designed to convert prospects into paying managed services clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing defined per SOW post-discovery |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Strategy Labs product offering
Product offeringCore offering
Strategy Labs is a profit-focused performance marketing agency that manages paid media campaigns across Meta, TikTok, Google, Amazon, and YouTube, optimized for contribution margin and customer lifetime value rather than traditional ROAS metrics. It complements media management with paid media creative, P&L-connected data analytics, business-grade strategy consulting, and a full-service creative studio spanning branding, web design, content, photography, print, and physical/environmental design. A free Performance Audit serves as a lead-generation entry point, and The Lab operates as an internal sub-brand for experimental work.
Product overview
Strategy Labs is a performance-focused marketing agency offering a unified suite of services built around profit optimization rather than traditional ROAS metrics. The core offering combines Paid Media Management (Meta, TikTok, Google, Amazon, YouTube) with Strategy & Consulting, Paid Media Creative, Data Analytics, and Full-Service Creative (branding, digital/web, content, photography, print, physical/environmental). A free Performance Audit serves as an entry-point service, while The Lab operates as a sub-brand for experimental initiatives. The agency follows a five-step process: Audit, Strategy, Launch, Optimize, and Scale.
Differentiator
Problem solved
Functional benefit
Products and services
- Paid Media Management Full-service paid media management across Meta, TikTok, Google, Amazon, and YouTube, optimized for profit metrics (contribution margin, LTV) rather than ROAS alone, delivered as a recurring managed retainer for brands seeking to scale media profitably.
- Strategy & Consulting Business-grade media planning, strategy, and consulting services tied to contribution margin and customer lifetime value, designed to connect marketing investment to bottom-line profit outcomes for brand and e-commerce clients.
- Paid Media Creative Advertising creative development designed for profitable sales rather than CTR optimization, intended to be used alongside Strategy Labs' paid media management engagements.
- Data Analytics Reporting and analytics services connected to P&L impact rather than vanity metrics, including profitability analysis by channel, product, and customer cohort for brand decision-makers.
- Full-Service Creative Comprehensive creative services covering branding, web design, content, photography, print, and physical/environmental design for long-term brand building, billed per project SOW with 50% deposit upfront and two included revision rounds.
- Brand & Identity Identity systems development including naming, verbal identity, stationery, corporate collateral, iconography, brand audits, and internal brand activation for brands seeking to define or refresh their core brand assets.
- Digital & Web Website design and development services including UI/UX design, email marketing, design systems, landing pages, and app/product UI builds for brands needing digital customer experiences.
- Content & Strategy Content creation services including content strategy, copywriting, infographic and data visualization, presentation design, illustration, editorial direction, white papers, and case study design for brands investing in owned media.
- Photography & Visual Production Visual production services including AI-driven photo and video, photography direction, product photography, photo retouching, asset library development, and motion graphics for brands needing professional product and brand imagery.
- Print & Publishing Print design services including direct mail, publication design, catalog design, billboard and OOH design, brochures, posters, event programs, and press kits for brands executing offline marketing campaigns.
- Physical & Environmental Physical brand elements including packaging design, trade show collateral, environmental and signage design, merch and apparel design, window displays, and branded experiential moments for brands with physical retail or event presences.
- Performance Audit Free performance analysis that imports client ad accounts, benchmarks performance against industry standards, and surfaces P&L improvement opportunities, designed to convert prospects into paying managed services clients through a discovery call.
Quantifiable outcome
- Diesel Power Products: revenue grew from $20M (2018) to $70M+ (2025) — a 250% increase — with customer count growing from 40K to 140K+ over 8+ year partnership.
- +4 more outcomes
Companies that use Strategy Labs
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Strategy Labs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Strategy Labs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The LabminorA sub-brand initiative operated by Strategy Labs at thelab.strategylabs.us, positioned as a 'trusted partner of The Lab' for testing new approaches and extending reach. The relationship is internal/cross-brand rather than an external partnership.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Strategy Labs competitors and assessment
Company assessmentDirect peers
- Coalition Technologies: Full-service digital marketing and web development agency offering SEO, paid media, and design. Competes for similar e-commerce and DTC clients with an integrated creative-plus-media model.
- Disruptive Advertising: Performance marketing agency focused on paid media management and conversion optimization for mid-market and enterprise clients. Closely comparable business model, platform mix, and client size to Strategy Labs.
- KlientBoost: Boutique performance marketing agency specializing in paid media, CRO, and creative for SaaS and e-commerce. Comparable boutique scale, paid-media-led offering, and growth-stage client base.
- MuteSix: Performance marketing agency for DTC and e-commerce brands running multi-platform paid media and creative. Directly comparable service mix and customer segment to Strategy Labs.
- Lounge Lizard: Full-service digital marketing and creative agency offering branding, web, and paid media. Overlaps with Strategy Labs on the creative/branding services stack for similar mid-market clients.
- AdVenture Media Group: Performance marketing agency focused on paid media management, training, and ROI-driven campaigns. Comparable boutique positioning with similar paid-led service stack.
- Power Digital Marketing: Full-service performance and brand marketing agency combining paid media, SEO, creative, and analytics. Targets similar DTC and e-commerce client profiles with an integrated services model like Strategy Labs.
- Common Thread Collective: Agency and growth platform focused on DTC and e-commerce brands, pairing paid media with a profit/LTV lens. Mirrors Strategy Labs' P&L-first positioning within the same DTC vertical.
Broad incumbents
- WebFX: Large full-service digital marketing agency providing paid media, SEO, web design, and content. Competes for mid-market marketing budgets with a much broader portfolio than Strategy Labs.
- Tinuiti: Large independent performance marketing agency offering paid media, SEO, creative, and analytics across the same platforms Strategy Labs uses. Overlaps on capabilities but operates at significantly greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Strategy Labs social profiles
Digital presenceStrategy Labs compliance and trust
Trust signalCompliance2 records
Strategy Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Strategy Labs leadership team
Management profileNumber of profiles
Strategy Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Strategy Labs M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Strategy Labs
What does Strategy Labs do?
Strategy Labs is a profit-focused performance marketing agency that manages paid media campaigns across Meta, TikTok, Google, Amazon, and YouTube, optimized for contribution margin and customer lifetime value rather than traditional ROAS metrics. It complements media management with paid media creative, P&L-connected data analytics, business-grade strategy consulting, and a full-service creative studio spanning branding, web design, content, photography, print, and physical/environmental design. A free Performance Audit serves as a lead-generation entry point, and The Lab operates as an internal sub-brand for experimental work.
Is Strategy Labs a public or private company?
Strategy Labs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Strategy Labs founded?
Strategy Labs was founded in 2018. It employs 11 to 50 people.
Where is Strategy Labs based?
Strategy Labs is headquartered in Spokane, United States, in the North America region.
How does Strategy Labs make money?
Four revenue lines are on record. Managed Paid Media Services are the primary driver. The others are creative Services, strategy & Consulting and performance Audit (Free).
Who are Strategy Labs's main competitors?
Direct peers on record are Coalition Technologies, Disruptive Advertising, KlientBoost, MuteSix, Lounge Lizard, AdVenture Media Group, Power Digital Marketing and Common Thread Collective. Broad incumbents are WebFX and Tinuiti.
Does Strategy Labs have an API?
No public API is recorded for Strategy Labs.
What industry is Strategy Labs in?
Strategy Labs's product category is Digital Marketing Agency Services. Its primary akta.pro industry code is BPAFAIAG, Content Strategy & Planning, with a secondary code of MPAAAFAB, Brand & Portfolio Strategy Consulting. Its NAICS code is 541613 and its SIC code is 7311.