Parentgiving, inc.
Parentgiving, Inc. is a US e-commerce retailer, founded in 2008, selling incontinence, personal care, mobility, and nutritional products to seniors, family caregivers, and care institutions via Shopify storefront, mobile apps, and subscription auto-delivery.
- Company typePrivate
- Founded2008
- HeadquartersMontclair, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Parentgiving, inc. firmographics
Firmographics- Name
- Parentgiving, inc.
- Legal name
- Parentgiving, Inc.
- Website
- https://parentgiving.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Parentgiving, Inc. is a US e-commerce retailer, founded in 2008, selling incontinence, personal care, mobility, and nutritional products to seniors, family caregivers, and care institutions via Shopify storefront, mobile apps, and subscription auto-delivery.
- Ownership category
- akta.pro rank
Parentgiving, inc. industry classification
Industry- Product category
- Senior Home Care E-commerce
- NAICS
- Health and Personal Care Retailers (456), All Other Health and Personal Care Retailers (456199)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Consumables Replenishment Subscriptions (CRAFAIAG)
- akta.pro secondary industry
- Continence Care Products (Adult Incontinence Pads/Briefs, Underpads, External Collectors) (HLAHALAH)
Keywords
Where Parentgiving, inc. is headquartered
LocationHeadquarters
- HQ city
- Montclair
- HQ country
- United States
- HQ region
- North America
Markets served
Parentgiving, inc. business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Others
Revenue model
- E-commerce Product Sales: Direct-to-consumer online sales of home care products including incontinence supplies, personal care items, mobility equipment, and nutritional products. Revenue generated through individual transactions with optional subscription/auto-delivery for recurring customers. Subscribe & Save program offers up to 5% discount on recurring orders.
- Retail/Resale of Branded Products: Authorized retailer for premium brands including Depend, Drive, Medline, Golden Technologies, Poise, Prevail, Pride, Stander, Tena, Tranquility, Unique Wellness, and others. Products sold at markups through e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual product pricing with Subscribe & Save option |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Parentgiving, inc. product offering
Product offeringCore offering
Parentgiving operates a direct-to-consumer e-commerce store (parentgiving.com) selling premium incontinence supplies, personal care items, mobility equipment, and nutritional supplements for seniors and their caregivers. Its flagship private-label Dry Direct brand offers disposable protective underwear, overnight diapers, bladder control pads, and cleansing wipes, alongside authorized retail of branded products from Depend, Tena, Tranquility, Medline, Drive, Stander, Golden Technologies, Pride, Prevail, Poise, and Unique Wellness. An Auto Delivery subscription program provides recurring orders with up to 5% savings.
Differentiator
Problem solved
Functional benefit
Brands
- Dry Direct: Flagship disposable incontinence products brand operated by Parentgiving
Products and services
- Dry Direct Ultimate Protective Underwear Premium adult pull-up underwear offering high absorbency for daytime and overnight use; top-selling private-label Dry Direct product with 829 reviews and a 4.7-star rating, targeted at seniors managing incontinence.
- Dry Direct Extra Protective Underwear Daytime adult pull-up underwear with extra absorbency protection designed for active individuals needing discreet incontinence support.
- Dry Direct Overnight Bladder Control Pads High-absorbency incontinence pads engineered for overnight leak protection, sold under the Dry Direct private-label brand.
- Dry Direct Extra Soft Cleansing Wipes Disposable adult personal hygiene wipes marketed under the Dry Direct brand for caregiving and incontinence care routines.
- Tranquility Premium OverNight Absorbent Underwear Overnight absorbent underwear from authorized brand partner Tranquility, providing high-capacity leak protection with 988 reviews and a 4.5-star rating.
- Unique Wellness Absorbent Underwear Pull-on absorbent underwear featuring NASA-developed multi-layer absorbency technology, rated 4.6 stars across 408 reviews, for overnight and extended wear.
- Prevail Disposable Washcloths (Lightly Scented) Lightly scented disposable washcloths for personal cleansing in caregiving settings, with 50 reviews and a 4.7-star rating.
- Ensure Clear Nutritional Drink 8 oz. Abbott Ensure Clear nutritional supplement drink (8 oz.) sold to seniors and individuals with dietary needs; flagged as a best-seller with a 4.4-star rating.
- Wonder EZ Adjust Bed Rail by Stander Adjustable bed rail by Stander providing bedroom safety and fall-prevention support for seniors, priced at $139.99 with 309 reviews and a 4.6-star rating.
- Drive Duet Transport Chair & Rollator Dual-function mobility device combining a transport chair and rollator for seniors with limited mobility, priced at $224.99 with 83 reviews and a 4.5-star rating.
