Spooner Health

What Spooner Health does

Spooner Health is a 25-bed critical access hospital (CAH) located in Spooner, Wisconsin, founded in 1955 and operating under the federal CAH designation since 2004. It serves Washburn County and surrounding rural communities with acute inpatient care, 24/7 emergency services, primary care, diagnostic imaging (including 3D digital mammography and MRI), rehabilitation, and visiting specialist clinics. The organization is private and independent, generating revenue through a mix of Medicare/Medicaid reimbursement (cost-based under CAH rules), private insurance, and patient self-pay typical of rural community hospitals.

The hospital's operational platform rests on an electronic medical record system with barcode medication verification, a partnership with Studer Group/Huron for performance and engagement excellence (since 2009), and clinical affiliations with Essentia Health for diagnostic imaging and family practice and with Tamarack Health for primary care. Recent capital investment has added LiteGait rehabilitation equipment, new MRI capacity, and a multi-phase facility expansion. Spooner Health's go-to-market model is geographically anchored: as the primary acute-care provider in its service area, it captures essentially all local inpatient, emergency, and primary care demand, supplemented by referrals to regional systems for higher-acuity cases. Patient engagement and quality are central commercial differentiators, evidenced by a CMS 5-Star Quality Rating and 13 consecutive years of 90th-plus percentile employee engagement.

Name

Spooner Health

Legal name

Spooner Health

Website

https://spoonerhealth.com

Company type

Private

Founded year

1955

Operating status

Operating

Short description

Spooner Health is a 25-bed critical access hospital in Spooner, Wisconsin, serving Washburn County with emergency, inpatient, primary care, imaging, and rehabilitation services under federal CAH cost-based reimbursement.

Ownership category

akta.pro rank

Product category

Critical Access Hospital Services

NAICS

General Medical and Surgical Hospitals (6221)

SIC

Services-Hospitals (8060)

akta.pro primary industry

Critical Access & Rural Hospitals (HLAFAAAG)

akta.pro secondary industry

Orthopedic & Surgical Recovery SNFs (HLADADAF)

Keywords

• Critical access hospital
• Emergency medical services
• Diagnostic imaging
• Rehabilitation services
• Rural healthcare

Headquarters

HQ city

Spooner

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Patient Care Services: Revenue from providing medical services to patients including emergency care, inpatient care, outpatient procedures, diagnostic imaging, laboratory services, rehabilitation therapy, infusion services, and specialty surgeries. Services are billed to insurance companies, Medicare, Medicaid, and self-pay patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Spooner Health is a 25-bed critical access hospital providing emergency, inpatient, outpatient, surgical, diagnostic imaging, laboratory, infusion, rehabilitation, home care, swing bed, and visiting specialty services to rural Wisconsin communities. The hospital operates as a Level IV Trauma Center and collaborates with regional partners to deliver specialty care locally. Revenue is generated from patient care services billed to insurance, Medicare, Medicaid, and self-pay patients.

