Cumberland Healthcare Hospital

What Cumberland Healthcare Hospital does

Cumberland Healthcare Hospital (legal entity Cumberland Memorial Hospital, Inc.) is a non-profit community healthcare system founded in 1956 and headquartered in Cumberland, Wisconsin. The organization operates a 24/7 emergency hospital in Cumberland, a satellite primary care clinic in Turtle Lake, and an integrated on-site retail pharmacy (Maple Ridge), serving the general patient population of northwestern Wisconsin. Service breadth spans emergency and inpatient care, primary care, surgery (including general surgery, orthopedics, and total joint replacement), specialty services (cardiology, oncology/infusion, pulmonology, endocrinology, urology, ophthalmology, ENT, pain management, podiatry), diagnostic imaging (MRI, PET, mammography, low-dose lung screening), laboratory, rehabilitation (physical, occupational, speech, cardiac, pulmonary, lymphedema), and women's and pediatric health. Ancillary operations include the Harvest Grill cafeteria, the Corner Boutique gift shop, and community education programming including a "Healthier You" podcast and YouTube channel.

The technology stack is built on commercial healthcare IT rather than proprietary platforms: a MEDITECH Cloud-based patient portal (cmhecuportal.meditech.cloud) provides electronic health record access, messaging, and appointment scheduling; telehealth is delivered as a core remote-care channel; and PersonaPay integrates online bill payment. The organization does not develop or own proprietary software, patents, or trademarks according to disclosed information. Cybersecurity, compliance, and privacy operations are referenced through a Corporate Compliance program and a Privacy Office contact line.

Revenue mechanics for this non-profit entity derive from patient service revenue across Medicare, Medicaid, and commercial payers, supplemented by retail pharmacy (Maple Ridge), cafeteria, and gift shop income. No pricing or revenue figures are publicly disclosed and the facility maintains a "Price Transparency" link on its website. Go-to-market is entirely local and direct: in-person care at the Cumberland hospital and Turtle Lake clinic, telehealth for remote patients, and self-serve digital touchpoints through the portal and online bill pay. The company operates as an independent non-profit with no parent organization, venture capital, private equity, or external ownership structure disclosed in available sources.

Name

Cumberland Healthcare Hospital

Legal name

Cumberland Memorial Hospital, Inc.

Website

https://cumberlandhealthcare.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

51–100 employees

Short description

Cumberland Healthcare Hospital is a non-profit community healthcare system in northwestern Wisconsin operating a 24/7 emergency hospital in Cumberland and a satellite clinic in Turtle Lake, serving rural patients with comprehensive medical, surgical, diagnostic, and rehabilitation services.

Ownership category

akta.pro rank

Product category

Community Hospital Services

NAICS

General Medical and Surgical Hospitals (6221), Ambulatory Health Care Services (621), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Ambulatory Specialty Clinics (Multi-Specialty & Single-Specialty) (HLAFABAA)

akta.pro secondary industries

Oncology & Cancer Specialty Hospitals (HLAFAHAC), Ambulatory Cardiology Diagnostic & Procedure Centers (Non-hospital-based) (HLAFABAK)

Keywords

• Rural hospital services
• Emergency medical care
• Primary care clinic
• Diagnostic imaging services
• Rehabilitation therapy services

Headquarters

HQ city

Cumberland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Distribution channels3 records

Marketing channels4 records

Core offering

Cumberland Healthcare Hospital is a non-profit community healthcare system providing 24/7 emergency care, inpatient medical/surgical services, primary care, and a broad range of specialty programs (cardiology, oncology, orthopedics, general surgery, women's health, ENT, urology, ophthalmology, podiatry, endocrinology) at its Cumberland, WI hospital and two clinics in Cumberland and Turtle Lake. The system also offers diagnostic imaging, laboratory, rehabilitation (physical, occupational, speech therapy), telehealth, and an on-site retail pharmacy, serving as a comprehensive rural healthcare provider in northwestern Wisconsin.

