UGÉPA
UGÉPA is a privately held French manufacturer and creator of decorative wallpapers, founded in 1974 and operating from a single Moreuil production facility with 8 million rolls of annual capacity. It serves B2B decorators and B2C consumers across multiple countries through a multilingual direct e-commerce storefront, selling 13 collections of intissé and paper wallpapers at €36.90–€94.90 per roll.
- Company typePrivate
- Founded1974
- HeadquartersMoreuil, France
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What UGÉPA does
UGÉPA is a French industrial manufacturer and creator of decorative wallpapers, founded in 1974 and headquartered at its sole production facility in Moreuil, in the Somme department approximately 150 km north of Paris. The company operates as a privately held SA à conseil d'administration (SIRET 74172026200012) with 105 employees, including a six-person in-house creation team that develops its wallcovering trends. UGÉPA claims the position of the last remaining French creator and manufacturer of wallpapers, an identity it reinforces across its marketing as '100% fabriqué en France.'
The product offering is built around two substrate types, intissé/non-woven and traditional paper, supplied in standard 106 cm × 10.05 m rolls and organized into 13 named collections (including VENEZIA, VENEZIA 2, ARTIFICE, BRUT, FLORA/SWEET DREAMS, CONCEPT, LA BELLE HISTOIRE, BOTANIQUE, ELEGANCE, ILLUSION, MY KINGDOM, NOMADE, and LOFT), spanning styles such as trompe-l'oeil, wood, brick, tile, geometric, medallion, nature, character, stripe, and uni, with 16 color options. The Moreuil facility has a stated annual production capacity of 8 million rolls. Per-roll retail prices range from €36.90 to €94.90 depending on collection and design complexity.
Commercially, UGÉPA runs a sales-led, direct-to-customer model via its multilingual e-commerce storefront on ugepa.com, available in French, English, German, and Russian. It serves both B2B interior decorators and B2C consumers of all sizes across multiple countries, with no disclosed distribution partnerships or named anchor accounts. Revenue is generated entirely through one-time wallpaper product sales; no subscription, licensing, or recurring revenue streams are present, and no financial figures, investor backing, or M&A activity are disclosed in the source material.
UGÉPA firmographics
Firmographics- Name
- UGÉPA
- Legal name
- UGEPA - SA à conseil d'administration
- Website
- https://ugepa.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- UGÉPA is a privately held French manufacturer and creator of decorative wallpapers, founded in 1974 and operating from a single Moreuil production facility with 8 million rolls of annual capacity. It serves B2B decorators and B2C consumers across multiple countries through a multilingual direct e-commerce storefront, selling 13 collections of intissé and paper wallpapers at €36.90–€94.90 per roll.
- Ownership category
- akta.pro rank
UGÉPA industry classification
Industry- Product category
- Wall Coverings
- NAICS
- All Other Converted Paper Product Manufacturing (322299)
- SIC
- Papers & Allied Products (2600)
- akta.pro primary industry
- Colored, Art & Premium Paper Manufacturing (IMAMAEAG)
- akta.pro secondary industry
- Decoration & Branding Services (Printing, Hot Stamping, Metallization, Labeling) (IMALAJAN)
Keywords
Where UGÉPA is headquartered
LocationHeadquarters
- HQ city
- Moreuil
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
UGÉPA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Wallpaper Product Sales: UGÉPA generates revenue through the manufacture and sale of wallpaper products across multiple collections. Products are sold as individual rolls with prices ranging from €36.90 to €94.90 per unit. The company serves clients of all sizes internationally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard wallpaper rolls priced between €36.90 and €94.90 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
UGÉPA product offering
Product offeringCore offering
UGÉPA manufactures and sells wallpapers at its Moreuil (Somme, France) facility, producing 8 million rolls per year on paper and non-woven (intissé) substrates in standardized 106 cm x 10.05 m rolls. Its range spans 13 named design collections — including VENEZIA, VENEZIA 2, ARTIFICE, BRUT, FLORA/SWEET DREAMS, CONCEPT, LA BELLE HISTOIRE, BOTANIQUE, ELEGANCE, ILLUSION, MY KINGDOM, NOMADE, and LOFT — covering trompe-l'oeil, wood, brick, tile, geometric, nature, animal, medallion, and plain styles in 16 color options. Products are sold per roll, priced from €36.90 to €94.90, through its own multilingual e-commerce site to professional decorators and individual consumers worldwide.
Product overview
UGÉPA is a French wallpaper manufacturer and creator offering a comprehensive portfolio of wallpaper products manufactured 100% in France at its facility in Moreuil, Somme. The product lineup consists of two main wallpaper support types (Intissé/Non-Woven and Papier/Paper) with rolls measuring 106 cm x 10.05 m. Products are organized into 13 named collections including VENEZIA, VENEZIA 2, ARTIFICE, BRUT, FLORA/SWEET DREAMS, CONCEPT, LA BELLE HISTOIRE, BOTANIQUE, ELEGANCE, ILLUSION, MY KINGDOM, NOMADE, and LOFT. Each collection offers various styles (ANIMAUX, BOIS, BRIQUE, CARRELAGE, CITY, DESIGN, GEOMETRIQUE, MEDAILLON, NATURE, PERSONNAGE, RAYURE, TROMPE L'OEIL, UNI), 16 color options, and room destination categories (Chambre Ado, Chambre enfant, Pièce à vivre, Salle de bain, Trompe l'oeil). Individual products are identified by reference codes (e.g., M67399D, A61803) with prices ranging from €36.90 to €94.90 per unit.