Product overview

Spooner Health is a licensed 25-bed critical access hospital offering a comprehensive range of healthcare services from emergency and inpatient care to outpatient specialty and surgical services, diagnostic imaging, infusion therapy, home care, wound care, swing bed rehabilitation, respiratory therapy, and rehabilitation services. The hospital operates as a single unified facility with multiple clinical departments and visiting specialist clinics. Core clinical services include Emergency Services (Level IV Trauma Center), Diagnostic Imaging (CT, MRI, PET, 3D Mammography, X-ray, ultrasound), Inpatient Care, Laboratory Services, Respiratory Therapy, and Infusion Services. Specialty Services are delivered through partnerships with visiting specialists and include Surgery, Cardiac Rehabilitation, Gastroenterology, Ophthalmology, Orthopedics, Pain Management, Urology, Vein Treatment, and Wound Care. Rehabilitation Services encompass Physical Therapy, Occupational Therapy, Speech Therapy, and the LSVT Big and Loud program for Parkinson's disease. The hospital also operates a Medicare-approved Swing Bed Program and provides Home Care services.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Services Level IV Trauma Center providing 24/7 emergency care for conditions ranging from abdominal pain to stroke symptoms, with two trauma rooms, four private patient rooms, and proximity to enclosed ambulance garage and dedicated helipad.
• Inpatient Care Medical/surgical inpatient care with hospitalists, social workers, advanced practice nurse practitioners, nurses, imaging technicians, therapists, dietitians, pharmacists, and electronic medical records. Includes observation stay services.
• Diagnostic Imaging Comprehensive diagnostic medical imaging including CT scan, PET scan, MRI, bone density scan (DEXA), nuclear medicine, low-dose lung cancer CT scan, echocardiogram, 3D digital mammography, ultrasound, and X-ray, offered jointly with Essentia Health.
• Laboratory Services Accredited diagnostic laboratory providing blood testing and diagnostic services 24/7, including chemistry, hematology, coagulation, microbiology, blood transfusion services, serology, and urinalysis. Certified through Clinical Laboratory Improvements Amendment.
• Respiratory Therapy Respiratory therapy services for asthma, COPD, chronic lung disease, and breathing problems, including pulmonary function testing, bronchial hygiene therapy, arterial blood gas sampling, ventilation therapy, oxygen therapy, and smoking cessation programs.
• Home Care Home-based clinical care allowing patients to receive services while remaining at home, including skilled nursing, physical therapy, occupational therapy, speech therapy, and home health aide services for patients of all ages.
• Infusion Services Infusion therapy including chemotherapy, medical infusions, blood transfusions, and routine care of IV lines. Features comfortable infusion room with recliners, private restroom, and chemotherapy-trained nurses providing one-on-one attention.
• Swing Bed Program Medicare-approved skilled nursing and rehabilitation program for patients recovering from hospitalization who need to regain strength before returning home. Includes skilled nursing, therapy, wound care, IV medication services, and daily skilled care.
• Rehabilitation Services Comprehensive rehabilitation including physical therapy, occupational therapy, speech therapy, and LSVT Big and Loud program. Offers orthopedics, pelvic rehabilitation, geriatrics, pediatrics, hand therapy, neurological care, and LiteGait gait training equipment.
• Surgery General surgery services including appendix removal, diagnostic laparoscopies, gallbladder removal, hemorrhoid removal, hernia repair, lesion removals, port-a-cath placement, and upper endoscopy, provided by board-certified general surgeon Dr. Philip Mofle.
• Cardiac Rehabilitation Medically supervised cardiac rehab program including one-on-one exercise training, nutrition counseling, smoking cessation, stress reduction support, weight management, and help managing heart disease risk factors.
• Gastroenterology Gastroenterology services including colonoscopy, endoscopy, and flexible sigmoidoscopy for conditions affecting the digestive system.
• General Surgery General surgical procedures including appendix removal, gallbladder removal, hernia repair, lesion removals, port-a-cath placement, and upper endoscopy, with Dr. Philip Mofle bringing 15 years of board-certified experience.
• Ophthalmology Ophthalmology procedures including cataract removal, surgical repair of malpositioned eyelids, eyelid lift, and injections for macular degeneration.
• Orthopedics Orthopedic procedures including carpal tunnel, trigger finger release, and ganglion cyst removal for bones, joints, and muscles.
• Urology Urology services including surgical treatment of prostate conditions and cancer, bladder and kidney surgery, testicular surgery, bladder cancer treatment, kidney stone surgery, urinary incontinence treatment, and vasectomy.
• Vein Treatment Vein treatment including sclerotherapy for spider and reticular veins, and EVLT (Endovenous Laser Treatment) for varicose veins, provided by Nicole Perkins APNP and Dr. Phil Mofle.
• Pain Management Pain management services including epidural steroid injections, medial branch blocks, facet joint injections, sacroiliac joint injections, joint injections, sympathetic nerve blocks, and Botox injections.
• Wound Care Specialized wound care including risk assessment, prevention strategies, debridement, chemical cauterization, negative pressure wound vac therapy, and moisture-associated skin damage treatment, provided by Nicole Perkins APNP CWCN-AP.
• Physical Therapy One-on-one physical therapy for post-operative rehabilitation, lymphedema, neurological conditions, back and neck pain, balance and dizziness, sports injuries, pelvic rehab, and Parkinson's disease with LSVT BIG.
• Occupational Therapy Occupational therapy helping individuals with physical, developmental, emotional, or mental conditions develop, recover, and maintain daily living and work skills, including SOS Approach to Feeding for children.
• Speech Therapy Speech-language pathology for adults and children with swallowing difficulties, language delay, articulation delay, stuttering, cognitive impairment, stroke-related communication issues, voice problems, and LSVT Loud for Parkinson's disease.
• LSVT Big and Loud Evidence-based therapy for Parkinson's disease and neurological disorders including 16 sessions over 4 weeks of high-intensity exercises to improve motor and speech functions, provided by LSVT Global certified therapists.

