Gossett Motor Cars

What Gossett Motor Cars does

Gossett Motor Cars, Inc. is a privately held, family-owned automotive dealership group headquartered in Memphis, Tennessee, founded in 1988 by Al Gossett, David Gossett, and (in the second generation) Brian Gossett. The company describes itself as the largest privately owned automotive group in the Mid-South Region, operating 13 rooftop dealership locations clustered across the Memphis metropolitan area on the Covington Pike corridor, Mt. Moriah Road, and in Germantown. Its franchise portfolio spans 13 brands across mass-market, premium, and luxury segments: Volkswagen (two locations), Porsche, Audi, INFINITI, Genesis, Chrysler/Dodge/Jeep/RAM/Fiat, Kia (two locations), Hyundai (two locations), and Mitsubishi. The business serves individual retail consumers as its primary segment and a secondary commercial/fleet buyer segment, offering new vehicles, used inventory drawn from over two dozen popular brands, and Certified Pre-Owned programs backed by manufacturer CPO standards.

The company generates revenue through three streams: (1) one-time vehicle sales across new, used, and CPO inventory, with new vehicle pricing ranging from approximately $25,000 for entry models (e.g., Volkswagen Taos) to over $100,000 for premium units; (2) financing and lease arrangement services facilitated through a TD Auto Finance partnership under "Emerald Dealer" priority status — one of only 30 such dealerships nationally — which generates transaction-fee economics and provides a competitive rate lever; and (3) service, maintenance, and parts operations supported by manufacturer-certified service departments. Go-to-market is direct-to-consumer through physical showrooms supplemented by per-brand websites with online inventory browsing, pricing, and service scheduling, plus co-marketing with manufacturer brand programs. The technology footprint is conventional for the sector — an online inventory management system — with no proprietary technology, no mobile application, and no disclosed AI/ML capability.

Gossett's competitive positioning rests on multi-brand one-stop shopping, award-winning service (Premier Porsche Dealer, Wolfsburg Crest Club, KDEP+, Mitsubishi Diamond Quality for five consecutive years, DealerRater Dealer of the Year, CDJRF Customer First Award for Excellence), and dense community integration in Memphis through charitable partnerships (St. Jude, Le Bonheur, Youth Villages, Make-A-Wish, Susan G. Komen, Best Buddies Tennessee) and institutional ties (Memphis Grizzlies ownership, Memphis in May board role, Moore Tech College of Technology technician-training joint venture opened in 2019). The business carries no institutional equity, no parent company, and no disclosed M&A activity; ownership and governance remain entirely within the founding Gossett family.

Name

Gossett Motor Cars

Legal name

Gossett Motor Cars Inc.

Website

https://gossettmotors.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Gossett Motor Cars is a family-owned, multi-brand automotive dealership group based in Memphis, TN, operating 13 rooftops representing 13 franchises across mass-market, premium, and luxury segments. It serves individual consumers and commercial fleet buyers in the Mid-South Region with new, used, and CPO vehicle sales, financing, and service.

Ownership category

akta.pro rank

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Vehicle Sales: Revenue from selling new, used, and certified pre-owned vehicles across multiple automotive brands including Volkswagen, Porsche, Audi, Kia, Hyundai, Chrysler, Dodge, Jeep, RAM, Fiat, Mitsubishi, Genesis, and INFINITI.
2. Financing Services: Finance and lease arrangement services for vehicle purchases, with partnerships including TD Auto Finance offering competitive rates through Emerald Dealer status.
3. Service and Maintenance: Vehicle service, maintenance, and repair services through their award-winning service departments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Gossett Motor Cars is a privately held, multi-brand automotive dealership group operating 13 retail locations in the Memphis, TN metropolitan area. The group sells new, used, and certified pre-owned vehicles under franchises including Volkswagen, Porsche, Audi, INFINITI, Genesis, Chrysler/Dodge/Jeep/RAM/Fiat, Kia, Hyundai, and Mitsubishi, and provides manufacturer-certified service, parts, and consumer financing through its own finance office and a TD Auto Finance partnership.

