Region VII Area Agency on Aging

What Region VII Area Agency on Aging does

Region VII Area Agency on Aging is a Michigan non-profit organization designated by the state as the Area Agency on Aging for a 10-county region (Bay, Clare, Gladwin, Gratiot, Huron, Isabella, Midland, Saginaw, Sanilac, and Tuscola). Founded in 1965 and headquartered in Bay City, the agency coordinates and delivers a broad portfolio of aging services — care management, financial and legal assistance, health and wellness programs, Medicare/Medicaid counseling, MI Choice Medicaid waiver administration, caregiver support groups, dementia caregiving education, and fitness/wellness workshops (Arthritis Foundation Exercise, Enhance Fitness, SilverSneakers, Savvy Caregiver). The agency also operates Sunrise PACE, a wholly-owned subsidiary at a second site in Fort Gratiot, which provides the Program of All-Inclusive Care for the Elderly to nursing-home-eligible seniors in Huron, Sanilac, St. Clair, and Tuscola counties under Medicare/Medicaid capitation.

The organization is funded primarily through federal Older Americans Act dollars, Michigan Department of Health and Human Services (MDHHS) Bureau of Aging, Community Living, and Supports (ACLS Bureau) appropriations, and Medicare/Medicaid payments for PACE participants. Most services for seniors aged 60+ are free; SilverSneakers is free for members and $3 per session for non-members; Arthritis Foundation Exercise is free; Enhance Fitness accepts donations; PACE participants dually eligible for Medicare and Medicaid typically pay nothing for the program. Distribution is hybrid — regional offices and direct service provision, virtual delivery via Zoom-based classes and the GetSetUp partnership, the Sunrise PACE day center model, and referrals through healthcare providers and social service agencies. The agency is HIPAA-covered, governed by a board appointed by the 10 county commissions plus the City of Saginaw, and employs 501–1,000 staff.

Name

Region VII Area Agency on Aging

Legal name

Region VII Area Agency on Aging

Website

https://region7aaa.org

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Region VII Area Agency on Aging is a Michigan non-profit designated to coordinate aging services across 10 counties, serving seniors 60+ and caregivers with care management, Medicare/Medicaid counseling, MI Choice waiver administration, wellness workshops, and the Sunrise PACE program.

Ownership category

akta.pro rank

Product category

Aging Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300), Services-Home Health Care Services (8082)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Caregiver Support & Education Programs (Center-Based) (HSABANAN), Community-Based Senior Centers with Adult Day Services (HLADAIAJ)

Keywords

• Aging services
• Care management
• Medicare Medicaid counseling
• Caregiver support programs
• PACE program

Headquarters

HQ city

Bay City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Government Funding: Funded through federal Older Americans Act, Michigan Department of Health and Human Services (MDHHS), Bureau of Aging, Community Living, and Supports (ACLS Bureau). Receives payments from Medicare and Medicaid for PACE program participants.

Pricing tiers

Distribution channels4 records

Marketing channels3 records

Core offering

Region VII Area Agency on Aging is a government-designated non-profit that coordinates and delivers a portfolio of aging services for seniors 60+ and their caregivers across ten Michigan counties. Core offerings include care management, financial and legal assistance, health and wellness programming, Medicare/Medicaid counseling, the MI Choice Medicaid home and community-based waiver, caregiver support groups, and educational/fitness workshops. Its subsidiary Sunrise PACE delivers all-inclusive medical and social services to nursing-home-eligible seniors 55+ as an alternative to institutional care.

Product overview

Region VII Area Agency on Aging is a social services organization that offers a comprehensive portfolio of aging-related services rather than a traditional software product. The core offerings include Aging Services, Care Management, Financial & Legal Services, Health & Wellness programs, Medicare/Medicaid Assistance, and MI Choice Medicaid waiver programs. The Sunrise PACE (Program of All-Inclusive Care for the Elderly) sub-brand provides an alternative to nursing home care with interdisciplinary team-based services. Additional offerings include support groups (dementia caregiving, general caregiver, professional caregiver, relatives raising relatives), fitness and wellness workshops (Arthritis Foundation Exercise, Enhance Fitness, SilverSneakers, Savvy Caregiver), a service referral system, anonymous complaints submission, VA transportation navigation, cooling sites for providers, and a partnership with GetSetUp for free virtual classes for adults 55+. The organization also provides professional services including contract opportunities for service providers, MI Choice waiver contracts, and Title V senior employment programs.

Differentiator

Problem solved

Functional benefit

Brands

• Sunrise PACE: Program of All-Inclusive Care for the Elderly - an alternative to nursing home living that enables elderly individuals to age in place in their home and community through coordinated interdisciplinary team care including medical, therapeutic, and social services.

