Zanon
- Company typePrivate
- Founded2003
- HeadquartersVan Nuys, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Zanon firmographics
Firmographics- Name
- Zanon
- Legal name
- Zanon USA, Inc.
- Website
- https://zanonvitamec.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Zanon industry classification
Industry- Product category
- Gummy Vitamins and Nutritional Supplements
- NAICS
- Sugar and Confectionery Product Manufacturing (3113)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Pectin (HM/LM, Amidated; Fruit-Based Hydrocolloid) (AFAJABAC)
- akta.pro secondary industry
- Hydrocolloids, Thickeners & Gelling Agents (Pectin, Xanthan, Carrageenan, Gelatin) (CRADAOAD)
Keywords
Where Zanon is headquartered
LocationHeadquarters
- HQ city
- Van Nuys
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Zanon business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Branded Gummy Vitamin Products: Sale of proprietary branded gummy vitamin products including GummiKing (children's), T-RQ (adults), and Mr. Tumee (children's). These are sold through retail channels and potentially direct to wholesalers.
- Private Label Manufacturing: Zanon offers private label gummy vitamin manufacturing services through zanonprivatelabel.com, allowing customers to build their own gummy vitamin brand using Zanon's manufacturing capabilities.
- Wholesale Distribution: Products are available through wholesalers, suggesting B2B wholesale distribution as a revenue stream.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Zanon product offering
Product offeringCore offering
Zanon manufactures and supplies pectin-based gummy vitamins and supplements under three proprietary consumer brands—GummiKing (children), T-RQ (adults, including the T-RQ 100% complete multivitamin), and Mr. Tumee (children)—produced at its FDA-registered, cGMP-compliant, NSF-certified, QAI organic-approved facility in Van Nuys, California. In parallel, Zanon offers full-service private label gummy vitamin manufacturing through zanonprivatelabel.com, enabling customers to develop and produce their own branded gummy supplement products.
Product overview
Zanon operates as a manufacturer and supplier of gummy vitamins and supplements for both children and adults. The company offers multiple branded product lines (Mr. Tumee for children, GummiKing for kids, T-RQ for adults) alongside private label manufacturing services, providing a comprehensive portfolio spanning pediatric nutrition, general wellness, and custom brand development. Products are distinguished by their use of pectin-based formulations, natural flavors and colors, and gluten/allergen-free formulations.
Differentiator
Problem solved
Functional benefit
Brands
- Mr. Tumee: One of Zanon's flagship brands of gummy vitamins and supplements for children. This line consists of ten unique products, all of which are specially formulated to meet varying nutritional needs of children. Products are made with pectin, natural flavors and colors, and are gluten free and allergen free.
- GummiKing
- T-RQ
Products and services
- GummiKing A line of gummy vitamins formulated for children, made with pectin, natural flavors and colors, and gluten- and allergen-free. Sold through retail and wholesale channels to parents seeking an enjoyable daily vitamin format for kids.
- T-RQ A line of gummy vitamins and supplements for adults, comprising five unique formulas. Includes T-RQ 100%, described as the only adult gummy multi-vitamin in the world delivering 100% of each vitamin needed for complete daily nutritional support. Made with pectin, natural flavors and colors, gluten free and allergen free.
- Mr. Tumee A flagship brand of gummy vitamins and supplements for children, consisting of ten unique products formulated for varying pediatric nutritional needs. Made with pectin, natural flavors and colors, gluten free and allergen free.
- Private Label Gummy Vitamin Manufacturing Full-service private label manufacturing program that enables customers to build their own gummy vitamin brand using Zanon's pectin-based formulation expertise, in-house R&D lab, and FDA-registered, cGMP-compliant, NSF-certified, QAI organic-approved production facility.
Companies that use Zanon
Customer profileSegments3 records
Ideal customer profiles2 records
Zanon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Zanon partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Zanon competitors and assessment
Company assessmentBroad incumbents
- Olly: DTC gummy vitamin and supplement brand owned by Unilever. Comparable as a major branded gummy vitamin competitor targeting similar adult and family wellness consumer segments.