- Auto Delivery Subscription Program Subscription service that automatically delivers recurring orders (typically incontinence and personal care items) on a monthly basis, with up to 5% savings and ReCharge Rewards points.
Quantifiable outcome
- 829+ reviews on flagship Dry Direct Ultimate Underwear product with 4.7 rating
- +1 more outcomes
Companies that use Parentgiving, inc.
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Parentgiving, inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature1 record
Parentgiving, inc. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Tunnels to Towers FoundationminorCharitable partnership allowing customers to donate at checkout. Since 9/11, Tunnels to Towers provides mortgage-free homes to Gold Star and fallen first responder families with young children and builds smart homes for injured veterans and first responders.
Scale indicators1 record
Parentgiving, inc. competitors and assessment
Company assessmentEmerging players
- First Aid Direct / Wellness Briefs: Specialty online retailer focused on high-absorbency incontinence briefs, overlapping with Parentgiving's premium-positioned incontinence assortment and private-label approach.
Broad incumbents
- Medline: Major manufacturer and distributor of medical supplies including incontinence (FitRight, etc.) and rehab/mobility equipment — both a key supplier to Parentgiving and a competitive threat if it pushes DTC.
- Walgreens: National drugstore chain with private-label incontinence (Well at Walgreens) plus online retail and same-day delivery; competes with Parentgiving across price, convenience, and assortment.
- Amazon: Massive incumbent e-commerce platform with growing private-label incontinence and home-care offerings (Solimo, etc.) and Subscribe & Save program; competitive threat across every SKU Parentgiving carries.
- CVS Pharmacy: National pharmacy retailer offering adult incontinence and personal care across physical stores and online; broad incumbent competing on convenience, insurance billing, and price.
Direct peers
- 1800Wheelchair: Specialty e-commerce retailer of mobility equipment and home medical supplies, directly comparable to Parentgiving's mobility category (scooters, rollators, bed rails).
- HDIS (Home Delivery Incontinence Supplies): Established direct-to-consumer mail-order retailer of incontinence and related home-care supplies; comparable DTC model and product focus with Parentgiving.
- Carewell: Direct-to-consumer e-commerce retailer of incontinence supplies, home health, and caregiving essentials; competes head-to-head in the same product categories and DTC channel as Parentgiving.
- NorthShore Care Supply: Specialty e-commerce retailer of premium adult incontinence products with a strong subscription/auto-ship business, overlapping directly with Parentgiving's flagship category.
- Allegro Medical: Online retailer of home medical supplies and durable equipment including incontinence, mobility, and daily living aids — overlapping assortment and channel with Parentgiving.
Market position
Customer concentration
Parentgiving, inc. social profiles
Digital presenceParentgiving, inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parentgiving, inc. leadership team
Management profileNumber of profiles
Profiles2 records
Parentgiving, inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parentgiving, inc. M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parentgiving, inc.
What does Parentgiving, inc. do?
Parentgiving operates a direct-to-consumer e-commerce store (parentgiving.com) selling premium incontinence supplies, personal care items, mobility equipment, and nutritional supplements for seniors and their caregivers. Its flagship private-label Dry Direct brand offers disposable protective underwear, overnight diapers, bladder control pads, and cleansing wipes, alongside authorized retail of branded products from Depend, Tena, Tranquility, Medline, Drive, Stander, Golden Technologies, Pride, Prevail, Poise, and Unique Wellness. An Auto Delivery subscription program provides recurring orders with up to 5% savings.
Is Parentgiving, inc. a public or private company?
Parentgiving, inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Parentgiving, inc. founded?
Parentgiving, inc. was founded in 2008. It employs 1 to 10 people.
Where is Parentgiving, inc. based?
Parentgiving, inc. is headquartered in Montclair, United States, in the North America region.
How does Parentgiving, inc. make money?
Two revenue lines are on record. E-commerce Product Sales are the primary driver. The others are retail/Resale of Branded Products.
Who are Parentgiving, inc.'s main competitors?
First Aid Direct / Wellness Briefs is listed as an emerging player. Broad incumbents are Medline, Walgreens, Amazon and CVS Pharmacy. Direct peers are 1800Wheelchair, HDIS (Home Delivery Incontinence Supplies), Carewell, NorthShore Care Supply and Allegro Medical.
Does Parentgiving, inc. have an API?
No public API is recorded for Parentgiving, inc..
What industry is Parentgiving, inc. in?
Parentgiving, inc.'s product category is Senior Home Care E-commerce. Its primary akta.pro industry code is CRAFAIAG, Consumables Replenishment Subscriptions, with a secondary code of HLAHALAH, Continence Care Products (Adult Incontinence Pads/Briefs, Underpads, External Collectors). Its NAICS code is 456 and its SIC code is 5047.