Product overview

Gossett Motor Cars is the largest privately owned automotive group in the Mid-South Region, operating a multi-brand dealership network. The company offers new, used, and certified pre-owned vehicles across 13 dealership brands: Volkswagen (2 locations), Porsche, Audi, INFINITI, Genesis, Chrysler Dodge Jeep RAM Fiat, Kia (2 locations), Hyundai (2 locations), and Mitsubishi. The product portfolio includes sedans, SUVs, trucks, and luxury vehicles from nearly a dozen brands. Financing services are available through TD Auto Finance partnership. The dealerships maintain extensive new vehicle inventories with thousands of vehicles available across luxury, performance, and economy segments.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales Sale of new vehicles from 13+ manufacturer brands across the Gossett dealership network in Memphis, TN, covering economy through luxury segments. Targeted at individual retail buyers and small commercial/fleet buyers in the Memphis metropolitan area and Mid-South Region.
• Pre-Owned Vehicle Sales Sale of pre-owned cars, trucks, and SUVs from more than two dozen popular brands available across Gossett dealership locations in Memphis, with competitive pricing on every pre-owned model.
• Certified Pre-Owned Vehicle Sales Manufacturer-certified pre-owned vehicles from INFINITI, Porsche, Audi, Genesis, Jeep, RAM, Hyundai, and Volkswagen that pass rigorous inspection standards and carry manufacturer-backed CPO warranties.
• Vehicle Financing and Leasing Services In-house finance and lease department arranging auto loans, leases, and trade-in transactions through a TD Auto Finance "Emerald" Dealer priority partnership, giving customers access to more competitive rates and terms.
• Manufacturer-Certified Vehicle Service, Maintenance, and Parts Award-winning manufacturer-certified vehicle service, maintenance, repair, and parts operations at each dealership rooftop, supporting both retail customers and warranty work for the brands sold.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered community and strategic.

• St. Jude Children's Research HospitalcommunityOthersGossett Motor Cars partners with St. Jude Children's Research Hospital as part of their community commitment to improving lives in the Memphis and greater Mid South region.
• Youth VillagescommunityOthersCommunity partnership supporting Youth Villages organization focused on helping children and families in the Memphis area.
• Make-A-Wish FoundationcommunityOthersPartnership with Make-A-Wish Foundation to help grant wishes for children with critical illnesses.
• Susan G. KomencommunityOthersPartnership with Susan G. Komen breast cancer organization as part of Gossett's community outreach efforts.
• Best Buddies TennesseecommunityOthersPartnership with Best Buddies Tennessee supporting friendship and employment opportunities for people with intellectual and developmental disabilities.
• Le Bonheur Children's HospitalcommunityOthersCommunity partnership with Le Bonheur Children's Hospital supporting pediatric healthcare in Memphis.
• Moore Tech College of TechnologystrategicStrategic or Co-development PartnerJoint venture with Moore Tech College of Technology to create a new automotive technician school opened in 2019. Gossett played an integral role as board member of Greater Memphis Auto Dealers Association. The school is a state-of-the-art educational facility where students can master skills needed to become certified automotive technicians.
• Memphis in May International FestivalcommunityOthersAl Gossett serves on the board of directors for Memphis in May International Festival, a not-for-profit community organization contributing over $70 million in economic impact to the community.
• University of MemphiscommunityOthersThe Gossett family is a loyal supporter of the University of Memphis and their athletic programs.
• NBA Memphis GrizzliescommunityOthersAl Gossett is a member of the NBA Memphis Grizzlies ownership group.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Carvana: Pure-play online used-vehicle retailer with vehicle vending machines and home delivery. Targets the same consumer vehicle buyer as Gossett's used inventory via a fundamentally different transaction model, making it a structural disruptor rather than a direct channel competitor.

Direct peers

• CarMax: Largest US used-vehicle retailer with both physical superstores and online sales. Competes with Gossett's used and certified pre-owned inventory for similar consumer buyers, though with no new-vehicle franchise exposure.
• Hennessy Automobile Companies: Family-owned, multi-brand automobile group in the Southeast US representing luxury franchises including Porsche, Audi, and Jaguar. Closest privately held analog to Gossett's geographic-concentrated, luxury-skewed, family-operated dealer model.
• Morgan Auto Group: Privately held, Southeast US multi-brand automotive group representing volume and luxury franchises. Operates award-winning service and is a comparable privately owned regional consolidator to Gossett's footprint and strategy.
• Group 1 Automotive: Public automotive retailer with US and UK dealerships representing similar luxury and volume brands. Multi-brand franchise model and award-driven manufacturer relationships closely match Gossett's operating profile.
• Asbury Automotive Group: Public franchised automotive retailer operating multi-brand rooftops across the Sunbelt, with significant recent M&A activity. Comparable in franchise mix, F&I focus, and Clicklane omnichannel investment to Gossett's online-inventory motion.
• AutoNation: Largest US public automotive retailer operating multi-brand franchised dealerships across multiple states. Competes with Gossett for OEM franchise rights and similar consumer vehicle buyers using the same traditional dealership distribution model.
• Penske Automotive Group: Public automotive retailer with a strong luxury/premium franchise mix including Audi, Porsche, and BMW — directly comparable to Gossett's Porsche, Audi, INFINITI, and Genesis exposure. Operates award-winning service operations across multi-brand rooftops.
• Sonic Automotive: Public multi-brand automotive retailer with EchoPark used-car and franchised new-vehicle operations. Directly comparable in franchise mix and customer base, though EchoPark adds a broader used-car omnichannel offering.
• Lithia Motors: Public multi-brand dealership group with both domestic and luxury franchises; aggressive acquirer of regional dealer groups nationwide. Direct analog to Gossett's multi-brand retail and consolidation playbook, just at substantially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GossettMotorCars

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gossett Motor Cars