Name

Internest

Legal name

Zakrytoe Aktsionernoe Obshchestvo INTERNNEST (Закрытое акционерное общество «ИНТЕРНЕСТ»)

Website

https://internest.ru

Company type

Private

Founded year

1997

Operating status

Operating

Ownership category

akta.pro rank

Product category

Programmatic Advertising Technology

NAICS

Media Buying Agencies (54183), Software Publishers (5132)

SIC

Services-Advertising (7310), Services-Prepackaged Software (7372)

akta.pro primary industry

Programmatic Media Buying & Trading Desks (DV360/TTD, RTB) (MPAAABAB)

akta.pro secondary industries

Programmatic Display & Retargeting (DSP) (MPAAACAE), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Programmatic advertising platform
• Supply-side platform
• Ad management software
• Digital advertising audit
• Ad tech solutions

Headquarters

HQ city

Saint Petersburg

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Programmatic Advertising Services: Revenue generated from providing programmatic advertising solutions to advertisers, agencies, and platforms through the Soloway platform, which optimizes campaigns by client KPIs.
2. SSP Inventory Monetization: Revenue from the AdRiver SSP supply-side platform, where publishers' inventory is sold to DSP advertising systems.
3. Advertising Management and Audit: Revenue from providing advertising management and audit technology solutions through the AdRiver system to agencies and publishers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Internest develops and operates proprietary advertising technology platforms for the Russian internet advertising market. Its portfolio consists of Soloway (a programmatic media buying platform that optimizes display campaigns directly against client end KPIs such as target actions, orders, and sales), AdRiver (an internet advertising management and audit software system used by major network advertising agencies and publishers), and AdRiver SSP (a supply-side platform connecting more than 4,000 publisher sites with DSP buyers and handling 50+ billion ad requests per month).

Product overview

Internest is a group of companies operating in the internet advertising market since 1997, offering solutions built on proprietary technologies for advertisers, agencies, and platforms. The portfolio consists of three distinct products: the Soloway advertising platform (a programmatic media buying solution that optimizes toward end KPIs), the AdRiver internet advertising management and audit system (serving major agencies and publishers), and the AdRiver SSP (a supply-side platform connecting publishers with DSPs). These products work together to serve the full programmatic advertising ecosystem from campaign execution through inventory monetization.

Differentiator

Problem solved

Functional benefit

Brands

• Soloway: Programmatic advertising platform for display campaigns optimizing to client KPIs using proprietary algorithms.
• AdRiver
• AdRiver SSP

Products and services

• Soloway A programmatic media advertising platform that runs display campaigns optimized directly toward client end KPIs (target actions, orders, sales) using advanced proprietary algorithms. It is used by advertisers and agencies operating in the Russian internet advertising market.
• AdRiver An internet advertising management and audit software system used by major network advertising agencies, platforms, and publishing houses. The system processes approximately 4 billion ad display requests daily.
• AdRiver SSP A supply-side platform (SSP) with over 4,000 active publisher sites handling more than 50 billion ad requests per month. It enables publishers to monetize their advertising inventory by connecting them to major DSP buyers such as Soloway, Getintent, Hybrid.ai, Segmento, and ADSPend.

Quantifiable outcome

• Optimization directly by client end KPIs (target actions, orders, sales) rather than intermediate metrics

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Soloway DSPcoreOthersSoloway is an internal DSP that purchases inventory from AdRiver SSP, forming an integrated ecosystem within the Internest group of companies.
• GetintentminorOthersDSP advertising system that purchases inventory from AdRiver SSP.
• Hybrid.aiminorOthersDSP advertising system that purchases inventory from AdRiver SSP.
• SegmentominorOthersDSP advertising system that purchases inventory from AdRiver SSP.
• ADSPendminorOthersDSP advertising system that purchases inventory from AdRiver SSP.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Magnite: Magnite (formerly Rubicon Project and Telaria) is one of the largest independent global SSPs, providing publisher inventory monetization and CTV capabilities. It is the international incumbent analog to Internest's AdRiver SSP in terms of supply-side scale and technology focus.
• The Trade Desk: The Trade Desk is a leading global independent DSP for programmatic advertising across display, video, audio, and CTV. It is comparable to Internest's Soloway platform as a demand-side technology for agencies and advertisers running multi-channel programmatic campaigns.
• Google Display & Video 360 (DV360): Google DV360 is one of the largest global programmatic media buying and trading platforms, offering DSP, SSP-adjacent buying, and audience tools. It is a broad incumbent analog to Internest's Soloway DSP and a competitor for any multinational advertisers still spending in Russia.

Direct peers

• SberMarketing: SberMarketing is Sber's ad-tech and data-driven marketing platform, providing programmatic and audience solutions to Russian brands. It is a comparable programmatic competitor to Internest within the Russian market and competes for the same advertiser and agency wallet.
• Getintent: Getintent is a Russian programmatic DSP offering real-time bidding, audience targeting, and campaign optimization for advertisers and agencies. It is comparable to Internest's Soloway platform and is listed as a DSP buyer of AdRiver SSP inventory.
• Criteo: Criteo operates a global programmatic retargeting and performance display ad-tech stack, historically serving agencies and brands. It is comparable to Internest's Soloway in delivering performance-oriented, KPI-based display campaigns through proprietary algorithms.
• Segmento: Segmento is a Russian programmatic DSP providing data-driven audience targeting and RTB buying for performance advertisers. It competes directly with Internest's Soloway in the Russian DSP market and is also a buyer of AdRiver SSP inventory.
• Hybrid (formerly Between Exchange / Hybrid.ai): Hybrid is a Russian programmatic advertising platform and ad exchange that connects advertisers and publishers via DSP/SSP infrastructure. It directly competes with Internest's AdRiver SSP and Soloway DSP in the Russian programmatic ecosystem and is also a documented buyer of AdRiver SSP inventory.
• VK Ads (Mail.ru Group): VK Ads is the unified advertising platform of VK (formerly Mail.ru Group), offering programmatic and social advertising across VK's properties and the Russian open web. It competes with Internest's Soloway and AdRiver SSP for Russian advertiser budgets and publisher inventory monetization.
• Yandex Direct: Yandex Direct is Yandex's flagship digital advertising platform and the dominant programmatic and search ad system in Russia. It directly overlaps with Internest's Soloway DSP and AdRiver SSP in serving Russian advertisers, agencies, and publishers with programmatic display capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Internest