- Bayer Consumer Health: Owner of One A Day and other vitamin brands including gummy formulations. Comparable as a global incumbent in the adult and children's vitamin categories where Zanon competes.
- SmartyPants Vitamins: DTC-led gummy vitamin brand for kids and adults, now owned by Nestlé Health Science. Comparable as a scaled branded gummy vitamin competitor in the same kids and adult segments Zanon serves.
- Nature's Bounty: Large vitamin and supplement brand and manufacturer with a gummy vitamin product line. Comparable as a much larger incumbent competing with Zanon on retail vitamin shelves and through private label partnerships.
- Pharmavite (Nature Made): Manufacturer of Nature Made and other supplement brands with cGMP facilities and gummy capabilities. Comparable as a large-scale, certified supplement manufacturer and brand owner competing for similar shelf space.
- Church & Dwight (Vitafusion): Owner of Vitafusion, the leading branded gummy vitamin line in U.S. mass retail. Comparable as the dominant branded competitor to Zanon's GummiKing, T-RQ, and Mr. Tumee sub-brands.
Direct peers
- Vitakem Nutrition: Private label contract manufacturer specializing in gummy vitamins and supplements. Highly comparable to Zanon's private label gummy manufacturing business and overlapping customer base of white-label supplement brands.
- Robinson Pharma: Large-scale U.S. contract manufacturer of vitamins and supplements including softgels and gummies. Comparable to Zanon as a competing private label manufacturer serving similar supplement brand customers.
- Makers Nutrition: Contract manufacturer of dietary supplements including gummies, capsules, and tablets. Comparable to Zanon as a B2B supplement manufacturer serving brands and wholesalers with similar formulation and packaging capabilities.
- Vitamer Labs: Private label gummy vitamin and supplement contract manufacturer with cGMP-certified U.S. facilities. Closely mirrors Zanon's pectin-based gummy manufacturing and private label service offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Zanon social profiles
Digital presenceZanon compliance and trust
Trust signalCompliance3 records
Zanon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zanon leadership team
Management profileNumber of profiles
Zanon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zanon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zanon
What does Zanon do?
Zanon manufactures and supplies pectin-based gummy vitamins and supplements under three proprietary consumer brands—GummiKing (children), T-RQ (adults, including the T-RQ 100% complete multivitamin), and Mr. Tumee (children)—produced at its FDA-registered, cGMP-compliant, NSF-certified, QAI organic-approved facility in Van Nuys, California. In parallel, Zanon offers full-service private label gummy vitamin manufacturing through zanonprivatelabel.com, enabling customers to develop and produce their own branded gummy supplement products.
Is Zanon a public or private company?
Zanon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zanon founded?
Zanon was founded in 2003. It employs 11 to 50 people.
Where is Zanon based?
Zanon is headquartered in Van Nuys, United States, in the North America region.
How does Zanon make money?
Three revenue lines are on record. Branded Gummy Vitamin Products are the primary driver. The others are private Label Manufacturing and wholesale Distribution.
Who are Zanon's main competitors?
Broad incumbents on record are Olly, Bayer Consumer Health, SmartyPants Vitamins, Nature's Bounty, Pharmavite (Nature Made) and Church & Dwight (Vitafusion). Direct peers are Vitakem Nutrition, Robinson Pharma, Makers Nutrition and Vitamer Labs.
Does Zanon have an API?
No public API is recorded for Zanon.
What industry is Zanon in?
Zanon's product category is Gummy Vitamins and Nutritional Supplements. Its primary akta.pro industry code is AFAJABAC, Pectin (HM/LM, Amidated; Fruit-Based Hydrocolloid), with a secondary code of CRADAOAD, Hydrocolloids, Thickeners & Gelling Agents (Pectin, Xanthan, Carrageenan, Gelatin). Its NAICS code is 3113 and its SIC code is 2833.