Quantifiable outcome

• Spooner Health received CMS 5-star Overall Hospital Quality Star Rating - only 385 of 4,609 rated hospitals achieved this distinction
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Tamarack HealthcoreStrategic or Co-development Partner · 6 May 2026Joint ownership of a new primary care clinic addition at Spooner Health. Groundbreaking held May 6, 2026. Tamarack Health and Spooner Health partnered to provide expanded primary care access for the community.
• Huron (formerly Studer Group)coreImplementation/ SI/ Consulting Partner · 1 January 2009Outcomes-based healthcare consulting firm that has worked with over 800 organizations. Partnered with Spooner Health since 2009 to implement tools and tactics for achieving clinical, service, and operational excellence. Guided creation of service excellence culture.
• Essentia HealthcoreStrategic or Co-development PartnerJoint diagnostic imaging services including 3D digital mammography, ultrasound, and X-ray. Shared MyChart electronic health record system. Essentia Health-Spooner Clinic provides family practice services at Spooner Health. Collaboration enables coordinated patient care.
• Hayward Area Memorial HospitalminorStrategic or Co-development PartnerOrthopedic specialists Barbara Bowman PA-C and Brian Donahue MD provide orthopedic services at Spooner Health through this partnership, enabling local access to orthopedic care.
• Western Wisconsin UrologyminorChannel Partner/ Reseller/ DistributorChristopher Tornehl MD provides urology services at Spooner Health, enabling local access to urological care for patients in the region.

Scale indicators4 records

Recent moves11 records

Expansion highlights4 records

Regional players

• Hayward Area Memorial Hospital: Critical access hospital in nearby Hayward, Wisconsin, serving a similar rural catchment. Already partners with Spooner Health for orthopedic services, making it a directly comparable CAH on size, geography, and service mix.
• Burnett Medical Center: Critical access hospital in Grantsburg, Wisconsin, serving an adjacent rural county. Direct CAH peer in scale, regulatory designation, and rural community service profile.
• Cumberland Healthcare: Critical access hospital in Cumberland, Wisconsin. Directly comparable CAH in terms of bed size, rural Wisconsin location, and swing bed/rehab services.
• Indianhead Medical Center: Small rural hospital serving the Shell Lake area in Washburn County. Geographic peer sharing the same primary service area and competing for the same catchment.

Direct peers

• Essentia Health: Regional health system with the Spooner Clinic partner on-site. Comparable as a multi-specialty regional provider, and Spooner Health's joint imaging/MIchart integration makes it a literal operating partner.
• Tamarack Health: Joint venture partner on the new primary care clinic. Comparable regional Wisconsin hospital partner offering similar primary care and specialty services in adjacent markets.

Broad incumbents

• Marshfield Clinic Health System: Major integrated health system serving northern and central Wisconsin with hospitals, clinics, and specialty care. Comparable broad regional incumbent whose catchment overlaps with Spooner Health.
• Aspirus Health: Large Wisconsin/Upper Michigan regional health system with multiple hospitals including critical access facilities. Comparable as a broader incumbent operating rural and community hospitals.
• Bellin Health: Wisconsin-based regional health system with rural hospital affiliates. Comparable as a broader incumbent operating community hospitals across northeastern Wisconsin.
• Gundersen Health System: Western Wisconsin regional health system with multiple critical access and community hospitals. Comparable broad regional incumbent whose footprint overlaps with rural Wisconsin markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/spooner-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spooner Health