Product overview

Cumberland Healthcare Hospital is a community healthcare system offering comprehensive medical services through a multi-facility model consisting of a hospital, two clinics (Cumberland and Turtle Lake), and retail pharmacy. The organization provides a broad range of clinical services including emergency care, primary care, specialty services (cardiology, orthopedics, oncology, pulmonary medicine), diagnostic imaging, laboratory, rehabilitation, and surgical services. Patient-facing digital services include a MEDITECH-based Patient Portal for health record access and an online bill payment system. The hospital also operates ancillary services such as a cafeteria (Harvest Grill), gift shop, and community health education programs including a podcast series.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Department
• Cardiology Services Heart care services including diagnostics, treatment, and cardiac rehabilitation for patients in northwestern Wisconsin.
• Radiology and Imaging Medical imaging services including X-rays, MRI, PET scans, mammography, and low-dose lung cancer screening for diagnostic purposes.
• Laboratory Services Diagnostic testing services for blood work, urinalysis, and other medical laboratory analyses, including direct access lab testing for patients.
• Rehabilitation Services Physical therapy, occupational therapy, speech-language pathology, cardiac and pulmonary rehabilitation, lymphedema therapy, and functional capacity evaluation programs.
• Oncology and Infusion Services Cancer treatment services including chemotherapy infusion therapy for oncology patients in the rural Wisconsin region.
• Surgical Services General surgery procedures including colonoscopy, orthopedic surgery, and total joint replacement, supported by total joint education programs.
• Women's Health Services Comprehensive women's health including gynecological services, mammography, lactation/breastfeeding support, and walk-in mammography screening.
• Telehealth Services Virtual healthcare appointments allowing patients to connect with providers remotely for consultations and follow-up care.
• Cumberland Clinic (Family Medicine) Primary care and family medicine clinic located at 1705 16th Ave, Cumberland, WI 54829, providing outpatient medical services for all ages.
• Turtle Lake Center Satellite clinic location at 632 US Highway 8, Turtle Lake, WI 54889, providing primary care and medical services to the Turtle Lake, Wisconsin community.
• Hospital Facility (Inpatient Care) Inpatient hospital facility offering emergency department, surgical services, medical/surgical inpatient care, skilled swing bed, and overnight patient care at the Cumberland, WI location.
• Maple Ridge Pharmacy On-site retail pharmacy providing prescription medications and pharmaceutical services to patients of Cumberland Healthcare.
• Occupational Health Services Occupational health services for regional employers including DOT physicals, work injury treatment, and functional capacity evaluations.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hayward Area Memorial Hospital: Independent rural Wisconsin community hospital offering multi-specialty outpatient and inpatient care. Comparable in scale, geographic setting, and service breadth.
• Amery Hospital & Clinic: Small independent rural Wisconsin community hospital and clinic. Most directly comparable on size, scope, rural Wisconsin setting, and non-profit independent operating model.
• Spooner Health: Small rural Wisconsin community hospital providing emergency, primary, and specialty services. Closely comparable scale, service mix, and rural Wisconsin operating context.

Regional players

• Gundersen Health System: Non-profit regional health system based in western Wisconsin with community hospitals and multi-specialty clinics. Comparable non-profit rural provider model with similar specialty breadth.
• Essentia Health: Integrated health system serving rural communities across Wisconsin, Minnesota, and North Dakota with hospitals and multi-specialty clinics. Directly comparable footprint, payer mix, and rural service model.
• ThedaCare: Non-profit community health system serving northeast and central Wisconsin with hospitals and physician clinics. Comparable as a similarly scaled non-profit regional provider with multi-specialty rural service delivery.
• Aspirus Health: Non-profit rural Wisconsin and Upper Michigan health system with community hospitals and clinics. Directly comparable scale, geography, and service mix to Cumberland.

Broad incumbents

• Marshfield Clinic Health System: Large integrated Wisconsin health system with hospitals and clinics across rural and mid-sized communities. Highly comparable as a regional multi-specialty provider serving similar rural Wisconsin demographics and offering acquisition/affiliation logic for Cumberland.
• Mayo Clinic Health System: Major regional health system operating community hospitals across Wisconsin, Minnesota, and Iowa. Compares as a broader incumbent with embedded rural community hospitals that compete for the same patient outmigration flows Cumberland targets to retain.
• Hospital Sisters Health System (HSHS): Catholic-affiliated multi-state health system operating community hospitals in Wisconsin and Illinois. Comparable as a regional system pursuing rural community hospital partnerships with similar service breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@cumberlandhealthcare-wi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cumberland Healthcare Hospital