Products and services

• Aging Services Programs and funding resources that help older adults remain independent in their homes and communities across Region VII counties.
• Care Management Personalized assistance from knowledgeable staff who explain and connect older adults and caregivers with available programs and services in their local area.
• Financial & Legal Services Support for seniors and families on planning medical care, reporting elder abuse, and addressing problems with nursing homes.
• Health & Wellness Assistance with prescription reconciliation, care transition support, and access to community health workers for older adults.
• Medicare/Medicaid Assistance Program Trained counselors available across all Region VII counties to answer questions about Medicare and Medicaid for seniors and their families.
• MI Choice (Medicaid) Home and Community Based Medicaid Waiver providing long-term, in-home care for elderly and disabled individuals who qualify for nursing-home-level care.
• Support Groups Support groups for caregivers and seniors across Region VII counties, including dementia caregiving, general caregiver, professional caregiver, and relatives-raising-relatives groups.
• Workshops Educational and fitness workshops including Savvy Caregiver, Dementia Caregiving, Arthritis Foundation Exercise Program, Enhance Fitness, SilverSneakers, and related offerings.
• Sunrise PACE Program of All-Inclusive Care for the Elderly (PACE) providing comprehensive medical and social services to seniors 55+ who qualify for nursing-home-level care, as an alternative to nursing home placement; primarily serving Huron, Sanilac, St. Clair, and Tuscola counties.
• VA Transportation Navigation Hub (877 VET-LIFT) Transportation navigation service that helps veterans access Veterans Affairs transportation resources via a dedicated hub line (877 VET-LIFT).
• GetSetUp Virtual Classes Partnership Free virtual classes for Michiganders 55+ covering aging in place, health and wellness, fitness, technology, and social engagement, delivered through GetSetUp in partnership with MDHHS.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Michigan Department of Health and Human Services (MDHHS)coreStrategic or Co-development PartnerPrimary funding and oversight agency. MDHHS Bureau of Aging, Community Living, and Supports (ACLS Bureau) provides Older Americans Act funding and administers programs including MI Choice Medicaid waiver. MDHHS also partnered with GetSetUp for free virtual classes for older adults.
• Older Americans Act (Federal)coreStrategic or Co-development PartnerFederal funding source for aging services programs administered through Region VII AAA.
• GetSetUpminorStrategic or Co-development PartnerMichigan DHHS partnered with GetSetUp to provide free virtual classes for older adults taught by peers across categories including aging in place, health and wellness, fitness, technology, and social hours.
• Caregiver Resource CenterminorStrategic or Co-development PartnerProfessional caregiver support group is supported in part by the Caregiver Resource Center through MDHHS: Bureau of Aging, Community Living, and Supports.
• County Commissions (Bay, Clare, Gladwin, Gratiot, Huron, Isabella, Midland, Saginaw, Sanilac, Tuscola)coreStrategic or Co-development PartnerCounty commissions appoint board members to Region VII AAA Board of Directors. City of Saginaw also appoints a board member.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• InnovAge Holding Corp. Largest operator of PACE programs in the U.S., offering the same all-inclusive, interdisciplinary care model for nursing-home-eligible seniors that Sunrise PACE delivers; the most direct for-profit comparable for the agency's highest-acuity service line.
• Valley Area Agency on Aging: Adjacent Michigan Area Agency on Aging serving Genesee, Lapeer, and Shiawassee counties; provides the same mix of care management, MI Choice waiver, caregiver support, and Medicare/Medicaid counseling, making it a direct operational and geographic peer to Region VII AAA.
• Detroit Area Agency on Aging: Region 1A Michigan AAA covering Wayne County; operates an overlapping portfolio of senior services, benefits counseling, and caregiver support funded through the same federal and state aging-services channels as Region VII AAA.
• Area Agency on Aging 1-B: Michigan AAA serving Livingston, Macomb, Monroe, Oakland, St. Clair, and Washtenaw counties; comparable in offering care management, MI Choice, caregiver programs, and regional aging services under the same Older Americans Act/MDHHS framework.
• Area Agency on Aging of Western Michigan: Western Michigan AAA serving a multi-county region; comparable scale and service mix (care management, MI Choice, caregiver education, wellness programs) under the same state Area Agency on Aging designation framework.
• Trinity Health PACE: Non-profit Catholic health system PACE operator with multiple centers; directly comparable to Sunrise PACE in clinical model, capitated Medicare/Medicaid reimbursement, and emphasis on enabling seniors to age in place.
• PACE Organization of Rhode Island: Non-profit PACE program operating multiple centers; directly comparable to Sunrise PACE in serving dual-eligible seniors through interdisciplinary teams and capitated Medicare/Medicaid funding.

Broad incumbents

• National Council on Aging: National non-profit that advocates for and supports the Aging Network, including AAAs; a broader incumbent that shapes the funding, policy, and program framework (e.g., chronic disease self-management) that Region VII AAA operates within.
• AARP: Large non-profit organization serving the 50+ population with information, advocacy, and consumer-facing aging services; comparable as a broad incumbent shaping senior services demand and policy that affects Region VII AAA's programs.
• Eldercare Locator / USAging: National membership and advocacy body for Area Agencies on Aging; comparable as a systemic peer defining standards, training, and federal funding advocacy for the same AAA service model that Region VII AAA delivers locally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/region-vii-area-agency-on-aging

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Region VII Area Agency on Aging