Differentiator
Problem solved
Functional benefit
Products and services
- UGÉPA Wallpaper Products
Companies that use UGÉPA
Customer profileSegments2 records
Ideal customer profiles2 records
UGÉPA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
UGÉPA partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
UGÉPA competitors and assessment
Company assessmentDirect peers
- Graham & Brown: One of Europe's largest wallpaper manufacturers, founded in the UK in 1946. Directly comparable to UGÉPA as a heritage wallpaper brand with a strong designer-led portfolio, multiple collections, and international distribution across Europe.
- AS Création Tapeten: Germany's leading wallpaper manufacturer and a major European player with a broad designer collection portfolio. Directly comparable to UGÉPA in product category, European footprint, and reliance on pattern design and collections.
- Erismann & Cie. Long-established German wallpaper manufacturer with a wide range of collections and patterns. Comparable to UGÉPA in mid-market to premium European wallpaper manufacturing, particularly in cross-border sales.
- Marburger Tapetenfabrik (Marburg): German designer wallpaper manufacturer known for high-end, design-forward wallcoverings. Comparable to UGÉPA's trompe-l'oeil and decorative collections, competing in the premium design-led wallpaper segment.
- York Wallcoverings: One of North America's largest wallpaper manufacturers with an extensive licensed and designer pattern portfolio. Directly comparable to UGÉPA as a manufacturer selling multiple collections to decorators and consumers.
- Brewster Home Fashions: US-based wallpaper manufacturer with broad pattern and brand-licensed collections. Comparable to UGÉPA in product category, collection-based merchandising, and multi-channel distribution to decorators and retailers.
- Grandeco Wallfashion Group: Belgian-headquartered European wallpaper manufacturer with extensive collection rollouts across multiple price tiers. Directly comparable to UGÉPA as a European mid-market wallpaper manufacturer with international reach.
- Sanderson Design Group: British heritage brand group owning Morris & Co., Sanderson, and other wallpaper and fabric brands. Comparable to UGÉPA in heritage positioning, designer-led wallpaper collections, and premium interior decoration segment.
- Cole & Son: UK-based premium wallpaper manufacturer known for pattern-led, design-forward collections. Comparable to UGÉPA in premium design positioning, decorative patterns (including trompe-l'oeil), and decorator-focused sales.
Broad incumbents
- Farrow & Ball: UK-based premium paint and wallpaper brand. Overlaps with UGÉPA in premium designer wallpaper, but operates a much broader paints-led portfolio and a larger global retail footprint, making it a broader incumbent rather than a direct manufacturing peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
UGÉPA financial estimates
Financial estimateRevenue estimate
Valuation estimate
UGÉPA leadership team
Management profileNumber of profiles
Profiles2 records
UGÉPA funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UGÉPA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UGÉPA
What does UGÉPA do?
UGÉPA manufactures and sells wallpapers at its Moreuil (Somme, France) facility, producing 8 million rolls per year on paper and non-woven (intissé) substrates in standardized 106 cm x 10.05 m rolls. Its range spans 13 named design collections — including VENEZIA, VENEZIA 2, ARTIFICE, BRUT, FLORA/SWEET DREAMS, CONCEPT, LA BELLE HISTOIRE, BOTANIQUE, ELEGANCE, ILLUSION, MY KINGDOM, NOMADE, and LOFT — covering trompe-l'oeil, wood, brick, tile, geometric, nature, animal, medallion, and plain styles in 16 color options. Products are sold per roll, priced from €36.90 to €94.90, through its own multilingual e-commerce site to professional decorators and individual consumers worldwide.
Is UGÉPA a public or private company?
UGÉPA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UGÉPA founded?
UGÉPA was founded in 1974. It employs 101 to 250 people.
Where is UGÉPA based?
UGÉPA is headquartered in Moreuil, France, in the Europe region.
How does UGÉPA make money?
One revenue line is on record: wallpaper Product Sales.
Who are UGÉPA's main competitors?
Direct peers on record are Graham & Brown, AS Création Tapeten, Erismann & Cie., Marburger Tapetenfabrik (Marburg), York Wallcoverings, Brewster Home Fashions, Grandeco Wallfashion Group, Sanderson Design Group and Cole & Son. Farrow & Ball is listed as a broad incumbent.
Does UGÉPA have an API?
No public API is recorded for UGÉPA.
What industry is UGÉPA in?
UGÉPA's product category is Wall Coverings. Its primary akta.pro industry code is IMAMAEAG, Colored, Art & Premium Paper Manufacturing, with a secondary code of IMALAJAN, Decoration & Branding Services (Printing, Hot Stamping, Metallization, Labeling). Its NAICS code is 322299 and its SIC code is 2600.